signs & symbols: graphic meaning
DESCRIPTION
Signs & Symbols: Graphic Meaning. Pictograms Phonograms. th. Rebus. Ideogram Monogram. Coat of Arms. Trademarks. Logotype Printers' Mark. Logos. first logo Peter Behrens (1868–1940) . Raymond Lowey. first logo for signage system - PowerPoint PPT PresentationTRANSCRIPT
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Signs & Symbols: Graphic Meaning
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Pictograms Phonograms
th
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Rebus
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Ideogram Monogram
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Coat of Arms
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Trademarks
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Logotype Printers' Mark
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Logos
first logoPeter Behrens(1868–1940)
first logo for signage systemEdward Johnston - 1916
Raymond Lowey
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Isotypes
Otto Neurath – 1920s Gerd Arntz
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Olympic Symbols
1936
1972 2008
1940
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Henry Dreyfuss & AIGA 1972
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Interpretation
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Perception
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Branding
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Anti-branding