BUSINESS & TECHNOLOGY IN THE U.S. & INDIA NOVEMBER - 2009 SILICONINDIA.COM

PUBLISHED SINCE 1997sil iconindia

Sandeep SahaiPresident & CEO Designate

si100 SPOTLIGHT: KESDEE

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Contents NOVEMBER 2009

By Zoya Anna ThomasCOVER STORY 6

Top 10 Software Companies[Profile] 14-19

Eka SoftwareEncoraKazeonNephosWinshuttle

eG InnovationsField GlassKeynote

VivuZyrion

20 Top 15 IT Services Companies[Profile] 20-26

MetabyteiTKOOptimal SolutionsSymbion TechnologiesVernalis SystemsWellcore

EstuateMobera SystemsSRA Systems

PhotonTekLink

Vedicsoft

30 Top 10 Mobile Companies[Profile] 30 - 32

MavenirTeleDna

Openstream

V2 Solutions

KESDEE :Opportunities Off the Shelf39 si100 Spotlight

12

14Top 5 Outsourced ProductDevelopment Companies[Profile] 29

29

Top 10 Wireless Companies[Profile] 27-28Wavesat

27

Top 5 Financial IT ServicesCompanies

27

Top 10 SemiconductorCompanies[Profile] 33 - 34Auto ESLSankalp

Berkeley

33

Top 10 Internet Companies[Profile] 36-39

KaboodleSaavn

Lumos LabsWiZiQ

35

Top 10 Security Companies[Profile] 40-43

AgeTakArcotQuantum Secure

ApprovaKRAA Security

40

Top 10 NetworkingCompanies[Profile] 43-45AlphionNiksun

Sutherland Global Services

FatPipe Networks

43

Top 5 BPO Companies[Profile] 46

46

Headstrong

BESTFOR THEAIMING

Sandeep SahaiPresident & CEO designate

PublisherHarvi Sachar

Editor-in-ChiefPradeep Shankar

Managing EditorChristo Jacob

Deputy EditorsJayakishore Bayadi Jaya Smitha Menon

Editorial Staff

BennyThomas DevarchitVermaEureka Bharali Ojas Sharma

Sikta Samantaray Sudarshan KumarVimali Swamy ZoyaAnnaThomas

Sr.Visualizer Raghu KoppalOnline Manager Suresh Kumar

Subscription Manager P Magendran

MMaaiilliinngg AAddddrreessss

SiliconIndia Inc44790 S. Grimmer Blvd

Suite 202, Fremont, CA 94538

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siliconindiaNovember 2009, volume 12-11 (ISSN 1091-9503)

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NOVEMBER - 2009

Last year, around this time we were talking to you aboutObama’s campaign ‘yes we can’, which oozes with enthusi-asm and optimism. This year, as we sat down to drill down

si100 companies, from the over 3,000 Indian founded companiesnominated, we had a glimpse of many Indian entrepreneurs who haveput this ‘yes we can’ campaign into action. They had passion, enthu-siasm, optimism and the sheer will to succeed in an economy, whichwas going through one of its worst phase. This year we present the 12th edition of si100, an annual listing

of the top 100 technology companies founded and managed by In-dians in the U.S. The listing not only represents the continuing riseand glory of the Indian entrepreneur in high-tech but also identi-fies companies impacting the marketplace. The companies in thisyear’s list display the characteristics of long-term visibility, sus-tained growth, business focus, profitability and customer and em-ployee value-creation.We salute each and every one of these entrepreneurs for their

leadership, and particularly for their unrelenting dedication in build-ing their companies. Each and every entrepreneur on this list demon-strate the utmost passion for building lasting enterprises and exudesconfidence that they will succeed in tackling the current economicconditions. We congratulate the 100 finalists for achieving this voteof respect from industry leaders and wish each and every one of thema great future. In this issue, we have chosen Headstrong to be on the cover of this

issue, since we found its journey unique and impressive. In the lastone year when many IT companies serving the financial services ver-tical shut shop, Headstrong showed strong results. The leaders ofHeadstrong work with one single motto: To make Headstrong thebest. This unwavered and single-minded ambition made them inno-vate not only in terms of technology, but also in terms of customerand employee satisfaction. Inside the issue you can read more abouthow they are still making their mission and vision a reality.

I hope you enjoy the issue as much as we have enjoyed putting it to-gether. As always, let’s keep in touch.

Harvi SacharPublisherharvi@siliconindia.com

Yes We Can

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Headstrong

The office of Sandeep Sahai, President and COO of Headstrong, is bustling with activ-ity. The 46 year old entrepreneur turned leader is embarking on his new gig as the CEOof the company. So what’s next? There could be no better time to ask him than now.His unwavering focus is clear and evident in his spontaneous reply - making Head-strong an undisputed leader in the world, by concentrating on one thing: Financial

Services Technology.But why the financial services area? Isn’t the space already crowded with IT services play-

ers? Sahai is quick to read your mind. “For any business to be the cynosure of its customers, fo-cusing on a niche segment is critical to attaining domain leadership,” he says. The BFSI sectorcontinues to lead other industries in its ability and desire to implement complex technology so-lutions. The IT industry cannot ignore the simple fact that financial services companies were theearliest adopters of outsourcing and remain the largest spenders on technology. With so many reg-ulatory changes continually happening, financial instruments and processes keep changing –hence the technology needs of the BFSI never stabilize. According to Gartner, the BFSI sector’sglobal spend was $176.8 billion for external IT services in 2007. The BFSI sector in the U.S.alone, the No. 1 market for Indian IT companies, spent $84.4 billion for external IT services.The market is still huge and growing, and so are the players. Sahai is clearly quite confident

of tapping into this growing pool of opportunities and making his firm the market leader. He isa believer of ‘absolute standards’ when it comes to leadership and excellence. Originally founded in 1981 as James Martin & Company, Headstrong is a global consultancy

firm focused on domain-led solutions in vertical niches. Its philosophy is to achieve a level ofthought leadership and business knowledge in each chosen domain that makes the IT solutionlook almost incidental. Once the domain becomes the center of focus, the span of services nec-essarily needs to be ‘total’ - from business strategy to functional consulting to application de-velopment to maintenance to business process outsourcing. This approach has enabledHeadstrong to help its clients achieve measurable results and integrate their businesses with theircustomers, suppliers, and employees to improve enterprise value.

BESTFOR THEBy Zoya Anna Thomas

COVER STORY

Sandeep Sahai President & CEO Designate

Founded: 1981Founder: Dr. James MartinCEO designate: Sandeep SahaiHeadQuarters: Washington DCOther offices: Across Europe & Asia PacificHeadcount: 3000Vertical: Financial Services

AIMINGQuick Facts

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Headstrong has grown rapidly overthe years. From its early days of purebusiness consultancy to its present focuson end to end solutions, the firm hascome a long way. With a 25-year trackrecord of proven results, the company’sclient base includes many of the world’smost respected companies (Head-strong’s tagline that 9 of the top 10 in-vestment banks in the U.S. are its clientsis no exaggeration, wechecked). Headquartered inNorth America, with deliv-ery centers in India and thePhilippines and officesacross Europe and Asia-Pa-cific, Headstrong’s offeringsare currently centered on the financialdomains of 1) Derivatives, 2) ReferenceData, 3) Asset and Wealth Management,4) Prime Brokerage and Securities Fi-nancing, 5) Mortgages, and 6) Compli-ance and Risk Management.

Much has been said and discussedabout the current economic gloom andits repercussions on the global IT indus-try. Longer sales cycles, delayed pur-chases, and more scrutiny from ITspending decision makers is just a smallpart of the problem. And yet, troubledcustomers are viewing IT as a way totransform their businesses by adoptingleaner operating models. According toPeter Redshaw, Research Vice President,IAS banking and investment services,

Gartner, companies in the BFSI sectorare expected to cut their IT spends by upto 20 percent. Instead of viewing thesecuts and squeezes in IT budgets as a lia-bility, Headstrong’s current offerings aretargeted to align with customer needs andreduce costs by increasing operational ef-ficiency. The company achieves this byoffering flexible, repeatable, and plat-form-based solutions (as opposed to cus-

tom-built manpower-based solutionsalone). To this end, it recently acquiredthe mortgage processing leader, LydianData Services and asset managementoutsourcing firm iXPartners. Headstrongis now mentioned as one of the top serv-

ice leaders in the ‘2008 Global Out-sourcing 100 List’, and also ranks in theexclusive FinTech list of 100 top finan-cial services companies in the world.

How Headstrong stands outNow that Headstrong has gained globalrecognition and respectability under thereign of its current CEO, Arjun Malho-tra, Sahai aims to scale this status bymaking Headstrong an ‘absolute leader’in financial consulting.

Today, the IT services market is likegoing to a restaurant and having IndianChinese. When you ask what they do,90 percent of mid-tier companies rattleoff that they specialize in manufactur-ing, healthcare, finance, and so on.When growth slows down in one seg-ment, they add more verticals to theirgrowing list of domains; the same wayrestaurants add more cuisines to their

menu when they don’t have enoughcustomers. The only way for small andmid-tier companies to survive with le-gitimacy is to specialize, to become thebest in something. In other words, asSahai says, you need to build a nicheand protect it through continual innova-tion. It should be analogous to a Chineserestaurant that specializes in Cantonesecuisine – not just a forte, but a super-specialty. Specialization, however, is not the

only unique quality that sets Headstrongapart from the rest.To be the best, you need to hire the

best. At Headstrong, 30 percent of its1,450 member India team are IITians,IIM graduates, or are from similar tier-I institutions. In order to keep up withcustomer demands Headstrong, likeevery other company, needs to expandrapidly and move higher up the valuechain. But in Headstrong’s case, it be-comes equally important to keep its staffintellectually challenged, given the topgrade hiring profile. “I really wanteveryone in the company to perform ata level that makes them proud of whatthey have created or achieved, and sec-ondarily makes them proud of the com-pany they help create,” says Sahai. Sahai brought out another interest-

ing point. It’s not just hiring from thebest institutions that matters. Hiringlocal talent is equally fundamental. For

instance, imagine you need to constructa modern expressway in Delhi. You caneasily give the contract to a top-notchforeign company and get it built. Butwhen it comes to defining the route it-self, can you entrust the job to the sametop-notch overseas talent? Probably not.You would more likely need to hire ateam with 30-50 percent Delhiites.Why? Because top talent is no substi-tute for local knowledge. The Delhiteam would understand local traffic pat-terns, business needs, and site issueslike no foreign company could. The same philosophy works for IT.

You have to be local in your local of-fice. You need to have a decent per-centage of local people in the deliveryorganization, not just in sales or thefront offices. So, Headstrong’s philos-ophy is: hire not just the best peoplefrom the best schools but local peoplefrom the local industry who have‘been-there-done-that’. If you’re fo-cusing on derivatives, for instance,hire the best derivative traders, not justJava programmers from India who’ve‘also worked in derivatives projects’.Earlier, in order to get an order from aclient like Goldman Sachs, one wouldhave to contact the CIO of the firm. Totalk to the CIO, you needed to talk thetechie’s language. But Headstrong’sstrategy involves a paradigm shift. Asa domain specialist, you need to knowthe business of the technology asmuch as the technology itself. Youneed to sell to the business leader morethan to the CIO. Therefore, you hirelocal domain expertise and train themin technology rather than the otherway round. That is what differentiatesHeadstrong from the rest.

Solutions for the BestIn the financial services market, prod-ucts change every day. Companies arechallenged with developing and im-plementing growth strategies, identi-fying innovative ways to attract andretain customers, effectively trans-forming their business, and managing

the impact of these changes on the or-ganization. In this fast-moving envi-ronment, achieving domain leadershipis not easy. How do you constantlystay ahead of the market?Headstrong achieves this by contin-

ually re-inventing itself. The company’sdomain specialists are gurus in theirtrades. They are regular speakers andparticipants at trade conferences and in-dustry forums, and stay abreast with thelatest trends in their respective verticals.They are constantly analyzing how up-coming regulations and changes willimpact business flows for their cus-tomers. This gives Headstrong a level ofthought leadership that is almost unpar-alleled and enables it to provide advi-sory services to improve and transformbusiness operations and technologystrategies far beyond mere IT imple-mentations.Examples abound. Take for in-

stance, the case of message connectiv-ity. Different segments of the bankingand electronic marketplace industry usedifferent communication protocols and

messages or file formats while ex-changing information. These formatsand protocols are continually being up-dated to account for changes in the busi-ness process or technology upgrades.This presents companies with the taskof constantly devoting time and re-sources to upgrade their connectivity in-frastructure.While generic technical ap-

proaches do exist for connectivity andmessage and data transformation,there are almost no solutions that com-bine generic methodologies with do-main-specific connectivity fordifferent industry segments like equi-ties, prime services, and derivatives.Most connectivity solutions are eitherpure technical answers or are specificto very narrow markets. There are no

solutions that offer a pre-build con-nectivity layer across market seg-ments. Headstrong cracked thisproblem by coming up with a singleframework to manage the entire con-nectivity process across platforms andacross asset classes. The framework,

christened iceFish, supports most fi-nancial formats – like FIX, SWIFT,FIXML, and FpML – as well as thestandard formats like Excel, CSV,Fixed Length, and XML. It supportsmultiple communication methods –messaging, FTP, sockets, TCP and IP,email, and databases as well as propri-etary connectivity formats – ensuringthat one can connect with most finan-cial entities across asset classes.A solution like this demonstrates

deep industry expertise. Headstrongdrew upon its competence in differentasset classes across verticals to engineera proprietary solution that helps its cus-tomers get away from the cycle of cus-tom-developed connectors every timean upgrade was required. Initial marketfeedback on iceFish has in fact been so

A domain specialist needs to know the business of the technology asmuch as the technology itself as he needs to sell to the business leadermore than to the CIO

Hire local domain expertise and train them in technologyrather than doing it the other way round

Arjun Malhotra, Chairman

Headstrong Key Differentiators

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positive that Headstrong has ‘produc-tized’ the solution. As I write this arti-cle, two top-tier investment banks aredeploying iceFish to connect their de-rivatives post-trade processing plat-forms to different industry utilities.

Challenges: The Tough get GoingWhen the Going gets ToughA $75 million company in 2003, Head-strong’s model of specialization in thefinancial industry has yielded sustainedyear-on-year growth in earnings, prof-itability, and market recognition. Thecompany recorded revenue of $180 mil-lion in 2008. But high growth brings itsown set of challenges.On the one hand, the transition from

a small company to a large one bringschanges to the business model. Moreimportantly, it presents challenges to theoperating model. You need to centralizeprocesses, knowledge management, andbusiness operations among other things.You need to maintain a culture of per-formance and entrepreneurship. On the other hand, high growth

sets expectations for even highergrowth. The overall market for IT andKPO is still expanding. Headstrong’schallenge is to outpace industrygrowth and become a $500 millioncompany in the next three years.Clients always want to consolidatevendors and work with the biggestcompanies. So Headstrong needs tobalance its specialization focus byquickly getting into the ‘big company’

club. Global recognition and re-spectability is already there, but whatthe firm wants now is sustainabilityand a workforce that is always readyto think out of the box and innovate.

Employee Programs: Keeping themMotivatedHiring the best and hiring locally maytake you in the right direction, but thatalone won’t take you to the pinnacleyou are aiming at. Retaining employ-ees and keeping them motivated isequally vital to building a successfulorganization.

A stand-out aspect of Headstrong’sculture is its strong focus on meritoc-racy and performance orientation.Every Thursday, Headstrong publishesa performance report of all its teams. Itis no secret within the organization as tohow the Bangalore or Chicago office isdoing. There is no debate on whether aparticular office, leader, or employee isdoing well or not – everybody knowshow well everybody is doing. Trans-parency is the key. In a way, this breaksdown ‘power centers’ – it is hard to playfavorites or have godfathers in the com-pany with so much transparency. Sahaisays, “We don’t want to build the bestoffshore company. We don’t want tobuild the best onshore company. We justwant to build the best consulting com-pany globally when it comes to consult-ing for financial services.”Striving to create a work environ-

ment that is challenging but satisfying,and which provides ample opportunitiesand rewards to strengthen and expandemployees’ careers is another unique as-pect of the company. The company hasvarious institutionalized programs andactivities to ensure retention of its em-

ployees. Whether it is a company-spon-sored adventure trip to the Corbett Na-tional Park, or a gym and crèche at itsIndia development center, there isenough to keep employees stress-free,comfortable, and having fun at work.HeadsUP, the company’s Indian cen-ter’s newsletter, focuses on keeping em-ployees informed of various businessrelated news, major events, as well astravel experiences shared by colleagueswhen onsite.Headstrong employees are not to be

left behind when it comes to communityservice and joining relief and rehabili-tation efforts during times of grave chal-lenges. During the wrath of typhoons,Ondoy and Pepeng in the Philippines,the management and employees put upa disaster relief fund for people whosehomes and properties were damaged bythe floods. This was just one element ofthe company’s ‘2.Outreach program’,developed at its Manila center, to en-gage its 650-strong workforce in com-munity-conscious programs. Or take forinstance, the ‘tree planting activity’where Headstrong adopted 14 trees fora year and a half, providing not just fer-tilizers and protection, but tender careand continual attention.‘Fun@Work’ apart, the company in-

vests in serious efforts when it comes tocompetence-building for its employees.This is only to be expected, given thatthe company’s USP lies in its domaincapabilities. The company sponsors ed-ucational degrees and certifications likeCFA (Chartered Financial Analyst) andFRM (Financial Risk Manager) for em-ployees, and has tie-ups with a numberof educational institutions in India andoverseas, including IIM Bangalore, theNew York Institute of Finance and theGlobal Association of Risk Profession-als (GARP). Competence building isboth at the functional as well as techni-cal level and is driven by each compe-tence vertical separately. For example,the quality assurance group at Head-strong recently nominated a number ofemployees to programs like ISTQB

Foundation and Advanced course,NCFM, and CSTE among others.

Aiming for the BestWith a deep commitment to its focuson financial services, Headstrong isinvesting aggressively to extend itsfootprint in its chosen verticals. Con-stant innovation, building a strongand expert team, and having the mostambitious and forward looking lead-ership have all made the firm a natu-ral choice for its customers. As one ofits clients, the Managing Director ata specialized insurance company inHong Kong sums it up, “The com-pany’s CRM project was more thanjust a technology implementation. Itwas a business transformation. Likeany transformation, change was con-stant. What differentiated this projectfrom most was that our implementa-tion partner Headstrong understoodand managed that change success-fully. It was Headstrong’s manage-ment, insights, and assistance thatproved instrumental in delivering ourintegrated CRM solution success-fully.” And, nothing carries morevalue than a happy and satisfied cus-tomer’s praise for the vendor.

Quality LeadershipWhen things were not looking sobright for the company in 2003, afterthe merger with TechSpan, an IT con-sultancy services firm, it was leaderslike Sahai and Malhotra who tookover the affairs of the firm, steering itout of troubled waters, and finallybringing it to its current state of suc-cess. Sahai says modestly, “It is thetrust that employees and customersalike have in the leadership that hasgotten the company so far. But it’s notleaders alone who shape the path ofsuccess. The sales, delivery, recruit-ing, and support teams are equally re-sponsible for playing a key role inshaping the company’s strategy andtaking it to its current position in themarket.”

With the same leadership zest,Sahai, a Dosco, and an alumnus of,BHU, and IIM Calcutta, is all set tolead Headstrong to greater heights.Sahai has 19 years of distributed con-sulting experience. Having started andgrown companies in the U.S., Europe,and India, he is also a frequent speakerat industry conferences on offshoreoutsourcing as a strategic tool for ITmanagers. “The older generation did adramatic thing for us. They broughtIndia respectability across the world.They built big companies, profession-ally-run companies. My generationnow wants Indian companies to beworld leaders - we can drive the world,and that keeps us excited. All we needis an unwavering belief in each of usthat we can be the best. As CEO, thatwould be my biggest driver - to be thebest, by being different. I will try tobring that zeal to all our staff. I amlooking to prove that the next genera-tion can provide that shift,” says Sahai.With a strong leadership, niche

focus, and a mindset to continuouslyinnovate, Headstrong will undoubt-edly become what Sahai has dreamtof: best in the world. si

Transparency in organizations breaks down‘power centers’ – it is hardto play favorites or havegodfathers in the companywith so much transparency

Employees day out

Headstron employees at the SIFMA Technology Management Conference 2009

Expertise Across Business Domains

This is the 12th year that si100 companies are being selected and honoured! In the lasteleven years many things have changed and we have seen the tech industry growing exponentially and weathering the slumps. Even today the situation is no different. In

the last one year all we have heard of are bankruptcy, layoffs and though we are seeing signs of recovery, its too early to predict the hay days.

Hence, we know, it’s brutal to be an entrepreneur at this point of time

However, we are going against the current climate of bad news and lack of confidence in thetechnology industry to come up with 100 companies that show the characteristics of long-term

viability, sustained growth, business focus, profitability, and customer, shareholder and employee value, while at the same time display the glamour and the innovation that have

always accompanied the high-tech sector. It is a magical 100 that have traversed the hype, areriding through the present tough environment with integrity, hard work, vision and control.

The result is 100 companies that have a real chance to: survive and succeed even in the toughmarket, set new trends in the marketplace and make a difference in the business and

technology landscape.

A distinguished panel comprising of accomplished Indian CEO’s & CIO’s of public companies,VC’s, analysts, founders of other VC funded companies including siliconindia editorial board

decided on the top 100 companies.

Here you can also feel the present and future pulse of the Indian community and its leaderswho have in a very small time made a significant presence in the business and social roles to

form a rich tapestry in the American technology landscape.

Kudos to those who made it to the si100!

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NAME FOUNDER(S) FOUNDED DESCRIPTION

eG Innovations Iselin, NJeginnovations.com

SSrriinniivvaass RRaammaannaatthhaann President, Founder & CEO

2001

A global provider of performance monitoring and triage solutions for both virtual and physi-cal IT infrastructures. Its product, the eG Enterprise Suit helps the IT operators to track thequality of the business services end-to-end and relate this to critical network, system, andapplication performance.

Eka Software Norwalk,CDekaplus.com

MMaannaavv GGaarrgg CEO & Founder

2005A provider of commodity trade and risk management software for managing physical trad-ing, position, P&L, risk, logistics and finance operation for agriculture and metal markets.The firm has over 200 employees. Backed by Nexus Venture Partners.

EncoraMountain View, CAencorainc.com

VVeennuu RRaagghhaavvaannPresident & CEO

2005

A provider of software product life cycle solutions. Its IGO ModelT creates seamless ex-tended development centers, integrated into the parent organization, which provide virtualownership to its clients and enabling high quality product and services deliveries from theoffshore center. Employs: About 1000

Fieldglass Chicago, IL fieldgalss.com

JJaaii SShheekkhhaawwaatt CEO & Co-Founder

1999

Provider of a unified technology platform that allows hiring managers, human resourcespersonnel, staffing companies or others to utilize one integrated resource for the entire ac-quisition process of all human capital. Customers include GlaxoSmithKline, Johnson &Johnson, Monsanto, Salesforce.com and Wyeth. The company has a headcount of 150 peo-ple.

Kazeon Mountain View, CA kazeon.com

SSuuddhhaakkaarr MMuudddduuCEO & Founder

2003

It has revolutionized the way companies perform information management by using the in-formation server software to intelligently discover, search and index, classify and performworkflow action on all electronically stored information. A few of the Kazeon’s customers in-clude - Atheros Communications, Victrex PLC, WMS Gaming, BTMU Capital, Subaru ofAmerica and many more. Number of employees 80.

Keynote SystemsSan Mateo, CA keynote.com

UUmmaanngg GGuuppttaaChairman & CEO 1995

A provider of on-demand mobile and internet test and measurement solutions. The companyhas has four test and measurement businesses: Web performance, mobile quality, stream-ing and VoIP, and customer experience/UX. Customers include American Express, BP,Caterpillar, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile,Verizon, Vodafone and YouTube. The company has 240 employees.

Nephos Systems San Francisco, CA nephosystems.com

RRaannggaa RRaannggaacchhaarrii CEO & Founder

2009

An accelerator to cloud computing. Its first solution Nephos Augmenta enable organizationsto seamlessly augment and securely extend their internal datacenter into a public cloud andto seamlessly migrate applications from their data center to the cloud. Currently, it has sixemployees.

ViVu Sunnyvale, CA vivu.tv

SSuuddhhaa VVaalllluurruuFounder, Chairman & CEO

2008

Provider of an online video conferencing platform. It provides a suite of publishing tools,providing users the option of embedding video events on web sites or in emails. Venturebacked by Inventus Capital Partners with Draper Fisher Jurvetson and Quest Venture Part-ners. The number of employee at ViVu is around 10

Winshuttle Bothell, WA winshuttle.com

VViikkrraamm CChhaallaannaa Co-Founder & CTO

2003A provider of data entry and data download tools for SAP users. Winshuttle's products re-place manual data input and complex technical tools by easily and securely shuttling databetween Microsoft Excel and SAP without programming. The company headcount is 80.

ZyrionSunnyvale, CAzyrion.com

VViikkaass AAggggaarrwwaallFounder & CEO

2007

Provider of Business Service Monitoring (BSM) software. Customers of the company in-clude several leading US universities, a number of large manufacturers, and major govern-mental departments and federal accounts. Zyrion's flagship Traverse solution providescorrelated, end-to-end network and server monitoring capabilities that link underlying appli-cations and the IT infrastructure to business services. The company has 25 employees.

EEkkaa SSooffttwwaarree:: BBoooossttiinngg PPrrooffiitt ffoorrCCoommmmooddiittyy MMaarrkkeett

Commodity markets are knownfor their complexity and a highdegree of risk and uncertainty.

Buyers, traders, and producers have todeal with complicated supply chains thatinvolve complex contracts, pricing struc-tures and financial derivative instru-ments. The right IT system to handle allthese can provide substantial differentia-tion and competitive advantage to firmsthat deploy it. This is where Eka Software Solu-

tions comes in as a specialist solutionprovider that not only addresses supplychain and contract administrationneeds, but also provides comprehensivefunctionality to handle derivatives andthe resultant complexities. “Traditionalsoftware and ERPs don’t have the ca-pability to properly deal with these re-

quirements,” says Manav Garg, CEOand Founder, Eka Software Solutions.Founded in 2004, the Bangalore

based company is one of the leadingproviders of commodity trade and riskmanagement software for managingphysical trading, position, P&L, risk,logistics and finance operation for agri-culture and metal markets. “I stronglybelieve that IT is an enabler in everyfield. The market needed a combinationof physical and financial software thatcould handle these more effectively. Iwanted to harness the power of tech-nology to ease these pain points andsolve the problems of those engaged inthe trading of commodities,” says Garg. For instance, Eka’s Commodity

Trade and Risk Management (CTRM)solution integrates the entire lifecycle

of both physical and financial contracts,providing instant and realtime visibil-ity across operations. Now Eka boastsof some of the largest names in thecommodities business, including AWB,CHS, Louis Dreyfus, and Noble Groupas its customers. With a growing employee base

of over 200, there has been no look-ing back for Eka. Besides recentlyopening its offices in Europe andNorth America, it also received $10million funding from Nexus VenturePartners. Given the 100 percentyear-on-year growth rate that it hasbeen achieving, it is putting itsstrategies in place to become theleading software vendor from Indiacatering to the global 500 commod-ity trading organizations.

Manav Garg

eGInnovations is a globalsupplier of business serv-ice management software

for virtual and physical IT infrastruc-tures. It offers a new generation of so-lutions that makes IT infrastructuremonitoring and management simple,flexible and effective. By ensuringhigh availability and optimum per-formance of mission-critical businessservices, eG Innovations’ solutionshelp enhance customers’ competitivepositioning, lower operational costsand optimize the performance of theirinfrastructures.The company’s patented tech-

nologies provide proactive monitor-ing of every layer of every tier in theinfrastructure, thereby enabling rapiddiagnosis and recovery in enterprise

and serviceprovider net-works. Its flag-ship product,the eG Enterprise Suite, tracks theperformance of business services andapplications end-to-end, IT organiza-tions can pinpoint the true root causeof IT problems often before end usersare affected. With specialized capabilities for

monitoring more than 85 applications,10 operating systems and five virtual-ization platforms – all using a singleagent architecture – eG offers thewidest infrastructure coverage, moni-toring both virtual and physical envi-ronments as a single pane of glass. Itmonitors the inter-dependenciesamong network, system, database and

application resources that support busi-ness services, eG Enterprise is a com-prehensive, next-generation enterprisemanagement solution. The company’seG VM Monitor was judged “Best ofVMworld 2008” in the Application andInfrastructure Management category,beating out approximately 30 otherproducts.eG Innovations was founded in

2001 by Srinivas Ramanathan, CEOand President. Prior to eG, he was aSenior Research Scientist at Hewlett-Packard Laboratories in Palo Alto, Cal-ifornia. He holds PhD in ComputerScience and Engineering degree fromthe University of California, San Diego;and a Masters in Computer Sciencefrom the Indian Institute of Technology,Chennai, India. He has co-authoredmore than 40 technical papers and is aCo-Inventor of 14 U.S. patents.eG’s technology partners include

VMware, Sun, Citrix, Red Hat,IBM, HP, Microsoft, Oracle andThinIdentity. si

Making Monitoring of Physicaland Virtual IT InfrastructuresEasy, Effective and Efficient

Srinivas Ramanathan

Top 10SOFTWARE COMPANIES

SOFTWARE COMPANIES

s i l i con ind ia |17|N o v e m b e r 2 0 0 9s i l i con ind ia |16|N o v e m b e r 2 0 0 9

Rakesh Verma

Service procurement solutionshelp businesses understand andtake advantage of the pricing

components and fluctuations involvedin purchasing services to achieve hard-dollar cost savings and to improve pro-curement process efficiency,compliance and quality. Founded in1999, Fieldglass is a leading vendor ofsuch solutions. Global 2000 companiesincluding GlaxoSmithKline and Mon-santo use its technology platform, de-livered exclusively via theSoftware-as-a-Service model, to man-age the acquisition of its workforce, in-cluding contingent workers and serviceproviders, such as offshore or project-based labor.Headquartered in Chicago with

more than 150 employees, Fieldglass is

currently ontrack to becash flowand net in-come posi-tive for the fourth consecutive year.With its solution deployed in 63 coun-tries and available in eight languages,Fieldglass’ growth has been driven bythree factors that set the firm apart fromthe rest. Most importantly, Fieldglasshelps customers build long-term com-petitive differentiation in their busi-nesses through a highly optimizedservices supply chain. “The company ispassionately dedicated to client serviceand support. The years of sustainedR&D investments has enabled the com-pany to build a scalable and innovativesolution,” says Jai Shekhawat, CEO,

Fieldglass.In August 2009, Fieldglass success-

fully completed 16 new launches andexpansions. One of its new customersincluded a Fortune 500 healthcare com-pany with approximately 190,000 hir-ing managers that replaced its existingVendor Management System (VMS)platform with Fieldglass to acquire bothits contingent workforce and project-based services. In addition, an existingFortune 500 customer for its contingentspend since late 2008 expanded its useof the solution to include its Statementsof Work (SOWs) in the U.S., Brazil,Canada, India and the Philippinesthrough its offshore suppliers.In the future, Fieldglass plans to

continue its focus on delivering sus-tained value to stakeholders in procure-ment, HR, IT and finance by helpingthem manage contingent labor and out-sourced services. The company also in-tends to expand its footprint overseas inEurope and in parts of Asia. si

Encora, headquar-tered in Scottsdale,AZ is a leader in the

Collaborative Product De-velopment (CPD) space. Collaborative Product

Development (CPD) is thenext stage in the evolutionof the well-known OPD(Outsourced Product De-velopment) space where,as against outsourcing core product de-velopment to supplier, the customer andthe supplier collaborate together to de-sign and develop new products. A col-laborative development model improvesquality of the product, reduces the time-to-market, increases employee retentionand IP protection and reduces the overallcost of product delivery. A CPD model,as Encora realizes through its own expe-rience, requires a unique set of tools,methodologies and frameworks to sup-port a real-time collaboration betweenmultiple parties.Venu Raghavan, the CEO of Encora

and a recipient of E&Y En-trepreneur of Year award for2008, started the companyin 2005 and led the com-pany through this funda-mental evolution over thepast four years. Today, with

over 1000 employees, spread over nineglobal offices in five countries and withover 50 product company clients, En-cora’s CPD services include – new prod-uct co-development, productre-engineering, support/maintenance,product QA, product support, amongstothers.Encora offers these services by es-

tablishing a CDL (Collaborative Deliv-ery Lab) for its clients, which includesleading firms such as Google, Microsoft,Symyx, Handango, SPX, ChurchillDowns, Bausch and others. A CDL iscreated through a very well-defined and

repeatable process that involves stake-holders from both the client and the En-cora sides. Encora’s clients come from a range

of solution clusters that includes –media/entertainment, health-care, med-ical technology, financial services, CRM,retail/distribution/logistics, mortgage ande-business.“Our customers tell us how im-

pressed they have been by our thoughtleadership on the collaborative productdevelopment process and the benefitsthey have gained from this approach.”said Venu Raghavan. Encora is a wholly owned subsidiary

of Indecomm Corporation and has in-vestment from leading venture capitalfirms such as Sequoia Capital, IFC (a di-vision of World Bank) and Tiger CapitalManagement.

EEnnccoorraa:: LLeeaaddiinngg CCoollllaabboorraattiivvee PPrroodduuccttDDeevveellooppmmeenntt FFiirrmm

Venu Raghavan

FIELDGLASS: Delivering Sustained Value

Jai Shekhawat

Sudhakar Muddu, a seasoned andsuccessful entrepreneur foundedKazeon Systems in 2003 with a

vision to have information managementto be the fundamental and enterprise-wide as databases or network switchesin the IT infrastructure of corporations.Since then, Kazeon has revolutionizedthe way companies perform informationmanagement by using the informationserver software to intelligently discover,search and index, classify and performworkflow action on all electronicallystored information. The information service provider of-

fers a wide range of applications withinan enterprise using a single, underlyinginformation management technology.The company’s patented software solu-tion, the Information Server, has beenbuilt ground-up for providing robust,high performing and infinitely scalinginformation management capabilities

across an en-terprise nomatter whattypes of dataexist. Key

applications that are serviced byKazeon’s technology are eDiscovery,compliance, Information Governanceand overall data management.Being a leading provider of in-house

eDiscovery technology, Kazeon has suc-cessfully been deployed in numerous en-terprise environments worldwide. A fewof the Kazeon’s customers include - Ath-eros Communications, Victrex PLC,WMS Gaming, BTMU Capital, Subaruof America and many more. Further ex-tending its leadership position and its

strong technology, Kazeon is extendinginto cloud computing offerings and SaaS.Similar to corporations, cloud computingvendors will face similar problems –eDiscovery, compliance and data man-agement, and the Information Server ispoised to help them solve these problemsin very cost-effective, high-performingand scalable ways. “Kazeon’s growth and success is

due to its excellent engineering, mar-keting and sales teams which have de-livered unparalleled capabilities toenable powerful eDiscovery while re-ducing its cost up to 90 percent for overthree hundred customers,” says KarthikKannan, Vice President of Marketingand Business Development.

California-b a s e dK e y n o t e

Systems is the lead-ing stand-alone in-dependent provider

of on-demand mobile and internet test andmeasurement solutions. The company en-ables its 2,800 corporate customers to im-prove online business performance andmobile communications from the end userperspective.The company has four test and meas-

urement businesses: Web performance,mobile quality, VoIP/ streaming and cus-tomer experience/UX.The mobile quality products help

Web site operators, carriers, device man-ufacturers, content portals and develop-ers test, measure and monitor mobilecontent, applications and services on over1,600 mobile devices across multiple mo-bile operator networks from points allover the globe.

The company’s Web performance test,measurement and monitoring products in-clude Transaction Perspective, Applica-tion Perspective and LoadPro and helpcompanies to understand the speed and re-liability and load capacity of their Web sitefrom the end user perspective.The company’s VoIP and streaming

products like Voice Perspective andStreaming Perspective help companies tounderstand how end users are experienc-ing these services and then improve thequality of voice, audio and video services. The customer experience/UX test and

measurement products such as WebEffec-tive and Mobile Web UX Testing enablecompanies to conduct their own onlinecustomer experience studies and researchregarding navigability, layout and designto ensure online business effectiveness.Overall, Keynote’s cutting edge Soft-

ware as a Service (SaaS) solutions providetremendous value by helping leading com-panies around the world test, measure and

monitor the performance of their onlineapplications, services, traditionally con-nected and mobile Web sites from the enduser perspective.Keynote’s products serve mid to

large size companies from multiple sec-tors including retail, financial services,travel and hospitality, technology, net-working, publishing and manufacturing.And the company’s on demand servicesare all driven by the world’s leadingglobal test and measurement networkcomprised of over 3,000 measurementcomputers and mobile devices in over240 locations across the globe.The customer base of the company

includes household names such asAmer-ican Express, BP, Caterpillar, Disney,eBay, E-TRADE, Expedia, Microsoft,SonyEricsson, Sprint, T-Mobile, Verizon,Vodafone and YouTube.Umang Gupta is Chairman and

CEO of Keynote Systems since May2000. si

Kazeon: MovingUp in Business

Keynote: Monitoring the Connected and Mobile Web Site Experience from the End User Perspective

Sudhakar Muddu

Umang Gupta

SOFTWARE COMPANIES SOFTWARE COMPANIES

s i l i con ind ia |19|N o v e m b e r 2 0 0 9s i l i con ind ia |18|N o v e m b e r 2 0 0 9

Cloud computinghas emerged asthe latest buzz-

word in the technologyspace, especially after theadvent of recession,though it has its own shareof setbacks. With a visionto enable enterprise data-centers to embrace cloudcomputing without compromising onperformance, security or control,Nephos Systems was founded in Janu-ary 2009 to be an accelerator to cloudcomputing. According to the analyst firm Gart-

ner, cloud computing will be the num-ber one strategic initiative for IT in 2010and Nephos develops its solutions fo-cused on this multi-billion dollar marketopportunity. “However, unless the infra-structure roadblocks are removed, use ofpublic clouds will continue to languishin the backwaters of an enterprise IT,”

says Ranga Rangachari, CEOand Founder of Nephos. Nephos mainly focuses on

mid market enterprises, who arelooking at public clouds for theelastic and ‘pay as you go’ com-

puting model. “These customers needbetter control and transparency fromtheir cloud infrastructure. Our strategy isto introduce a low cost, high value ap-pliance and cloud services (below$15,000) and enable customers to scaleto support multiple clouds and applica-tions,” states Rangachari. Nephos Augmenta, the first solution

developed by this financially self-fundedfirm can enable organizations to seam-lessly augment and securely extend theirinternal datacenter into a public cloudand to seamlessly migrate applications

from their data center to the cloud. Thecompany says that Augmenta was de-veloped to ensure that the ‘right userruns the right applications on the rightcloud infrastructure.’The solution is cur-rently being piloted by IT organizationsand has enabled IT to leverage the truepower of cloud computing. . Going ahead, the company aims to

support even private clouds and ex-tend its appeal to large enterprises,apart from expanding its presencearound the globe. Currently, the com-pany has a team of six people andplans to grow the number to 12 by theend of 2009. With demand for shiftingto the ‘Cloud’ on a rise in organiza-tions around the world, Nephos hopesto make the transition easier and saferfor them through its solutions.

Nephos: Shifting to the ‘Cloud’ made easy

Founded in 2008 by Sudha Val-luru and Siva Kiran, ViVu de-veloped a ground-breaking

interactive communications technol-ogy that provides a solution for meet-ing organizers to create, publish andmanage high-quality video events. Itprovides interactive communicationstechnology that enables live video par-ticipation from a PC, Mac or Linuxwithout any proprietary downloadsand seamlessly integrates with most ofthe popular streaming video and con-ference solutions. The team developed the first enter-

prise quality video over IP a decade agoand is now building a participative plat-form that scales and provides the ease-of-use, quality and availability expectedin an enterprise. ViVu’s ParticipativeEvent Platform is actually a softwareservice that can be accessed over theweb. The backend infrastructure is en-terprise-grade and leverages Java EEextensively for all of the modules andweb services. ViVu’s interface on the

c l i e n t - s i d ecomes as avery intuitivebrowser-basedapplication andrequires noclient installa-tion as it lever-ages both

Flash and Java extensively. The company charges subscription

fees for its various services. A singleuser would pay $49 a month for un-limited use, though a 30-day trial isavailable. According to ViVu, it dis-tinguishes itself by syncing with a fullrange of video recording and stream-ing products, even smartphones.Claiming that it is easily scaled, ViVusays that the users do not have toworry about messy downloads or in-

stallations in order to connect face-to-face over video. ViVu solution is tar-geted at enterprises and is being usedin a variety of ways: remote trainingcourses, sales training on new prod-ucts, and remote live video caller par-ticipation during Webcasts. To bring its video conferencing

and online event software to market,

the Sunnyvale, California-based ViVuhas recently raised $3 million in seriesA funding from Inventus Capital Part-ners, Draper Fisher Jurvetson, QuestVenture Partners with entrepreneurBill Carrico participating. Growingahead with its business model, the Co-Founder and CEO of ViVu, Valluruaffirms, “Our vision is to interactivelyconnect many people over video andmake the experience even better thanbeing there.” si

ViVu: Pacing Up in its BusinessSudha Valluru

Ranga Rangachari

Winshuttle developed their firstsoftware to solve specific SAPdata challenges that one SAP

customer was experiencing. However,today the company’s solutions haveevolved into a major tool in enterprises forSAP data loading and extraction. Founded in 2003 by Vikram Chalana

and Rajat Oberoi, Winshuttle today hassoftware, which is used by over 500 largecompanies around the world. “We wantedto make SAP more useful for the organi-zations, by simplifying the process ofusing it,” says Chalana.

The company’s flagship producttransactionSHUTTLE records the stepsthat a user takes to complete any SAPtransaction and maps the relevant SAPfields to an Excel spreadsheet, easily

creating a a transaction template. A run-only version of the transactionSHUT-TLE software, runSHUTTLE allows aSAP user to securely move data betweenExcel and SAP using predefined trans-action templates. In 2008, Bothell, Washington based

company expanded its product line byreleasing querySHUTTLE and eS-HUTTLE. querySHUTTLE was de-signed to allow business users tosecurely extract SAP transactional datainto familiar Microsoft Excel and Ac-cess formats for analysis. eSHUTTLE

provides centralized visi-bility and governance forenterprise deployments ofWinshuttle solutions. Thisnot only enables firms to

share files and best practices across theorganization, but also addresses the or-ganization’s requirements for specificcontrols and audit trails to meet SOXand corporate governance policies.The customers of Winshuttle come

from all major market segments, witha marquee customer list consisting ofcompanies like Lockheed Martin,Nike, Mercedes Benz, Coca-Cola,AMD, SAP America, Epson, ABB andothers. The company has 80 peoplebased in Seattle, London, Paris andChandigarh.

Going forward, the com-pany plans to introduce moreproducts. “We will be offeringmore products to bridge thegap between Microsoft Share-Point and their ERP systems,”says Chalana. Winshuttle at-tributes its success to the“Many happy customers whocontinue shuttling billions ofrecords every year.”

With over 100 live deployments,Zyrion, a firm providing Busi-ness Service Monitoring

(BSM) software, is generating strong rev-enue and profits. Cus-tomers of the companyinclude several leading USuniversities, a number oflarge manufacturers, andmajor governmental de-partments and federal ac-counts. “BSM is a smallbut rapidly growing seg-ment of the network man-agement area,” saysZyrion’s Founder and CEO Vikas Aggar-wal. Even though, BSM is an emergingsolution space, Zyrion’s tremendousgrowth has enabled it to make its way intothe Si100 list. Simply speaking, Zyrion builds the

solution, which helps enterprises priori-tize the specific parts of the IT infra-structure that need to be addressed orimproved to ensure continuous businessoperations. The company’s key target

customers include mid-to-large enter-prises. Zyrion’s target market consists oforganizations that span sectors like com-munications, hospitality, gaming, manu-

facturing and education.“Basically, any company witha relatively complex IT infra-

structure would need our serv-ices,” says Aggarwal. Whilethe big four — IBM, HP,BMC, CA — cater to the For-

tune 1000 customers, Zyrion’s targetmarket begins just below that. Suchcompanies, says Aggarwal, cannot usesolutions from the big four, as they aretoo cumbersome and too expensive todeploy and operate. Moreover, the ar-chitecture and technology of the domi-nant players are over 20 years old; theyare only adapting these legacy productsand attempting to reposition them in thepresent market, Aggarwal claims.

However, Sunnyvale, Californiabased Zyrion’s business service containertechnology allows enterprises to moreeasily and effectively manage IT-enabledbusiness processes and services. Zyrion’sflagship Traverse solution provides corre-lated, end-to-end network and server

monitoring capabilities that link underly-ing applications and the IT infrastructureto business services. Traverse is based ontechnology being used by hundreds oflarge enterprises and datacenters acrossthe world, within environments as largeas 20,000 routers and servers.Ask Aggarwal about the impact of the

global recession on his company, and hesays that Zyrion is too nimble and youngto feel any major impact. Zyrion is happythat IT networks in many developingcountries are exploding, and it will be in-teresting to look at how Zyrion can play arole in those regions, says Aggarwal si

WINSHUTTLEUsing Enterprise Software Simplified

zyrion: Growth Unabated

Vikram Chalana

Vikas Aggarwal

SOFTWARE COMPANIESSOFTWARE COMPANIES

s i l i con ind ia |21|N o v e m b e r 2 0 0 9

NAME FOUNDER(S) FOUNDED DESCRIPTION

Metabyte Fremont, CA metabyte.com

MMaannuu MMeehhttaaPresident & CEO

1990Serves large and mid-market enterprises worldwide. Its customers includeGreentech, Edward Life sciences and DaVita. The company headcount isaround 200.

ApplabsPhiladelphia, PA applabs.com

SSaasshhii RReeddddii Chairman

2001Specializes in quality management, testing and certification solutions. Applabs haspartnership with more than 600 companies, providing both quality assurance and thirdparty validation. It has 2000 employees.

Estuate Sunnyvale, CAestuate.com

PPrraakkaasshh BBaalleebbaaiill Founder & CEONNaaggaarraajjaa KKiinnii Founder & CFO

2005

Focuses on three different types of services—Oracle and IBM application im-plementation & management, custom application development, and applicationintegration and modernization. The company's clients includes Amway, ArenaSolutions, Bechtel, Citrix Systems , IBM, Salesforce.com, Stanford University,Tmax Gear , Travelport, Webex /Cisco, Wells Fargo Bank and Visa.

InfogainLos Gatos, CA infogain.com

KKaappiill NNaannddaa PPrreessiiddeenntt && CCEEOO

1990Specializes in the services for the retail. High-tech manufacturing and soft-ware verticals. Apart from U.S, the company has presence in UK, Europe andIndia. It has 90 employees.

iTKO Dallas, TX itko.com

SShhrriiddhhaarr MMiittttaallCEO

1999

Helps customers to optimize their software test and delivery lifecycle forgreater quality and agility in an environment of constant change. Its customersinclude industry eBay, American Airlines, Time Warner, Level3, Bank of Amer-ica and government agencies including the FAA and U.S. Department of De-fense. The company headcount is 90.

Mobera Systems Milpitas, CA moberasystems.com

AAnnuuppaammaa AArryyaa Co-Founder

2003

It is a high-end software development and outsourced product engineering andcontract R$D services company. Its technical expertise is in the fields of com-munication, wireless and embedded technologies. Also, provides services toindustry segments like Bio- Informatics, Embedded Systems, Networking andWireless,Logistics and Transportation. The firm has about 50 employees.

Optimal Solutions Irving, TX optimalsol.com

GGuurruuvveennddrraa SSuurrii CEO

1995A staffing and consulting firm that is into implementation of SAP solutions.Clients include Texas Instruments, Pepsi, Nokia, Dupont, IDT, Sony, Dell, Mo-torola, Caterpillar and many more. The company headcount is 400.

Photon Santa Clara, CA photoninfotech.com

SSrriinniivvaass BBaallaassuubbrraammaanniiaannChairman & CEO

1995

A next generation Internet consulting firm which specializes in cutting edgebusiness solutions utilizing Web 2.0, SOA, Open Source and Mobile applica-tion development. Its clients includes leading financial services provider on theFortune 500 list. The company headcount is 1200.

SRA Systems Hoffman Estates, IL srasys.com

SS.. SSrriinniivvaassaann Chairman & MD

1986 Has a wide range of solutions in the Manufacturing, Healthcare and FinancialServices domains. It has 300 employees.

Symbioun Technologies Atlanta, GA symbiountech.com

VVeennkkaatt GGaannuuppuurruu Chairman

1993Delivers cost eff¬ective and innovative solutions. Few of its clients includeBestWork DATA, WebGen Corporation, TIBCO, Cognizant, BB&T . The com-pany headcount is 120.

TeklinkNaperville, IL tli-usa.com

PPaannkkaajj GGuuppttaaCEO & Director BusinessIntelligence

1998

An implementer of SAP Solutions for many Fortune 500 Companies. Its expert-ise crosses many industries, including Consumer Products, IM&C, Healthcare,Automotive and Oil and Gas. Its client includes Kellogg, Wrigley, John Deere,Molex, Ball Horticultural, W.W. Grainger and Littelfuse.

UST Global Aliso Viejo, CA ust-global.com

SSaajjaann PPiillllaaiiCEO

1999

Provider of end-to-end IT services and solutions for Global 1000 companies.Its Global Engagement Model provides the optimal mix of senior local re-sources with the cost, scale and quality advantages of offshore operations.The company has about 6300 employees.

Varnalis SystemsNew York, NY vernalissystems.com

BBaallaa CChhaannddrraa CEO

1999

A global IT Services company with a proven track record in developing and im-plementing custom software. Its expertise span in all major technologies in-cluding: .NET, J2EE and openSource and all major mediums: web, mobile anddesktop. The headcount of company is 125

VedicSoft Iselin NJ vedicsoft.com

BBhhaatt DDiittttaakkaavvii,, VVeennkkaattYYeerruubbaannddiiFounders & Co-CEOs

1999A provider of IT professional services in Data Management, Business Intelli-gence and Business Integration. Some of its clients includes MAERSK,Capgemini, Cisco, Wipro and Pepsico. The company headcount is 50

Wellcore San Jose, CA wellcore.com

VViijjaayy NNaaddkkaarrnniiFounder, President & CEO

-It creates technology to help seniors live better. It built a lifestyle companionthat integrates an entirely new dimension of wellness assessment, personalsafety and connectedness in seniors' daily living.

Metabyteis in theS i 1 0 0

list for the fourthconsecutive year, which indicates com-pany’s strength to address market needs. AnIT services provider for the Fortune 500companies and mid-market enterprisesaround the globe, the privately held com-pany provides a seamless blend of productdevelopment, consulting, outsourcing andstaffing services. “We have always been de-fined by our ability to attract top talent byproviding unmatched career options,” saysproud Manu Mehta, CEO, Metabyte. In a down market, Metabyte grew and

expanded operations this year to includeUnited Kingdom and Taiwan. The companyhas over 17 million users daily relying on itssoftware and services for work or entertain-ment. The company’s liking for top talentcame into being when they helped clientAMD to beat Intel in performance and havea successful entry into the microprocessor

business in the mid 1990’s. That Metabytedivision was later branded as Wicked3D – aPC gaming business.Here, an employee can build a new

focus area for IT services and run his/herown Micro Business Unit. A recent ex-ample – Oracle Billing and RevenueManagement (BRM) solutions. Employ-ees can also ask for funding for a newproduct or service idea.The company has created an internal pri-

vate equity fund called Metabyte Venturesto finance the inventions of its employees.An employee invention turned intoMetabyte’s MbTV subsidiary in 2000,which received $20 million in investmentsfrom corporate partners and provided dig-ital video recorder (DVR) technology tothe US cable TV industry. Metabyte iscredited for inventing the DVR before TiVoand is recognized as the “unbranded”leader. A recent employee invention was

launched as a web service called HotDoo-dle.com which enables small businesses toget powerful websites easily – the 21st cen-tury way. One can build their website them-selves or get help from HotDoodle’smarketplace of web savvy people, whomHotDoodle calls PenPals, or do a bit ofboth. Loaded with powerful features andwith a rapidly growing list of users aroundthe world, HotDoodle is enabling a grassroot level work force to meet the massivedemand for building, maintaining and en-hancing websites.“The immense job satisfaction and ca-

reer opportunities within Metabyte or atMetabyte clients are what, keep bringingtop talent to us. Our philosophy of invest-ing in the ideas of our employees and seek-ing to turn their innovations into gamechanging products or services have paidhuge dividends,” says Mehta. Congratula-tions! Metabyte.

Metabyte: Winning by Hiring the Best

Estuate: Extreme Service

Manu Mehta

Estuate is appearing for the first timein the si100 list. This hot, fast-grow-ing IT services company, founded in

2005 by Prakash Balebail and NagarajaKini, drives an agile, responsive U.S.-basedculture with a strong technical offshore teamto deliver high-value solutions to softwarecompanies and large IT organizations. Headquartered in Silicon Valley with an

offshore center in Bangalore, Estuate livesby the rule that clients’ success is their suc-cess, through technical proficiency and anextreme service ethics. Estuate mainly fo-cuses on three different types of services—Oracle and IBM application implementation& management, custom application devel-opment, and application integration andmodernization. The company leverages soft-ware company ecosystems: “We offer off-shore product development to softwarecompanies, and then specialize in the im-plementation of those products for theirlarge IT customers,” says Prakash Balebail,Estuate’s CEO.Once introduced into a large IT shop,

Estuate also adds value in custom applica-tion development projects using leadingplatforms—Java, Microsoft .NET, OracleApplication Framework, Force.com, WebExConnect and open source tools.Estuate’s core team has an Oracle prod-

uct pedigree, with more than 100 man-yearsof experience with its ERP/CRM solutions,software engineering, project management,sales business development and manage-ment for some of the largest software com-panies. This makes Estuate an ideal vendorfor software companies looking for efficientexecution of small-to-large projects. Its soft-ware product company portfolio includesAmway, Arena Solutions, Bechtel, CitrixSystems , IBM, Salesforce.com, StanfordUniversity, Tmax Gear , Travelport, Webex/Cisco, Wells Fargo Bank and Visa. Estu-ate’s IBM relationship is illustrative. MarcHebert, Chief Operating Officer, says, “Ourrelation with IBM focuses on the Optimfamily of data management solutions; weare very proud of our deep product engi-neering relationship with those products,

which IBM customers highly value in theirIBM Optim implementation efforts. Ourstrong Oracle roots enable us to play aunique “Switzerland” role between two soft-ware giants—IBM and Oracle—to the ben-efit of our joint customers.But in the end, it’s all about Estuate’s ex-

treme service ethics. Balebail, the architectof this innovative culture, describes it thisway: “Our imperative is to respond to everyclient request immediately—to make surethat we listen to them, understand their is-sues and their directions. Simply put, clientslove it!” Today, Estuate is a global IT serv-ices company, with a team of experts hav-ing decades of software productdevelopment and IT services managementexperience. It expects the company to gen-erate revenues of $20-25 million in the nextfive years. si

Prakash Balebail Nagaraja Niki

Top 15IT SERVICES

IT SERVICES

s i l i con ind ia |20|N o v e m b e r 2 0 0 9

s i l i con ind ia |23|N o v e m b e r 2 0 0 9s i l i con ind ia |22|N o v e m b e r 2 0 0 9

iTKO helps customers optimize theirsoftware test and delivery lifecyclefor greater quality and agility in an

environment of constant change.iTKO’s award winning LISA productsuite helps customers dramaticallylower their quality assurance costs,shorten release cycles, reduce risks, andeliminate critical development and test-ing constraints by virtualizing depend-ent IT resources to provide on-demandaccessibility and capacity for teamsacross the software lifecycle.LISA Test, Validate, and Virtualize

solutions are optimized for complex,modern applications that leverage SOA,BPM, cloud computing, integrationsuites, and ESBs. “LISA addresses acritical need in the marketplace to dra-matically lower the cost and risk of de-livering highly complex, rapidlychanging enterprise software,” saidShridhar Mittal, iTKO’s CEO. “By suc-cessfully addressing this need, LISA de-livers significant competitiveadvantages to our customers and helps

enable their mod-ern applications todeliver on theirpromise of agilityand cost savings.”As CEO, Shrid-

har Mittal has leadiTKO’s impressivegrowth and assem-bled a seasonedmanagement teamwith deep expertisein enterprise soft-ware quality and theunique needs oftoday’s complex,modern applica-tions. This leader-ship has also helpedprovide the inspira-tion for several innovative product break-throughs, including the company’sunique virtual test environment capabil-ities and end-to-end test automationtransparency and traceability features.iTKO has developed an extensive

partners ecosystem in-cluding global system in-tegrators such asAccenture, IBM GlobalServices, Infosys, Cog-nizant, CSC, Perficientand others. iTKO hasalso established LISA re-seller agreements withtechnology partners suchas HP, and its productsare available in cloud-based testing service of-ferings from IBM. iTKO customers in-

clude industry leaderssuch as eBay, AmericanAirlines, Time Warner,Level3, Bank of Americaand government agen-

cies including the FAA and U.S. Depart-ment of Defense. Established in 1999,privately held iTKO has its corporateheadquarters in Dallas, Texas with addi-tional offices located in the U.K., Nether-lands, Australia and India. si

Mobera Systems is a coreproduct development com-pany providing services to

industry segments including Bio-In-formatics, Embedded systems, Net-working and Wireless, Logistics andTransportation. Headquartered

in India and withstrong presence inthe U.S, the com-pany is strategi-cally poised atdelivering superiorquality solutionsworldwide. TheirEngineering Com-petency Center(ECC) is located in India. As an ex-pansion plan Mobera is planning anew ECC for the France market.Committed to partnering with theirclients in developing newer ways to

counter the challenges faced by themin this technology driven world, thecompany provides “beyond the stan-dard answer” services.The firm has corroborated client

servicing at its true sense wherebythey collaborate with the client

throughout the product de-velopment cycle in design-ing and developing the

product. Customers can col-laborate with Mobera usingClientConnect tools, whichcan facilitate task tracking,

technical discussions, conferencing,bug reporting and quality reviewingfunctionality. The company hasachieved to understand customers’ cul-ture, systems, and processes and align

with them, under the leadership ofAnupama Arya, the Co-Founder,Mobera Systems. She brings in her ex-pertise of her past experiences as a se-rial entrepreneur, business executive,technologist and angel investor.

“Begin small. Deliver Big,” Anu-pama asserts. She maintains that busi-ness ideas are encouraged, both fromwithin the team members and even

from the client side. Challenges areidentified. Goals are set and time linesare respected. And to fulfill the goals,the company relies on a methodology,which is in tune with the Six-Sigmaprotocol for error mitigation. It hasmanaged to reduce the cost of opera-tion of its clients bringing in the bestreturn-on-investment. si

iiTTKKOOInnovator andLeader in ModernApplication Quality

Inking New Value to Product Development ServiceMOBERA SYSTEMS:

Shridhar Mittal

Anupama AryaAnupama Arya

Optimal Solu-tions was ansi100 com-

pany in 2008. Inter-estingly, Optimal

predicted sustained growth back then. An award-winning leader in SAP-basedbusiness transformation, Optimal spe-cializes in helping companies and publicsector organizations of all sizes leverageSAP solutions to achieve operational ex-cellence, sustainable growth, and a clear-cut competitive advantage. Thecompany’s deep industry experience andexclusive SAP focus makes Optimal thepartner of choice for a growing numberof Fortune 1000 companies and busi-nesses worldwide. Optimal’s rock-solid reputation for on-

time, on-budget SAP delivery is earnedfrom successfully planning, deploying,maintaining and supporting SAP solutions.With unmatched SAP expertise and deep,

industry-specific business process knowl-edge, Optimal makes it fast, easy and af-fordable for its customers to evaluate,purchase, implement and maintain theSAP solution best suited for their specificbusiness goals and challenges.Optimal’s seasoned SAP consulting

staff and world-class business processexperts are dedicated to helping clientsrealize the greatest possible near- andlong-term value from their SAP invest-ment. Optimal specializes in helpingcompanies maximize ROI on their SAPapplications by planning, deploying andmaintaining world-class solutions in atimeframe they require, and at a costthey demand. Fueling it growth, Optimal has re-

cently brought to market a comprehensiveportfolio of industry-specific SAP solu-tions for midsize companies. In connectionwith this, Optimal has announced a new,highly flexible subscription-based pricing

and delivery model that makes it easy andaffordable for midsize companies to im-plement and quickly realize the benefits ofrunning their business on SAP solutions.“Optimal’s FlexChoice Advantage

makes it quick, easy and affordable formidsize companies to benefit from in-dustry best practices based on SAP’smore than 35 years of experience. It’sthe perfect low-risk, high-reward sce-nario,” said Gurvendra Suri, CEO ofOptimal Solutions. “We’re confidentour subscription-based, on-demand de-liver model exemplifies the future ofhow midsize companies will purchaseand implement SAP.”With over 15 years of experience

and a 100 percent satisfied base ofclients, Optimal has the proven SAPexperience, talent and resources tohelp companies transform any SAPchallenge into a sustainable, competi-tive edge.

Optimal Solutions: Delivering SAP-based Business Transformation

Anext generation Internet Consult-ing firm accelerating innovation ,Photon helps clients innovate

through the New Age Internet - a conflu-ence of � Social Media /Web 2.0� New Age Mobile Technologies. Photon combines an intimate knowledgeof enabling technologies such as� Service Oriented Architecture (SOA)/

Web services, � Open Source with business savvy to help customers for-mulate and implement Internet strategiesthat are revenue-generating. With over 650customers and thousands of projects underits belt, Photon enables large Fortune 500’sand Small and Medium Enterprises (SME)alike to leverage these new age internettechnologies.Since its inception in 1999, Photon has

focused on the internet domain and hashelped customers cross the “Technology

Chasms” from 3 tier architectures to SOAto Social Media and Mobile. By working with hundreds of cus-

tomers on the cusp of innovation, smallbusinesses that are angel/ venture fundedthat are often resource strapped, Photonhas the ability to spot technology trendsearly by drawing on hundreds of datapoints to draw very effective technologyand business model trend lines that quicklyproduce ROI. Photon is able to take thesenew and innovative technologies and busi-ness models that work back to its cus-tomers - a knowledge base that feeds onitself.As a thought leader, Photon brings a

set best practices, blueprints and frame-works that help customer’s jumpstart theirSocial Media and Mobile initiatives.

Social Media FrameworkPhoton’s Social Media Framework(www.socialmediaframework.com) incor-

porates best practiceshoned through suc-cessful execution ofsocial media and mo-bile projects in over150 customers and in-tegrates with and lever-

ages a company’s existing infrastructureenabling active collaboration.

Photon Mobile LabPhoton’s Mobile Lab is designed to serve adiversified market with complex net-work/device conditions simulating a vari-ety of user experiences in over 300 phonesacross dozens of networks globally, the labfacilitates application porting (across mo-bile Operating Systems like iphone, Black-berry, Windows Mobile, Symbian andAndroid) and testing. Photon’s growth is based on customer

relationships with flexible engagementmodels. With over 1000 consultants Photonis headquartered in Chennai and has two de-velopment facilities at Chennai and Banga-lore and several sales offices in U.S. si

Photon : Accelerating Innovation

Srinivas Balasubramanian

Gurvendra Suri

IT SERVICESIT SERVICES

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In this era of competition, Symbi-oun’s objective is to deliver costeff ective and innovative solutions

to its customers and part-ners, with a passion forexcellence. SymbiounTechnologies is a soft-ware development andservices companyfounded in 1993 andheadquartered in Atlanta,Georgia with a global de-velopment center in India.Symbioun’s IT outsourc-ing services include application devel-opment – designing, developing,testing and implementing new appli-cations, software testing, onsite con-sulting, mobile applications, productdevelopment by leveraging on the off-shore engagement model. Emulating the effective processes of

larger software services companieswithout their huge IT budgets, Symbi-oun uses Agile Methodology to deliverhigh performance solutions for smaller

businesses. The company’s growth canbe attributed to its unique businessmodel, which is a ‘train and transfer’

structure, making it feasibleto provide an around-the-clock service to its clients.

According to the com-pany, it provides outstandingexperience in custom data-base development, desktopand distributed application

design as well as various custom soft-ware components and web-project pro-gramming. Symbioun has skilledresources both in J2EE and Mi-crosoft.NET including the Web serv-ices, Spring framework and EJB. Revv Mobile, the latest offering

from the Symbioun stable, is an m-com-merce product from Symbioun Mobiledesigned to help retailers stay on top ofconsumers mind via mobile brochures,mobile coupons and mobile promotion

exchange. It also entered into engage-ment to provide its asset tracking solu-tion ‘LOCATE’ to RRB Energy, whichengages in the field of wind power gen-eration in India. This GPS solution willhelp RRB Energy monitor the move-

ment of its freight across the country.Symbioun’s prestigious clientele in-

cludes BB&T, Amherst Security, Best-Work DATA, WebGen Corporation,TIBCO, Cognizant, and many more inthe U.S., India and other countries.Symbioun currently has 120 employeesin the company and expects to grow.Surging ahead in the market with

passion, Symbioun envisages to be rec-ognized as a premier technology enablerthat provides cost effective, innovativesolutions to its clients. As a mid-sizedIT consulting firm, the company affirmsthat it knows the challenges of compet-ing with bigger organizations to win inthe market and establish its presence. si

An optimum sized organizationassessed at SEI CMM Level 4,SRA Systems (www.srasys.

com) offers the agility of a small organi-zation with the reliability and capabilityof a large organization. SRA has beenserving customers in the U.S. since 1996offering custom software development,migration and re-engineering, mainte-nance, and quality assurance services.The company employs around 300 pro-fessionals.

The company’s portfolio of products andservices include the following:1. Application Development and Main-tenance

a. Re-engineering & Migration,New development, and Mainte-nance for enterprises.

b. Product Co-development and

support for independ-ent software vendors

2. Business Intelligence &ERP

This is founded during theirpartnership deal with SAP (Business Ob-jects Solution Provider and SAP Ex-tended Business Partner) and Microsoft.3. Business Process ManagementPROOF – our BPM framework – hasbeen used successfully at organizationslike FORD, Siemens, BMW, and Com-pucredit to automate processes, managedocuments, and interface with enterpriseapplications including SAP, MFG Pro,and Peoplesoft.In addition to using the BPM frame-

work, company is adept at designing andimplementing solutions around Mi-crosoft technologies (Biztalk, MOSS)and IBM Filenet.

4. Engineering ServicesCAD, CAE, Rapid prototyp-ing, and Non-destructive test-ing services for themanufacturing industry

There are several engage-ment options, that the com-pany provides

A. Team XTend: Provide resources thatfunction as an extended arm of thecustomer.

B. Turnkey Projects: Assume completeresponsibility for delivery of a solu-tion as conceived by the customer

C. Software Solutions: Provide the entiresolution in Business Process Manage-ment, and Business Intelligence -technology areas where SRA has sig-nificant expertise and customizableframeworks.

The company has a significant pres-ence in the U.S. and offer an appropri-ate blend of onsite, offsite, andoffshore team members.

SRA SYSTEMS: Agile and Reliable Softwareand Engineering Services

S. Srinivasan

Symbioun: Moving Ahead with Passion

TekLink International may notbe as big as IT ProfessionalServices behemoths IBM, Ac-

centure, Tata Consulting Serv-ices, Fujitsu or SAP, but they havebeen beating them in the marketplacefor years. “We have more SAP expe-rience and better resources than ourcompetition,” explains TekLink In-ternational CEO, Pankaj Gupta. Inaddition to TekLink’s experience,their flexibility in servicing clientswithout a sacrifice in quality hashelped ensure a 100 percent client re-tention rate since the company’sfoundation in 2003.

Founded byit’s CEO, PankajGupta, TekLinkhas grown to 60consultants bytargeting a hand-ful of key SAPa p p l i c a t i o n s .SAP Business In-

telligence including SAP’s BusinessWarehouse, BusinessObjects and Out-looksoft are the company’s callingcard. Beyond SAP Business Intelli-gence, TekLink has expanded intoCRM, Basis and offshore services,while planning to foray into mobileapplications through its Blackberryand iPhone SAP BI applications. Withoffices in Chicago, India and Mel-bourne, Australia, TekLink has grownat over 60 percent rate since 2003.TekLink generates its revenue by

providing direct SAP consulting serv-ices to clients and not as a staff aug-mentation firm to the Big 4. “I am not

interested in training consultants onmy dime, and at the end of the daywondering where is my value? Incontrast, TekLink has SAP experts at avalue that others can‘t match,” saidShouvik Dutta, CIO at one of Tek-Link’s clients. TekLink’s leadership is com-

posed of former SAP Platinum con-sultants and Business Leaders. Thisleadership allows TekLink, even inthis current economic recession, toadd a new client every month. Whilemost consulting firms are strugglingto lessen losses and stem the tide oflayoffs, TekLink instead expects toincrease it’s revenue this year andhas in fact hired into the recessionwith their long term approach andphilosophy. TekLink International expects to

buck the current recessionary trendsby exceeding last years revenue tar-gets and exceeding the $10 millionrevenue mark in 2009.

Vernalis Systems is a global ITServices company with aproven track record in devel-

oping and implementing custom soft-ware for global Fortune 500companies. Vernalis Systems wasfounded in 1999 and has growntremendously over the past ten years.They are conveniently located in themajor global commerce centers ofNorth America, Europe and Asia. Vernalis Systems’s vast business

exposure, proven developmentprocess and technology acumen al-lows them to develop software that fitthe expanse of their client’s imagina-tion. Their expertise span all majortechnologies and all major mediums:web, mobile and desktop. VernalisSystems also offers a line of productsfocused on increasing efficiencies forglobal enterprises.

As Bala Chandra,CEO, indicates, “Wefirmly believe soft-ware, designed intelli-gently, is a powerfulforce in positively im-pacting a company’sbottom line. This is aphilosophy we employwith our executionprocesses as well asthe guiding principle used in devel-oping a suite of products that im-prove our client’s businessprocesses.” The product offering include

Collabria, Aebria and ExecutiveBinder. Collabria ensures that thebusiness applications are articu-lated, designed, viewed and tested,securely by the entire project team.With Aebria, customers have a web-

based product that posi-tions them to easilymanage projects, sched-ules, resources, billingand deliverables. Exec-utive Binder is a prod-uct that resides onmobile devices thatconnects company ex-ecutives with key re-ports and metrics in real

time – the information is easilyviewable from the convenience oftheir mobile device. With Vernalis Systems, clients gain a

strategic technology partner committedto helping them meet their unique busi-ness and technology objectives, on timeand on budget. Their solutions are de-signed to help a company empower em-ployees and to improve operations, sales,service and customer loyalty. si

Vernalis Systems

Success through a RecessionProof Consulting Model

TekLink

Software Customized with Implementation at its Best

Bala Chandra

Pankaj Gupta

IT SERVICESIT SERVICES

Victor Kannan

Founded in 1999 by Bhat Dittakavi and VenkatYerubandi, Vedicsoft is a

provider of IT services and businesssolutions in business intelligence (BI).Having built a ten year niche in BI do-main, today Vedicsoft is a leadingchoice for large clients with diversi-fied data analytics needs.While its business intelligence so-

lutions address complex issues by pro-viding knowledge users with easyaccess to the right information throughbusiness analytics, at any time, fromany place within the organization, itsEnterprise Resource Planning (ERP)solutions attempts to integrate all de-partments and functions across a com-pany into a single computer systemthat can serve all their needs.

Listen to what its clients have tosay, and it becomes clear why its serv-ices are the preferred choice amongclients. One of the most-admired for-tune Pharma clients said of its experi-ence with Vedicsoft, “Their experiencein Business Intelligence has enabledour projects team to successfully de-liver the results in time. Vedicsoft isvery good at delivering their directemployees for our sourcing opportuni-ties in a very short notice.” Headquartered in New Jersey, the

company’s biggest differentiatingpoint, according to Dittakavi andYerubandi, is its employees. “Wehave over 300 clients in the form ofour talent workers. They are ourclients, our products and our brandambassadors.” Vedicsoft provides in-

dustry-specific custom BI solutionsto its customers in life sciences,healthcare, Insurance, Telecom, Gov-ernment, Retail, Energy & Utilitiesand Travel industries. Some of theircustomers include Abbot Laborato-ries, J.Crew, Pepsi, Corning andWyndham just to name a few.Over the years, the company has

experienced substantial growth andimprovement in the areas of productand service offerings, employee re-cruitment, retention, and client satis-faction scores. Today, despite all thesuccess that has come its way; it con-tinues to strive to identify ways toimprove its services.

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In 2007, while researching on so-lutions that could help him takecare of his aging relatives in

India, Vijay Nadkarni, Founder, Pres-ident and CEO of Wellcore Corpora-tion was amazed at the lack ofsuitable products in the market for re-mote monitoring. He founded Well-core Corporation (formerlyLaburnum Networks) with the objec-tive of not only meeting a criticalmarket need, but also making theworld a better place for advancingbaby boomers and seniors. Nadkarnigot Jeetendra Jangle, a brilliant engi-neering head from his past company

to join him as Co-Founder, and sub-sequently they built team at Wellcore.Wellcore builds a revolutionary

product line for the remote monitor-ing of individuals, with an unparal-leled ability to detect, interpret andeven predict their safety, wellnessand lifestyle metrics accurately. Awirelessly enabled system based onsensitive miniature sensors, Well-core applies novel signal processingtechnology they have invented to as-sess human wellness characteristics– round the clock (indoor and out-door) reliably. Filling a critical needthat exists in the industry, the sys-tem has received rave reviews fromthird parties.Wellcore’s business plan and

product were so compelling, they re-

ceived multiple term sheets fromVCs in May/June 2009 for their Se-ries A funding, during the most dif-ficult period to raise money. Theyclosed their Series A round withMenlo Ventures, among the indus-try’s most elite VC firms, with Du-Bose Montgomery, the founder andhead of Menlo, and an icon of theVC industry on Wellcore’s Board ofDirectors.A graduate of IIT Bombay, with an

MBA from Northwestern (Kellogg),Nadkarni earlier co-founded ipVerse(later Veraz) which went public inearly 2007. He hopes that Wellcorewill play a small but meaningful rolein the revamping of the healthcare sys-tem, providing independence and se-curity to the aging population. si

WELLCORE:

Old Age Revitalized with Technology

VVEEDDIICCSSOOFFTT::Etching its Footprint inBusiness Intelligence

Venkat Yerubandi Bhat Dittakavi

Vijay Nadkarni

NAME FOUNDER(S) FOUNDED DESCRIPTION

HeadstrongWashington DCheadstrong.com

SSaannddeeeepp SSaahhaaii CEO

1981A global consulting and It services company that applies its expertise in busi-ness processes and technology for the financial sector, Headstrong has over2000 employees.

Collabera Morristown, NJ collabera.com

HHiitteenn PPaatteell Chairman

1991 Helps clients in sectors like Financial services, manufacturing & retail, technol-ogy and communications. The company headcount is 4000.

Lance Soft Herndon, VA lancesoft.com

RRaamm KKaarruuppppuussaammyy CEO

2000Its rich banking experience helps tackle the challenge of executing and moni-toring thousands of transactions that require real time updating. The firm hasover 500 employees.

Real Soft Inc Cranbury, NJ realsoftinc.com

RRaajjaann DDeessaaii Founder & CEO

1991Proven track record in the financial sector has motivated it to specialize in allaspects of Brokerage, Investment Management, Insurance & Banking activi-ties. It has over 800 employees globally.

US Tech Solutions Jersey City, NJustechsolutions.com

MMaannoojj AAggaarrwwaall President

2000

A global consulting and IT services firm, whose team of experts has success-fully executed customized solutions in some of the most complex productionenvironments for the world's best known security companies. It has over 700employees worldwide.

At the forefront of leading edge 4Gtechnology, Canadian chip firmWavesat is a company that has for

the past nine years focused solely onOFDM and OFDMA technology giving ita very strong foundation in 4G. A providerof advanced semiconductor solutions tosome of the world’s leading carrier andmobile device manufacturers to deploy fu-ture-proof broadband services and prod-ucts, Wavesat is well ahead in terms oftechnology. Founded in 1993, the company devel-

oped amplifiers for satellite communica-tion. “Five years later, when WiMAXbuzz was all around and the confusionsabout deployment of Orthogonal Fre-quency-Division Multiple Access(OFDMA) protocols was looming large,Wavesat had already been producing

OFDMA solutions for several years unlikeits competitors,” says Raj Singh, CEO,Wavesat. OFDMA standards wereadopted in the military point-to-point de-ployments and Wavesat developed chipsfor the same and already had the firstOFDM chip in the market. “And it waseasy for us to go for WiMAX deploy-ments,” says Raj Singh, CEO, Wavesat.Today, Wavesat makes multi-proto-

col chip sets that can processsignals from a variety of 4Gcellular networks compatiblewith wireless radio protocolssuch as LTE, WiMax Wave2,XGP. It’s relevant and so-phisticated algorithmic expe-rience met the needs of the4G technology market, andenabled its mathematicians

and physicists to adapt easily to a stan-dards-based 4G world. When Raj joined the company, he

repositioned the company to focus on4G, and tweaked its products to run onmultiple protocols. Now, Wavesat’sproducts enable system makers to cutdown the R&D costs. If a system ven-dor adopts multiple protocols, it wouldhelp him in going to multiple marketsand not having to rethink about cus-tomizing it for each market.One of its latest offering is the LTE

chipset (Odyssey 9000 family of 4GBroadband Wirelesschipsets) featuring 100Mb/s downlink capability,which it showcased at the4G World in Chicago lastmonth. Having reached amature stage with 85 em-ployees, Wavesat looks for-ward to go public within thenext three years. si

Wavesat:A Pioneer to be on 4G

Raj Singh

IT SERVICES

Top 5FINANCIAL SERVICES

WIRELESS

Top 10WIRELESS

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NAME FOUNDER(S) FOUNDED DESCRIPTION

AmbientCambridge, MA ambientdevices.com

PPrriitteesshh GGaannddhhii Founder & COO

2001 Provider of solutions to offer wireless products. The company headcount isaround 50.

Alyus Networks Westford, MA alyus.com

SShhaammiimm NNaaqqvvii Founder & CEO

2005Provides multimedia sharing solutions for mobile networks. Matrix Partnersand North Bridge Venture Partners are its investors. It has around 200 employ-ees.

Altierre San Jose, CA altierre,com

SSuunniitt SSaaxxeennaa President & CEO

2002

Provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based ap-plications. Its investors include ATA Ventures, The D.E.Shaw Group andDuPont Capital Management. The company headcount is around 50.

Brovis Sunnyvale, CA brovis.com

MMuutthhuu LLooggaann President & CEO

2003The equipment developer and manufacturer of radio based hardware and soft-ware for providing integrated and standards based broadband wireless accesssystems. The company headcount is around 50.

Jasper Wireless Sunnyvale, CA jasperwireless.com

JJaahhaannggiirr MMoohhaammmmeedd Founder & CEO

2004

It enables mobile network operators with platform, applications, and designservices to serve the emerging machine-to-machine and embedded devicesmarkets.Benchmark Capital , Sequoia Capital and Bridgescale Partners areamong its investors. The company headcount is 100.

Stoke Santa Clara, CAstoke.com

VViikkaass VVaarrmmaa CEO

2004

Develops mobile broadband gateways specifically engineered to enable mobileand converged network operators to maximize the economic returns of their3G mobile networks and migrate to 4G technologies. Its investors include Se-quoia Capital, Integral Capital Partners, Pilot House Ventures and manymore. It has around 200 employees.

TenxcOttawa, Canada tenxc.com

RRaajjiivv PPaanncchhoollii Chairman & CEO

2002

Delivers radio frequency solutions for wireless mobility networks and evolutionto broadband. It offers wideband Bi sector array solution for band networks;PCS Bi sector array solution for PCS networks; and DCS Bi sector array solu-tion for DCS networks. Employs: About 50.

Varaha Dallas, TX varaha.com

JJooggeenn PPaatthhaakk Founder & CEO

2003Provider of fixed-mobile convergence solutions for enterprises and small andmedium-sized businesses through channels and service providers. The com-pany headcount is 42.

Wavesat San Mateo, CA wavesat.com

RRaajj SSiinngghh President & CEO

1993A provider of semiconductor solutions that delivers silicon that enables its cus-tomers to deploy multiple broadband wireless technologies such as wiMAX,Wave 2, WiFi, and XG-PHS. It has over 70 employees.

Savari NetworksSanata Clara, CA savarinetworks.com

RRaavvii PPuuvvvvaallaaCEO

2008A solution provider for mobilizing the intelligent transportation systems thathelp improve mobility, safety and e-payment applications like open roadtolling. The company headcount is 20.

NAME FOUNDER(S) FOUNDED DESCRIPTION

Corbus Dayton, OH corbus.com

RRaajjeesshh KK SSooiinn President & CEO

1994 Specializes in optimizing client's supply chain management through best in class SCM andIT outsourcing services.

Global Logic Vienna, VA globallogic.com

SShhaasshhaannkk SSaammaannttPresident

2000 Provides full product development lifecycle services to start-ups, emerging and establishedtechnology companies. Employs: About 3000

ImpetusSan Jose, CA impetus.com

PPrraavveeeenn KKaannkkaarriiyyaa 1991A product engineering services company, that provides outsourced software product design,R&D, and related services to leading global software product companies. The company hasabout 1100 employees.

Rave Technologies New York, NYrave-tech.com

AAnnaadd JJhhaavveerrii Founder, Cairman & CEO

1987 Provides product engineering service to ISV/software companies. The company employsover 300 people.

V2Solutions Santa Clara, CA v2solutions.com

VViijjaayy SShhaahh Founder & CEO

2003 Headquartered in California, V2Solutions is a company specializes in providing custom-builtsoftware solutions.

For the third year running, Sili-con Valley-based V2Solutionshas made it to our Si100 list. We

take a closer look at how V2Solutionshas established its name by bringinginnovative software products to mar-ket in less time and cost by its FounderCEO Vijay Shah. On one hand, we have the highly

research intensive achievements un-dertaken by corporate biggies and onthe other, we have the innovation anddistinctive approach of a young firmbringing real difference in softwaredevelopment arena. The impact cre-ated by either cannot be ignored. Thisis not necessarily about creating glob-ally renowned products but aboutamalgamating innovative ideas intosimple and effective software prod-ucts. Not surprisingly, there was thedraught of these young players. Play-ers whose product developmentmethodology coupled with their stateof innovating would bring in a senseof ease for the buyers, who look out

for a vendor that valuetheir needs not as a hardcore seller rather as apartner. Shah realizedthe gap and with hisprior entrepreneurialexpertise delved intothe Outsourced productdevelopment spherewith his V2Solutionsteam. Maintaining ver-

sions, supporting fea-ture requests, keepingup with technology and upfront in-vestments as a bet of strength of ideaand implementation, always makessoftware product development excit-ing but a challenging line of business.“We understood the importance oftime-to-market, a need to introducenew products in untapped markets andinnovate to improve. This helped us tobe amongst the first to move to iden-tify and leverage the market need forProduct Engineering Services oppor-

tunity,” Shah said.Founded in 2003,V2Solutions’ strengthlies in customer satis-faction as its entire lineof businesses havemoved forwardthrough customer ref-erences. The expertiseof a 450 member teamhas enabled the com-pany to offer servicesacross Application de-velopment, Cloud of-

ferings, Mobile Applicationdevelopment and Digital Content. Organizations across the globe

are still struggling to decide and in-culcate the habit of developing inno-vative ideas into products / solutions.V2Solutions unleashes this hiddenpotential of technology moderniza-tion and leverages the customerneeds to consider outsourcing morecritical and complex businessprocesses to its benefit. si

V2 Solutions: Delivering Optimum Satisfaction through Product Development

Vijay Shah

Top 5OUTSOURCED PRODUCT DEVELOPMENT

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NAME FOUNDER(S) FOUNDED DESCRIPTION

Cellspin San Jose, CAcellspin.net

BBoobbbbyy GGuurrvviinnddeerr SSiinngghhCEO

2006Develops mobile applications that enables users to share photos, videos,audio and text using internet. Privately held, it has received a private fundingof $1 million

DeviceAnywhere San Mateo, CA deviceanywhere.com

FFaarraazz AA.. SSyyeedd CEO & Co-Founder

2003 Privately-held, remote mobile application testing company. Primary investorsinclude Motorola Ventures and France Telecom’s venture subsidy Innovacom.

Mavenir SystemsRichardson, TXmavenir.com

PPaarrddeeeepp KKoohhlliiPresident & CEO

2005Provides mobile convergence applications and solutions to mobile operators.The company is funded by Alloy Ventures, Austin Ventures and North BridgeVenture Partners.

Mformation Technologies Edison, NJ mformation.com

RRaakkeesshh KKuusshhwwaahhaaCTO & Co-founder

1999 Provides mobile device management solutions to mobile operators around theglobe. Its customers list includes Telefonica, Sprint, T Mobile and Vodafone

MoremagicNewton, MAmoremagic.com

PPaannkkaajj GGuullaattiiCEO & Chairman

2001Offers electronic payments platforms for mobile operators, content providers,distributors, and banks.Privately held and funded by Battery Ventures, VisionCapital, and Liberty Mutual.

MywavesSunnyvale, CA mywaves.com

RRaajjeeeevv RRaammaann CEO & Founder

2005 Provides online mobile video services to mobile phone users. The company isfunded by Menlo Ventures. The firm has about 40 employees.

Nexage Waltham, MA nexage.com

DDeevvkkuummaarr GGaannddhhiiCEO & Founder

2005Developer of mobile advertising solutions that enable companies to maximizead revenue from their mobile properties. Some of the company's customersare CBS, Divx and Versaly Entertainment

OpenstreamSomerset, NJ openstream.com

RRaajj TTuummuulluurrii President & CEO

1997A mobile solutions and multi-modal software platform provider for enterprises.Some of the customers are Verizon, Alcatel USA, IBM, UBS, Broadsoft and In-terwave.

Skava San Francisco, CA skava.net

AArriisshh AAlliiCEO

2002Privately held and provides strategy and execution to brands, retailers andcontent owners to reach out to consumers across social sites, widgets andmobile devices.

TeleDNA Bellevue, WA teledna.com

PPrraavveeeenn NNaallllaappootthhuullaa MD & CEO

2001

A mobile VAS focused company developing and marketing VAS infrastructureproducts like SMSC, MMSC, CBC and SDP along with a bundled VAS applica-tion platform called mZone. Some of its customers are BSNL, MTNL, andEmtel.

Openstream was an si100 companyin 2008. Back then, Openstreamwas sufficiently confident to pre-

dict its growth as well as the trends in themobile technology evolution. While enterprises across the indus-

tries are quick to realize the need to gobeyond email access on mobile devicesto drive productivity gains in the field,the challenges of viewing on a small-screen and cumbersome keypad inputhave limited the scale and success ofmobile solutions. Founded in 1997 by Raj Tumuluri,

Openstream has been a pioneer in multi-modal mobile platform and solutions forenterprises, that help connect people, sys-tems and information to improve produc-tivity, provide better intelligence andcontrol, for the employees and customerswho are on the move.

Openstream’s cue-me™multimodal client togetherwith Smart Messaging Plat-form (SMP) server provide acompelling solution that overcomes thechallenges of on-the-move input/outputusing mobile devices, thus improving user-experience for any application. The ‘multi-modal’ approach allows

users to combine spoken commandswith touch-interaction to fill forms,capture images and annotations, as wellas access information/web on demand.For example, user can simply speak theirqueries and hear the responses read outby the system, thus overcoming the chal-lenges of reading from a small screendevice while on the move. The cue-me platform has an extensible,

event driven architecture with its designprinciples and markup based on the World

Wide Web consortium’s Multi-modal Interaction Framework(W3C MMI) architecture, a stan-dard that Openstream co-authored,that provides portability, inter-op-erability across many devices, in-teraction-modes, languages andsystems.

Cue-me applications developed oncecan run on many popular mobile deviceswithout re-authoring for those platforms. While continuing its focused re-

search on improving accuracy and us-ability of mobile applications usingmultimodality, Openstream also offersand hosts its open authoring platformand tools for Enterprises and Independ-ent Software Vendors ( ISVs) to developthe multimodal enterprise solutions.Openstream’s clients include leading

Energy and Utilities, Telecom andMediaServices, Financial, Healthcare and Phar-maceutical companies as well a partnereco-system of third-party application de-velopers and device manufacturers. si

Openstream: Effective Enterprise Mobilitythrough Multimodality

Founded in 2005 byentrepreneurs havingseveral years of ex-

perience in the telecommu-nications field, todayMavenir Systems providesmobile operators the powerto deliver better communi-cation experience to theirusers. The company, which

was co-founded by PardeepKohli, Pulin Patel, AchalPatel and Rashad Ali offersmobile convergence solu-tions. These solutions canenable mobile operators tooffer subscribers new andenhanced voice and mes-saging services on mobile devices. Theconverged voice solutions can enable de-livery of Mobile VoIP services, over anymobile access, without having to imple-ment an overlay IP Core. The company’sMobile Telephony Application Server (M-

TAS) delivers convergedvoice services over an all IPcore network to both IMSand non-IMS mobiles,broadband devices andFemtocells. The company that com-

petes with players like Eric-sson and Alcatel feels thatthe approach it takes to de-velop new products is itsdifferentiating factor. “Mostof these companies developnew products, which areevolution of their existingproducts, but we do it fromscratch and offer greaterflexibility,” says PardeepKohli, the CEO. According

to him, the solutions by the competitorsdon’t offer enough flexibility to the opera-tors to change as per the trends. Mavenirhas four customers globally including Vi-ettel in Vietnam and Cellcom in the USA.The other two are unannounced Tier 1 mo-

bile operators in USA and Europe.The company also provides converged

messaging solutions that can deliver costsavings to operators, by increasing capac-ity of SMS networks and can also increaseusage by adding new services to monetizethe explosive growth in the messagingmarket.The combined solution acceleratesthe transition from legacy messaging silosto a converged, all IP messaging core.The company, which is funded by

Alloy Ventures, Austin Ventures and NorthBridge Venture Partners has a total em-ployee count of 150. Apart from the mo-bile solutions, the Richardson, Texas-basedcompany also offers a hardware platformcalled Mavenir mOne Convergence Plat-form. The platform can enable operators toaccelerate the launch of IMS services in-cluding Instant Messaging and Presencebased on OMA SIMPLE standards. Withthe mobile market booming around theglobe, Mavenir intends to grab this grow-ing market opportunity in the future by of-fering the best solutions to the operators.

Mavenir:Driving theGrowth of MobileOperators

Raj Tumuluri

Pardeep Kohli

Top 10MOBILE

MOBILE

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When TeleDNA’s CEOPraveen Nallapothula says“We are the DNA for next

generation mobile networks,” hemeans it. Founded in 2001, TeleDNAis getting into the league of providingmobile VAS platforms to tier 1 cus-tomers like T-Mobile, AT&T after suc-cessfully providing high performanceplatforms in India for tier 1 complex

network operators like BSNL, Aircel,Uninor and Vodafone.With lower tariffs and increasing

adoption of mobile messaging andcontent, there has been an increasingburden on mobile networks from theexplosion in data usage. “Today’s mo-bile operators need better platforms tomanage their growing messaging andcontent traffic,” says Nallapothula.TeleDNA’s platforms are built to ex-actly do that.A supplier of technology enabling

messaging and content services,TeleDNA has over 45 installationsglobally, including highly complexTier 1 network environments. Its VASinfrastructure products like SMSC,MMSC, CBC and SDP along with abundled Innovative VAS ApplicationPlatform (mZone) ensure substantialsavings on the operational cost for theoperators. TeleDNA also providesManaged Services to enhance VASrevenues for operators at no CAPEX

and OPEX thereby increasing the bot-tom line revenue for operators.To be successful in the VAS space,

Nallapothula believes that keeping aneye on the trends in the marketplace is amust. Take for instance, the U.S. Fed-eral Government’s regulation making itmandatory for network operators in theU.S. to deploy cell broadcast-basedservices (CBS) as it is convenient tobroadcast public messages at times ofcalamity or emergency. Business man-agers at wireless operators did not thinkthey could generate a profit with a one-directional, subscription-less broadcastservice. Nallapothula is now activelyengaged in dialogue with several oper-ators in the U.S. for deployment ofTeleDNA’s CBS platform.Having worked in Motorola Cellu-

lar Infrastructure Group for more than adecade before founding TeleDNA, Nal-lapothula can definitely understand hiscustomers’ environment, which makesit easy for him to beat the competition.

For more than 10years, companies-large and small, have

been betting that chip de-sign must move from RTLto a higher level of abstrac-tion (software). However,the real opportunity is toallow software designers –with little or no knowledgeof hardware — to easily im-plement their algorithms into hardware.Recently companies like Xilinx haveseized on this opportunity. And AutoESLDesign Technologies’foray into the mar-ket, as a key enabler,was apt at this point.Being in the market, when the need wasfelt for the electronic system level design,helped AutoESL to rope in smart in-vestors like Adams Capital and Xilinx.The former saw the opportunity in therealm and the latter was ensured thatthrough AutoESL, its customers willhave their hands on the best solution. AutoESL, founded in 2006, strength-

ened its position adoptingtechnology from UCLAwhere exciting researchunder Professor Jason Cong(Chairman, UCLA CS

Dept.) led to a commercially viable so-lution. “We have some advantages thatall the earlier companies failed to recog-nize,” says Atul Sharan, President andCEO of AutoESL. The unique architec-ture of AutoESL’s solutions can take anysoftware language as input. It’s the onlysolution that combines native area, per-formance and power optimization for thebest results in hand-coded RTL imple-mentations. This helps customers grabthe best quality of results and reducedtime to market.“Start-ups have become a tough

business where you build the companyby solving real customer problems, withdifferentiated technology, on a shoestringand count your pennies at the end of eachday,” Sharan says. AutoESL is focusedon being cash flow positive with the leastamount of money in the shortest amountof time. Their strong R&D team in Chinahas helped to keep the cash flow undercontrol and still create the best products.With customers like Microsoft, Broad-com, Raytheon and Xilinx. AutoESL isposied to break out into the mainstream.Sharan’s past experience as an entrepre-neur, venture-capitalist, whereby he hadto deal with a wide variety of people andtechnologies aided him in making theright decisions, in a tough economicenvironment. si

AutoESL:Redefining Concurrent Design ofHardware and Software

Atul Sharan

Praveen Nallapothula

TeleDNA: Platform

Play for the Mobile Messaging and ContentServices Tsunami

NAME FOUNDER(S) FOUNDED DESCRIPTION

Arasan Chip Systems San Jose, CA arasan.com

AArraassaann GGaanneessaann CEO

1995 Provider of reusable Intellectual Property (IP) cores for the electronic design community in-cluding BUS interfaces. Some of its licensees include Intel, TI, Freescale and Broadcom.

AtrentaSan Jose, CA atrenta.com

AAjjooyy BBoossee Chairman, President & CEO

2001Provider of Early Design Closure solutions to improve design efficiency throughout the ICdesign flow. Some of its customers are LG Electronics, Mentor Graphics and STMicroelec-tronics

AutoESL Cupertino, CA autoesl.com

AAttuull SShhaarraann President & CEO

2006A privately held company providing platform-based communication-centric Electronic Sys-tem Level (ESL) synthesis tools for integrated circuits and systems. Funded by Adams Cap-ital and Xilinx.

Berkeley Design AutomationSanta Clara, CAberkeley-da.com

RRaavvii SSuubbrraammaanniiaannPresident & CEO

2003Venture backed semiconductor company that designs technology for analog, RF, andmixed-signal integrated circuit verification. The company is funded by Bessemer VenturePartners, Woodside Fund, Panasonic and NTT.

e-Infochips Sunnyvale, CA einfochips.com

PPrraattuull SShhrrooffff CEO

1995 Offers IPs and services in software products and applications, embedded system andASIC/FPGA. Some of its partners are Cadence, Mentor Graphics and Synopsys.

GainSpan San Jose, CA gainspan.com

VViijjaayy PPaarrmmaarrPresident & CEO 2006

Provides an ultra low power Wi-Fi single chip solution for battery-powered or energy-har-vesting-based sensor applications. Funded by Intel Capital, New Venture Partners, OpusCapital, OVP, Sigma Partners and CampVentures.

nSys Newark, CA nsysinc.com

AAttuull BBhhaattiiaa CEO

2001Provides verification IPs and also leverages them to offer verification services that acceler-ate designs of customers developing ASIC,SoC or FPGA. It has tie-ups with Mentor Graph-ics, Cadence and Synopsys.

Nusym Los Gatos, CA nusym.com

VVeennkkaatteesshh SShhuukkllaaPresident & CEO

2004

Provides rapid verification closure solutions that leverage design insight to reduce time andeffort needed to develop confidence in the design. The company is backed by investors thatinclude Voyager Capital, Woodside Fund, Draper Richards and Simmons Goodspeed In-vestment Management. The company headcount is 30.

Sankalp Semiconductor Fremont, CAsankalpsemi.com

VViivveekk PPaawwaarr CEO

2006An Analog, Mixed Signal and RF semiconductor service provider with the mission to serveworldwide customers with benchmark quality and time to market by means of innovativemethodology and automation.

SiliconBlue Santa Clara, CA siliconbluetech.com

KKaappiill SShhaannkkaarr CEO & Founder

2005 Offers low power FPGA devices for designing handheld applications and mobile applica-tions. Funded by Bluerun Ventures, Crosslink Capital, NEA and TSMC.

MOBILE

Top 10SEMICONDUCTOR

SEMICONDUCTOR

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The different analogieson the advantage ofdigital over analog are

marred by the fact that withoutanalog the digital world wouldnot exist. This has spelled suc-cess for California-basedBerkeley Design Automation-a leader in design technologyfor advanced analog, RF andmixed signal integrated circuits. “As theworld gets digital the paradox is that thereis more of analog,” says Ravi Subbrama-nium, CEO, Berkeley. For instance, be itthe audio or the display or the memory pe-ripherals of an iPhone, analog is an essen-tial component.Circuit analysis technology developed

by Berkeley provides fast and accuratenoise analysis for current and future ana-log/RF circuits. The accurate analysis eases

the life of today’s designers ofcomplex analog and RF mixedsignal integrated circuits. Thebest example would be Berke-

ley’s Analog FastSPICE (AFS), a unifiedcircuit verification platform. The platformenables analog, mixed-signal, and RF de-sign teams to verify within a single exe-cutable implementation, which wouldotherwise require numerous simulators.The company has contributed signifi-

cantly to advancing the digital consumerelectronics and wireless industries throughits FastSPICE versions like the AnalogFastSPICE Nano. The company is recog-nized as one of the top 200 influencers in

the wireless industry. Majority of the com-pany’s revenues are generated from thewireless and digital consumer markets.Some of its customers include Qualcomm,Fujitsu, Texas Instruments, Broadcom,Samsung, Penasonic and NXP Semicon-ductors.Founded by Amit Mehrotra and Amit

Narayan in 2003, Berkeley is funded byBessemer Venture Partners, WoodsideFund, Panasonic, and NTT. Within the sixyears of establishment, the EDA firm hastapped over 50 customers and partners, in-cluding twelve of world’s top 20 semicon-ductor companies and eight of Japan’s top10 consumer-electronic companies.

Berkeley: Driving Attentionto Analog in a Digital World

Sankalp Semiconductor is an ana-log/mixed signal/RF semiconductorservice provider that provides serv-

ices to some of the largest semiconductorcompanies in the world. Sankalp wasfounded in 2005 by Vivek Pawar, who isalso the CEO of the company, along with ateam of industry experts. Sankalp’s mis-sion is to create a world-class technologyhub of mixed-signal semiconductor serv-ices and solutions . There are three key as-pects by which the mission is beingaccomplished. First, work from secondtier cities of India, which provides a bal-anced life-work environment allowing en-ergy to be spent on deep technical issues.Second, attract proven technical leaderswith entrepreneurial zeal to join Sankalp aspartners, giving them complete freedomto define their own destiny. Third, workclosely with some of the topmost collegesin the country by being physically close tothe college campus – this takes care ofscalability and forward looking ecosystemcreation across diverse job domains. In re-cent years Sankalp has strengthened its po-sition in the industry and employs 93

Sankalpites at multiplesites. Sankalp Semiconduc-

tor holds a unique ability totackle complex design/lay-out challenges by means ofstate-of-the-art methodology. “With theevolution of the System-on-Chip (SoC),new doors have opened for chip designersand we plan to tap this opportunity,” ex-plains Pawar. Working on a complex areasuch as analog and mixed signal designmeans there should be checklists at eachstage to ensure quality and avoid iterationsdue to errors. Methodologies are devel-oped for the various stages of design/layoutand reviews are conducted to ensure con-sistency of the output quality irrespectiveof the person doing the work. One of thekey challenges for the Semiconductor In-dustry in India is to enable career growthfor employees . While the top priority forevery Sankalpite is to achieve highest levelof customer satisfaction , company fo-cuses a lot on internal structure to ensureemployee satisfaction . A five percent at-trition rate over four years highlights the

point, and makes it uniquely placedfor future scalability. Today, Sankalp is engaged with

some challenging chip design proj-ects in analog and mixed signalspace that include areas like ADC,DAC, Filter, DC-DC converter,LDO, IO cells, PLL and DLL. En-gineers at Sankalp are focused on

providing analog and mixed signal designservice and solutions to IC manufacturersby using their expertise, innovativemethodology and automation. Sankalp hasexecuted projects in 180 nm to 45 nmprocess nodes and recently started work-ing on 32 nm chips as well. Sankalp is inthe process of adding Board design, Testand Characterization to its list of services.Sankalp is steadily growing with

three of its customers being world’s top10 semiconductor companies and withaddition of many more blue chip compa-nies to its clientele. Last year it won theaward for being one of the highest ex-porters from Karnataka. “With our train-ing programs and strategies, we hope todistinguish ourselves as a scalable world-class technology provider with a provenedge in technical competency,” says Mri-nal Das, VP of Engineering. si

Sankalp Semiconductor : Creating an Ecosystemfor Analog & Mixed Signal Services & Solutions

Ravi Subbramanium

Vivek Pawar

NAME FOUNDER(S) FOUNDED DESCRIPTION

Chitika Marlborough, MA chitika.com

VVeennkkaatt KKoolllluurrii CEO & Co-Founder

2003 A full-service on-line advertising network. The company is self funded andhas about 25 employees.

DynnoPalo Alto, CA dynno.com

RRaajj JJaasswwaa CEO, President & Chairman

2007

A provider of software-as-a-service (SaaS) video distribution platform thatallows anyone to instantly share live video and rich media with an audi-ence of 1,10 or 10,000 viewers. It is backed by backed by Artiman Ven-tures and Startup Capital Ventures.

Jivox San Mateo, CA jivox.com

DDiiaazz NNeessaammoonneeyy Founder, President & CEO 2007 An easy and affordable online video marketing service, funded by Opus Capital

and Helion Venture Partners. The company has about 40 employees.

Kaboodle Sunnyvale, CA kaboodle.com

MMaanniisshh CChhaannddrraa Co-founder & CEO

2005A social shopping community where people discover, recommend andshare products, Kaboodle has been funded by Garage Technology Ven-tures, Shea ventures amongst others.

KESDEE San Diego, CA kesdee.com

SSwwaarrnnaa JJeessssiiccaa SSrriinniivvaass President

2000 Self funded financial e-learning company, whose customers include theU.S. Federal Reserve System. The firm has over 200 employees.

Lumos Labs San Francisco, CAlumosity.com

KKuunnaall SSaarrkkaarr Co-founder & Head of Operations

2005A cognitive neuroscience R&D company that builds software tools for im-proving brain health and performance, and funded by Norwest VenturePartners, FirstMark Capital & Harrison Metal Capital.

RegalixPalo Alto, CA regalix.com

VViikkaass SShhaarraann CEO

2005Provider of integrated Marketing and Technology solutions providing firm.Its services include search-engine and data-mining, emerging new mediasuch as blogs and podcasts.

Retrevo Sunnyvale, CAretrevo.com

VViippiinn JJaaiinn Co-founder, President & CEO

2005 A shopping site for consumer electronics, funded by Alloy Ventures andNorwest Venture Partners.

SaavnNew York, NY saavn.com

VViinn BBhhaatt Co-founder & CEO

2007Founded with the goal of making bollywood entertainment accessible topeople around the world across digital channels, Saavan today has over25 employees.

Wiziq Concord, NC wiziq.com

HHaarrmmaann SSiinngghhCEO

2002 An online platform where users can discover, transact and consume edu-cational services. Employs: Around 50.

SEMICONDUCTOR

Top 10INTERNET

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Way back in 2004, ManishChandra and his wife, Asha,got frustrated during the re-

modeling of their home. They found theprocess of sharing and discovering newproducts and retailers that matched theirpersonal taste and style difficult. As itstood, the online shopping platformswere great for price comparisons. But,when it came to shopping for key cate-gories, such as fashion, home andbeauty, most sites just compiled productcatalogs, leaving people to fend forthemselves in a sea of information. Find-ing and keeping track of one’s favoriteproducts online and deciding what tobuy was a painful and inefficient experi-ence. So, in 2005, Manish and Co-Founders Keiron McCammon andChetan Pungaliya, who shared his visionof a new approach to online shopping,got together to transform the process into

a more social and muchsimpler experience.Today, Kaboodle

(www. kaboodle.com) isa vibrant social shoppingcommunity where peoplediscover, recommend, and share prod-ucts. Kaboodle’s shopping tools allowusers to add products from anywhere on-line to their Kaboodle lists. As a result, itis home to the world’s most extensivecatalog of user-curated products, makingit the trusted source for discovering, shar-ing, and buying products from retailerslarge and small. With more than 15 mil-lion unique monthly visitors and a de-voted community perpetually addingmore finds, Kaboodle provides the ulti-mate platform for connecting peoplewith products. In August 2007, Kaboo-dle was acquired by Hearst Corporation(www.hearst.com), and is part of the

Hearst Magazines DigitalMedia site network.Speaking about the

market opportunity, Man-ish Chandra says that Ka-boodle remains focused onits singular mission to bethe key destination forwomen to find the bestuser-curated products in

key areas such as fashion, beauty, andhome. These are the fastest-growingcategories in e-commerce and advertis-ing, with online apparel sales alonecrossing $20 billion in revenue.Kaboodle competes with online

shopping companies, women-focusedsites and other social shopping compa-nies. The company’s unique advantageis based on two pillars – its patentedcore information extraction technologyand its fast-growing community of pas-sionate shoppers.Based in Sunnyvale, CA, the com-

pany was rated by comScore in 2009 asone of the top 150 domains in the world.

Kaboodle: Makes Online Shopping

Simple and Fun

The brain is healthiest when itis active and regularly chal-lenged. Since its formation in

the spring of 2005, California basedLumos Labs has consistently focusedon researching and develo-ping the most effectivecognitive training applica-tions. Kunal Sarkar, Mic-hael Scanlon and DavidDrescher founded Lumoswith a view to promotebetter brain health, andtheir first product, Lumo-sity.com has become thenumber one online destina-tion for cognitive training and lear-ning games.Lumosity.com is a general brain

fitness program consisting of a seriesof engaging online games and exer-cises to puzzle the brain. The pro-gram has been developed incollaboration with leading scientistsin neuroscience, cognitive psycho-

logy, and bioinformatics from Stan-ford, UCSF and other leading rese-arch institutions. Independentresearch labs at universities and hos-pitals nationwide continue to colla-

borate with Lumos Labs totest and hone the effective-ness of the program.

Speak to any of the usersand the success of Lumo-sity.com is clear. For in-

stance, Alison Badrous, a user of theprogram says, “Lumosity’s daily trai-ning doesn’t take much time. It’s fun,and I can really see an improvementin my ability to think through andquickly understand new processes inmy job.” In addition to improvementsin working memory and attention, Lu-mosity.com’s users have also reported

increased alertness and energy, im-proved ability to remember names andnumbers, better concentration, andelevated mood.The course consists of exercises

that are designed to improve a parti-cular area of cognition. Users can fol-low a guided 40 session complete

brain fitness course, or they can takecharge of the training and directlytrain in the areas that need the mostwork.Developed on the basis of existing

cognitive training research that emer-ges from the fields of cognitive psyc-hology and neuroscience,Lumosity.com is a success story,which has clearly achieved what it setout for: Making a difference in thelives of people. si

Manish Chandra

Striving to Make a DifferenceLumos Labs:

Founded in 2007 with the goal ofmaking Bollywood entertain-ment accessible to people

around the world across digital chan-nels, Saavn has grown to become oneof the largest digital distributors inBollywood. The New York head-

quartered firm has a cata-log of 300 Bollywoodfilms, 300,000 musictracks, 20,000 musicvideos and around 80 per-cent of all new releases.Users can access the con-tent in three ways, viz., athird-party distributionnetwork comprising 75global media companieslike iTunes, Amazon, AT&T, andVerizon Wireless, subscription tocontent packages, or free viewing of

content licensed by Saavn. The serv-ices are also provided to 19 millioncable homes, 250 million mobile sub-scribers and more than 30 internet

services.Co-founded by Vin

Bhat and ParamdeepSingh, the companydevelops products andplatforms such assaavn.com, SaavniPhone applications,the Saavn media playerand Saavn Web serv-ices for the distribu-tion. And in the last

method, the company also workswith websites that are interested inhaving Saavn’s team represent their

advertising inventory to majorbrands or deploying content transac-tion services.A joint venture of [212]MEDIA

and Hungama Mobile, the companyhas offices in Mumbai, London, NewYork, Los Angeles, and Toronto. Italso has content partners from whommusic and movies and licensing aredone including T-Series, Yash Raj,Saregama, Studio 18, Reliance, BIGPictures, and Venus. In the future, Saavn plans to

charge for its content, as well asforay into local and cricket content.Already one of the largest digital dis-tributors of Bollywood content,Saavn is all set to grow bigger withits strategies in place.

Saavn: Quenching the Global Bollywood Thirst

WiZiQis anonline

platform, whereusers can dis-cover, transactand consume ed-ucational serv-

ices. Students can find educationalservices such as online classes,courses, tests, content, as well as lo-cate educational service providers of-fering their services both online andoffline. Its solutions help the users toconvert the files they want to share inan easily shareable format and in min-imal required steps.Harman Singh, CEO, WiZiQ.com

started the firm in 2002 as a small e-learning services company andserved clients who needed e-learningprojects. Later, he transformed it toan Internet based education companythat provides a platform for educa-

tion service providers to build theironline learning businesses. The solution provides synchro-

nous and asynchronous teachingthrough virtual classroom, onlinetests, content sharing and messagingsystem. It also allows the administra-tion activities like online classes,tests, educational content, and con-tact and payment management. Themarketing tool integrates teacherprofile, public classes, public tests,public content, sharing or invitingcontacts and social bookmarkingwebsites posts.The solution enables the students

to view and download educationalcontent, bookmark content one wantsto study and contact the authors forlearning. For the teachers, it enablesthem to upload, share and embed thecontent. It also helps the teachers toincrease the visibility of their studymaterials on Google.

The website is free to join, andonce joined, one can build educationalnetwork by entering subject interestsand discover who else on the networkshares similar interests. The contentwhich is put on the web can be madesemi-permanent and embeddable asobjects and links.The biggest of all challenges that

WiZiQ faced during the early period andstill facing is the adoption of online learn-ing among the consumers. Companiesare trying to overcome these challengesby targeting the right markets. Currently,the company is focusing mainly on theU.S. market where broadband penetra-tion is high, but Singh believes that eventhough the e-learning industry in India isin its infant stage, the segment will havea promising future and 25-30 percent ofconsumer learning would eventually takeplace over the Internet.WiZiQ currently has 35 employees

and plans to increase the headcount in theareas of development as well as market-ing as per need. si

WiZiQ: Easy Education Online

Harman Singh

Vin Bhat

INTERNET INTERNET

Kunal Sarkar

ssii110000 SSPPOOTTLLIIGGHHTT:: By Zoya Anna Thomas

In 2006, Standard CharteredBank (SCB) signed a multi-year contract with KESDEEfor licensing KESDEE’s e-learning solutions for the

training of it’s globally spread staff.The reason for making this choicewas clear – KESDEE is the largestfinancial e-learning company in theworld that provides courses cus-tomized to customer needs. Today,the SCB employees access its e-learning courses through a privatelabel e-learning portal developed byKESDEE, which incorporates theStandard Chartered logo, look, andfeel on every screen. All 700 e-learning courses of KESDEE aremapped to the competencies that areneeded for different employeegroups within SCB and have beenrepackaged accordingly. The San Diego, CA based KES-

DEE’s off-the-shelf e-learning cata-log consists of a comprehensiveportfolio of e-learning courses on fi-nance, accounting, insurance, andrisk management. Moreover, thecompany also provides Web basedtutorials for certification exams inrisk management and financialanalysis (ePRM, eFRM, eAPRM,and eCFA among others). What makes this firm a fron-

trunner is its customized course of-ferings. For instance, in a case whenthe client is an India-based com-pany, KESDEE includes case stud-ies from the region and tunes thecourse material keeping in mind the

regulations prevalent in India andlocalizes the content to make it rel-evant to the country.The very fact that the Board of

Governors of the U.S. Federal Re-serve System uses KESDEE’s e-learning portal speaks volumes forthe firm. Also, among its clients areprestigious organizations like, J.P.Morgan Chase, the Royal Bank ofTrinidad and Tobago, Deloitte, andCitigroup.Leading its highly innovative

and specialized team is SwarnaSrinivas, a graduate from HarvardUniversity, whose vision is to fur-ther expand KESDEE’s globalpresence. Originally the firm fo-cused only on the B2B market thatcomprises of enterprise clients. ButSwarna led the company’s entryinto the B2C markets and has sincestarted a new division that focuseson eCoaches (Web based certifica-tion tutorials) and retail sales. A reg-ular face at international businessforums, Swarna has had the distinc-tion of being invited to addressglobal conferences. In fact, earlythis year Swarna was invited tospeak at ICELW (InternationalConference on E-learning in theWorkplace) held at Columbia Uni-versity in New York, where sheelaborated on e-learning as a sourceof value. She has been invited topresent a paper titled ‘E-learning:Moving up the Corporate valuechain’ at the prestigious OnlineEduca Berlin 2009.

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Value Proposition“I want KESDEE to provide e-learn-ing, not e-reading,” states Swarna. Thefirm’s state-of-the-art developmentcenter in Bangalore has a talented 75-member team that consists of instruc-tional design experts, graphicdesigners, and technical professionals.This team has put together a variety ofcourses with engaging graphics andinteractive simulations. Interactive ex-ercises, quizzes, simulations, graphics,and practical exercises are all key fea-tures of the courses, and enhancelearning and retention. After all, if thefirst experience is not positive, the del-egate is unlikely to willingly return toe-learning again. According toSwarna, a positive experience willmake the learner want more e-learningfor future skill development. The quality of KESDEE courses

always makes it stand out from therest. In order to maintain high qualityin all its products, Swarna createdKESDEE’s Global Network of Ex-perts - a group of leading experts froma broad range of backgrounds and ex-periences that includes professors,practitioners, consultants, bankers,regulators, writers, and researchers.When developing a new course, thecompany uses the network to ensurethe material is conceptually sound andyet practical.In the fast paced work environ-

ment, employees are hard pressed fortime and are constantly multi-tasking.That is why the courses are designedto be modular in structure. Swarnasays, “These courses are developed tobe embedded into work flow to givelearning at the point of need.” Dele-gates may complete a small nuggetthat takes only 15 minutes. The bot-tom line is: it can be done as andwhen needed.

Power of PartnershipsAnother unique thing about KESDEEis that it also develops customized andbranded e-learning portals for profes-

sional associations. Institutes of bank-ing, finance, and accountancy andtreasury management associations areamong its strategic partners.Click on a site that offers KES-

DEE’s online course material (for ex-ample, www.prmia.org), and you’llsee that the look and feel of the site isnot that of KESDEE but that of thepartner. It constitutes an importantmarketing strategy for the e-learningsolutions company. Swarna calls thisthe ‘power of partnerships’. She hasbeen championing the idea of partner-ships since seeing the incredible reachthey provide, and leads the company’spartnerships with the New York Insti-tute of Finance, Professional RiskManagers’ International Association,and many others.Also recognizing the

need for delivering e-learning solu-tions that require regional orientation,the firm has formed important al-liances with value-added resellers forfinancial e-learning solutions.

Differentiating FactorIts sharp focus on financial compe-tency enables KESDEE serve not onlythe financial service verticals, but also‘finance horizontals’. A dominantniche player in this space, this vendoris exceptional not just due to its largecatalog of comprehensive curriculumand blue chip clients, but also becauseit ensures through its services that each

of its clients becomes the mouthpieceof the company and brings in the nextprospect.

Social InitiativesBut, KESDEE is not just about busi-ness. Apart from providing monetarysupport to many philanthropic initia-tives, Swarna has also initiated manypromotional programs to assist andempower people in transition. Forthree years in a row, KESDEE is aproud sponsor of the annual entrepre-neurship conference organized by theHarvard Business School Associationof Orange County.

Future RoadmapTo expand KESDEE’s global pres-ence, the company already has aSpanish translation center in Mexico,and many of its e-learning solutionshave already been made available inSpanish. Understanding the need for a clear

vision for the future, Swarna has pre-pared a strategy document titled‘Scaling Up KESDEE’. The aim is tohave more financial e-learning con-tent, both in terms of topics and lev-els, increase technology platforms(including mobile delivery), andmore strategic business alliances forgreater global reach as well as trans-lation into more languages. In otherwords, Swarna is all set to makeKESDEE the market leader. si

KESDEE's ecosystem

KESDEE's Financial e-Learning solutions 1,000 e-learning courses eCoaches exam preps Different languages

B2B:Value Added Resellers including Technology

Integrators, LMS Providers, Training Companies &

Consultancy Firms

Marquee Client baseFederal Reserve Board, Citi,

JP Morgan Chase, Deloitte etc.

Accreditations from CFA Institute, CFP, ICB, ACAMS, ICPAS & others

Global Network of Subject Matter Experts (SME)

Industry Awards including “Red Herring 100”

“SI 100”“Young Entrepreneurs”

Brand Building:Speaking at global

conferences / media interviews.

B2C:Strategic Partners

e-shopping carts e.g. NYIF, PRMIA etc.

A GLOBAL E-LEARNING PORTAL FOR THE FINANCIAL SECTOR

KESDEE

‘The new wave that the world is wit-

nessing is that of women entrepre-

neurs. Twenty-six year old, Swarna

Srinivas, the President of KESDEE

belongs to this new breed of entre-

preneurs. A Harvard graduate, she is

a go-getter who believes in striving

for the best. She has received several

awards including the ‘Young Entre-

preneur Award’ given by the U.S.

government. From overseeing the

company’s 75 member Bangalore of-

fice to further expanding KESDEE’s

global presence, Swarna has done it

all. In other words, KESDEE couldn’t

have asked for a better leader.’

Swarna Srinivas

Branded portals,customized content, and personalized

learning providetogether an

engaging learningexperience

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NAME FOUNDER(S) FOUNDED DESCRIPTION

Agetak Hopkins, MN agetak.com

RRaakkeesshh VVeerrmmaa Founder & CEO

2004

This Minneapolis based company’s response is based on the Access RightControl (ARC) technology that provides a mechanism for accessing datapresent in multiple places as if they were at one place and for implementingwho-gets-what-data-for-what-purpose level of security and privacy at oneplace. Notably, the privately held company's growth in 2008 has been 45percent despite the challenging conditions in the market.

Alert Enterprise Fremont, CA alertenterprise.com

JJaassvviirr GGiillll CEO

2000

Addresses the single most overlooked gap in enterprise security – the pre-vention, detection and fast resolution of linked IT and physical access viola-tions across diverse enterprise systems, applications, databases andgeographically distributed assets.

Arcot Sunnyvale, CA arcot.com

RRaamm VVaarraaddaarraajjaann President & CEO

1997

Offers online fraud prevention, strong authentication and e-document secu-rity solutions that provide the right balance of cost, convenience andstrength. Sunnyvale, California headquartered Arcot has an impressive listof investors in the company which include Adobe Ventures, Accel Part-ners,Goldman Sachs, Invesco Private Capital, ONSET Ventures, Skandi-naviska Enskilda Banken (SEB), Vedanta Capital, Visa International, andWachovia Strategic Ventures.

Approva Reston, VA approva.net

PPrraasshhaanntthh VV BBooccccaassaamm Founder & Chairman

2002

Provider of continuous controls monitoring (CCM) software, was founded inthe wake of the collapse of Enron and Worldcom.Approva has partnershipsand packaged integration to other governance, risk & compliance applica-tions offered by OpenPages, Thompson Reuters, Sun Microsystems, IBM,Microsoft and CA. The company recently secured $14 million in new invest-ment from Columbia Capital, New Enterprise Associates, Novak Biddle,Sierra Ventures and Gold Hill Capital.

KRAA Security Aventura, FL kraasecurity.com

GGaarryy BBaahhaadduurrFounder & CEO

2007

Offers Managed Security services and Compliance Consulting services.Currently, there are 3 offices in the US, Aventura, FL, Sarasota, FL and LosAngeles, CA. KRAA Security has partnerships with a number of Technologycompanies to white label KRAA services.

Mentis Software New York, NY mentissoftware.com

RRaajjeesshh KK.. PPaarrtthhaassaarraatthhyy President & CEO

2004

Provider of information security solutions for databases and applications.The company, which is now 18 plus people strong, thrives even in toughtimes.MENTIS has announced several new products over the last fewmonths, and is expanding support for all its products across the major en-terprise platforms.

Nevis Networks San Jose, CA nevisnetworks.com

AAjjiitt SShheellaatt President & CEO

2002

Delivers a powerful breakthrough solution for LAN security. Using its ownASIC-based technology, Nevis builds LAN security systems from the groundup that forge a Personal DMZ, which adds a new layer of security policiesfor each individual user. Nevis has 200 employees

Prism Microsystems Columbia, MD prismmicrosys.com

AA.. NN.. AAnnaanntthh CEO

1999

Delivers business-critical solutions that impact the security of IT infrastruc-tures. Its Security Information and Event Management (SIEM) solutionEventTracker combines real-time Log Management with Change Monitoringand USB tracking to defend IT assets fromcyber attacks and ensure compli-ance with regulatory standards. The company has around 75 employees.

Quantamsecure San Jose, CA quantumsecure.com

AAjjaayy JJaaiinn President & CEO

2004

Provider of enterprise software that is designed to manage and streamlinesecurity identities, compliance, events and operations across disparatephysical security systems. The comapny which registered 100 percentgrowth this year, has received venture financing from Dunrath Capital,Crestline Investments and Nexgen Capital Ventures.

Zscaler Sunnyvale, CA zscalar.com

JJaayy CChhaauuddhhrryy Founder & CEO

2008

Provider of industry-first multi-tenant SaaS security. The company today of-fers cloud security for enterprises, ranging from small businesses to For-tune 500 companies. Due to its disruptive "SaaS" approach, Zscaler'sservice provides more powerful security and comprehensive reporting at alower total cost of ownership for its consumers.

Efficient and secure handling ofthe process of sharing data withcustomers, business partners and

among employees is key challenge foran enterprise in today’s highly compet-itive market and legislative environ-ment. The most illustrative example ofthis is found in the healthcare sectorwhere a patient’s confidential medicalinformation is created in many differentplaces and has to be shared among manydifferent healthcare professionals underthe scrutiny of strict health informationprivacy regulations such as HIPAA. The traditional approach has been

able to solve the problem of ensuringdata security by limiting access either atthe database end or at the applicationlevel. This approach is becoming moreand more impractical as data scatteredacross diverse systems has to be sharedamong different stakeholders – say a pa-tient’s medical records, prescriptions

and billing information that have to beshared among different clinics, pharma-cies, and insurance companies.“We intercept the data request just

before it enters the database and providefor real-time privacy enforcement logicon-the-fly. We don’t have to modifythousands of applications and hundredsof databases of diverse technologiesunder the control of various agencies,”says Rakesh Verma, CEO, AgeTak.Founded in 2004, this Minneapolisbased company’s response is based onthe Access Right Control (ARC) tech-nology that provides a mechanism foraccessing data present in multiple placesas if they were at one place and for im-plementing who-gets-what-data-for-what-purpose level of security andprivacy at one place.That’s why AgeTak rightly deserves

a space in Si100 list. Interestingly,largest American healthcare company

has licensedAgeTak tech-nology to meetthe above need.“They evaluated the technologythrough four proofs of concepts in oneyear and concluded that our technologyis superior to Microsoft, Oracle,Guardiam and IBM DATABASE forthis purpose. They retained the third-party Price Waterhouse Cooper for thepurpose of evaluation of our technol-ogy,”says proud CEO.A five years old start up with an off-

shore research and development unit inIndia. It is indeed the most uniquely po-sitioned company in security and pri-vacy market today. This year thecompany’s growth in 2008 has been 45percent. Certainly AgeTak story wouldbe one of the inspiring for aspiring en-trepreneurs. The company is attractinginvestors even in this time.

AgeTak: Ensuring Utmost Data Security

Approva a provider of continuouscontrols monitoring (CCM) soft-ware, was founded in 2002 in the

wake of the collapse of Enron andWorldcom. Approva’s Founder,Prashanth PV Boccasam recognized thatthe security controls built into ERP andfinancial systems were inadequate to ad-dress new and forthcoming regulatory re-quirements and he figured out how todevelop and implement automated busi-ness controls that could prevent futurescandals. Today Approva’s products are used

by hundreds of the world’s largest cor-porations and government agencies toidentify, monitor and prevent businessexceptions that result in inappropriatepayments, fraud and compliance risk. Byautomatically flagging risks and ac-counting errors as they occur, companiescan reduce cash leaks, lower compliance

costs and reduce the cost of trackingdown and resolving errors that impact fi-nancial statements. Approva’s marketingslogan, “I Love a Good Audit,” capturesone of the company’s key customer ben-efits; since exceptions are addressed asthey occur, those quarterly visits fromthe auditor go a lot more smoothly.

“We have seen tremendous growthin the continuous controls monitoring(CCM) market,” said Approva Chief Ex-ecutive Officer, John Becker. “With or-ganizations looking to squeeze everypenny in unnecessary cost and ineffi-ciency out of their operations, CCM ap-plications offer an attractive return oninvestment since they can fund them-selves based on the inefficiency andwaste they uncover.”By building their applications on a

single CCM platform, the ApprovaBizRights Platform, the company can an-alyze and correlates control informationnot only across the spaghetti soup of fi-nancial systems that comprise most com-panies’ IT environments but also acrossdifferent processes. So, for example, a

company can use Approva’s solution tomonitor travel and entertainment ex-penses, purchase orders and entries to thegeneral ledger. This platform-based ap-proach also enables Approva to quicklyrespond to customer requirements andcompetitive threats. It is one of the majorreasons why many of the largest auditand advisory firms – including the “Big4” – have licensed Approva to performclient audits.The company recently secured $14

million in new investment from Colum-bia Capital, New Enterprise Associates,Novak Biddle, Sierra Ventures and GoldHill Capital. It plans to use the new in-vestment to accelerate product develop-ment and expand sales and marketing.The company’s long-term vision is to

enable organizations worldwide to makeaudit and compliance of business controlsa non-issue to the point where complianceis taken for granted and companies canhave confidence in the integrity of theirbusiness systems, processes and transac-tions and focus 100 percent of their efforton their customers. si

Approva: Continuous Controls Monitoring

John Becker Prashanth PV BoccasamPrashanth PV Boccasam

Top 10SECURITY

Rakesh Verma

KRAA Security: Providing Managed Security and Compliance Services

Founded in the year 2007, KRAASecurity offers Managed Securityservices and Compliance Con-

sulting services. It protects organiza-tions from threats through acombination of preventative services inApplication Security, Network Secu-rity, Operating System Security andCompliance measures. KRAA is now offering a free secu-

rity assessment test to all the sites oftheir clients, which is necessary toprotect the sites and portals from therisk of losing data and losing their rep-utation. As a website is the first inter-action with users, this will help buildtrust by protecting the user’s data. Ac-cording to Gary Bahadur, CEO ofKRAA Security, previous Co-Founderof Foundstone Inc and author of “Win-dows XP Processional Security” and

“Privacy Defended”. The next stepsafter an application security assess-ment would include strategic securityroadmap, vulnerability assessmentsand ongoing maintenance of the secu-rity infrastructure. KRAA Security delivers Compli-

ance assessments including HIPAA,Red Flag, SOX, PCI and Physical Se-curity. Many compa-nies need help inachieving compliancecertification. KRAAalso provides the Man-aged Security servicesthat maintain the certifi-cation over time, whichincludes services suchas firewall manage-ment, intrusion defense,website content filter-

ing, encryption, email management,antivirus management, host intrusiondetection and malware defense. The Florida-based KRAA Security’s

network security audit team has the nec-essary expertise to handle all the secu-rity related problems and they areavailable 24x7 to provide its consumerswith a variety of solutions. Currently,

there are three offices in theU.S. at Aventura, FL, Sarasota,FL and Los Angeles, CA.KRAA Security has partner-ships with a number of Tech-nology companies to whitelabel KRAA services. Growthis expected with a comprehen-sive suite of Consulting andManaged Security services thatare practical, efficient and costeffective. si

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Arcot has been theSi100 Companyfor the past three

years. Their consistentgrowth, progressive ap-proach and uniqueness intechnology have madethem a leader in the au-thentication market. Tap-ping over $3 billionmarket worldwide for au-thentication products,Arcot offers online fraudprevention, strong au-thentication and e-docu-ment security solutionsthat provide the right balance of cost, con-venience and strength. “What differenti-ates us from others is that we providestrong authentication and digital signingsolutions that are convenient for con-sumers, employees and business partnersto use,” says Ram Varadarajan, Co-Founder, President and CEO of Arcot.Consistent with the theme of conven-

ience and security, Arcot has recentlylaunched their ArcotOTP passcode gener-ator for mobile phones. By taking advan-

tage of mobile phones, con-sumers can safely shop online,authenticate to Web Portals oraccess online banking using theirmobile phone to generate thepasscode rather than having tocarry a second hardware device.Arcot authentication technologyis also embedded in Adobe Ac-robat and Adobe Reader to en-able consumer authentication,digital signing and secure e-doc-ument notification and delivery.Arcot technology is based on itsone-of-its-kind patented ‘crypto-graphic camouflage’.

Several companies are already pro-viding strong authentication methods inhardware through one-time-password(OTP) tokens, biometric solutions andsmart cards. But, Arcot has been chal-lenging all these hardware-based onlineauthentication technologies with its Webfraud detection and strong, two-factor au-thentication products that do not requirea separate hardware device. Earlier thisyear, Arcot added the Arcot Fraud Pre-vention Network (AFPNet) to its lineup,

which stops fraud faster by allowingmembers of the Arcot A-OK fraud de-tection and authentication service toshare fraud data among themselves auto-matically.“We were a pioneer in the authen-

tication segment where we co-in-vented one of the earliest and mostsuccessful federated identity systems– 3-D Secure for ePayment authenti-cation. Today, Arcot has establishedits uniqueness and leadership in themarket place with multifactor authen-tication offerings for web-based ap-plications of all kinds,” says proudVaradarajan. Arcot has an impressivelist of investors in the company whichinclude Adobe Ventures, Accel Part-ners,Goldman Sachs, Invesco PrivateCapital, ONSET Ventures, Skandi-naviska Enskilda Banken (SEB),Vedanta Capital, Visa International,and Wachovia Strategic Ventures.Founded in 1997, the Sunnyvale,

California headquartered Arcot is pri-vately held and employs more than 130people worldwide. It also has a tech-nology center in Bangalore, India.

Gary Bahadur

AArrccoott: LLeeaaddiinnggtthhee WWaayy

Ram Varadarajan

Silicon Valley, California-based Quan-tum Secure provides enterprise soft-ware and has created its own niche

space: its software is designed to manageand streamline security identities, compli-ance, events and operations across disparatephysical security systems. “Our recentlaunch of SAFE 3.5 and our SAFE Analyt-ics module reflects the company’s expand-ing market reach in several key verticalmarkets and provides specific best practicesfor the unique security requirements ofthese highly regulated and highly complexindustries,” explains Ajay Jain, CEO, Quan-tum Secure. What is interesting is that despite the

gloomy environment everywhere, Quan-tum Secure has been successful in dou-bling its revenue compared to last fiscal.The company is all set to declare 2009 acash -positive year. The company in-creased the headcount by 20 percent andtoday has close to 75 employees world-wide. “This year, we signed on several fed-eral and governmental agencies ascustomers. This year has been indeed fruit-ful for us,” says the CEO.The success of these focused strategies

has contributed to Quantum Secure’s strongcustomer roster, featuring a few marqueenames such as well-known enterprise or-

ganizations as the SanFrancisco InternationalAirport, Adobe Sys-tems, Baxter Health

Care, Juniper Networks, the Empire StateBuilding, Port of Virginia, The Irvine Com-pany, Symantec Corporation and theToronto Pearson International Airport.Other customer wins include major inter-national airports, large healthcare organiza-tions and highly regulated governmentagencies.Additionally, Quantum Secure’s grow-

ing roster of high-visibility systems inte-grators (SIs), value-added resellers (VARs)and channel partners as a major asset in thecompany’s expanded commitment to de-liver its physical identity and access man-agement solutions. Quantum Secure forged several new

channel partnerships in 2009, including An-drews International, Henry Bros. Electron-ics and Reece Complete Security Solutions.Along with these new additions, QuantumSecure’s current partner also includes John-son Controls, Active Identity, CoreStreet,Deloitte, General Electric, HID, IBM,Lenel, Microsoft, Oracle, Sun Microsys-

tems, Tyco/Software House and the OpenSecurity Exchange. Founded in 2004, the privately held

Quantum Secure has received venture fi-nancing from Dunrath Capital, Crestline In-vestments and Nexgen Capital Ventures.“Now the company is growing over 100 per-cent year-on-year and we are well equippedto face the challenges of emerging comple-tion,” says Jain.Quantum Secure aims to converge the

world of physical and logical security viasoftware that provides a single, fully inter-operable and integrated physical securitypolicy platform whereas data from variousphysical security systems are aggregated andnormalized in real time. This results in a uni-fied security operation using a common plat-form to measure key security metrics andmanagement objectives, including those sur-rounding cost, compliance and risk. “As the world of physical and logical se-

curity continue to converge and our cus-tomers are exhibiting tremendous costsavings and operational efficiencies, theQuantum Secure ecosystem of partners,technologies and customers will only growat an exponential rate,” concluded Jain.

Founded in 2000 by Dr. Bharat P.Dave, Alphion Corporation, head-quartered in Princeton, New Jersey

has R&D centers U.S., India. They alsohave the customer support, service, market-ing in Bangalore and Delhi. Structured intwo business units, Access Systems andPhotonic Devices, the company offers a fullrange of communications systems, subsys-tems, integrated and discrete photonic com-ponents based on its proprietary QLighttechnology platform. Alphion products aresold world-wide to service providers andOEMs in the Fiber-to-the-Premises (FTTP),telecommunications, CATV and defensesystem markets.Alphion offers a full spectrum of broad-

band access solutions that are sold world-wide to service providers and OEMs in theFTTP markets. It supports complete end-to-end access networks, enabling multiple-play IP based broadband services such asVoIP, high-speed Internet, IPTV and Video-

On-Demand. The GPON product familyconsists of Optical Line Terminal (OLT),Optical Network Terminals and passive op-tical splitters. The Alphion OLT offers 40protectable GPON ports per shelf, an ultra-fast redundant 200 gigabit per second back-plane and 56 gigabit per second uplinkcapacity. Gigabit Passive Optical Network

(GPON) is becoming the dominant tech-nology for service providers deployingacross the Americas, Europe, and Asia, withrevenues projected to exceed $2 billion by2010. Broadband access networks usingPON technology are seen as key drivers foreconomic growth. GPON based networksincrease service providers’ ARPU bybundling video, voice and high speed Inter-net services. Earlier this year, telecom giantBharat Sanchar Nigam Limited (BSNL),selected Alphion’s GPON technology for

the deployment ofnext generationmultiple playF ibe r - t o - t h e -Premise (FTTP)services in thewestern and southern zones of India. Theinitial BSNL contract for Alphion GPONequipment, the first phase in a multi-yearprogram, will provide services to 259,000FTTP subscribers.“The selection of Alphion technology

for a major share of GPON network equip-ment being procured by BSNL is a signif-icant achievement and establishes Alphionas a leading supplier of GPON based Ac-cess Solutions in the Indian Telecom Net-work,” commented Dr. Dave, AlphionChairman, President and CEO. “Alphion isfully committed to supporting the roll-outof GPON equipment in India.” si

Quantum Secure: Leveraging the Business

Alphion: Enabling the Photonic Future

Ajay Jain

Bharat P. Dave

SECURITY

NETWORKING

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NAME FOUNDER(S) FOUNDED DESCRIPTION

Alphion Princeton Junction, NJalphion.com

BBhhaarraatt PP.. DDaavvee Chairman, President &CEO

2000

Develops, manufactures and markets FTTx access systems, subsystems andintegrated photonic devices. It has received funding from Tallywood VentureCapital, Axiom Venture Partner, Goldman Sachs, ICCP Venture partner, NarraVenture Capital. The company headcount is 140.

FatPipe Salt Lake City, UT fatpipeinc.com

RRaagguullaa BBhhaasskkaarr President & CEO

1989It is the inventor and multiple patents holders of technology that provides thehighest levels of optimization, reliability, security and acceleration of WideArea Networks (WANs). The company headcount is 140.

Gambit Communications Nashua, NH gambitcomm.com

PPaannkkaajj SShhaahh Founder & CEO

1995A provider of network simulation tools that enhance the productivity of enter-prises, device vendors, management software developers and outsourcerswhile lowering their costs. The company headcount is 50.

Intellinet Technologies Melbourne, FL intellinet-tech.com

AAnnjjaann GGhhoossaall President & CEO

1992 A provide of network convergence solutions that accelerate the deployment ofnext generation applications and services. It has 85 employees.

Mattise Networks Mountain View, CAmatissenetworks.com

SSaamm MMaatthhaann Chairman & CEO

2002

Develops an Optical Carrier Ethernet Switch which is based upon ring opticalburst switching (Ring OBS). Its innovative research and development has re-sulted in numerous patents covering break throughs in packet optical network-ing. It has around 68 employees.

Niksun Monmouth Junction, NJ niksun.om

DDrr.. PPaarraagg PPrruutthhii Founder, Chairman & CEO

1997

Provider of solutions that comprehensively monitor the network for perform-ance, security and policy compliance initiatives. The privately held Niksun,with customers including most Fortune 500 companies from every major verti-cal and industry, NIKSUN is well on its way to revolutionize the network moni-toring, security surveillance and forensic analysis markets.

Ocarina Networks San Jose, CA ocarinanetworks.com

MMuurrllii TThhiirruummaallee CEO

2007Helps organizations to cope with Storage infrastructure and data loads. It hasreceived funding from Kleiner Perkins Caufield & Byers (KPCB), HighlandCapital Partners and JAFCO Ventures. The company headcount is 50.

Omnitrol NetworksSanta Clara, CAomnitrol.com

RRaajj SSaakksseennaa President & CEO

2004

Founded with a mission to introduce the industry's first open programmablepeer-to-peer application services network that securely integrates business in-telligence with real-time sense and respond devices at the edge. The companyheadcount is 50.

Pronto NetworksPleasanton, CA prontonetworks.com

JJaassbbiirr SSiinngghhPresident & CEO

2001

Provides carrier-class Operations Support Systems (OSS) that enables net-work operators to deploy and manage large public WLAN networks. It has re-ceived funding from Draper Fisher Jurvetson, BV Capital, Intel Capital. Thecompany headcount is 200.

Virtela Greenwood Village, COvirtela.com

VVaabb GGooeell CEO

2000 Enhances the way our customers do business by customizing a solution whichfully integrates into existing network architecture. It has 150 employees.

It merits admiration for being the verycreator of router clustering technol-ogy. The Utah-based FatPipe Net-

works provides router clustering devicesfor reliable, redundant and fast Internet

and WAN connections. A multiple patentholder (seven) in its innovative routerclustering technology, FatPipe has over6,000 units installed worldwide. In otherwords, the company has created its ownmarket.FatPipe’s line of products cover an

array of features and benefits for compa-nies that run mission critical applicationsover any type of WAN infrastructure. Itsover 1,300 customers include the FBIand the U.S. Supreme Court. So,what at-tracted these biggies to use FatPipe prod-ucts? Saving time and increasingproductivity is the key, says Dr. RagulaBhaskar, President and CEO of FatPipeNetworks.“The technology enables companies

to achieve higher bandwidth and higherlevels of redundancy, regardless of thetype of router or modem technology inuse,” says Bhaskar. As its products en-able companies to obtain low cost, re-dundant, and fast Internet access, the

company allows them to implement In-tranets, e-commerce strategies, VirtualPrivate Networks (VPNs), while utiliz-ing application specific servers over theInternet or WAN connections.Although there are competitors, the

company is confident that it will continueto remain at the top with its constant in-novation by anticipating the need of itscustomers before it arises. The maintechnology features include aggregatingtwo or more communication lines of anytype, using the same or different ISPs,WAN redundancy and high availability;additional security and speed of datatransmissions; and route control featuresfor inbound and outbound IP traffic. Today, expanding rapidly in Europe,

and with a main facility in Chennai,India, this venture funded company hasover 140 employees. Having been hon-ored with awards by several industryleading organizations, FatPipe has carvedout its own path of success.

FATPIPE NETWORKSRevolutionizing DataTransfer

Ragula Bhaskar

Since 1997, NIKSUN has only asingle vision: to create theequivalent of the Tivo and

Google for the network. Such a solu-tion would provide complete and totalvisibility into the network. NIKSUN’svision unveiled into a metadata ware-house, called the NIKSUN Knowl-edge Warehouse (NKW), for any andall data traversing the network. With aTivo, a specific program on TV isrecorded. For NIKSUN the challengewas greater: develop the ability torecord everything or any specific por-tion of the data traversing the networkat current production rates! WithGoogle, metadata is created off-lineand real-time updates are not a prior-ity. For NIKSUN, again, the challengewas more significant: create metadatain real-time, while data is moving atrates as high as 10Gbps! Think aboutthe challenge for a minute, theNIKSUN solution has to scale up from

bits to applications, undo the wholeprotocol stack and create metadata onall protocol layers including the appli-cation layer in real-time.Today, NIKSUN’s solutions are

deployed in thousands of networksaround the world. At any given in-stance, for a single customer,petabytes (1000’s of terabytes) of in-formation are constantly beingprocessed, analyzed, stored, aggre-gated, correlated and alarmed upon.From a security perspective this is theequivalent of a camera on the networkwith heat / motion sensing, face-de-tection and other high-end monitoringconcepts occurring all the time in real-time. “When data is in motion,NIKSUN is in action - the company’sNetDetector analyzes every piece ofcommunication that a customer wantsto look at. It not only archives the datafor future evidentiary needs, but alsoalarms when various criteria are

matched such as the leakage of criticalassets, presence of trojans, viruses andworms, backdoors, and so forth. Manygovernment and corporate clients de-pend on this amplified level of secu-rity to protect their criticalinfrastructures,” said Dr. Parag Pruthi,CEO and Founder of NIKSUN.With customers from every major

vertical and industry, NIKSUN is wellon its way to revolutionize the net-work monitoring, security surveillanceand forensic analysis markets. Fore-thought coupled with robust architec-ture and design is what makesNIKSUN’s solution truly ground-breaking. si

NIKSUN: Moving up in the Security Space

Dr. Parag Pruthi

Top 10NETWORKING

NETWORKING

s i l i con ind ia |46|N o v e m b e r 2 0 0 9

NAME FOUNDER(S) FOUNDED DESCRIPTION

24/7 Campbell, CA 247customer.com

PPVV KKaannnnaann Founder & CEO

2000Provides integrated customer lifecycle management services through a'multi shore global delivery' model. The company has over 8000 employeesacross global locations.

First Source Amherst, NYfirstsource.com

AAnnaannddaa MMuukkeerrjjii MD & CEO

2002Global provider of business process management services, that leveragesits righshoring approach. The firm has over 21,000 employees across theglobe.

Intelenet Global Fargo, ND intelenetglobal.com

SSuussiirr KKuummaarr CEO

2000 Global supplier of BPO services with more than 28,000 employees and aglobal operational footprint.

OPI Global New York, NYopiglobal.com

KKiisshhoorree MMiirrcchhaannddaannii President

2002 A professional services firm that is dedicated to finance and accounting out-sourcing. The firm has around 3000 employees.

Sutherland Global Rochester, NY sutherlandglobal.com

DDiilliipp RR.. VVeellllooddii Chairman & CEO

1986It collabrates with clients to help them excel in their industry while maximiz-ing their customer’s life-time value. They provide measurable results, deliv-ered globally.

Email us at: indiatourismla@aol.com Call toll free number: 800-422-4634

Top 5BPO

Aglobal Business Process Out-sourcing (BPO) and Technol-ogy Enabled Services

Company founded in 1986, SutherlandGlobal Services offers an integrated setof front and back office services thatsupport the entire customer lifecycle.By combining highly trained peoplewith state-of-the-art technology, deepdomain knowledge, and proven busi-ness methodologies, Sutherland collab-orates with clients to help them exceland gain a competitive edge in their in-dustry while maximizing their cus-tomers’ lifetime value. Since its inception, Sutherland has

remained focused on a single mission,to “help improve their clients’ effi-ciency and productivity while deliver-ing measurable results.” As the largestorganically grown BPO in the industry,

Sutherland offers a bal-anced portfolio of serv-ices comprised ofBusiness Transforma-tion Services, BusinessProcess Outsourcing,and Technology En-abled Services.These services operate across the

entire lifecycle of Sutherland’s clients’customers and touch the revenue sideand the cost/expense side of theclient’s P&L. In order to flawlesslyexecute this strategy of deliveringmeasurable results across the entirelifecycle of clients’ customers, Suther-land seamlessly combines these offer-ings in a manner which is referred toas integrated BPO. The focus here isnot just on reducing cost, but on driv-ing clients’ business performance im-

provement acrossprocesses that cover in-creasing revenues, re-ducing costs, improvingcash flow and capitalutilization, maximizingcustomer satisfaction,and enhancing theclients’ overall compet-itive position. Sutherland’s serv-

ices are provided toleading global corporations acrosstechnology, telecommunications, fi-nancial services, insurance, govern-ment, travel, retail, and healthcareverticals.Headquartered in Rochester, New

York, the company operates 24 deliv-ery centers in the U.S., Canada, India,Philippines, Mexico, Bulgaria, andNicaragua, employing over 24,000professionals and growing. These pro-fessionals excel in delivering BusinessPerformance Improvement, not justBusiness Process Improvement. si

Sutherland Global: MaximizeCustomer Lifetime Value

Dilip R. Vellodi