sid bhatt
TRANSCRIPT
2 Confidential
About Aarki
App Distribution and Monetization Platform Founded October 2010, ex-Mint.com We drive qualified app users Our ads make app users happy!
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What drives unqualified users?
Rewarded app installs
Audience mismatch
Expectation discrepancy
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The impact of unqualified users
Do not monetize Negative ROI Low active rate and high uninstall rate - affects rank Stalls organic growth
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Rewarded pay per action campaigns
Install and perform required action
Easy required action in < 3 minutes
Server tracking, post on the required action
Pay per action bids can be 2x to 3x pay per install bids
Life time value ≠ $0
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Bridge the user satisfaction gap with rich media ads
App video trailers
Rich media interstitials Capture exciting moments of the app in the ad unit
App install follows ad experience Length < 30 seconds Avoid buffering Life time value > $5
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{'confirm':true, ’medium’:pub_id}
market://details?id=com.abc. beta&referrer=utm_source%3Daarki%26utm_campaign%3DUS-PPA%26utm_medium%3D{pub_id}
Identify sources of profitable audience
Segment device ids by source and medium
Identify profitable sources Channel marketing dollars
into sources with the right audience mix
Android - referrer
iOS - install confirmation
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Summary
• Enhance user acquisition from rewarded channels with pay per action campaigns
• Rich media video and interstitials give an app preview to qualify users
• Source and media segmentation to pin-point profitable users
• Drop me a note if you want to chat more - [email protected]