sierra club and iava build engaged communities
DESCRIPTION
At their best, communities are places where we make connections and share knowledge, stories and support. They are places where we both grow, learn and become something greater than we were. And while communities historically have been based largely around geography, today social, mobile and cloud technologies are changing how and where communities are formed and how people relate and connect to fulfill their goals. Join us to learn how Salesforce Communities can help you better engage with your volunteers, members, supporters, employees and more. Discover how Iraq and Afghanistan Veterans of America is using Communities to build the modern veteran's hall. And dive into The Sierra Club's vision for engaging their community online to catalyze action to protect the environment.TRANSCRIPT
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Building Engaged Communities December 2013
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Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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Two Ways to Ask Questions…
• Use question box on webinar • Tweet questions with
#connectednonprofit To be contacted by a nonprofit specialist, email [email protected]
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Today’s Presenters
Derek Bennett Chief of Staff,
Iraq and Afghanistan Veterans of America
Chris Thomas Chief Innovation
Officer The Sierra Club
Chuck Mortimore VP, Product
Management salesforce.com
Brian Komar VP, Marketing, Salesforce.com
Foundation
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Agenda
1
2
Introductions
Iraq & Afghanistan Veterans of America
3 The Sierra Club
4 Demo
5 Q&A
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1%
Time • Equity • Product 530,000+
Hours Service
20,000 Nonprofit
organizations
$53M+ Grants
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Become A Connected Nonprofit Transform Your Community. Prove your Impact.
Connected Employees
Connected Programs
Connected Partners Connected
Supporters
Connected Community
Finance
Communications Research Development
Outreach Volunteers
New Media Executive Director
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Trends Of The Leading Nonprofit Innovators…
Case Management
Call Centers & 1-800 Hotlines
Affiliate Services
Training Services
Support
Innovate
Serve
Empower
Engage
Teaching & Learning Programs
Mobile Field Reporting
Legislation & Policy Tracking
Global Development Programs
Email Marketing
Social Media Engagement
Social Recruiting
Data-driven Websites
Social Intranet
Staff & Volunteer Hubs
Partner Communities
Fundraising
Grants & Portfolio Management
Events Management & Ticketing
Constituent & Donor Management
Member Communities
improved efficiency
improved effectiveness
improved ability to
achieve mission
Nonprofit Impact
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Derek Bennett Iraq & Afghanistan Veterans of America
@dhb00
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"We’ve got your back" 10
VISION: An empowered generation of veterans who provide sustainable
leadership in their communities.
MISSION: IAVA’s mission is to improve the lives of Iraq and Afghanistan
veterans and their families.
IAVA Overview
PROGRAM AREAS
Health Education
Employment Community
PROGRAM TYPES
Assistance Advocacy
Awareness
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"We’ve got your back" 11
IAVA’s Average Member1
• Male (89%)
• 26-30 years old (33%)
• Iraq War Vet (68%)
• Served in the Army (68%)
• Student (37%)
• Has a Civilian Job (36%)
• Married w/ children (40%)
• Homeowner(45%)
• Political independent (35%)
• Registered to vote (90%)
Post 9/11 Veterans: Less Geographic Density, Younger
1. Based on 2013 Annual Member Survey Data, February 2013, n= 4,104
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"We’ve got your back"
5 Most Common Injuries
How to address without increasing
stigma?
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"We’ve got your back" 13
I. IAVA Overview
IAVA’s Model In Action: The Veteran Member Engagement Experience Several key points that we rely on Salesforce
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Connec1ng Veterans On and Off Line
Our Challenge: Connecting veterans with the ‘Sea of Goodwill’ in the country and to each other Our Solution: A digital distribution system
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Upda1ng Our Online Community
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Successful Beta: Integra1ng Key Experiences
Leverages Communities platform to drive new engagement: • ConQidential
forums • Connection to
resources • Rucksack
integration • Event
Integration • Peer
ConQirmation • Single sign-‐in • Connection to
supporters
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Expanding Features on the 2014 Roadmap
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"We’ve got your back"
Ques1ons?
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Chris Thomas The Sierra Club
@cxthom
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We Draw Crowds 2.2m reachable on our lists 6m annual ac3ons across campaigns and poli3cs $3m annual fundraising online 40K show up for rallies 218K on Facebook
Digital Strategies
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21
We Need to Build a Movement While we enjoy aGri3on rates lower than industry standard (1.65% v. 1.09%), we need people to s3ck to create a legi3mate online grassroots movement.
Digital Strategies
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Rela1onships
Paradigm
Clarity
Diverse streams
Linear and not very interac3ve – few engagement opportuni3es.
Opaque to all but the ini3ated. We need to open the doors, be transparent and invi3ng.
Technology thrives on diversity, variety and mul3plicity.
Outdated systems are unsustainable and not capitalizing on new innova3ons. Tech
Haven’t translated our unique ability to nurture and sustain grassroots rela3onships in the online world.
Challenges
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‣ The power of the Club is our strong offline infrastructure.
‣ Salesforce is the knowledge base of the Club.
‣ Bridging online and offline is our greatest strength.
Bringing It All Together PlaUorm
Social/ Web
Data
Offline
Email Program
Crea3ng the Bridge
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Demo: Chuck Mortimore VP, Product Management
salesforce.com
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Q&A
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