Significance of Cinema Advertising

in OOH Media

Movie advertising companies in dubai

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Movie Screen Advertising

In-cinema advertising refers to the on-screen and off-screen branding that consumers see in theatres – usually seen as a short audio-visual

advertisement before the film starts and as posters in the refreshments areas of cinema halls etc.

Why theater Advertising ?

Movie theater advertising is a great method to reach viewers in a captive setting. Video ads deliver messages on the big screen to audiences waiting to see a motion picture - who are generally in a relaxed and happy mood. Cinema ads roll prior to the movie previews while guests are finding their

seats.

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Advantages of Cinema Theater Advertising

Advertising in movies theaters helps in portraying things as they are and helps in opening the eyes to brand image we may have well

ignored in the past.

Similarly, it helps people socialize better. It connects people and helps break the ice. People often discuss cinema to start a

conversation or more. So advertisements prior to movies helps in creating an impactful impression on the viewers mind.

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Benefits Of Theater Screen Advertisements

● It delivers your message to a captive audience.● On-screen copy can use full sight, sound and

motion to increase ad recall.● Unlike radio Cinema is not reliant on great

frequency to have effect - once with a good ad will be enough as the audience is so engaged in this situation.

Conclusion

Cinema advertising is the medium of choice when it comes to

strengthening a brand, delivering key messages, increasing awareness and

attracting new customers. Advertisements in Movie theatres

play a crucial role in building a brand at local and national levels

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