show! don't tell! chart
TRANSCRIPT
Nicole R. Schmidt [email protected] Copywriter www.copyphilanthropy.comCopy Philanthropy Intl
Show! Don’t Tell! Chart
What You Do (Goals, Objectives, Programmes)
Summary of Impact Story
Imagery/Detail Imagery/Detail Imagery/Detail Imagery/Detail
As a charity, we help the elderly overcome social isolation by organising outings and social events
A very lonely 80- year-old named Bill becomes socially active and finds a place in the community
A week ago, if you would have visited Bill, he would have been alone – watching the telly with a bored expression or sitting silently.
A bus came to pick him up and when he emerged through the door, a chorus of “hello, Bill” from his peers greeted the lonely man
He went for a stroll on the beach and struck up a conversation with another man who was a WWII veteran
Then, he companionably ate fish and chips, feeling the glow of being a part
Instructions: Use this chart to think of success stories that demonstrate impact, as well as to think of specific images and details to make the story come to life.
Nicole R. Schmidt [email protected] Copywriter www.copyphilanthropy.comCopy Philanthropy Intl