Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN

Show review 2017Sourcing ◆ Training ◆ Entertainment

9,710 246 5,677 9 Fringesqm Exhibitors Visitors Programme

2017 edition attracted high-profile exhibitors and visitors worldwide

Visitors from 71 Countries & Regions

By Regions: Africa, Asia, Europe, Middle East and South America

Top 10 Visiting Countries & Regions: Australia, Bangladesh, China, Indonesia, Pakistan, Philippines, Saudi Arabia, Singapore, Taiwan and Thailand

This is a good chance to promote our new and highly mobile grease pump; it’s relatively unique to this market. While at the fair, we’ve met with some potential distributors from Malaysia, Eastern Europe and Western Asia who expressed interest in our products. I am very happy with the results.

Exhibitor - Mr Hidenori Uchiumi, Marketing Assistant Manager, Corporate Planning Division, Yamada Corporation, Japan

Exhibitors from 18 Countries & Regions

Australia, China, Egypt, Germany, Hong Kong, India, Italy, Japan, Korea, Lithuania, Malaysia, Singapore, Spain, Taiwan, Thailand, The Netherlands, UAE and USA

PavilionsChina Singapore Taiwan European Union

Optimistic outlook for the Malaysian market

The response is incredibly good. We have a good exposure to local and international workshops which are our target customers. Malaysia is a relatively small country but still got a great potential as the government encourages to upgrade workshop equipment.

Exhibitor - Mr Clemens Wong, General Manager, PAC Auto Marketing Sdn Bhd, Malaysia

From the show and the events, we found that the technology level of the automotive industry here in Malaysia is much more developed compared to other Asian countries.

Visitor - Mr Damon Chang, Dorman Products, USA

Collision Repair Training WorkshopThe first Collision Repair Training Workshop took place at Automechanika Kuala Lumpur 2017. Organised by I-CAR, it provided attendees with knowledge, skills and safety concepts of the current and future collision repair.

Fringe programme highlights

From the technicians’ point of view, it is important to learn what’s new in technology, different measurements and see the equipment as collision repair is a global issue and it keeps changing. This is also one of the channels to raise the recognition of mechanics and technicians around the world.

Speaker - Mr Mark Czvitkovits, CEO, I-CAR Australia

Autotronics Workshop for Working MechanicsThe Workshop was designed to have participants learn to diagnose and correct most common auto electronics related faults and systems through actual case studies of car models such as Proton, Perodua, Toyota, Honda and Nissan.

EMMA Malaysia FinalTo promote the use of smart technology in automobile audio systems, the EMMA Malaysia Final was held for the first time at the fair. This audio and tuning competition is highly recognised in the world and organised in Malaysia by one of the supporters, Auto Audio, Accessories and Air-Condition Traders Association of Malaysia (AAA).

Other fringe programmes include:- Auto Audio, Accessories and Air-condition Traders Association of Malaysia (AAA) Annual General Meeting- MAI Industry Professional Certification (IPC) Skills Demonstration- Malaysia Automotive Recyclers Association (MAARA) Annual General Meeting- AMKL Mechanics Challenge- Networking Happy Hour- The Federation of Engineering and Motor Parts Traders’ Association Malaysia (FEMPTAM) Committee Meeting

The knowledge I’ve learned from the workshop is very beneficial. There are not many high quality workshops like this one in our country. It focused on the repair of common vehicles in Malaysia. I met many technical issues, which were covered in the seminar. Now I know they could be very easily identified and fixed.

Attendee - Mr Low Pai Khoon, Technician, Eng Sin Pencelup Tayar, Malaysia

I want to thank the organisers of Automechanika Kuala Lumpur to provide a platform for us to show our skills. During the competition, we learned how to work as a team and to complete all the tasks and assignments within the time given. I‘m proud of my team because we gave our best until the final round.

AMKL Mechanics Challenge Champion - Mr Alex Tiu, Business Development Manager, Newera, Malaysia

Media Coverage and Supporters

Wide media coverage before, during and after the fair:

Promotion supported by:

Other supporters:

AAA – Auto Audio, Accessories and Air-condition Traders Association of Malaysia

AAAA – Australian Automotive Aftermarket Association

AASA – Automotive Aftermarket Suppliers Association (USA)

ASA – Federal Association of the Manufacturers and Importers of Automobile Service Equipment (Germany)

ATOMS – Automotive Technicians of Malaysia Society EGEA – European Garage Equipment Association

(Belgium)FAWOAM – Federation of Automobile Workshop Owners’

Association of MalaysiaFEMACGA – The Federation of Malaysia Chinese Guilds

Association

FEMPTAM – The Federation of Engineering and Motor Parts Traders‘ Association Malaysia

HDMA – Heavy Duty Manufacturers Alliance (USA)MAARA – Malaysia Automotive Recyclers AssociationMACPMA – Malaysian Automotive Component Parts

ManufacturersMEMA – Motor & Equipment Manufacturers

Association (USA)MREPC – Malaysian Rubber Export Promotion CouncilMUVATA – Malaysia Used Vehicle Autoparts Traders

Association OAC – Overseas Automotive Council (USA)PPIBM – Persatuan Pengusaha Industri-Industri

Bengkel MalaysiaTSC – Toyota Suppliers Club (Malaysia) ZDK – German Federation for Motor Trades and

Repairs

36%

27%

18%

5%

5%

4%

4%

1%

31%

39%

10%

7%

7%

3%

3%

A

B

C

D

E 57%

40%

18%

16%

11%

Subj

ect t

o ch

ange

, as

of M

ay 2

017

Trade visitors by industry sector

Dealer, agent, distributor, wholesaler

Manufacturer

Service provider

Private & official fleets

Trade associations / government agencies

Retailer

Research institution / University / Polytechnics

Publisher

0 10 20 30 40

2017 visitor analysis

Purpose of visit *

Purchase

Gather information

Visit suppliers

Seek representation

Evaluate for exhibiting in the future

0 10 20 30 40 50

*Can choose more than one answer

www.automechanika-kl.com

Trade visitor profile

Senior management / Procurement

Sales & marketing

Engineering / Maintenance

Consultant

Production

Research & development

Design

0 10 20 30 40

Main area of interest

A Repair & maintenance / 29% car wash, care & reconditioningB Electronics & systems / 28% IT & management C Parts & systems 19%D Accessories & 15% customisingE Others 9%

2019 show information21 – 23 March 2019Kuala Lumpur Convention Centre (KLCC), Malaysia

Reserve your booth now!

Messe Frankfurt (HK) LtdTel: +852 2802 7728autoasia@hongkong.messefrankfurt.com

For Malaysia companies, please contact: Messe Worldwide Sdn BhdTel: +60 3 7803 2276auto@messeww.com

Early bird discount:

10% off by 29.6.2018