sid lee

architecture

Architecture M

eets Branding Our Work

Sid Lee Architecture offers multidisciplinary expertise in the following fields :

ArchitectureRetail and interior designExhibition designUrban design and master planning

One of our close partners is difica, a solid professional firm that has been supporting Sid Lee for close to five years. Other collaborations have included firms such as BIAD (China) and SOM (USA).

Services

Our core belief is that architecture can shape the identity of companies, organizations and commu-nities. Our novel approach consists of leveraging the power of multidisciplinary thinking by teaming architects with artisans from different fields to give rise to a completely new vision of architec-ture as a vehicle to create immersive experiences that go beyond form and function by integrating rich narratives.

Put simply, we mix architecture and branding. Sid Lee Architectures uniqueness is rooted in the understanding of this potent interrelation.

overviewThe power of multidisciplinary thinking

Sid Lee Architecture is a partnership between Sid Lee, a global commercial creativity company, and seasoned architects Jean Pelland and Martin Leblanc.

Martin Jean

leblanc pelland

With a degree in architecture from Universit de Montral, Martin Leblanc belongs to a new generation of architects who include technology in the creative process. He is thought to be one of the first to use 3-D tools in architectural design.

Martin was a founding member of the Nomade architectural firm in 1999 and, along with Jean Pelland and the Sid Lee multidisciplinary team, helped set up Sid Lee Architecture. Creati-vity and innovation are central to his work, which includes development of the Society for Arts and Technology (SAT), design of Translucide at the Palais des congrs de Montral in collabora-tion with Michel Lemieux and Victor Pilon, and a number of projects in Asia. Martin stands out through his ability to develop new markets as part of prestigious international projects. His ability to stimulate creativity amongst multidisciplinary

teams has helped create important urban projects such as the Montreal Casinos entertainment com-plex at Bassin Peel, the original planning for the Quartier des Spectacles and the development of the ecotourist town of Suqian, China, to name a few.

Renowned for his powers of innovation and communication, Martin is constantly beating back the boundaries of architecture and urban design and continually striving to drive the indus-try forward.

Jean Pelland is a designer who breathes fresh life into his profession as an architect by systematically adding an artistic touch to projects. Consequently, his work is always related to his environment. Before starting up Sid Lee Architecture with Martin Leblanc and the Sid Lee multidiscipli-nary creative group, he founded the Nomade architectural firm in 1999.

His vision, talent and meticulous construc-tions have attracted admiring glances from well-known magazines such as Dwell, Wallpaper, Azure and Canadian Architect. In addition to the M9 real estate project in Montreal, Balna Spa, and social housing on Rachel Street, Jean was also behind the redesign of the Womens Centre of Montreal, which was given an Orange Award by Sauvons Montral in recognition of the attention given to architectural details, and was a finalist in

the Ordre des architectes du Qubec excellence awards. He has also spearheaded a number of ma-jor projects over the years for prestigious clients like Cirque du Soleil.

The creative dialogue that Jean begins with every project is the starting point for unique, poetic architecture that provides new opportunities in a profession that is by its very nature disciplined and methodical.

Architect Architect

architecturePortfolio

bota bota- Old Montreal -

Located on a boat in the Old Port of Montreal, Bota Bota provides an exceptional opportunity for our community to experience the leading-edge developments in health and well-being, while enjoying

one of the most spectacular views of Montreal.

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Golf le des surs- Montreal -

The Golf le des Surs project is composed of a series of places and spaces open to the public, celebrating a quality of life based on the game of golf while respecting the environment. The plan of Golf IDS is intended to represent the ideal sought by the promoter of sustainable development in

both its services and its architecture.

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prfontaine- Social Housing -

Located in Montreal, this 120-unit project redefines the current affordable housing typology, allowing residents to personalize their apartment in a striking visual architectural

whole inspired by natural and organic shapes.

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islamabad- Six Star Hotel & Living Centre -

Islamabad is a city designed in accordance with the 1960s modernist urban planning theories. Rigid geometry, imposing linear boulevards and concentric centres tend to dominate the luxurious

natural environment of the city. Located at one end of one of these boulevards, this multi-program luxury centre plays with the geometry inherited by the cityscape in order to create a vibrant oasis of nature.

m9 phase i- Prince-Duke -

M9 is in the centre of a neighbourhood flowing with investments for the rejuvenation of both nouveau Montreal and the banks of the St. Laurent River. The M9 condominium

project, set in Old Montreal, combines unbeatable location with bright, spacious and cutting-edge urban living to create perfect lofts and inspiring penthouses.

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m9 phase ii- Wellington -

The project has already received critical acclaim with Phase I sold out and a cover piece in the magazine Canadian Architect. Phase II is now in construction, and the program includes both

commercial and residential functions.

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m9 phase iii- Duke -

Evoking the spirit of the new city, M9 will become a centrepiece of the prestigious redevelopment of the Bonaventure Highway. The clean lines of Phase III will redefine the urban landscape and will become an

imposing visual landmark in the Cit du Multimdia area and the Cit du Havre areas.

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NaNShaN cuLturaL aND SPOrtS cOMPLeX- Shenzhen -

Five teams from five different countries competed in this project to create a new cultural landmark for the Nanshan district. The project espouses the three main programmatic volumes by uniting them

under an artificial landscape integrating the concept into the existing urban environment.

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square benny- Montreal -

Square Benny brings a more intelligent living environment to Montreal. This residential project embraces the values of sustainable development and healthy living. Ecological practices and materials

are fused with efficient, bold and contemporary urban design. The project will receive LEED and Novoclimat certification.

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couvent outremont- Montreal -

Turning a convent into a residence is one thing. A cathedral is a whole other matter. Integrating its unique geometry into the design was an architectural feat. The original brick was sourced to maintain continuity with the structures past. Yet to the naked eye, the visual language of the extensions lines

spoke of more modern times.

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caverhill- Montreal -

What was once a port hardware store, Caverhill, was to be converted into condominiums with two additional penthouse floors. To respect the buildings heritage, these were set back so that from street level the structure appears untouched. In fact, a narrow row of windows was added, which

accentuates the buildings original character.

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spa balna- Natural Symbiosis -

Balna Spas architectural concept seeks to engage itself with the surrounding nature by creating a symbiotic experience between the user, the lake and the mountains

that compose the southern horizon.

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les bassins du nouveau havre- Montreal -

Project implemented by the Canada Lands Company with the objective of disposing of the surplus land left by Canada Post. Our proposal focuses first and foremost on the harmonious integration of its context: the omnipresence of water, the heritage values of the site, the proximity to the city centre, the green and blue spaces within the basins, the axes of movement and the anchoring of the site to the neighbourhood.

Portfolio

iNteriOr aND retaiL DeSiGN

videotron- Flagship Store -

The Videotron Flagship store was the launching pad for the companys new mobility services. This experience marks the coming together of the various services offered by Videotron, taken to a new level by video and

interactivity in store. Our main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotrons products. Although

non-traditional, this approach successfully integrated brand identity into the business architecture.

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attraction media- Office -

This project consisted in creating an office space that would house the six divisions of Attraction Media Group. Our biggest challenge was to regroup the various divisions under one roof without dissipating their respective identities. We came up with a clever city metaphor, which saw the office transform into

a small-scale metropolis, complete with neighbourhoods, plazas, streets and perspectives.

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red bull- Headquarter -

The new home of Red Bull Netherlands in North Amsterdam is a star in its surrounding community of hip brands and raw talent. Dominating a prominent spot off the Amsterdam IJ, its striking design

stands out among the ordinary and reinvents the office space.

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Stylexchange- Store Concept -

Sid Lee created this new store concept to heighten Stylexchanges position as Canadas cutting-edge cult fashion boutique. True to the brand, this store feels like an innovative fashion playground.

SaQ signature- Concept Design -

SAQ was looking to create a distinctive experience for its higher-end store concept called SAQ Signature. By integrating craftsmanship and innovative use of design and materials,

Sid Lee created a space that appeals to the needs and values of the stores patrons.

IN COLLABORATION WITH DIFICA

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aDiDaS- Originals Atelier -

We recently unveiled a new retail store concept for adidas Originals in New York and Berlin. A model so successful that its set to launch worldwide, the atelier encourages discovery

and self-expressionthe essence of originality.

IN COLLABORATION WITH DIFICA

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adidas- SLVR Store Concept -

adidas needed a retail concept to tangibly bring their SLVR brand to life. Sid Lee created a store experience that is the intersection of street life and high fashion,

with different facets of design that combine activeness and style.

cONtAct iNfOrmAtiON

Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200

Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 55 Mill Street Building 5, Suite 500 Toronto, Ontario M5A 3C4 Canada Phone: +1 416-421-4200 Austin Suite D-102 3601 South Congress Austin, Texas 78704 United States Phone: +1 512-444-3533

Websites: sidlee.com sidleearchitecture.com jimmylee.tv

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