shubham chaudhary project

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  1. 1. UNDERSTANDING THE DISTRIBUTION SYSTEM OF I.T.C AN COMPETITIVE ANALYSIS Submitted for the partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY:- Shubham chaudhary ROLL NO: - M2012104 UNDER THE GUIDENCE OF:- SUBMITTED TO:- Ms.Nidhi phutela Asst. Professor APEEJAY INSTITUTE OF TECHNOLOGY- SCHOOL OF MANAGEMENT, GREATER NOIDA (2012-14)
  2. 2. PREFACE The PGDM AICTE (MBA) curriculum is so designed that we can get enough practical knowledge of business world help them to explore their skills in corporate world in future. The PGDM training helps us to understand and gain knowledge about the industry and the market environment. It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. I am lucky that, I got an opportunity for making the project report on ITC Sun feast biscuit. I visited the various concerns for two months and I prepare my project report on the topic UNDERSTANDINGTHEDISTRIBUTION SYSTEM OF I.T.C AN COMPETITIVE ANALYSIS.. And the study is divided into various chapters to get knowledge. I also considered some published material on the particular topic as well as about the concern. This helps me in boosting up my confidence and determination which will help me to face the situation in coming years. This report is written account of what I learnt and experienced during my survey. I wish, those going through it will not only find it readable but also get as useful information. The main limitation of my experience was that I did not get the full and correct information from the market, as many of the respondents did not answer to my questionnaire correctly and completely. I did a project for ITC in Haridwar. The study consists of the following chapters. Introduction of ITC, study on performance of Sunfeast biscuit in terms of their competitor, retailers and customers perception, sales analysis, distribution, and conclusion etc.
  3. 3. ACKNOWLEDGEMENT Life of human beings is full of interaction. No one is self-sufficient by himself whenever anyone is doing some serious and important work a lot of help from the people concerned is needed & one less specially obliged towards them. I cannot forget acknowledging them in few words as without the guidance & co-ordination of them in my project report would not have been possible. A large number of individual contributed to this project. I am thankful to all of them for their help and encouragement. My writing in the project report has also been influenced by a number of website and standard textbooks. As for as possible, they have been fully acknowledged at the appropriate place. I express my gratitude to all of them. First of all I owe my heartfelt gratitude to my guide Prof. Ms. Nidhi phutela for his noble guidance throughout the completion of the project. I would like to extend my heartfelt thanks to Mr. Gaurav Mehandiratta, Asst. Manager of ITC Pvt. Ltd., Saharanpur Branch for giving me an opportunity to work on this project. I would also like to thanks Mr. Mukesh pandey , Area Manager of ITC Pvt. Ltd., Haridwar for his guidance, inspiration, and constructive suggestions, which helped me in the project. I must also thank the management of ITC Pvt. Ltd. to provide excellent opportunity and environment to be able to pull my project through. Cooperation of the staff is also gratefully acknowledged. Last but not least, also give my sincere thanks to all the people to directly indirectly have help and encourage me in finding the way to us collecting the requisite information and completing the project effectively and timely. Shubham chaudhary AIT School of Management, Greater Noida
  4. 4. DECLARATION I, the undersigned, hereby declare that the Project Report entitled UNDERSTANDING THE DISTRIBUTIONSYSTEM OF I.T.C AND COMPETITIVE ANALYSIS. written and submitted by me to the APEEJAY INSTITUTE OF TECHNOLOGY- SCHOOL OF MANAGEMENT, Greater Noida in partial fulfilment of the requirements for the award of PGDM (MBA) under the guidance of Ms. Nidhi Phutela is my original work and the conclusions drawn therein are based on the material collected by myself. SHUBHAM CHAUDHARY PLACE: - HARIDWAR Date:-
  5. 5. CERTIFICATE This is to certify that the UNDERSTANDING THE DISTRIBUTIONSYSTEM OF I.T.C AND COMPETITIVE ANALYSIS.is the bonafide project work done by Shubham chaudhary student of Apeejay Institute of Technology School of Management, Greater Noida during the Summer Internship Training, in partial fulfilment of the requirements for the award of the Degree of Post Graduate Diploma in Management and that the project has not formed the basis for the award previously of any degree, diploma, fellowship or any similar title. To the best of my knowledge and belief the project represents independent and original work on the part of candidate under my guidance. Name and Signature of Mentor Name and Signature of Director
  6. 6. INDEX Contents Page No Chapter- 1:- Introduction & Profile of the organization 01 ITC PROFILE 08 HISTORY OF ITC 10 ORGANIZATIONAL STRUCTURE 24 AREA OF DIVERSIFICATION 25 SUNFEAST PROFILE 31 Chapter-2:- HOW ITC TURNED BUSCUITS BUSINESS DISTRIBUTION SYSRTM OF I.T.C 35 40 Chapter-3:- Objective of the study 43 Scope of the study 45 Limitation of the study 46 Chapter- 4:- Chapter- 5:- Major Competitors of sunfeast biscuit Research methodology and design 47 55 Chapter- 6:- Data presentation, Analysis, and interpretation 58 Chapter- 7:- suggestions and swot 71 Chapter-8:- Bibliography 80 Chapter-9:- Annexure 82
  7. 7. CHAPTER- 1 Distribution system of I.T.C
  8. 8. CHAPTER- 2 INTRODUCTION
  9. 9. INTRODUCTION ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri- business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. The Companys beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC's
  10. 10. Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. ITC's paperboards' technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002. Also in 1990, leveraging its agri