shrm advocacy team david m. lusk ▪ february 23, 2012 regional council summit february 24 – 25,...
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SHRM Advocacy TeamDavid M. Lusk ▪ February 23, 2012
Regional Council Summit
February 24 – 25, 2012Grapevine, TX
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Government Affairs Team (GAT) Background
• National office: four federal lobbyists; one state affairs advisor; one key contact associate; one member advocacy position (open)
• No federal Political Action Committee
• Two-pronged challenge
Maintain relevance with no PAC
Manage “assets for testimony”
• Democrats & Republicans both request SHRM testimony on federal / state level
• “Joining Forces” Initiative vs. NLRB / DOL Proposed Rules
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Government Affairs Team (GAT) Background
• Challenge of “Wave Elections”
Cause legislative alliance difficulty
Create novice legislators seeking reliable information sources
Only TWO members of Congress possess HR background
• SHRM’s regional & chapter structure
• Members engaged in GA activities demonstrate among highest satisfaction ratings across SHRM departments
• Satisfied members renew -> renewing members engage more (volunteer, attend conferences, etc.) -> SHRM & State Councils grow
SHRM Advocacy Team (A-Team): Shaping HR Public PolicyWe are the Champions: What it Takes to Build Grassroots Leaders
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SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Response?
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
SHRM Advocacy Team (A-Team)
Developed to ensure when policy decision-makers (legislators, regulators, etc.) develop workplace policy, HR’s voice is heard via a “local network”
Since MoC’s are most responsive to their constituents, informs legislators of policy impacts upon employers in her / his district
SHRM members best understand / are best suited to communicate how public policy affects employees, employers & the HR profession as a whole
Entering year three (2012) of five-year implementation
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
SHRM Advocacy Team (A-Team)
• Intended to build upon successful but ad-hoc country-wide efforts in place
• Two participation levels
HR Advocate
Advocacy Captain
• Four “soloists” vs. “choir” of 260,000 SHRM activists
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Form Faxes
Comments on Social Media Sites
Postcards
Form Email Messages
Form Postal Letters
Individualized Faxes
News Editorial
Visit From a Lobbyist
Telephone Town Hall Comments
Phone Calls
Individualized Email Messages
Individualized Postal Letters
Contact From Constituents' Reps.
In-Person Visits from Constituents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
A Lot of Positive Influence Some Influence
96%
90%
88%
86%
85%
82%
75%
70%
54%
51%
45%
42%
30%
97%46%
8%
Congressional Management Foundation 2011
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
2007 2008 2009 2010 2011
177
138159
184
227
0
162
213
175
310
Employment Law and Legislative Conference
Leadership Conference
Measureable Results
Conference Hill Advocacy Days
- A-Team Effort Launched9
- 77%
- 23%
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
2007 2008 2009 2010 2011
6 811 10 11
23
31
38 38
22
0 0 0 0
65
Days Inside the Beltway
Days Inside the District
A-Team Office Visits
Measureable Results
SHRM Member Advocacy Visits (non-conference related)
10
- A-Team Effort Launched
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Measureable Results
• House Concurrent Resolution 101 (Neal / Gerlach)
Sought 100 co-sponsors; 52 co-sponsors as of early February
SHRM launched coalition activities, letter-writing & phone campaigns
Co-sponsorship jumped to 106 by mid-February introduction
• Rise in State Council / Chapter programming
Existing annual legislative conferences providing more strategic credit
Legislative conferences initiated in California, Florida & Maryland
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
Measureable Results
• Over 8,000 subscribers
• Just under 2,700 SHRM members trained
• About 1,000 volunteers identified
• Between 125 – 350 A-Team members regularly view live monthly webinars
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
WY
ID
CO
OK
GA
CACT
MDTN
IN IA
2012 A-Team Target States
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
IL
NM
PA
NV
OR
CA
DE
OH
TX
WV VA
2011 A-Team Target States
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
WI
NE
KS
NY
WA
ALAR
CA
ME
2010 A-Team Target States
FL
RI
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
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Items for Today’s 5:15 pm Breakout Session
• Offer council & chapter support for a SHRM strategic priority
• Provide educational programming with HR Certification Institute strategic credits for current, past & future target states
• Contribute to SHAPE objectives / CLA areas of Government Affairs
• Become a 2013 target state
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
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Items for Today’s 5:15 pm Breakout Session
• SHRM-provided speakers on advocacy and public policy issues
• Bolstering efforts of tactical 2010 & 2011 target states
• Review sample materials, techniques, etc., for supporting council / chapter programs & membership growth
SHRM Advocacy Team (A-Team): Shaping HR Public Policy
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David M. LuskSenior Associate, Member Advocacy
W: 703-535-6158C: 703-597-36021800 Duke StreetAlexandria, VA 22314