siddy - challenge assumptions 3 (assignment 8)

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SIDDY Supporting Insightful Dreaming A Crash Course on Creativity Professor Tina Seelig, Stanford University The Pioneering Spirit Presents BRYONY MAWDSLEY TANIA M. PEREZ PEREZ ESFANDIAR KHALEGHI (Leader)

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Page 1: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

SIDDYSupporting

Insightful Dreaming

A Crash Course on CreativityProfessor Tina Seelig, Stanford University

The Pioneering SpiritPresents

BRYONY MAWDSLEY TANIA M. PEREZ PEREZ ESFANDIAR KHALEGHI (Leader)

Page 2: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

A Crash Course on CreativityProfessor Tina Seelig, Stanford University

Stanford University

The Pioneering SpiritPushing the BoundariesS

Assignment 8. Team Assignment

CHALLENGE ASSUMPTIONS 3

Page 3: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

First Step:Mind-Storming Session – 20 MIN – to generate as much as idea• Online (Chat)• Offline (Recording Voice)

Second Step:• Writing down ideas• Choosing Top Five• Choose Top THREE

Third Step:• Presenting ideas to the team• Voting and Ranking (Innovation - Feasibility)

Forth Step:• Made them mature• Join them together

ONLINE PIZZA SESSION

Page 4: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

What causes sleep problems?• Physical disturbance (noise,

discomfort)

• Drinking stimulating drinks such as

coffee, or Smoking, just before

bedtime

• Taking vigorous exercise just before

bedtime

• Eating a large meal close to bedtime

• Shift work or Jet lag

• Taking naps in the daytime

• Medication

• Depression

• Anxiety

• Breathing conditions.

Physical conditions

Medication

Activity patterns

Stimulants

Emotional problems

Age

Page 5: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

• EMOTIONAL/PSYCHOLOGICAL Issues

Common types of sleep disorders• Insomnia• Nightmares • Sleep Walking • Night Terrors • Sleep Paralysis

• Narcolepsy • Sleep Apnoea• Restless legs syndrome

(RLS)

Page 6: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Possible solutions ….

EM

OTIO

NA

L/

PS

YC

HO

LO

GIC

AL IS

SU

ES

3D Screen Glasses

4D Bed-Room

Hug Blanket

Mini Watch/Ca

mera

Teddy bear

Anti-Nightmare

System

Mini Camera

Mobile App

Sleeping Mask

Relaxing Console

Page 7: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Conceptual Designs

3D Screen Glass

4D Bedroom

Mini-Watch/Cam Relaxing Console Hug Blanket

Page 8: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Teddy BearMain Features

Would measure:

Body temperature

Heart rate

Movements

Blood pressure

Breathing pace

Sleeping cycles

Images in real time

Chosen Idea….

FOCUS IN CHILDREN NIGHTMARES AND SLEEPING ISSUES

Page 9: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Targets

Nurseries

Decifrate Sleep Patterns

Anticipate the nightmares

Emit a signal to aware doctor/nures/parents

Emit a signal to avoid them to suffer those nightmares

Hospitals

Home

FOCUS IN CHILDREN NIGHTMARES AND SLEEPING ISSUES

Teddy Bear

Page 10: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Benefits• Could wake the sleeper up

before they get distressed.

• Would also allow parents to see how well their child is sleeping.

• Could be attached to a transmitter directly to the parents room so that they are aware of a nightmare before the child even wakes up and can be there to comfort them.

FOCUS IN CHILDREN NIGHTMARES AND SLEEPING ISSUES

Page 11: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

How does it works ? Computer would analyse

the received data and send it back

Option: Implemented System inside teady

It would also automatically releases SMOOTH and CHILL FRAGRANCES and PLAY the mothers voice tone to calm the baby/children.

Implemented Sensors would send their data to a computer/mobile.

Nurses/Parents awareness via alarm

FOCUS IN CHILDREN NIGHTMARES AND SLEEPING ISSUES

Page 12: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Strengths vs Weakness Give confident to children

Prevent from more diseases than just lack of sleep

Easy to implement

Motivation to sleep

Aesthetic potential

- Might create dependency for babies

- Might produce rejection in bigger children (they think a teddy bear is for smaller infants)

- Water resistance issues

- Ease of maintenance

FOCUS IN CHILDREN NIGHTMARES AND SLEEPING ISSUES

Page 13: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Brought to you by

Mr & Mrs Smith

SIDDY

SIDDYSupporting

Insightful Dreaming

Bra

nd

ingCall me Mr Smith

Page 14: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

Make your own bear …

SIDDY

SIDDYSupporting

Insightful Dreaming

Bra

nd

ing

+ add a name

Page 15: SIDDY - CHALLENGE ASSUMPTIONS 3 (Assignment 8)

The used photos are commonly used from online sources and brands official websites. All copyrights belong to the website owners, blogger, photographers and brands intellectual property.

THANKS FOR YOUR

ATTENTIONThe Pioneering

SpiritPushing the Boundaries

BRYONY MAWDSLEY

TANIA M. PEREZ PEREZ

ESFANDIAR KHALEGHITeam Leader

LO

ND

ON