siemens in the age of digitalization in the age of digitalization ... siemens schneider electric dax...
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Siemens in the age of
Digitalization Dr. Horst J. Kayser | Chief Strategy Officer
Boston, September 6, 2016
Unrestricted © Siemens AG 2016
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We are a global powerhouse in electronics
and electrical engineering
Energy
Supply
Industrial
manu-
facturing
Health-
care
Mobility and
Building
Infrastructure
Intelligent
infrastructure
automation
Resource saving
power generation
& transmission
Boosting
industrial
productivity
The enabler for
healthcare providers
worldwide
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Over the past 17 years Siemens has outperformed
the market and major competitors
Source: Thomson Reuters Datastream; as of June 6, 2016
Index
+269%
+20%
-42%
+177%
+46%
+142%
Development of share performance
Siemens Schneider Electric DAX ABB GE Toshiba
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Siemens Vision 2020
Making real what matters
Setting the bar in the digital
transformation market by leveraging our
unique know-how
Inspiring a Genuine Ownership Culture that Drives Ingenuity and Good Decision Making
Achieving sustainable growth
by putting customers first, seizing opportunities and exploiting our
capabilities / capacity
Siemens Vision 2020 Making real what matters
Implementing a new
operating model as efficient as our solutions and as
dynamic as our markets Digitalization
Automation
Electrification
Expected market growth
~7-9%
~4-6%
~2-3%
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Siemens Vision 2020 – Stringent execution delivers results
2015 2016 2017 2018 2019 2020
Ownership culture drives high performance team
Value
Operational
consolidation
Strategic
direction Optimization
Accelerated growth
and outperformance
Drive performance • Cost reduction support functions (€1bn)
• Global footprint optimization
• Fix underperforming businesses
Strengthen core • Stringent capital allocation
Scale up • Innovation initiative
• Customer and market focus
• Digitalization at work
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Demographic change
Urbanization
Climate change
Globalization
Five Megatrends shaping our world of tomorrow –
Changes in the markets are accelerating
Digital transformation
Trend to increase
investment abroad
Growing and ageing
population
Cities as main driver
of GDP growth
Global warming and
weather extremes
Contribution to global GDP growth,
2007-20253, in %
World population1, in bn Annual mean temperature
variations 1950-20142 (in °C)
Connected devices5, in bn
-0,3
0
0,3
1950 1970 1990 2010
0.3
-0.3
Other cities
and rural areas 38%
Cities >10mn
5mn – 10mn
2mn – 5mn
150k – 2mn
50
23
9
2012 2020 2016
Exponential
growth of
connected
devices ...
… and
digital data6
2.8 ZB 40.0
ZB ZB = Zettabytes = 109 Terabytes
9.00
0.16 1.92 0.83
6.10
0.12
2015
1.25 -0.01 0.00 1.36
2050
Developing
countries
Industrial
countries 15-65
65+
0-14
2015 2009 2013 2011
-19%
+14%
Imports vs. GDP4)
FDIs total5)
1) UN World Population Prospects (2012) | 2) Met Office Hadley Centre observations (2014) | 3) McKinsey Global Institute Cityscope (2011) | 4) UNCTAD: Import Flow merchandise: Total trade and share / GDP
| 5) 2008-2014: UN Conference on Trade and Development: FDI inward flow ; 2015: UNCTAD Global Investment Trends Monitor No.22
| 6) Cisco: The Internet of Everything (2013) | 7) IDC: The Digital Universe (2012)
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Global trends
Siemens Vision 2020 – leading position in Electrification, Automation,
Digitalization
Market development (illustrative)
Digital
transformation Networked world of complex
and heterogeneous systems
Globalization Global competition driving
productivity and localization
Urbanization Infrastructure investment needs
of urban agglomerations
Demographic
change Decentralized demand of a
growing and aging population
Climate change Higher resource efficiency
in an all-electric world Efficient Energy Application
Power Transmission, Distribution & Smart Grid
Power Generation
Imaging & In-Vitro Diagnostics
Today Mid term – 2020
Electrification ~2–3%1
Market growth
Automation
Digitalization ~4–6%1
Market growth
~7–9%1 Market growth
Innovating along the electrical value chain
1 Est. market growth (CAGR) over cycle
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Executing Vision 2020 –
Capital allocation along strategic imperatives continues
Closing of acquisition of CD-adapco for
$970m to pursue industrial software
strategy
5| Paradigm shifts?
3| Why Siemens?
4| Synergetic value?
2| Potential profit pool?
1| Areas of growth?
Strategic asset combination
Joint venture to
become leader in
both on-shore and
off-shore Wind
Jan 2016
Sept 2014
Jan 2016
Closing of LMS for €680m as a first
major simulation software company
enhancing Digital Twin capability
Nov 2012
July 2013
Closing divestment of remaining
assets to EQT for €300m
Divesting joint venture equity to Bosch
for €3.25bn
Divestment via flotation of Osram on
stock exchange
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Q3 FY 2016 – Strong momentum despite continuing market uncertainty
• Further portfolio optimization and cost savings acceleration
• Clear order increase excl. FX of 10% to €21.1bn
• All-time high backlog of €116bn, book-to-bill at 1.06x
• Clear revenue growth excl. FX of +9% to €19.8bn
• Industrial Business margin expansion to 10.8% (up 130bps)
• 8 out of 9 Divisions in the target margin range
• Net income of €1.4bn; earnings per share of €1.64
• Strong free cash flow of €1.8bn
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Siemens Digitalization
Digitalization at Siemens is about improving our customer value chains
by generating powerful data models and comparing these to the real world
Connectivity and
internet of things
Collaboration
and mobile
Big data and
analytics
Cloud
technologies
Cyber-Security
Maintenance &
services
Automation &
operation
Design &
engineering
Improved productivity &
time-to-market
Higher flexibility &
resilience
Increased availability &
efficiency
Combining the virtual & physical world …
… across entire customer value chains
Closed-loop Data Lifecycle / Digital Twin
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Siemens Digitalization – strategic expansion of scope now reaching data
business platforms
2007
Predictive maintenance
Digital Services
Data Business Platforms
Vertical Software
Digitally enhanced
E & A 1847: Telegraph …
• Reducing lifecycle
maintenance cost
• Revenue & profit driver
1847 Today
…1994: Simatic S7…
…2009: World-record GT…
Future
• Leading in vertical SW
• Differentiator Simulation
• Driving the B2B
network-effect
• Leading in automation
• Managing commodi- tization
…fully automated metros
MindSphere
Power System Simulator
(PSS®)
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Digitalization leadership and scale
Digital Services
Vertical Software
Digitally enhanced
E & A
#12 largest software provider globally
€3.1B revenue FY15
+16% growth
#1 Automation player in industry, buildings, grids,
power plants and rail
€0.6B revenue FY15
+15% growth
>350k connected devices
Pioneering vertical platforms driven by divisions
• Availability guarantees
• Prescriptive services
• Energy efficiency, …
teamplay MindSphere Data
Business Platforms
Power System Simulator (PSS)
Rail Smart Guidance,
monitoring & analytics
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Power System Simulator
(PSS®)
Siemens Digitalization – strategic expansion of scope now reaching data
business platforms
Predictive maintenance
Digital Services
Data Business Platforms
Vertical Software
Digitally enhanced
E & A 1847: Telegraph …
• Reducing lifecycle
maintenance cost
• Revenue & profit driver
1847 Today
…1994: Simatic S7…
…2009: World-record GT…
Future
• Leading in vertical SW
• Differentiator Simulation
• Driving the B2B
network-effect
• Leading in automation
• Managing commodi- tization
…fully automated metros
MindSphere
2007
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Vertical software –
CD-Adapco simulates complex fluid dynamics for shipping applications
Digital twins
Process-oriented
computational fluid
dynamics (CFD) software
calculates the forces
acting on the body used in
everything from engine
design to ship hull design
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Vertical software –
Factory Automation developed immersive Virtual Reality technology
Simulation and
visualization of
industrial plants for
customers
A complicated stamping-
press was visualized in
VR together with a
console gaming developer
from London
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Vertical software –
Lifecycle plant engineering with COMOS
Planning, simulation
and visualization of
industrial process
plants
By assimilating planning
and operational data,
customers reach higher
productivity and quality
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Vertical software - Power System Simulator (PSS®)
Modelling, simulation and analytics help keep the lights
Simulation of power
flow for utility
planning
Power System Simulation
(PSS) software from
Siemens PTI used in 115
countries
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Vertical software –
Siemens Building Technologies simulates crowds for hazard scenarios
Simulation of building
usage improves
safety and comfort
“Crowd Control” inside
Building Information
Modeling (BIM) for
Hazard Simulation
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Siemens Digitalization – strategic expansion of scope now reaching data
business platforms
Predictive maintenance
Digital Services
Data Business Platforms
Vertical Software
Digitally enhanced
E & A 1847: Telegraph …
• Reducing lifecycle
maintenance cost
• Revenue & profit driver
1847 Today
…1994: Simatic S7…
…2009: World-record GT…
Future
• Leading in vertical SW
• Differentiator Simulation
• Driving the B2B
network-effect
• Leading in automation
• Managing commodi- tization
…fully automated metros
MindSphere
2007
Power System Simulator
(PSS®)
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Profertil is a major fertilizer
manufacturer in Argentina
Ordered a new SGT-600 gas
turbine for fertilizer plant,
used for all energy needs with
potential to sell excess
Profertil only has plant
overhauls every three years,
aligned with their plant
overhauls
Siemens FlexLTP with
Performance pricing balances
production value with overall
maintenance risk
Digital Services –
FlexLTP aligns risk and customer value for Profertil in Argentina
Flex-
Scope
Flex-
Interval
Flex-
Performance
8k
Combustor
Inspection
16k
Combustor
Inspection
25k
Hot Gas Path
Combustor
Inspection Hot Gas
Path
8k 16k 25k
8k 20k 33k
Baseload Over-fire
Part-load
8k 12k 33k
MW
Optimized
OPEX
Optimized
Operations
Increased
Power Plant
Revenue
X X
X X
X X X
50%
80% 20%
40% 75%
% of parts replaced
Combustor
Inspection
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– Jeffrey’s Bay Wind Farm
Remote Monitoring via
Brande, Denmark.
– 24/7 Monitoring of operation
of the 60 Siemens turbines.
– Real time troubleshooting
and error correction to
ensure maximum availability
of the turbines.
– Other applications: Sere,
Noupoort, Loeriesfontein and
Khobab Wind Farms.
Digital Services –
Remote Monitoring Wind Turbines – Jeffreys Bay, South Africa
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Confidential © Siemens AG 2016. All rights reserved
• Increased equipment availability
through aligned maintenance
• Data transparency and fleet
management capabilities
• Enhanced transparency on
system performance
• Increased efficiency through
better staff planning
• Availability guarantees for 26
high-speed trains
• On-time rate of 99.9%
• Flexible maintenance intervals
Digital Factory:
Asset performance management
Mobility:
Performance-based Maintenance
Siemens offers a wide range of Digital Services
with significant value-add for our customers
Sample Digital Service offerings and customer value-add
Building Technologies:
Energy Efficient Buildings
• Improved energy efficiency
through constant real-time
monitoring
• Comparison of building fleets
enable energy benchmarking
Healthineers:
Siemens Utilization Management
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Siemens Digitalization – strategic expansion of scope now reaching data
business platforms
Predictive maintenance
Digital Services
Data Business Platforms
Vertical Software
Digitally enhanced
E & A 1847: Telegraph …
• Reducing lifecycle
maintenance cost
• Revenue & profit driver
1847 Today
…1994: Simatic S7…
…2009: World-record GT…
Future
• Leading in vertical SW
• Differentiator Simulation
• Driving the B2B
network-effect
• Leading in automation
• Managing commodi- tization
…fully automated metros
MindSphere
2007
Power System Simulator
(PSS®)
© Siemens AG 2016. All rights reserved.
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Many new data platforms are emerging yet the winner will be the company
which can best turn the insight into customer productivity and efficiency
1) Offering discontinued in 2015; OS: Operating System
2) http://www.siemens.com/investor/pool/en/investor_relations/financial_publications/speeches_and_presentations/cmd_industry_2013/130411_cmd_industry_huber.pdf
2016 2015 1956–2012
Logistics
platform for
management of
delivery chain
Mar 2015
Cloud platform
for "the
industrial
internet"
Aug 2015
Industrial biz.
platform for
entire value
chains
Oct 2015
Platform to
develop
solutions for
the IoT
Dec 2013
Cloud-based
network for
healthcare
professionals
Nov 2014
MindSphere
Siemens cloud for Industry
Nov 2015
Open platform
for management
of residential
applications
Mar 2015
Smart Home
Platform for
building
performance
2012 1)
Platform to
manage and
analyze health-
care data
Dec 2015
Health Cloud
Platform for
patients and
health
professionals
Sep 2015
…
Android
follow-on for
wearables,
Nest, …
Connyun 2016 tbd
IoT platform to
connect devices
and build
applications
June 2016
Watson IoT
Founded by:
2012-2014
SIMATIC Automation family
(S5/S7) reaches >1 billion
installations with >20bn EUR in
cumulated revenue
Nov 2011
SIMATIC G patented as the first
Distributed Control System as
electronic basis for remotely
controlled and monitored devices
April 1956
Siemens big data
analytics engine
founded - Sinalytics
Oct 2014
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MindSphere with “MindApps powered by Sinalytics” offers our
customers a strong foundation for new, data-based business models
MindSphere – Siemens Cloud for Industry
10 01 01 11
01 00 11 00
10 01 01 11
01 00 11 00
10 01 01 11
01 00 11 00
10 01 01 11
01 00 11 00
by Siemens by OEMs by end-customers
MindApps
Optimize the performance of assets, energy and resource consumption,
maintenance, services …
Data analytics
Data visualization
MindSphere –
Siemens Cloud for Industry
Data management
Data storage
Connectivity
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Breadth of Siemens approach gives us the competitive edge!
Customer specific
applications
Platform
Automation
Installed base
350,000 systems
connected
Industry
automation …
Energy
automation
Rail
automation
Building
automation
MindSphere – Siemens Cloud for Industry Industry grade ‘Platform-as-a-Service’ for connectivity, security and analytics
Industry-specific business platform & applications
MindApps
for performance, efficiency, analysis
MindApps
Digital Services leveraging large Siemens installed base
… Performance-
based Services
(e.g., flexible
long-term
programs)
Outcome-
oriented
Services
(e.g., availability
guarantees)
Teamcenter
Collaboration
Digital Enterprise
…
Pro-
duct
design
(NX)
Simu-
lation
(LMS;
CD
Adapco
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Driving key
technologies
Scale and speed from cross-
divisional technology investments
− Smart data analytics
− Cloud
− Cyber security
Expanding
powerful IT
partner
ecosystem
Strategic alliance
JV for smart grids
Industrial cyber security
Alliance for Healthcare IT
Partnership for analytics
Integration partner
− Strong IT partner ecosystem
− Complementary strengths
Investing in
innovation
•€800 million
invested in 180
start-ups
•€1 billion
allocated to
Next47
− Good capital allocation
− Start up inclubation
What’s next at Siemens?
3D printing industrialization
Mindsphere cloud platform
• Artificial Intelligence
• Autonomous Machines
• Connected (E-)Mobility
• Distributed Electrification
• Block Chain
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We are now beginning the next chapter in our partnership with start-ups:
the establishment of “next47”
• Artificial Intelligence
• Autonomous Machines
• Connected (E-)Mobility
• Distributed Electrification
• Block Chain
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Thank you! Questions?
Werner von Siemens called it
'Erfindergeist‚
Today we call it
„Ingenuity for life”.