Show Report

MILLION worth of business

is estimated to be generated

as a result of the show.

Exhibitors estimate

$160,577 worth of sales

from the show.

* on average, per exhibitor

26.7%

$100,000

of visitors willspend over

on theirrenovation or home build

project.

49,213quality visitors

attendedin 2015

$83.5

The Auckland Home Show The 2015 Auckland Home Show once again proved why it is one of the most successful and beneficial marketing avenues for home building and renovating businesses across the Nation.

With a 5% increase in attendance, 49,213 motivated, quality visitors attended the 5 day show.

Exhibitors reported strong trading, with 99% satisfied or very satisfied with the quality of visitors.

Homeowners were actively seeking building and renovation solutions, with 97.7% undertaking a project, with an average budget of $123,159.

Exhibitor research identified that $83.5 million worth of business was generated by the Show, with an average ROI of $160,577 per exhibitor.

The Auckland Home Show continues to deliver a strong financial return for all key stakeholders, which is why it remains in such strong demand.

of visitorsexpect to complete their

home improvement projectwithin the next 12 months

52.3%

* All research and statistics within this report are taken directly from Exhibitor and Visitor Surveys conducted after the 2015 Auckland Home Show.

Quality visitors attend• 97.7% are planning a building, renovation or

home improvement project.

• 59.3% of visitors made a purchase or order from exhibitors at the Show.

• Visitors have an average renovation budget of $123,159.

• 32.9% of visitors own more than one property.

• 30.4% have a combined income of over $150,000.

Meet quality buyers

Visitors’ high renovation spendUp to $25,000

$25,001 - $50,000 $50,001 - $100,000 $100,001 - $200,000

$200,001+

31.1%

19.9%

11.9%

7.4%

19.3%

Visitors renovating nowVisitors planning projects

With 97.7% of visitors undertaking a building or renovation project,

52.3% expect to be completed within 12-months.

Only genuine buyers attend.

Landscaping, patios & decking

Kitchen

Bathroom

Living area

Furniture / furnishings

Bedrooms

Roof / windows

Heating / cooling

House exterior cladding

Home security

Home entertainment systems

Pools / spas

Adding a room

56.0%

44.3%

44.1%

32.4%

30.1%

29.3%

27.0%

26.5%

15.7%

15.3%

13.4%

12.7%

10.9%

Within 3 months

In 3 - 6 months

In 6 - 12 months

In 12 - 18 months

Over 18 months from now

Project completion time-frame9.0%

16.4%

26.9%

16.3%

18.9%

94.7% of visitors were satisfied with the Auckland Home Show overall.

Visitors building/renovating now %About to start home renovation

Commenced building new home

31.3

4.8

About to start building a new home

Commenced home renovation project

12.2

19.3

Visitors about to buy %

Bathroom & bathroom products

Landscaping/gardening

Flooring

Heating & cooling

Patios & decking

Kitchen & laundry appliances

Products to cut energy bills

Lighting 40.6

55.8

38.7

58.2

36.1

42.8

58.1

35.2

33.6

Kitchens & kitchen products

Delivering immediate sales and return on investment.

98.3% of exhibitors were happy with the quality of visitors

at the Show.

41% ofexhibitors will gain 3 months or more

work.

34% will gain 4 months or more

work.

Exhibitorsestimate

an averagereturn on

investment of

$160,577

Exhibitor Satisfaction %

95.4

99.0

93.6

94.5

96.1

98.0

83.3

82.7

95.7

Overall Show satisfaction

Quality of visitors

Generating brand awareness

Generating high value sales

Total number of visitors

Launching new products

Making sales at the Show

Meeting building trades

Large volume leads

“The Auckland Home Show exceeded all of our expectations. It was definitely worth the effort to get here!Visitors were more receptive and open to conversations than at other shows and the leads were of a higher quality. We will be back next year - for sure!”Angela Randall - Tararua District Council

A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.This proven campaign delivers thousands of quality buyers with significant budgets ready to be spent on their home improvement project.

Targeted marketing to the buyers

Prime time TV advertising with high TARP rating - reaching 78% of Auckland people aged 30-64.

Saturation radio advertising across key Auckland stations.

Prominent press advertisements in The New Zealand Herald.

34 page Show Guide distributed to over 180,000 Auckland homes and 25,000 distributed at Show.

Comprehensive website with over 52,000 page views in the month leading up to the Show.

eDM marketing to the Home Show Club - now over 29,000 members.

Social marketing via Facebook, reaching over 133,000 Auckland renovators. Digital advertising across key online channels.

The strategic marketing campaign includes:

What do exhibitors have to say?

“Once again, the Auckland Home Show proved to be one of the best events in our Australasian show calendar. The quality of the promotion and the people through the gate was excellent. We will certainly be returning next year - bigger and better than ever”.Andrew Pullen, Managing DirectorVortex Spas

“We absolutely loved being part of theAuckland Home Show. This was our first time and was definitely worth our while, so we will be back next year”.Deon van der NistEcodure Bamboo & Oak Flooring Ltd

“Thank you so much, this was our biggest home show ever!”Cherie Kerrison, General ManagerAppliance Shed Limited

“It was the first time in quite a while that Barfoot & Thompson chose to exhibit at the Auckland Home Show. Our presence at the show was to create brand awareness and we achieved this through having a stand, handing out freebies as well as sponsoring The Street. We enjoyed being part of a show where the home really is at the heart of everything at the event.”Mildie Meyer-Els, Sponsorship ManagerBarfoot & Thompson

“As a new exhibitor we had a great show with huge numbers of people interested in our product, there isn’t really any betterplatform for doing this with a buildingproduct. It has set us up for almost a year’s worth of work.”Joel Nichol, Operations ManagerMagroc NZ Ltd

Book your stand now for 2016

Wednesday 7 - Sunday 11 SeptemberASB Showgrounds, Greenlane

Speak to our team about a tailored marketing solution for your business.Phone 09 976 8307 or email aucklandhomeshow@eenz.net.nz

aucklandhomeshow.co.nz