Shut Up & Let Your Customers Do Your Marketing For You

Jim WilliamsVice President of MarketingInfluitive @jimcwilliams

Kevyn KleinDirector of Customer Success and Advocacy

Edmodo

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300+ customers

Veteransof the B2B marketing revolution

Focused on the science of engagement

and advocacy

You don’t control your brand anymore.

Your customers do.

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“Your brand is what other people say about you when you’re not in the room.”

Jeff Bezos, founder of Amazon.com

Where your brand lives today

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1:1 CONVERSATIONS REVIEW WEBSITES SOCIAL NETWORKS

BLOG COMMENTS ANALYST REPORTS COMMUNITIES

Enlist your customers to become advocates,

build your brand and generate revenue.

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84% of B2B decision makers start the buying process with a referral

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ad•vo•cate1. One that promotes the interests

of others.

2. One that defends or maintains a cause

3. One that makes a non-financial investment in your

company

How do advocates contribute?

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REFER ENDORSE EDUCATE ENGAGE

Customers findnew leads

Customers say great things about you

Customers teach prospects about you

Customers provide feedback and intelligence

Referrals

Media Interviews

Reviews

Analyst Briefings

References

ContentDistribution

CaseStudies

SocialPromotion

ContentCreation

ProductSurveys

UserGroups

CustomerAdvisoryBoards

Community

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Bring your customers together in an advocate community to:

BOOST DEMAND

DRIVE MARKET AWARENESS

IMPROVE RETENTION

ACCELERATE SALES

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Visit the Influitive booth to download this new Forrester Research report

Featuring insights from 20+ advocate marketing users, including:• CMO at InsideView• Senior Director of Community at Salesforce • Senior Director of Marketing at Oracle• Customer Success Operations Manager at HP Software• Manager of Customer Advocacy at Marketo• And many more!

Your Advocate CommunityOn the web, on the go and in your app

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LEARN MORE

www.influitive.com