show 64 | tom webster | edge of the web radio

Show 649.21.13

TOM WEBSTERLOW COST CONTENT FOR SMB

1

• We’ve got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research

• Author of BrandSavant : a repository of data being generated by social, digital and traditional media – that acutally offers insight into that data.

• Want to find out the data of WHO is actually using Social Media, and why your brand to should be there? Find it here……ON THE EDGE!

2

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB

• Good Afternoon / I’m Erin Sparks / Joining Me In Studio

Is Matt Roberts / Thomas Brodbeck from Site Strategics

and Doug Karr From Marketing Tech Blog

• Every Week We Bring You The Latest Internet & Mobile

Marketing Trends / And The Cutting Edge Internet

Marketing News To Use For A More Effective &

Successful Online Strategy / Why? So You Can Spend

Less Administrative Time In Your Business / Make More

Money Without Wasting Your Days Away

3

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB

• This Show Is Delivered By Site Strategics / We Are A

Local Indianapolis Web Design And Internet Marketing

Company / We Are Known Locally And Nationally For

Search Engine Optimization / Google Dominance That

Will Actually Translate To Sales – Not Just Good

Rankings / For Your Free Consultation Go To Site

Strategics Dot Com / That’s S-i-t-e-Strategics Dot Com

Or Call Us At 317-882-85 Hundred / That’s 882-85

Hundred

4

1-877-SEO-4-WEB1-877-736-4932

• HOW YOU GET A HOLD OF US:

• www.SiteStrategics.com

• www.EdgeoftheWebRadio.com

• Simply Google “Indiana SEO”

• Twitter: @erinsparks, @douglaskarr

• Youtube: youtube/sitestrategics

• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN TODAY’S WEB WORLDINTERNET MARKETING NEWS INTRO

5

1-877-SEO-4-WEB1-877-736-4932

http://www.sitestrategics.com/

http://www.edgeofthewebradio.com/

Segment 1: News• TECHCRUNCH : Apple’s iOS 7 Update Now Available,

All Eyes Turn To Adoption Rates / DARRELL ETHERINGTON

• MASHABLE : YouTube's Apps Will Soon Let You Watch Videos Offline / Seth Fiegerman

• CNBC : Twitter IPO: Is it the next Google or Groupon? / Jeff Cox

• TECHCRUNCH : Microsoft Launches Internet Explorer 11 Release Preview For Windows 7 / FREDERIC LARDINOIS

6

1-877-SEO-4-WEB1-877-736-4932

7

WE’VE GOT AN APP!

1-877-SEO-4-WEB1-877-736-4932

• Listen to our podcasts

• All of our Videos• Twitter Feed• Facebook• Photos of the Show• Stats Bragging

Page

And….

• Score My Site Tool!Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!

•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO OUR EDGE TALK NEWSLETTER!

•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE ABOUT TO COVER ON THE SHOW AND MUCH MORE.

•GET A LITTLE INSIDER INFORMATION:

•WE ARE DROPPING A USEFUL PRO TIP INTO EACH NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE YOUR SITE SING!

•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE WEB DOT COM OR SITE STRATEGICS DOT COM!

8

NEWSLETTER SIGNUP

1-877-SEO-4-WEB1-877-736-4932

9

1-877-SEO-4-WEB1-877-736-4932

Coming UpWe’re speaking to Tom Webster today!

Tom is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.

We’re going to be speaking to Tom about Social Media changes, reflect on one or two of the studies he’s been a part of and some predictions of changes in the social landscape – all tying into why your brand needs to be part of this consumer pool.

Stay tuned to the Edge, right after this

Segment 2 :

TOM WEBSTER

10

1-877-SEO-4-WEB1-877-736-4932

INTRO

• Stay with us this segment…

• We’re talking to Tom Webster of Edison Research and the blog BrandSavant – lending us keen insights into the true research into social media and how it affect news, elections and buying habits

11

1-877-SEO-4-WEB1-877-736-4932

EDGE OF THE WEB• Thanks For Listening / I’m Erin Sparks / Joined By My

Colleague Tom Brodbeck with Site Strategics / Check Us

Out At Site Strategics Dot Com / We Are Your Local

Internet Marketing Management Company / We

Do Cost Effective Web Design / With Google – Yahoo –

Bing Search Engine Marketing Management That Not

Only Provides You Great Rankings On Searches But Also

Translates Into Actual Sales

• Come In, Have A Cup Of Coffee And Let’s Talk About

Your Online Success

12

1-877-SEO-4-WEB1-877-736-4932

13

AND – NEW SERVICE FROM SITE STRATEGICS

1-877-SEO-4-WEB1-877-736-4932

We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

• I’d like to introduce Tom Webster to listeners of Edge of the Web Radio

• Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.

• He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption.

14

#EDGETALK : Tom Webster

1-877-SEO-4-WEB1-877-736-4932

• Tom also has a deep background in research in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history.

15


1-877-SEO-4-WEB1-877-736-4932

• Thanks for Coming on the Edge today, Tom!

• Tom also has a deep background in research in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history.

16


1-877-SEO-4-WEB1-877-736-4932

• Edison Research, if listeners don’t know, is a premier research and analysis organization that provides studies inside the music , radio and talent industry, with structured and intuitive testing.,

• Edison Research conducts research across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises.

• Every year they conduct audience research for over 100 media properties worldwide.

17


1-877-SEO-4-WEB1-877-736-4932

• Edison Research also does election polling, consumer surveys and provides numerous published studies that help marketers and businesses alike.

18


1-877-SEO-4-WEB1-877-736-4932

• First and foremost, Tom….what is your impression of research and data analysis inside of social media – has the industry matured to a degree of reliable insight?

19


1-877-SEO-4-WEB1-877-736-4932

• Tom, there’s so many points I’d like to cover with you, I’d like to start with a deceptively simple question.

• Give us some perspective in the perceived role that social networkers – people with social media account – have towards online brands

20


1-877-SEO-4-WEB1-877-736-4932

21

IF YOU’RE TUNING IN!

1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking to Tom Webster of Edison Research

• Can you speak to Content marketing, and why "more" isn't the best approach to sustainable customer acquisition or retention.

22


1-877-SEO-4-WEB1-877-736-4932

• Can you tell us about the report that you created call the The Social Habit, Twitter Users in America?

23


1-877-SEO-4-WEB1-877-736-4932

• Can you speak to the concept of Big data, how organizations are approaching it, using it correctly, and incorrectly?

24


1-877-SEO-4-WEB1-877-736-4932

What’s Coming Up

• COMING UP /

• We’re continuing our conversation with Tom Webster of Edison Research, and talking a bit more about social media and consumerism

• COMING UP ON THE EDGE!

25

1-877-SEO-4-WEB1-877-736-4932

Segment 3 : Marketing TechBlog

26

1-877-SEO-4-WEB1-877-736-4932

• YOU’RE LISTENING TO EDGE OF THE WEB RADIO

• WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE

• WE’RE PRESENTED BY SITE STRATEGICS

• YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING COMPANY – CALL US AT 1-877-SEO-4-WEB

• WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the information from the Show at EDGE OF THE RADIO DOT COM. We’ve got videos and audio of everything we do on the show and more.

27

#EDGETALK#

1-877-SEO-4-WEB1-877-736-4932

• We’re continuing a conversation with Tom Webster, Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.

28


1-877-SEO-4-WEB1-877-736-4932

• Tom to continue:

• What would you see as the biggest fallacy when companies perform their own research into social media, and subsequently their content creation and messaging?

29


1-877-SEO-4-WEB1-877-736-4932

• Okay – I’m going to throw up a softball – and trust me, you’re among friends here.

• Talk a minute about lazy marketing and marketers

30


1-877-SEO-4-WEB1-877-736-4932

31


1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking to Tom Webster of Edison Research

• What are your thought about Infographics for use in Social Sharing and Inbound Marketing

32


1-877-SEO-4-WEB1-877-736-4932

• What would be your digital media market research insights for businesses (small, medium or large)

• Why should they look outside for confirmation of their perspectives of their consumers?

33


1-877-SEO-4-WEB1-877-736-4932

• Thank you so much for your time today, truly appreciate the perspective of research inside of Social Media marketing

• How do we find out more about what you doing?

• Blog – Twitter

• Where are you speaking next?

34


1-877-SEO-4-WEB1-877-736-4932

BreakBack: Segment 4

37

1-877-SEO-4-WEB1-877-736-4932

COMING UP / ALRIGHT –

Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often.

If you run a local business and have a relatively small budget for your online marketing, is spending that money on a flashy infographic going to be the best use of your resources? More often than not, it isn't. We’ll talk about how you can perform Content Maketing on a small budget – coming up after the break!

Segment 4 :

LOW COST CONTENT for SB

38

1-877-SEO-4-WEB1-877-736-4932

INTRO

• Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets.

• It's crucial that they get the word out about their products and services, but they often have limited resources. Therefore, small businesses need ways to market themselves in ways that don't break the bank.

• We’re going to talk about Content Marketing on a small budget – so stay tuned.

39

1-877-SEO-4-WEB1-877-736-4932

THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS

BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /

CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR

LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO

COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO –

BING / SEARCH ENGINE MARKETING MANAGEMENT THAT

NOT ONLY PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT

ALSO TRANSLATES INTO SALES

40

REJOIN

1-877-SEO-4-WEB1-877-736-4932

•Hey, we wanted to extend out an invite to join up to our Edge Talk Newsletter!

•Free newsletter – and covers everything we’re ABOUT to cover on the show and much more.

•Get a little insider information:

•We are dropping a useful PRO TIP into each Newsletter as well. Great techniques to make your site sing!

•Simply signup for the Newsletter on Edge of the Web dot Com or Site Strategics dot com!

41

NEWSLETTER SIGNUP

1-877-SEO-4-WEB1-877-736-4932

42

WE’VE GOT AN APP!

1-877-SEO-4-WEB1-877-736-4932

• Listen to our podcasts

• All of our Videos• Twitter Feed• Facebook• Photos of the Show• Stats Bragging

Page

And….

• Score My Site Tool!Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!

43

AND – NEW SERVICE FROM SITE STRATEGICS

1-877-SEO-4-WEB1-877-736-4932

We are the fast & easy way for small businesses to make Mobile AppsWe talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer

It’s easy and fastWe have templates for:• Restaurants• Realtors• Lawyers• Bands• Sports• Churches• Professional Services

ARTICLE: SEW / Phillip Thune

• Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. It's crucial that they get the word out about their products and services, but they often have limited resources. Therefore, small businesses need ways to market themselves in ways that don't break the bank.

• One way small businesses can grow their brand is through content marketing through social media. They can create valuable content about their industry, services, and benefits and distribute it through blogs, Facebook, Twitter and the like

45

Low Budget Content Marketing

1-877-SEO-4-WEB1-877-736-4932

When small businesses share great content in social media, they become a trusted resource and build brand recognition without having to spend too much money.

So what kind of content should small businesses create?

46


1-877-SEO-4-WEB1-877-736-4932

• Blogs

• Every small business should have a blog. A blog is a place where small businesses can write about their industry, new products and services, and interesting facts about their business.

• Blogs give companies a voice and facilitate conversations with potential clients. They allow companies to publish information that gets noticed and establishes them as thought leaders in their industry.

47


1-877-SEO-4-WEB1-877-736-4932

• Blog posts also boost SEO (search engine optimization). That means that when people search the web for information, they can find it on the company blog.

• Blog content drives people to websites, which ultimately drives sales.

• Blog posts are also great fodder for social media channels. Links to the latest company blog post should be shared through Facebook, Google+, Twitter, LinkedIn and any other social media channels.

48


1-877-SEO-4-WEB1-877-736-4932

• Ebooks

• Ebooks are digital publications that people can read through the Internet. They establish credibility because they provide valuable knowledge and expertise to clients and sales prospects.

• Additionally, ebooks generate leads. Every person that downloads an ebook is a new lead. Businesses exchange the valuable information in their eBook for an email address so they can follow up about their company's products and services. Like blog posts,

• Ebooks should be shared via social media channels so people download it and it gets noticed.

49


1-877-SEO-4-WEB1-877-736-4932

50


1-877-SEO-4-WEB1-877-736-4932

If you just tuned in:You’re Listing to Edge of the Web RadioWe’re talking about low budget content marketing for your web site

• Slide Presentations

• Slide presentations are easy-to-read content that is presented in the form of a slide show. Many businesses often have sales presentations, conference presentations, and educational content that can be published on their website and distributed on social media.

• You can share slides on SlideShare, YouTube, Vimeo and other channels. Doing so will help companies promote themselves as industry experts.

51


1-877-SEO-4-WEB1-877-736-4932

• Slide Presentations

• Slide presentations are easy-to-read content that is presented in the form of a slide show. Many businesses often have sales presentations, conference presentations, and educational content that can be published on their website and distributed on social media.

• You can share slides on SlideShare, YouTube, Vimeo and other channels. Doing so will help companies promote themselves as industry experts.

52


1-877-SEO-4-WEB1-877-736-4932

• Press Releases

• Press releases are excellent ways to spread information, boost SEO, and establish credibility in the market. They contain information about new products and services, company growth, major customer announcements and more.

• When companies write press releases and put them on newswires, they invite journalists, bloggers, and major publications to share their story. News releases are an integral part of any marketing strategy. They detail milestones of the company to the public and keep the business top of mind for journalists covering the industry.

53


1-877-SEO-4-WEB1-877-736-4932

#EXIT#

OUTRO MUSIC BED CLOSE TEXT

54

THANKS FOR LISTENING TO EDGE OF THE WEB RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT SITE STRATEGICS – THOMAS BRODBECK / AND DOUG KARR/MARTY THOMPSON FROM MARKETING TECH BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE SURE TO CHECK OUT OUR MUST SEE VIDEOS AND MUCH MORE INSIDER INFO AT EDGE OF THE WEB RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO DOT COM / WE WILL TALK TO YOU NEXT WEEK

1-877-SEO-4-WEB1-877-736-4932

show 64 | tom webster | edge of the web radio

Marketing

largestever segmentation study

major news networks

exit polling data

site strategics dot

small marketing budgets

newsletter signup hey

social media channels

tom webster tom