CREATING AN ENGAGING ONLINE PRESENCEElizabeth MacNeal

SHOW, DON’T TELL:

5 STEPS TO CREATING AN ENGAGING SOCIAL MEDIA PRESENCE:▸ 1. DEFINE SOCIAL MEDIA

▸ 2. CREATE AN ONLINE MARKETING STRATEGY

▸ 3. CHOOSE YOUR SOCIAL MEDIA CHANNELS

▸ 4. CREATE CONTENT

▸ 5. ORGANIZE AND SCHEDULE YOUR CONTENT

WHAT IS SOCIAL MEDIA AND WHY IS IT IMPORTANT?

1. LISTEN AND LEARN

2. CREATE VALUE

3. BE READY TO ENGAGE

4. COMMUNICATE

5. EVALUATE

6. REPEAT

STEP THREE

“WHATEVER YOU DO, DO IT WELL.”▸ Your website comes first; it’s unique to you

▸ Facebook, Twitter, and Instagram

▸ Email Marketing & Newsletters

▸ Paid Advertising

CREATING CONTENT

STEP FOUR

CREATING THE CONTENT▸ The fluff: BE VISUAL!

▸ Rainy Day Folder

▸ Say “thank you”

▸ Profile images

▸ Blogs

▸ Advocacy DaysATTENTION SPAN: 6 SEC VINE. 140 CHARACTER TWEET.

WWW.NPTECHFORGOOD.COM

CAUSE & AWARENESS DAYS IN 2016▸ November

▸ 13: World Kindness Day — #WorldKindnessDay

▸ 16: International Day for Tolerance — #ToleranceDay

▸ 25: International Day for the Elimination of Violence Against Women — #EndViolenceAgainstWomen

▸ 29: Giving Tuesday — #GivingTuesday

▸ December

▸ 1: World AIDS Day — #WorldAIDSDay

▸ 5: International Volunteer Day — #VolunteerDay

▸ 5: World Soil Day — #WorldSoilDay

▸ 10: International Human Rights Day — #HumanRightsDay

▸ 18: International Migrants Day — #MigrantsDay

STEP FOUR CONTINUED

UTILIZING THE CONTENT▸ Use content on multiple channels

▸ Advertise one channel on another

▸ Make the most out of when you post

▸ Repost content

GETTING ORGANIZED AND SCHEDULING YOUR CONTENT

STEP FIVE

ORGANIZE, PLAN, SCHEDULE,▸ Queue your content up to two weeks

▸ Utilize an online scheduler: Analytics

▸ Create a content calendar

▸ Record and track your social media numbers

STEP TWO

HOW TO CREATE AN ONLINE STRATEGY:▸ What is your organization’s message?

▸ How will you craft you story? (Antagonist v. Protagonist)

▸ Who is you audience? What are their demographics?

▸ How can you connect with others online?

▸ What does your organization want to comment on?

▸ Who will decide your organization’s response?

RESOURCESwww.nptechforgood.com: Content Calendars, Awareness Days, Tracking Spreadsheets (FREE WEBINARS!)

www.buffer.com and www.hootsuite.com are both social media management tools

www.canva.com is on online resource to create visual graphics. Likewise, www.infogr.am will take your excel data and convert it to an infographic.

For WordPress Users: The plugin Jetpack gives insight into your website traffic and the plugin Pre-Publish Checklist creates a custom checklist to walk through before any staff member posts a blog.

THANK YOU!ELIZABETHMACNEAL@MERCYVOLUNTEERS.ORG