show me the money: how network operators can succeed at obtaining increased advertising revenue
DESCRIPTION
The delivery of a true return on investment measurement for advertising campaigns is an age-old deficiency that has been discussed with greater frequency as new means of communication such as mobile and social media enter the marketing mix. Digital place-based media has the potential to resolve this issue in that it marries all channels of digital media and weaves them together as one consistent and congruent experience. This presentation will explain how network operators can benefit from the increased allocation of digital place-based media to advertising budgets. Points of discussion will include the adoption of digital signage by static signmakers, the digital local revolution as it relates to the SoLoMo concept (social, local, mobile), the Android-induced decline in market prices and real-time bidding/aggregation.TRANSCRIPT
How network operators can succeed at obtaining increased advertising revenue.
Presented by: Daniel Parisien VP Marketing and Strategy at BroadSign
Show Me the Money
Facebook.com/BroadSign
@BroadSign
#broadsigning
The Impending Android Invasion
Reading the Fine Print
Get With the Program(matic Ad Buying)
The Harvey Media Matrix
The Harvey Media Matrix
Mobile Media
The Apps-plosion
The Five Pillars of Accountability
Display Impressions Interactions Leads Sales
Digital Place-based Advertising Association
The DiSi Standard
The Digital Place-based Arms Race
The Digital Place-based Arms Race
Where do we go from here?The Next Frontier.
All About #broadsigning
BroadSign International, LLC is the leading global provider of Software as a Service for digital signage networks. Our software platform was designed purely as a digital management system and after ten years in the industry, has become a mature and reliable fit for all digital signage software needs.
BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make our digital signage solutions a safe bet for networks with even the most complex of requirements. With our solid software platform and BroadSign Xpress smart player, you’ll see BroadSign everywhere.