signal vine slides for npea 2016

46
Txt4Success: Using Text Messages to Engage Low-Income Students Alex Bartz, Summer Search Miranda Palter, Signal Vine Haley Trost, Signal Vine

Upload: national-partnership-for-educational-access

Post on 27-Jan-2017

238 views

Category:

Education


0 download

TRANSCRIPT

Page 1: Signal Vine slides for NPEA 2016

Txt4Success: Using Text Messages to Engage Low-Income Students

Alex Bartz, Summer Search Miranda Palter, Signal Vine

Haley Trost, Signal Vine

Page 2: Signal Vine slides for NPEA 2016

‣ Gain a better understanding of the power of text messaging as a tool to promote college access and success ‣ Learn how to implement effective text messaging

campaigns and content to engage students and encourage them to act ‣ Gain insight from students’ and practitioners’ initial

feedback in utilizing and implementing texting

LEARNING OUTCOMES

Page 3: Signal Vine slides for NPEA 2016

THE ROAD TO AND THROUGH COLLEGE IS FULL OF

COMPLEX INFORMATION

Page 4: Signal Vine slides for NPEA 2016

COMMUNICATION IS

CHANGING

Page 5: Signal Vine slides for NPEA 2016

STUDENTS DON’T READ

EMAIL

Page 6: Signal Vine slides for NPEA 2016

SOCIALMEDIA

ISFRAGMENTED

AND

Page 7: Signal Vine slides for NPEA 2016

90%+ OF STUDENTS TEXT

Page 8: Signal Vine slides for NPEA 2016

CAPTIVATE

TEXT MESSAGES:

Page 9: Signal Vine slides for NPEA 2016

CAPTIVATE

SIMPLIFY

TEXT MESSAGES:

Page 10: Signal Vine slides for NPEA 2016

CAPTIVATE

SIMPLIFY

INTERACT

TEXT MESSAGES:

Page 11: Signal Vine slides for NPEA 2016

CAPTIVATE

SIMPLIFY

INTERACT

NUDGE

TEXT MESSAGES:

Page 12: Signal Vine slides for NPEA 2016

TEXTING WORKS

Summer Nudging: Can Personalized Text

Messages and Peer Mentor Outreach

Increase College Going Among Low-

Income High School Graduates?

Freshman Year Financial Aid Nudges: An

Experiment to Increase FAFSA Renewal

and College Persistence

Summer Melt: Supporting Low-Income

Students Through the Transition to College

Prompting Active Choice Among High-Risk

Borrowers: Evidence from a Student Loan

Counseling Experiment

Castleman & Page, January 2014

Castleman & Page, December 2014

Castleman & Page, October 2014

Barr, Bird, & Castleman, January 2016

Page 13: Signal Vine slides for NPEA 2016

11% increase in matriculation

20% increase in persistence

OUTCOMES IN COLLEGE ACCESS & SUCCESS

50

60

70

80

No Texts Texts Texts w/o Defined

College Plans

Impact on College Enrollment

Page 14: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

S U M M E R S E A R C H :H E L P I N G Y O U N G P E O P L E S O A R

APRIL 2016

1

Page 15: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

BEGIN. BELIEVE. BECOME.Summer Search offers a life-changing program for low-income students that transforms what they believe is possible for themselves.

2

Page 16: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

OUR REACHA national youth development nonprofit, Summer Search helps students develop the skills and character traits they need to become college educated leaders who give back to their families and communities.

3

Page 17: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

OUR APPROACH

4

Page 18: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

OUR IMPACT

5

Page 19: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

OUR RESULTS

6

5,700S i n c e o u r i n c e p t i o n w e h a v e

i n v e s t e d i n

s t u d e n t s n a t i o n a l l y a n d c u r r e n t l y s e r v e

a b o u t 3 , 4 0 0 s t u d e n t s p e r y e a r .

98%

o f o u r s t u d e n t s g r a d u a t e f r o m

h i g h s c h o o l .

89%

o f o u r g r a d u a t i n g s e n i o r s m a t r i c u l a t e

t o c o l l e g e

71%

o f c o l l e g e s t u d e n t sg r a d u a t e d w i t h aB a c h e l o r ’ s d e g r e e

Page 20: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

WHY THE TEXTING PILOT?

7

Launched in response to interest and momentum from the network to integrate texting into our service delivery model.

Two challenges we aim to address through pilot:1. Declining student engagement for students during re-entry after

their summer experience.2. Declining student engagement during senior year, particularly

during summer where disengagement can lead to failure to matriculate to the student's intended college.

The pilot also aims to increase time spent on insight mentoring.

Page 21: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

TEXTING PILOT OVERVIEWFrom October 2015 to October 2017, North Bay juniors and seniors receive actionable personalized messages twice per month that help them complete logistical steps as they prepare for second summer experiences and college.

Goals:1. Increase student engagement toward programmatic involvement

reaching various milestones.2. Increase students’ timely follow-through on critical steps toward

their summer experience and college matriculation.3. Free-up mentors to spend more time focused on insight

mentoring.

8

Page 22: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

PILOT DETAILS: PLANNING

9 Research platforms

9 Participate in trainings

9 Learn from early adopters

9 Learn from other organizational users

9 Secure buy-in & funding

9

Page 23: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

PILOT DETAILS: COMMUNICATION

• Animated Video

• FAQ

• Newsletter Update

10

Page 24: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

PILOT DETAILS: IMPLEMENTATION• North Bay Students from Class of 2016

and Class of 2017

• One local site staff responding to all ~80 students, devoting about 90 minutes to respond with each scheduled message.

• Printed reports to share at staff meetings and platform data entered into student data base.

11

Page 25: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

PILOT DETAILS: EVALUATION

The evaluation measures the impact of the texting platform on:1. Student engagement, satisfaction and outcomes. 2. Staff satisfaction.3. Time spent on insight mentoring.

12

Pilot Year 1

• Implementation • Feasibility

Pilot Year 2

• Student engagement

• Student outcomes

Page 26: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

PRELIMINARY RESULTS: ENGAGEMENT

13

87 students enrolled8 students opted out84% engagement56% high engagement69% avg response rate

Page 27: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

MESSAGES PROMPT STUDENT ACTION

14

Page 28: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

MESSAGES HELP TRACK STUDENT PROGRESS

15

Page 29: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

MESSAGES ENCOURAGE PARTICIPATION

16

Page 30: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

STUDENT SPOTLIGHT

Geni / Summer Search Class of 2016

17

Page 31: Signal Vine slides for NPEA 2016

S U M M E R S E A R C H

KEY LESSONS LEARNED

1. Place key stakeholders at the center.

2. Iterate and adopt plans based on what you learn.

3. Build a system to collect and disseminate student information.

4. Students are responsive to the text messages.

18

Page 32: Signal Vine slides for NPEA 2016

SCALE

TIME

PRIVACY

OVERSIGHT

METRICS

Page 33: Signal Vine slides for NPEA 2016

Hi [First_Name], this is [Advisor]. Have you signed up yet for orientation at [College]? Make sure you do this

by [Orientation_Date]. Register here! [College_Webpage]

SCALE COMMUNICATIONS WITH MESSAGE PROGRAMS

Page 34: Signal Vine slides for NPEA 2016

Hi Sara, this is Dave.

PERSONALIZATION

RELEVANCE

TIMELINESS/URGENCY

CALL TO ACTION

SAVE TIME WITH DATA-DRIVEN MESSAGING

Page 35: Signal Vine slides for NPEA 2016

Hi Sara, this is Dave. Have you signed up yet for orientation at The College of New Jersey?

PERSONALIZATION

RELEVANCE

TIMELINESS/URGENCY

CALL TO ACTION

SAVE TIME WITH DATA-DRIVEN MESSAGING

Page 36: Signal Vine slides for NPEA 2016

Hi Sara, this is Dave. Have you signed up yet for orientation at The College of New Jersey? Make sure you do this by 9/1/2016.

PERSONALIZATION

RELEVANCE

TIMELINESS/URGENCY

CALL TO ACTION

SAVE TIME WITH DATA-DRIVEN MESSAGING

Page 37: Signal Vine slides for NPEA 2016

Hi Sara, this is Dave. Have you signed up yet for orientation at The College of New Jersey? Make sure you do this by 9/1/2016. Register here! www.tcnj.pages.tcnj.edu

PERSONALIZATION

RELEVANCE

TIMELINESS/URGENCY

CALL TO ACTION

SAVE TIME WITH DATA-DRIVEN MESSAGING

Page 38: Signal Vine slides for NPEA 2016

SAVE TIME WITH DATA-DRIVEN MESSAGING

Hi Sara, this is Dave. Have you signed up yet for orientation at The

College of New Jersey?

Yes No

Make sure you do this by 9/1/2016. Register here!

www.tcnj.pages.tcnj.edu

Great! Your orientation date is 9/1/2016. For more information about what to bring, check out

www.tcnj.pages.tcnj.edu

Page 39: Signal Vine slides for NPEA 2016

ENSURE PRIVATE INTERACTIONS

Student Phone ViewPlatform View

Dave

Dave

Page 40: Signal Vine slides for NPEA 2016

OVERSEE COMMUNICATIONS

IN A MULTI-USER INBOX

Page 41: Signal Vine slides for NPEA 2016

CAPTURE METRICS IN A DASHBOARD

Page 42: Signal Vine slides for NPEA 2016

SIGNAL VINE IS AND IS NOT

One-Way Alerts

Mass Texting

Mobile Marketing

Downloaded

Two-Way Engagement

Personalized & Relevant

Education-Focused

Native SMS

Page 43: Signal Vine slides for NPEA 2016

INCREASING CONNECTIONS

Page 44: Signal Vine slides for NPEA 2016

IMPROVING OUTCOMES

Page 45: Signal Vine slides for NPEA 2016

QUESTIONS?

Page 46: Signal Vine slides for NPEA 2016

MIRANDA PALTER

Signal Vine, LLC

[email protected]

(310) 985-1335

HALEY TROST

Signal Vine, LLC

[email protected]

(240) 672-4267

ALEX BARTZ

Summer Search

[email protected]

(614) 499-2653