significant use cases of blockchain to enhance food safety & quality
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This article describes the various advantages of employing blockchain technology in the food industry and its use cases.http://bit.ly/2M4XgDJTRANSCRIPT
5 Significant Use Cases of Blockchain to
Enhance Food Safety & Quality
The food supply chain is an enormous industry, involving various
participants, say, farmers, producers/ manufacturers, processors,
distributors, government agencies, retailers, and more. All of these
participants have their own responsibility for protecting the data they own.
This information is highly sensitive and crucial, which, when forged, opens
up the doors for food frauds.
Blockchain is already playing its part in the finance and healthcare
industries. And for the food industry, it provides a transparent yet secure
environment where all the network participants in the blockchain have
access to all the data. These data are immutable, meaning, once entered
and verified, they cannot be tampered with or deleted.
Issues in the Food Chain Industry
The food sector is one big industry that needs utmost care. Yet, it ends up
being the one that's struggling with scandals and inefficiencies. Most of the
problems that the food industry faces rise from the lack of trust and, of
course, transparency within the supply chain.
It's deplorable to see our food system failing in all factors, including the
"assurance" demanded by loyal customers. "Food safety and health are
linked with each other, and due to that food fraud creates a vicious cycle of
disease and malnutrition."
A World Health Organization report states that "almost one in ten people
fall ill after eating contaminated food.” This is not restricted to a particular
region or country, it's global, and it's dangerous.
Moreover, food-related diseases are the primary cause of infant deaths, and
they also don't spare young children, the older, and the sick. Despite various
security measures being implemented to safeguard the food industry, food
fraud is still a global concern that continues to rise among consumers.
What Blockchain has for the Food Supply Chain?
It is crystal clear that the current food supply chain systems are twisted and
crumbled since the industry itself is being governed by manual processes.
Unlike machines, human beings are not skillful enough to detect adulterated
or contaminated foods.
When we employ blockchain technology to regulate the global food supply
chain, it makes the whole process transparent and traceable, and of course,
"easy to handle."
Blockchain helps build a better supply chain ecosystem that connects
farmers, retailers, wholesalers, agricultural businesses, warehouses, and
factories. With this "dynamic ecosystem," consumers/customers can be
assured one-hundred percent end-to-end traceability.
The entities that handle the food products are represented as nodes, and
these nodes together constitute a blockchain network. This makes it easier
& quicker to track and trace the source of food items right from the farm to
the plate.
Here, each recording and verification of a particular operation in the supply
chain are replaced with AI-powered or IoT devices. You all should be aware
of IoT devices. They are the bridge between the physical and the digital
realm.
Thanks to the invention of geographical, biological, and chemical sensors,
they can be employed to gather information and transmit real-time data of
raw materials & other products when transferred from one place to
another.
This self-governed system reduces human errors to a greater extent and
increases the efficiency of the food supply chain. Since the information in a
blockchain network is stored and transacted through consensus protocol,
the chances of information tampering or malicious activities are null.
Undoubtedly, blockchain technology bestows traceability and accountability
to the food chain, therefore, putting a permanent end to food safety
disasters.
"Global food retailers, such as Nestle and Unilever, are trying out the
concept of ledger technology to build a completely transparent food supply
chain.
Walmart has successfully developed a Food Trust solution with IBM. It
connects farmers, manufacturers, factories, distributors, and wholesalers/
retailers through a permissioned data network."
Use Cases of Blockchain in the Food Industry
Now let's see the potential use cases that blockchain has for the foodservice
industry.
Use Case 1: A Transparent & Traceable Ecosystem
Fraud & counterfeit are not new terms, especially to the food industry. Each
passing day, at any given time, there is a "food scandal" happening. But it
goes unnoticed, much like other problems. Why is that? Because until now,
we don't have a proper system in place to regulate the food industry.
These contaminated and counterfeit-ed goods are extremely dreadful
things, and they are the primary cause of food & drink-related diseases
around the world. We all are aware of "Operation Weak Flesh" - an
investigation that involved meat-based companies since they were found to
be bribing officials in the health department, which allowed them to export
rotten meat across the globe.
We have one dynamic, fundamental solution that would make everything
transparent, making it easy for us to detect fraud when employed.
Blockchain is truly capable of providing a trustworthy and more
straightforward ecosystem that allows us to track the products' movements
along the food chain. It further adds up the benefit of easier identification of
the source of counterfeit.
This ecosystem allows distributors, retailers, restaurants, and bars to help
their customers see the issues. They can also add a statement that the "fake
product" is removed from the inventory.
"How does this help? It drastically reduces the rate of defective food
products, affected customers, and unnecessary food trash."
Use Case 2: Food Waste Management
Despite thousands and thousands of awareness programs, campaigns, and
webinars against food waste, people are still wasting food knowingly or
unknowingly. It is estimated that Americans alone trash nearly 150,000 tons
of food per day. On the other hand, hundreds of people die due to
starvation.
Restaurants and fast food shops throw a significant amount of food each
day; that's pretty enough to eliminate hunger. But you know what, we
consumers are the ones who are trashing out more foods than an average
food store.
Food-based businesses and restaurants know that over-ordering, food
spoilage, and contamination are their biggest problems, and they also hurt
the income line.
Blockchain makes it easier for businesses to monitor the products' entire
flow, from manufacturing to delivery. This blockchain holds a ledger that
stores customer records, buying patterns, frequent buys, and product
interests.
Besides, the use of blockchain provides people in the food industry with
more detailed data that will assist them in making crystal-clear decisions to
minimize food waste.
Use Case 3: Blockchain-backed Restaurant Management
"A study states that automation will take over human work within five to ten
years, in more ways than we actually think."
The rise in the number of restaurants and fast-food chains led to
comparatively low salaries in the global restaurant industry. This further led
to a decrease in the count of expert cooks in the kitchen. And what
happened next? A lot of amateurs started working as cooks.
Semi or low skills end up in low food quality. Even today, many people,
especially Americans, believe that food poisoning in restaurants is more
common than at homes.
The sudden set up of automated restaurants like Spyce Kitchen that uses
Artificial Intelligence, clearly states that the jobs of chefs, waiters,
bartenders, bussers, and other restaurant employees are in the brink of
extinction. In an automated restaurant, the process of meal preparation is
wholly automated by machines that do all the cooking & cleaning parts
themselves, leaving no space for human intervention or errors.
There is no denying the fact that automation is the key to alter the entire
food sector. These are two pretty good examples explaining how blockchain
plays a significant role in enhancing the automated processes in the food
industry chain.
Blockchain-powered smart contracts could help in recording the
transactions between consumers and restaurants. A network of sensors
could provide information on customer purchase patterns & food quality
standards.
Next, this actual and standardized information could also be securely stored
on the blockchain for analysis by decision-makers within a company
independent of their location.
Use Case 4: Integrity in the Food Supply Chain
Years and decades ago, there were comparatively fewer scandals and fraud,
and people had a general trust in food companies. Let's say a strong belief
among farmers, distributors, retailers, and consumers. Everyone believed
that the goods being sold were of a certain quality, and they met safety
standards.
But today, there're always open doors for scandals, counterfeit, and frauds,
which leads us to ask questions about the products' what & whereabouts.
Worries apart! Blockchain technology provides dynamic possibilities for
supply chain tracking. A participant on a food chain enters the information
related to a food or drink product (including the growth steps, harvest, and
shipment).
On the other hand, consumers can have 100% trust since the product comes
with all the details they need to know. They will have, like a forever,
permanent record of how a food product was grown, when & from where it
was shipped, when it arrived, who distributed it, and how long it has before
expiry.
"This method, for sure, will differentiate the retailers and restaurants with
best practices from those selling fake, counterfeit goods to their customers."
Use Case 5: A Unified & Universal Market Access
Blockchain use cases for the food industry are not limited to food safety. The
technology is also a benefit for consumers.
How? By adding value to the current marketplace by setting up a distributed
ledger, blockchain builds a unified and universal platform where the
network and market pricing are perfectly balanced.
The current "buying & selling" price structure purely depends on the
decisions by the authorities involved, rather than the details provided by the
entire value chain. Giving access to data would create a complete picture of
the "supply and demand."
The blockchain application for businesses has the real potential to transform
the traditional commodity trading system. Blockchain helps verify & validate
transactions and securely share them with every participant in the food
supply chain, creating a dynamic marketplace with significant transparency.
Conclusion
We have seen for ourselves what blockchain technology promises in the
food industry. Yet, there are many concerns, questions, and challenges that
make the technology difficult to understand and implement blockchain in
the food supply chain.