signage as part of the marcom strategy
DESCRIPTION
The Retail landscape is changing rapidly thanks to digitization. Digital Media tools are on the rise and therefore we highlight the benefits and possibilities of digital media in-store. Possibilities are endless, so one really needs to think about the purpose and targets taking into consideration the customer journey, the marketing strategy, brand identity, customer behaviour and store design. The purchasing behavior of the consumer is changing, so retailers and brand owners are encouraged to take their communication strategy to the next level by preparing for the omnichannel consumer.TRANSCRIPT
Signage as part of the MarCom Strategy
Gabriëlle Offringa, Marketing Manager AOPEN Europe
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
In-Store Communications
Digital Signage to strengthen the marketing communications strategy
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Retail Trends• Consumer buying behavior changes thanks to digitization
• In 2015 most customers will be cross channel buyers, a
rough 54,1%
• Omnichannel customers spend 15-30% more. E-
commerce has changed the shopping experience forever.
• In 2013 used 80% of all smartphone carriers their
smartphone while shopping in-store*Onderzoek Capgemininin samenwerking met Consumer Goods Forum (CGF): Future Calue Chain 2022*Cross Channel Retail: de consument van 2015
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Retail Evolution
• Design your path in the customer journey
• Create an omnichannel strategy
• Enhance the offering in-store e.g. service or product
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Back to basics
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Enhance the customer Experience
• Get info when I want to
• Compare when I want to
• Share when I want to
• Find when I want to
• Get it when I want to
Expectations are HIGH!
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
FCBotica Barcelona
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Online & Offline Benefits
• Expand your offering
• Sales assistant
• Compare easily/get info
• Get analytics/insight in consumer behaviour
• Connect your customers to your product/brand with promo’s
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Contact
Gabriëlle [email protected]
www.aopen.com