showcase product - orthotown · heights and pad options, and is available in a wide range of design...

PRODUCTSHOWCASE

50 JULY/AUGUST 2017 // orthotown.com

Every voter in the 2017 Townie Choice Awards will be entered into a drawing to win some fantastic prizes. Each voting category you complete earns another entry into the drawings for the prizes below. The grand prize is a $1,000 check and the chance to be in a photo shoot that would put you on the cover of the January/February 2018 issue of Orthotown magazine.

The earlier and more you vote, the more changes you’ll have to win—submit your ballot to be entered to win!

AUG. 20DJI Phantom P3-Standard quadcopter

drone SEPT. 6$1,000 and the

chance to be on the cover of

the January/February 2018

issue of Orthotown magazine

The polling stations for the 15th annual Townie Choice Awards are almost open, which means it’s time for Townies to cast their ballots and be entered for the chance to win some amazing prizes!

Voting in the TCAs is a great way to make a difference in the dental profession by letting your voice be heard. Every year, the TCA ballot is filled with the companies and products that you use in your practices. Tell us your favorites! We tally your votes and highlight the winners in the January issue of Orthotown magazine.

We’ve made it easy to vote, too—you can fill out your ballot from your desktop, laptop, tablet or even a cellphone. What’s in it for you? A chance to win cool prizes, including the grand prize of $1,000 and your picture on the cover of Orthotown magazine. Don’t delay—the earlier you vote, the more prizes you’re eligible to win.

YOUR

YOUR—VOICE

CHOICE

GREAT PRIZES!UP FOR GRABS:

Vote today and be entered to win!To cast your vote for the dental industry’s best products and services, complete your ballot at orthotown.com/TCA.

Since 1968, American Orthodontics has been a global leader in the orthodontic industry dedicated to continuously improving its products and processes. The company’s Mini

Master Series metal twin bracket system is one of the highest-selling product lines, trusted by orthodontists for more than 30 years to deliver quality treatment.

Mini Master Series’ visually intuitive design and bonding precision brings orthodontists a bracket they can count on for exceptional results. The brackets are precision-crafted at AO’s state-of-the-art manufacturing facility in Sheboygan, Wisconsin. Precision milling offers tight tolerances in slot and bracket dimensions, and each bracket is heat-treated for superior hardness, increasing durability and dependability. A final tumbling process ensures a smooth finish for improved sliding mechanics.

Mini Master Series’ most distinguishing features are its patented diagonal torque and diagonal angulation. These dramatically increase bonding precision, delivering exceptional results with fewer wire bends. Diagonal torque keeps the center of the slot over the center of the base to deliver more predictable expression of torque. It also allows for the lowest possible profile, which helps reduce occlusal interference. Diagonal angulation technology means angulation is designed right into each bracket and pad, providing prominent visual cues to help with accurate bracket placement.

The bracket system is also fully integrated with 3Shape’s indirect bonding software, allowing treatment planning with a virtual bracket system and bonding with digitally designed transfer trays. This, combined with diagonal torque and diagonal angulation, helps improve bonding accuracy and helps avoid repositioning brackets in later treatment stages.

Bond strength is ensured with AO’s patented maximum retention pads, which provide dual mechanical retention by layering 80-gauge mesh over an etched foil base. The pad’s photochemically etched pockets increase the pad surface area, creating a greater mechanical lock. Mini Master Series’ ample tie wing undercuts also deliver best-in-class tieability, allowing for multiple tying configuration options.

Mini Master Series is a fully synchronized system offering complete 7–7 treatment with coordinated molar tubes, varied profile heights and pad options, and is available in a wide range of design and prescription choices. ■

For more information, visit americanortho.com or call 800-558-7687.

AMERICAN ORTHODONTICSMini Master Series


PRODUCT SHOWCASE 2017

DOLPHIN IMAGING & MANAGEMENT SOLUTIONSMore than just a software company

Dolphin Imaging & Management Solutions has tools for 2-D and 3-D image management and rendering, plus a patient education module. Dolphin Management is fully customizable for both small and multilocation practices.

Dolphin Imaging & Management Solutions has served the orthodontic community for 30 years and is proud to be chosen by 10,000 customers worldwide who enjoy the convenience of

local representatives for sales and service. The team’s close involvement with doctors, researchers and residents has influenced the trajectory of its software development and earned respect from all corners of the profession. Institutions, researchers, clinicians and consultants habitually turn to Dolphin for insight and experience in clinical, technological and historical areas of orthodontics.

Respected The Dolphin team is often called upon for its individual and

collective knowledge, insight and expertise in the form of journal articles, textbook chapters and presentations at academic events. The company was featured in the peer-reviewed article “Evolution of Imaging and Management Systems in Orthodontics,” published in the June 2016 issue of the American Journal of Orthodontics & Dentofacial Orthopedics, and a chapter on digital imaging in orthodontics in the textbook Clinical Orthodontics: Current Concepts, Goals and Mechanics, published by Elsevier in 2010 and updated in 2015. The company was also featured in presentations and accompanying textbook chapters at the Moyer’s Symposium (2002, 2005, 2013) and participates in the Joint Cephalometric Experts Group at Case Western University.

Many industry consultants are proud to have their philosophies and protocols delivered to orthodontists via Dolphin software, including Karen Moawad’s Hummingbird Reports, the Ricketts VTO/Roth-Williams AEO VTO Wizard and the Zuelke Financial Expert, Charlene White’s SOS, and McLaughlin Dental VTO add-on software modules.

TrustedDolphin is the official software of the Functional and Cosmetic

Excellence program, the Advanced Education in Orthodontics Group, the McLaughlin two-year postgraduate orthodontic course series and Smiles Change Lives. Researchers, whose studies are published in clinical journals worldwide, consistently use Dolphin software.

Dedicated Dolphin invests in the progress and future of orthodontics as a

regent corporate partner of the American Association of Orthodontists Foundation and a sponsor of the JCO Student of the Year Award. The company also donates software to schools, with 97 percent of orthodontic residency programs regularly using Dolphin.

ProgressiveDolphin has earned its reputation for being one step ahead

in anticipating the needs of orthodontists, and utilizing the latest technologies to deliver solutions. Its product line includes 2-D and 3-D imaging, practice management, patient education, mobile solutions for both practitioners and patients, and cloud services. ■

For more information, visit dolphinimaging.com/tca or call 818-435-1368.

Dolphin offers mobile products and services for doctors, staff and patients.

orthotown.com \\ JULY\AUGUST 2017 85

NEW HORIZONS SOFTWAREIs your software customized to work the way you do?

Practice management software should treat orthodontists the same way they treat their patients—like individuals. And because orthodontists are individuals with their own ways

of doing things, the standard one-size-fits-all approach to practice management software may not work for everyone.

New Horizons Software (NHS) understands that orthodontists have their own ways of working. That’s why the company’s customizable OrthoExec Advanced Series is built to work the way orthodontists do. OrthoExec Advanced offers the full suite of tools that orthodontists need and expect—plus extras that other companies want you to pay more for—in a single, affordable, no-hidden-strings package. And, the company’s service, development and 24/7 support are all based in its recently expanded U.S. headquarters.

All the tools, one easy packageWith OrthoExec Advanced, users get all the core features they

expect and need. Scheduling, treatment card, insurance, patient information storage, correspondence, full accounts receivables, employee timeclock, patient sign-in, calendar reminders, full reporting features ... it’s all there, and then some. For example, store and manage images with Ortho Image-It; send text and email appointment reminders, recalls, marketing emails, e-statements and more with OrthoMinder; and help your practice grow with the Market Center.

Industry-leading innovationsAs an established industry innovator, NHS helps save time and

cut down costs. The company’s latest innovation, Payment Card Industry Data Security Standard (PCI DSS), is now built in to the OrthoExec Advanced Series package, saving users from PCI fees and keeping them in compliance.

Big enough to exceed your expectations, small enough to care

NHS President Joretta Beanland founded the company with one simple goal: to make life easier for orthodontists and their staff by creating advanced, intuitive, easy-to-use software. Today, NHS stands by Beanland’s commitment to innovation and service. She personally consults with many clients, and the NHS team members at events around the country are the ones orthodontists and their staff will work with to ensure the software continues to exceed expectations and meet their practices’ unique needs.

Setting the standard for 29 yearsNHS was founded 29 years ago by orthodontic practice

professionals, and the company has a track record users can trust. The company goes out of its way to help orthodontists’ practices with tools that make the workday easier and is committed to helping practices thrive. Whether it’s training orthodontists and their staff, answering questions via its in-house customer service, or creating customized solutions for your specific needs—from personalized reports to developing your own diagnostic/treatment plan input—NHS is here to support orthodontists’ success. ■

For more information, call 800-543-5999, email [email protected] or visit nhsoftware.com.



A cceleDent Optima is an advanced accelerated orthodontic device, with a comprehensive suite of technology-driven features. An FDA-cleared vibratory orthodontic device,

AcceleDent Optima is powered by patented SoftPulse technology that produces pulsating forces clinically shown to stimulate cellular activity in orthodontic treatment and to speed up bone remodeling.

With AcceleDent, doctors report that they are expanding the range of patients they’re clinically confident in treating. Difficult or advanced movements can become easier to achieve in the planned amount of time. In addition to helping orthodontists achieve predictable clinical outcomes, AcceleDent is clinically proven to safely and effectively speed up tooth movement by as much as 50 percent while reducing orthodontic discomfort.

New featuresDesigned with enhanced patient convenience in mind, Optima

is a smaller, lighter device that is waterproof and connects with smartphones and tablets through Bluetooth. The device’s small charging case enables patients to wirelessly charge the activator, which has a five- to seven-day battery life. To receive the benefits of accelerated treatment, it is important for patients to use the device daily for 20 minutes.

Introducing the AcceleDent appAcceleDent Optima is the first and only orthodontic device

that directly connects patients and practices with monitoring, direct messaging and rewards via the AcceleDent app, which can be downloaded via iTunes and Google Play. The HIPAA-compliant app allows patients to track their usage, set reminder notifications

and compare their progress to other AcceleDent patients across the world. Patients who use AcceleDent for 20 minutes daily as instructed will earn awards on the app’s Achievements screen.

Orthodontic practice staff can view this real-time compliance data from each AcceleDent Optima patient via a web portal that is customized for each AcceleDent provider. This 24/7 access to compliance data will allow for more proactive case management, including more informed scheduling, and an overall increase in practice efficiency. The compliance data also enables clinical teams to compliment patients who are excelling with compliance and to encourage low-compliant patients.

Having listened to feedback from patients and practices, OrthoAccel believes that the features of AcceleDent Optima and the AcceleDent app will encourage patients to remain engaged and motivated throughout treatment. ■

For more information, visit acceledent.com.

ORTHOACCELIntroducing AcceleDent Optima


ORTHOSELECTDigital orthodontic laboratory services



A s a concept, indirect bonding (IDB) just makes sense. What doctor wouldn’t want to simplify bracket placement and bonding while reducing chair time? However, for decades

the concept has proven inconsistent and unreliable in practice because the traditional method for creating IDB trays was labor- and skill-intensive. Each tray’s creation involved so much hand-measuring and eyeballing that errors and inaccuracy were more common than quality in IDB trays.

What’s the solution? OrthoSelect’s digital indirect bonding system (DIBS) has

changed the IDB landscape, making inconsistency and unreliability problems of the past. The system utilizes 3-D software (accurate within a micron) for digital bracket placement. The software’s digital accuracy is then translated directly to the physical world through 3-D printing. There’s no more plaster and pencil and no more thermal or suck-down trays.

DIBS is the result of several years of research, design and development. In addition, doctors around the country used DIBS and provided invaluable feedback. At the recent AAO show in San Diego, interest in DIBS was through the roof. Doctors are recognizing that technology has reached a point where the concept can become the standard in practice.

How it worksFirst, using DIBS software, OrthoSelect technicians place brackets

per the doctor’s prescription. Here, the obvious question arises: “What brackets can I use with DIBS?” Answer: One of the great features of DIBS is that doctors can use any bracket set they like.

After brackets are placed, doctors have the chance to review,

adjust and approve the bracket placement. DIBS includes an end-of-treatment simulation that illustrates how the patient’s teeth will be aligned per the archwire and bracket placement. Doctors appreciate the ability to do finish work, such as moving canines incisally, in the software. This in effect adjusts the bracket placement.

When the case is approved, the bonding tray is digitally rendered and printed. Unlike other 3-D IDB competitors, OrthoSelect does not 3-D print study models and then handcraft trays using the model. DIBS trays conform to the patient’s teeth because there is no human error introduced and no accuracy lost between the software and the printer. OrthoSelect’s patent-pending trays hold brackets precisely, with just the right degree of snugness before bonding, and then flex to let go of brackets when removed from the patient’s teeth.

What DIBS users are saying“This system is what people have been looking for!”

—Dr. Lisa Alvetro, Alvetro Orthodontics

“DIBS is the best value in orthodontics right now.” —Dr. Brandon Owen, Owen & Timock Orthodontics

“Wow, went in smooth as silk. I just lifted the IDB tray from the lingual and they peeled off no problem.”

—Gary Carter, Orthodontic Specialists of Utah

“It was our first DIBS case and actually our first indirect bonding case ever! It all went perfectly, with no bond failures, and there was hardly any flash on the upper and none on the lower. We heard no complaints from our 13-year-old patient, especially when we finished a 45-minute appointment in 25 minutes. Going forward, we’ll be using DIBS for all bonding appointments!”

—Ansley O’Keefe, orthodontic assistant, Cooney Orthodontics ■

For more information, call 866-695-3319 or visit myorthoselect.com.

There has been little advancement in the light-cure adhesive market over the past 15 years. There are many single-paste bracket adhesives available today, most of which achieve similar

bond strength results. After 10 years of releasing groundbreaking products such as Assure, Assure Plus, Perfect a Smile, Extend LTR and Bond Aligner, Reliance has gone back to the drawing board to perfect the everyday bonding adhesive clinicians rely upon so heavily. The company is proud to introduce the newest addition to its line of time-tested products, GoTo bracket adhesive.

It’s no secret that most photo-initiated pastes are fairly simple in design. Manufacturers use three key ingredients to fabricate light-cure pastes: filler, resin and proprietary monomers. So, why GoTo? Handling and flash cleanup is the difference between an everyday paste and one an orthodontist will be excited to use. Formulated with a high filler content and available in a 4g syringe or a 4g bag of tips, GoTo does not allow bracket flotation once placed on the tooth or as flash is removed. Furthermore, the filler construction makes for single-piece flash removal, “roping” off the tooth without breaking.

As placing bands on molars has become increasingly unpopular over the past decade and clinicians choose to bond molar tubes, utilizing a high-strength viscous bracket adhesive is more important than ever. Coupled with the industry-leading primer, Assure Plus,

RELIANCE ORTHODONTICSGoTo bracket adhesive

bond failure can be kept to a minimum. Technique aside, there are two keys to a successful bond: a strong consistent resin matrix achieved with GoTo and unparalleled strength to any surface achieved with Assure Plus. With heavy appliances such as bonded buccal tubes that tend to slide, the tacky consistency of GoTo makes for drift-free bracket placement and flash cleanup.

As with any of Reliance’s products, there is a no-questions-asked guarantee. If orthodontists don’t agree that GoTo is the best adhesive paste they’ve used, they can send it back within 30 days for a full refund. ■

For more information, visit relianceorthodontics.com.


SCHEDULING INSTITUTECustomized training to create and leverage new-patient growth

W ho wouldn’t like to work less, make more money, and have more fun practicing dentistry than ever before? It might sound far-fetched, but with a steady stream of new

patients coming into the practice, these results are actually well within reach—just ask one of the thousands of doctors working with Jay Geier and the Scheduling Institute.

This year marks the 20th anniversary of the Scheduling Institute. Since its inception, Geier, the founder and president, has been revolutionizing practices worldwide with a simple money-back guarantee: The Scheduling Institute shows orthodontists how to increase their new patients by 10–40 percent in less than 90 days without additional marketing spend. How? By implementing the New Patient Mastery Program that utilizes more than 30 years of research and data collection from hundreds of thousands of orthodontic offices.

While working for an Atlanta-based practice, Geier discov-ered the one area that was completely overlooked in the new-patient attraction process. His innovative new-patient program provided the solution to this problem, and to this day it is the most widely recom-mended and highest performing new-patient generation program in the industry.

Today plenty of copycat companies try—and fail—to replicate Geier’s program, but none of them comes close to producing the extraordinary results of the original New Patient Generation Program. Geier and the Scheduling Institute protect their formula for attracting new patients, which involves leveraging orthodontists’ teams to achieve new-patient growth that ultimately catapults a practice to record-breaking highs in every area—far beyond just new patients.

In fact, as its clients’ practices grow, so does the Scheduling Institute. In addition to its foundational New Patient Mastery training, the company has grown to offer multilevel practice growth coaching programs, with 23 training opportunities that range from new patient experience and hygiene production to clinical solutions and cash flow management. This growth is why Orthotown and Dentaltown Townies from around the world have awarded the

Scheduling Institute 11 Townie Choice Awards in the past seven years. The Scheduling Institute has 200 employees including a fleet of 60 dedicated certified training specialists who travel the world transforming practices across North America—and as far away as Latvia and New Zealand. To date, these specialists have trained in more than 17,000 offices, averaging close to 400 trainings a month.

The training specialists play a vital role in the success of the program. They are experts at educating, engaging and focusing an orthodontist’s team on the value of new patients and how to produce bigger and better results. This takes the work off the doctor and puts it on the staff to execute, with an expert guiding them every step of the way. It’s a true done-for-you solution that’s already been tested and proven to be successful by more than 10,000 private practice offices.

Join the thousands of orthodontists who have already doubled, tripled or quadrupled their new patients using the Scheduling Institute’s New Patient Mastery Program.

For more information, call 855-314-1344 or visit schedulinginstitute.com/5star.



TOPSORTHOTopsExpress—the ultimate in patient communication

Once again, Tops unleashes unmatched innovation. New to topsOrtho version 8.0 is the fully integrated digital communications suite, topsExpress.

TopsOrtho has made communication more eff icient and easier than ever. TopsExpress contains sophisticated built-in SMS appointment reminders and secure, encrypted email. It incorporates direct, one-to-one SMS messaging that originates from your primary practice telephone number, not from your staff ’s personal cellphones.

Here’s the scoop:• SMS appointment reminders: Yes, built into topsOrtho.• Secure, HIPAA-compliant, direct SMS messages sent from

a practice’s main office number. Send SMS from within topsOrtho using the main practice phone number, not a staff member’s cellphone. Secure team chat is also included.

• Secure, encrypted, HIPAA-compliant email.• Braces Academy: Educates patients when convenient by

providing high-quality videos that can be watched in the comfort of their home rather than in a clinic chair.

Innovation and creativity never end at Team Tops. In fact, topsOrtho’s developers are already working on new, superpowered features based on customer input and research, and look forward to announcing each innovation as it unfolds. ■

For more information, email [email protected] or call 770-627-2527.


showcase product - orthotown · heights and pad options, and is available in a wide range of design...

Documents