show managment101
DESCRIPTION
TRANSCRIPT
Show Management 101
Annual Delegate’s MeetingJune 24, 2011
Reston, VA
Introduction: It’s Show Time! 1. Show
Philosophy
Business Plan Templates
Action Items Expenses Income and
Expense Memo Press Release Sample Ads
Scheduling and Selection Date
Time of year Competition
Show Halls Widen search Available venues Neighboring
Communities Negotiate!
Expenses Controlling Advertising
Penetration Point Law of diminishing returns Coupons Ad design
Public Relations
Club Sponsorships Requirements
Return-on-Investment (ROI)
How to Determine ROI Projected vs. Actual
Budget Income Expenses
Vendors
Pricing strategies “Mall” Philosophy
Layout
“Show Day”
Customer Data Base Raffle Include Audience Create an “Event”
The End Game
Show me the Money Assess performance Correct Business plan Next Year!
Your Club’s Plan
Q and A