should your it lead generation also include news releases? (slide deck)
TRANSCRIPT
![Page 1: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/1.jpg)
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Should Your IT Lead
Generation Also Include
News Releases?
![Page 2: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/2.jpg)
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The Changing
Online PR
Landscape
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 3: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/3.jpg)
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Consider
On-Page SEO,
Social Sharing,
Anchor Text Links,
and Relevant CTAs
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 4: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/4.jpg)
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When You’re
Planning Your
News Releases,
Make Sure That You
Take Into Account:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 5: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/5.jpg)
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1. On Page SEO
Strategy
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 6: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/6.jpg)
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2. Social Sharing
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 7: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/7.jpg)
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3. Anchor Text
Linking
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 8: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/8.jpg)
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4. Relevant CTAs
(Calls To Action)
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 9: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/9.jpg)
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Case in point:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 10: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/10.jpg)
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Online News
Releases Are Now
in the Same Google
Crosshairs of
Controversy
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 11: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/11.jpg)
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As Article
Directories Were
a Short Time Ago,
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 12: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/12.jpg)
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As You Can See
From This Article
From the Content
Marketing Institute,
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 13: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/13.jpg)
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Which Specifically
Warns About:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 14: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/14.jpg)
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• Infographics
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 15: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/15.jpg)
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• Native
Advertising
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 16: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/16.jpg)
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• Press Releases
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 17: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/17.jpg)
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• Mass Article
Submission
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 18: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/18.jpg)
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• Guest Posts
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 19: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/19.jpg)
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Distribute
Externally with Care
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 20: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/20.jpg)
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Do You Currently
Use News Releases
To Generate Leads?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 21: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/21.jpg)
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If So, What Have
You Found Most
Important To
Ensuring Long-term
Success?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
![Page 22: Should Your IT Lead Generation Also Include News Releases? (Slide Deck)](https://reader033.vdocument.in/reader033/viewer/2022042715/55a22a0d1a28abad718b4689/html5/thumbnails/22.jpg)
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Let Us Know Your Thoughts
in the Comments Section
Below
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