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© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1Internal
Martin Guther
VP Digital Enterprise Platform, SAP
Data-Centric InnovationHow customers are building competitive advantage around data
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Internal
Consumer Expectations are Driving Digital Transformation
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…goes far beyond digitization!
Digital Transformation…
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
Predictive Business is the key for Digital Transformation
Sense and respond Predict and act
Raw
data
Cleaned
data
Standard
reports
Ad hoc
reports and
OLAP
Advanced
Analytics
Predictive
modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best that could
happen?
Co
mp
eti
tive a
dvan
tag
e
Analytics maturity
Looking BACK Looking FORWARD
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Changes are too dynamic
Systems are fragmented
Data creates chaos
Many industries are still struggling to find their patterns in the
Digital Economy because….
….we still tend to simply copy the analog world
Expertise networks are disconnected© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
ERPBusiness
Suite
Traditional Data and Information Architecture (example)
RDBMS-based
Non-SAP
ERP
Planning
Systems
Predictive
OLAP Systems
Custom
OLTP
Custom BI
Systems
OLAP
DW
Operational
Data Stores
Transactional Systems Analytical Systems Data Access systems
Data Mart #N
Data Mart #2
Data Mart #1
GRC
Systems
3rd party BI
Systems
SAP BI
Systems
Data Mart #3
Data Mart #4
ETL
Sentiment
OLAP Systems
3rd party
ETL
DB DB DB
DB DB
DB DB DB
DB DB
DB DB DB
DB DB
DB DB DB
OLAP
EDWEvents
DB DB DBDB DB DB
DB DB DB
DB DB
DB DB
DB DB
DB DB
DB DB
DB DB DB
DB DB DB
DB DB DB
DB DB
DB DB DB
DB DB
DB DB
DB DB DB
DB DB
DB DB DB
ETL
DB DB DB
DB DB DB
EIM
Machine
Data
Social
Data
DB DB
DB
Legend
Traditional RDBMS
Big Data File System
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
Digital Platform – Beyond DBMS
Scientific processing
OLAP and OLTP together
Data mining & prediction
Unstructured data
Planning extensions
Geospatial processing
Hierarchy processing
Graph processing
No SQL processing
Massive scale out
Time series
Real time, in-memory
Driving locality of data, integrated as deep as possible into the engine
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Internal
Digital Edge
Predictive
Real TimeMachine
Learning
Data
Science Artificial
Intelligence
Digital Fabric
HANAEnterprise
Computing Platform
VORADistributed Computing
Framework
Digital Core
HANA
Cloud Platform
Adopting a Digital Platform is Key
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Internal
Enable Data Science and IoT with
integration to Business Data
Digital Edge
Focus Experimental; new idea; breakthrough innovation
Characteristics Loosely governed; high change pace;
high risk
Lifecycle Few months to low number of years
Digital Core
Provide the core administration and
transaction engines
Digital Fabric
Enable analytical & predictive
scenarios across all data sources
Focus Business differentiation; customer engagement; critical
Characteristics Well governed; moderate change pace;
lower risk
Lifecycle Several years
Focus Mission-critical business engine
Characteristics Tightly governed; low change pace,
low risk
Lifecycle Decades
SAP’s Pace Layer Model for adopting a Digital Platform
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Internal
Activity
Time
Phase 1 Phase 2 Phase 3
Digital Edge
Digital Core
Digital Fabric
Activity
Time
HANA Platform
Resequence to follow the money
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Internal
Process
Mining
Activity
Time
HANA Platform
Short-term Goal Medium-term Goal Long-term Goal
P2P
anomaly
detection
Central
Finance
BI Reporting
Performance
(BW on
HANA)
Fast
Financial
Close
Cam
(CRM on
HANA)
Forecasting
&
Replenishme
nt
…
T&E
Anomaly
Detection
Predictive
Demand
Modelling
Real-time
KPI
Visibility
…
Fast and
Frequent
MRP
Digital
Boardroom
… …
Marketing
Campaign
Performanc
e
Digital Edge
Digital Core
Digital Fabric
Accelerate innovation, use to fund transformation
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Improving Quality of Life in Buenos Aires
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Innovating Risk Analysis in China Customs
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Personalized Store Experience
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Imagine the Possibilities
:-)
BrandSentiment
Asset Tracking & Location Analytics
EngageSuppliers
PerformanceOptimization
Real-time offermanagement
Risk Mitigation,Real-time
Detect Fraud
PredictiveMaintenance
Personalized Service
Real-time Demand/Supply Forecast
SaveLives
EngageIndividuals
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
Thank You