FANatical Follow-Up

Meredith Oliver | CreatingWOW.com | @CreatingWOW

Sponsored By

+Meet Homebuyer 2.0

+

Don’t Talk To Me vs. Pay Me Attention

+

It’s All About Me

The Follow-Up

+Respond Quickly

n  Within minutes

The odds of contacting a lead after 30 minutes drops by 100%.

@CreatingWOW

+Follow-Up More Than Once

n  All leads go into CRM.

n  CRM sends an instant follow-up.

n  Personalized follow-up attempt within minutes.

n  If no response, recommend five additional follow-up attempts n  One-on-one follow-up emails n  Drip campaign in your CRM

@CreatingWOW

+Follow-Up More Than Once

1.  Immediate – Personal email and phone call

2.  Day 2 – Email

3.  Day 3 – Call

4.  Day 7 – Email

5.  Day 14 – Email/Call

6.  Day 21 – Email

7.  Day 28 – Email

8.  Monthly email newsletter @CreatingWOW

CRM = Cash Recovery Machine

The best CRM is… The one you use!

Stop Checking In & Start Adding Value

@CreatingWOW

+

Share Idea or Insight

+

“We talked about the importance of an open

concept, so I thought you might be interested in…”

Share an Idea/Insight

+

Solve a Problem

+

“You mentioned a concern about selling

your home, so I thought I would share…”

Solve a Problem

+ Ask a Question

+

“How do you envision using the loft space?”

Ask a Question

Recap the Game

+Recap The Game

What did they like? n  See n  Hear n  Touch n  Feel

@CreatingWOW

+Tone Matters

n  Friendly

n  Enthusiastic

n  Expert

n  Conversational

@CreatingWOW

Write Like You Talk

@CreatingWOW

Can They Hear Your Smile?

@CreatingWOW

+

Change the Channel

Telephone = Tone Matters

#TheFanFactor

Email/Social = Confirm or Share

Texting = Confirmation

Mail = Personal, Thoughtful

Text WOW

to 44144

“You will be the same person in five years as you are today

except for the people you meet and the books you read.”

~Charlie Tremendous Jones

+Meredith Oliver

Professional Speaker, Author and Founder of Creating WOW

Learn more about at CreatingWOW.com

Twitter: @CreatingWOW

Facebook.com/CreatingWOW

Instagram: @MeredithsShoes22