show me the outcomes - united states
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Show Me the Outcomes! Evaluating and Proving Your Impact on the Community Learn how to: 1. Understand how to build a successful outcomes plan for your nonprofit organization 2. Increase your funding by proving your program success to your funders 3. Make informed decisions about future programming and resource allocation You will also receive an inside view of the Apricot Outcomes Palette™, a dynamic outcomes reporting tool Presented by: Kathryn Engelhardt-Cronk Founder/CEO/President Community TechKnowledge, Inc.TRANSCRIPT
Show Me the Outcomes! Evaluating and Proving Your Impact on the Community
Kathryn Engelhardt-Cronk Founder/CEO/President Community TechKnowledge, Inc. [email protected]
Why Are You Here Today?
How am I going to continue to raise funds to keep my nonprofit running?
How am I going to prove that our services are a success?
How do I keep my staff focused on what works?
How can I save money, while increasing our capacity to serve?
How do I keep my board and other volunteers informed of our organization’s progress
How do I engage and empower our consumers in their progress
You Will Need Technology Tools to Support Your New Outcomes/Evaluation Plan
Solution to Your “Pain”- #1
Benefits of Technology in Implementing an Outcomes Model
1. Provide a simple, completely secure and straightforward, easy and efficient, unique data entry at the point of service
Benefits of Technology in Implementing an Outcomes Model
1. Simple, completely secure and straightforward, easy and efficient, unique data entry at the point of service
2. Provide sophisticated, visually clear and attractive, informative reports in a variety of color-coded, graphic formats
Benefits of Technology in Implementing an Outcomes Model
1. Simple, completely secure and straightforward, easy and efficient, unique data entry at the point of service
2. Sophisticated, visually clear and attractive, informative reports in a variety of color-coded, graphic formats
3. Allow you to provide consumers, policy makers, staff and funders with timely critical information re: your mission, progress & success
Benefits of Technology in Implementing an Outcomes Model
1. Simple, completely secure and straightforward, easy and efficient, unique data entry at the point of service
2. Sophisticated, visually clear and attractive, informative reports in a variety of color-coded, graphic formats
3. Consumers, policy makers, staff and funders receive critical information re: your mission, progress & success
4. You won’t have to be Archimedes to track your data
You (or me) Tracking Outcomes Without Technology
You Reporting Outcomes WITH Technology
Permanent Senior Access Green Arts Access Increased Pre-School Decrease
Housing to Health Care Strategy for School Voter Readiness School
Education Age Children Registration Drop Out %
Develop an Outcomes/Evaluation Plan!
Solution to Your “Pain” - #2
1. To define program/project success
At Least 5 Good Reasons …
1. To define program/project success 2. To understand the components and process
of success
At Least 5 Good Reasons …
1. To define program/project success 2. To understand the components and process
of success 3. To prove program/project success
At Least 5 Good Reasons …
1. To define program/project success 2. To understand the components and process
of success 3. To prove program/project success 4. To make informed decisions about future
programming and resource allocation
At Least 5 Good Reasons …
1. To define program/project success 2. To understand the components and
process of success 3. To prove program/project success 4. To make informed decisions about
future programming and resource allocation
5. To qualify for more and larger grants and for other funding
At Least 5 Good Reasons …
In a Perfect World …
Outcome/Evaluation models are implemented as a part of a total community-wide Impact Strategy
(Where YOU, the Service Provider, Gain Focus and Begin Planning)
Impact Area/s
Outcomes
Indicators
Milestones Target Achievement
Impact Strategy/Statement
5 Step Impact/Outcomes Framework
Step 1: What is an Impact Strategy Statement?
MANY stakeholders develop a community-wide, long-term strategy that includes the relevant universe and that results in a quality of life-based statement.
In Other Words…
Most service provider organizations DO NOT create or sustain community-wide Impact Strategies.
Sample Impact Strategy Statements
Promote community-wide wellness
Build vibrant and tolerant democracies whose governments are accountable to their citizens.
(Where YOU, the Service Provider, Gain Focus and Begin Planning)
Step 1
Impact Area/s
Outcomes
Indicators
Milestones Target Achievement
Promote community-wide wellness
This is where strategic thinking begins to focus on the specific needs of a community or special demographic
Tip #1. Allows Service Providers and Funders to begin to understand where their organizations and programs “fit” within the strategy and how they can make a measureable difference.
Step 2: Impact Areas
Sample Impact Areas
Promote community-wide wellness
Impact Area: Health
Impact Area: Housing
The Open Society Institute works to build vibrant and tolerant democracies whose governments are accountable to their citizens.
Step 2
Outcomes
Indicators
Milestones Target Achievement
Promote community-wide wellness
Housing
…where your work begins
Step 3: Outcomes
But first, let’s create a fictitious organization that needs an Outcomes/Evaluation Plan.
The Nonprofit: “Life Skills Housing Access”
Program for which funding
is needed: Homeless Housing
Services
Mission: “To provide effective and enhanced housing options that meet the needs of all community members.”
Outcomes Definition
Outcomes are benefits or changes for individuals or populations during or after participating in program activities and/or influenced by a program's outputs.
(a.k.a. Objectives; Strategic Themes)
Outcome Attributes
Can be measured
Outcome Attributes
Can be measured Are directly related to Impact Areas
Outcome Attributes
Can be measured Are directly related to Impact Areas Acts to define performance goals of
Impact Strategy
Outcome Attributes
Can be measured Are directly related to Impact Areas Acts to define performance goals of
Impact Strategy Requires periodic review
Tip #2. Individual or multiple Outcome/s can be collaboratively imposed by funders OR developed by the service provider or a communicating consortium of providers.
“Permanent Housing Access for Homeless Individuals in Our Community”
Sample Outcome
Outcomes Statement
Step 3 Permanent Housing For Our Homeless
Indicators
Milestones Target Achievement
Promote community-wide wellness
Housing
Specific, measure-able performance goals, consisting of individual outputs, inputs and milestones/targets.
Step 4: Indicators
What Are Indicators?, con’d.…
Specific, measure-able performance goals, consisting of individual outputs, inputs and milestones/targets.
These Indicators are tracked to measure how well a program is achieving an Outcome.
Indicator Attributes
Definable, quantifiable, measure-able
Indicator Attributes
Definable, quantifiable, measure-able
Metrics are drawn upon analysis of available national /regional information
Indicator Attributes
Definable, quantifiable, measure-able
Metrics are drawn upon analysis of available national /regional information
Aligns Outcomes with your services’ relevance
Two (2) Sample Indicators
Indicator #1: 80% of program Participants Will Successfully Acquire Permanent Housing
Two (2) Sample Indicators
Indicator #1: 80% of program Participants Will Successfully Acquire Permanent Housing
Indicator #2: 85% of Enrollees Will Report a Better Understanding of Available Housing Options
Permanent Housing for Our Homeless
Milestones Target
Achievements
Promote community-wide wellness
Housing
80% of program Participants Will Successfully Acquire Permanent
Housing Step 4
Indicator/s Statement
Step 5: The Evaluation Plan
Now comes the hardest (and the most satisfying) component of Outcomes Modeling.
The Definition:
Strategies and objectives for a program's, client’s/consumer’s or group of clients’/consumers’ level of achievement and how you will prove success.
What is Performance Evaluation?
a.k.a Service or Consumer Goals; Results
Performance Evaluation / Measurement Attributes
Definition of target population/s
Performance Evaluation / Measurement Attributes
Definition of target population/s Identification of service/program inputs, and
outputs and goals that tie to each Indicator
Performance Evaluation / Measurement Attributes
Definition of target population/s Identification of service/program inputs, and
outputs and goals that tie to each Indicator Expectations defined that directly correlate
with analysis of what constitutes successful performance
Performance Evaluation / Measurement Attributes
Definition of target population/s Identification of service/program inputs, and
outputs and goals that tie to each Indicator Expectations defined that directly correlate
with analysis of what constitutes successful performance
Progress is monitored via defined methodologies to measure Indicator fulfillment
Permanent Housing for Our Homeless
Milestones Target
Achievements: Evaluation Plan
Promote community-wide wellness
Housing
80% of program Participants Will Successfully Acquire Permanent
Housing Step 4
Unique Performance Milestones
Target Population: 50 males and females, aged 18+ who are currently homeless or living in temporary quarters
Homeless Housing Services: Performance Measurement Example …
Target Population: 50 males and females, aged 18+ who are currently homeless or living in temporary quarters
Service Description: Counseling and one-to-one support to prepare and place homeless individuals for permanent housing access
Plan Description
Target Population: 50 males and females, aged 18+ who are currently homeless or living in temporary quarters
Service Description: Counseling and one-to-one support to prepare and place homeless individuals for permanent housing access
Inputs: Three full-time staff counselors; Life Skills Housing Funds - total $20,000; resource lists of local AA and NA groups; bus vouchers for transportation to groups: total $500; furniture vouchers for each successfully placed participant: total $4,500
Plan Description
Performance Measurement Example: Outputs
50 homeless individuals recruited
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers Each participant attends three AA or NA
meetings prior to apt application (150 meetings)
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers Each participant attends three AA or NA
meetings prior to apt application (150 meetings)
Each participant applies for, and views, at least three available apartments (150 views)
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers Each participant attends three AA or NA
meetings prior to apt application (150 meetings)
Each participant applies for, and views, at least three available apartments (150 views)
Each participant applies for Life Skills Housing Fund assistance of $500
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers Each participant attends three AA or NA
meetings prior to apt application (150 meetings)
Each participant applies for, and views, at least three available apartments (150 views)
Each participant applies for Life Skills Housing Fund assistance of $500
Each successful participant receives Re-Use Network voucher for furniture assistance – each participant $100
Performance Measurement Example: Outputs
50 homeless individuals recruited Each applicant receives $10 in bus vouchers Each participant attends three AA or NA
meetings prior to apt application (150 meetings)
Each participant applies for, and views, at least three available apartments (150 views)
Each participant applies for Life Skills Housing Fund assistance of $500
Each successful participant receives Re-Use Network voucher for furniture assistance – each participant $100
Each applicant receives moving assistance
Demographic/Output Data Collection
Client Demographics
Client Demographics: Age
Output Tracking Form
Sample Program Output Report
Performance Measurement Example – Program Goals
Consumer/Program Goals 40 of all 50 of program enrollees
successfully placed in permanent housing for at least 60 days
Performance Measurement Example – Program Goals
Consumer/Program Goals 40 of all 50 of program enrollees
successfully placed in permanent housing for at least 60 days
47 of 50 enrollees self-report that they understand more about planning for and finding housing
The Completed Impact Strategy Outcomes Framework
Basic Needs/Housing
Permanent Housing Access for Homeless
Homeless Housing
Evaluation Plan
Promote community-wide wellness
80% of Participants Will Successfully Acquire Permanent Housing
Consumer Program Goals
60 Day Follow Up--by Program
Evaluation Methodology: Enrollees self-report AA/NA Attendance
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application Counselors document 3 apartment applications
and viewing
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application Counselors document 3 apartment applications
and viewing Counselors document apartment acceptance
and furniture voucher is provided
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application Counselors document 3 apartment applications
and viewing Counselors document apartment acceptance
and furniture voucher is provided Move-in date and event are documented by
counselor
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application Counselors document 3 apartment applications
and viewing Counselors document apartment acceptance
and furniture voucher is provided Move-in date and event are documented by
counselor Counselor schedules 60-day follow-up visit to
assess housing permanence
Methodology Examples
Evaluation Methodology: Enrollees self-report AA/NA Attendance Counselors document Life Skills Housing Fund
application Counselors document 3 apartment applications
and viewing Counselors document apartment acceptance
and furniture voucher is provided Move-in date and event are documented by
counselor Counselor schedules 60-day follow-up visit to
assess housing permanence Counselor contacts both unsuccessful enrollees
and successful enrollees to request self-report on knowledge gained and assesses interest in renewed attempt
Methodology Examples
Consumer Measurements
Attendance Measurement
Program Measurements
Individual Milestone Tracking to Achieve Indicator/Outcome
Individual Breaching Milestones
Unmet
Aggregated Milestone Tracking to Achieve Program Indicator/Outcome
Q&A