siemens cs brief
TRANSCRIPT
Siemens Case Study
Claudia, Julia, Thuy, Derek, Joao,
Leonardo, Orlando & Stephen
Overview
Market & Competition
IP Emergence
SEN place in the Market
Asterisk’s Impact
What did the communications market look like?
PBX System Answer
Proprietary Technology
Large Players
Hardwire Infrastructure
Less Integrative
How did firms compete?
PBX System Answer
Competition
Why IP emergence seems to be a driver of change?
IP System Answer
Packet-switch Network
Data & Voice same Channel
Reduce Complex old Hardware
Data Exchange for Different Devices
What is SEN’s position in the environment?
Answer
VoIP Position
Focused on Hybrid Option
How might this position be improved?
Answer
Leveraging SME offered OSS Solutions
Being True to Themselves
Should SEN consider Asterisk a threat?
Why / Why not?
Yes, because ease of use
Malleability
Low Costs
How should SEN react?
Offer OSS
Opportunity to Tailor to each Client
Questions?