shyam digital launch roadmap modem

8/6/2019 Shyam Digital Launch Roadmap Modem

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Shyam Networks

Digital Roadmap

2nd May 2011



Shyam Networks

Services offered� Surveillance & Security Solutions

� Data Networking Solutions

� Network Planning & System Integration Services

� Rural Education & Governance Solutions

High points

� Bandwidths from 64 Kbps to 100 Mbps and above

� Robust and perfectly suited for the harsh conditions andextreme weather

� Can sustain temperatures from -35°C to + 60°C

� Can handle humidity up to 95%



Objectives

�T

o create an awareness about¿ Products and services offered

¿ USP·s and Quality Standards

� To create a brand recall in the minds of TG

� To establish a positive opinion in social space based on key

differentiator of Shyam Networks

� Encourage prospective customer to initiate business dialogue



Targeted Customers

� Corporate enterprises� Government bodies

� Educational institutions

� NGO·s engaged in Rural development programs

� Offices



Internet



On World Wide Web

Corporate Website� Display Campaign

� Engagement Building

� Email marketing, edms

� Influence Marketing

� Blogging; Outreach Programme

� Search Campaign ² Organic: Out of Scope



Website

� Theme based Design reflecting organizational Aspirations

� Interactive content to engage the prospective customer

� Intuitive navigation to guide user to reach desired section and

leave a business query

� Facilitate current/ prospective

² Investors

² Business partners

² Employee

² Media coverage



Product & Ser vices Inf rastr ucture

Case Studies Newsletter

Surveillance & Security Solutions

Data Networking Solutions

Rural Education & Governance Solution

Network Planning & System Integration

Automation

Technical Edge

Manpower Edge

Plant Tours

Quality Initiatives

Policy Accreditations

Certifications

Processes

Virtual Tour (360 degree panoramas)

Clientele

Proposed Content Architecture contd.



e-mail Marketing

� Creating interactive EDM·s

� To be sent to TG via mails (Data from Fundoodata can be used)

� EDM·s ask interesting questions to the user related to Itinfrastructure, security surveillance etc

� Encouraging engagement thus brand recall

� EDM can also act as demand aggregation tool



Online Campaign

� Rich Media Innovations ² High Visibility & Impact

² In-Video Banners

² Interactive Banners

² 3D Walk-through Banners

² You Tube Home Page Banner/ Brand Page

² MSN Home Page Innovation etc.,

� Standard Banner Units ² Building Preference & Recall

² On Portals/ Technology/ News/ Finance Sites

² In- Text Advertising



Sample Banner Creative Properties

� 3D Film Walk-throughhttp://www.expresskcs.com/exp/yahoo4

� Roll Over Banner

http://linkstorm.net/demo/audi/300x250/index.html

� Roll Over Banner ² Window

http://network.innity.com/sample/lightbox/nokia_cwm/campaign.html

� Dynamic In- Text

http://network.innity.com/dynamic_intext/push_down/DI TPushDown-KeywordAdStrip/demo.html



Blogs- PR

� Seeding onB

logs� Third-party Product Reviews

� Blogger Outreach Programme

� Discussion on ² Faster, More Reliable Bandwidth Speeds

² Cost Effective networking solutions

² Surveillance & Security Solutions

² Data Networking Solutions

² Rural Education & Governance Solutions

² Network Planning & System Integration Services

Technology

Security

Innovation Information



Blogger Outreach Programme

� Identify Bloggers focusing on advanced I T infrastructure solution

� We start interacting on their blogs whenever they cover our Company newsor product details

� Once we indulge in an association with them, we cherry pick bloggers to ask

them to� Utilize the event as Video & Photo Opportunity to talk about the approach

through PR, Facebook, T witter, You Tube

� Can be extended as BTL Activity ² Invite Bloggers for High Tea for a LGGSM Range/ Optimus range session

Technology

Computing

Innovation Information



Way Forward«

� Feedback

� Concept Approvals

� Cost Estimation� Activation Date



Indicative Investments

� Microsite Design and Deployment : As per Rate Card

� Banner Creative : As per MR Plan & Rate card

� Mobile Campaign Setup & Execution : 3 ² 5 lacs



THANK YOU

shyam digital launch roadmap modem

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