STARTUP

berklee.edu/ice

Student Trip

SILICON VALLEYJanuary 11–15, 2016

I am beyond excited to welcome you to the Berklee Institute for Creative Entrepreneurship’s first student trip. Silicon Valley is likely the place that most embodies the disruptive, constantly evolving and collaborative nature of the startup mindset that we embrace at BerkleeICE, and so is a perfect setting for our trip.

Over the next five days, we hope that you will start to picture how your music mind is preparing you for a future in an innovative ecosystem such as this one. New music is only possible through the act of collaboration and of bringing together many diverse people to create a joint outcome. To be a great musician, one also has to learn how to listen, to improvise, to experiment, and to pioneer new sounds by fusing diverse genres together for the creation of something wholly new. These are very much the same skills you will see in action this week.

As you visit and tour, keep in mind that you are also an ambassador of Berklee. We hope that each of you on this trip will demonstrate that Berklee students are creative thinkers that are perfect for future careers in Silicon Valley startups. We truly believe that the strengths you have gained as musicians will make you fierce competitors in this ecosystem. While here in Silicon Valley, make time to not just take in the professional experiences we will offer you, but also to take in the city, the culture and the people; and also make sure you get to know each other, too. Insights for innovation come from all kinds of experiences, and you may find yourselves forging lifelong friendships and forming long-lasting memories from your time here.

We hope you enjoy our program and the unique combination of visits and tours we have lined up for you.

Welcome to Silicon Valley.

Panos PanayFounding Managing Director BerkleeICE

BerkleeICEInstitute for Creative Entrepreneurship ABOUT

BerkleeICECreativity and innovative thinking are the most valuable assets for professionals who wish to excel in today’s competitive business environment. Such skills are particularly critical in the music industry, where new technologies and ideas compel constant change in the ways music is developed, marketed, and distributed. These trends are at the core of Berklee’s Institute for Creative Entrepreneurship (ICE), designed to inspire, educate, and launch the next generation of creative entrepreneurs. BerkleeICE helps prepare graduates for careers as entrepreneurs, fosters the creation of new products, services and businesses in the creative industry, and inspires disruptive ideas through musical creativity and cross-discipline collaboration.

Berklee College of MusicBerklee was founded on two revolutionary ideas: that musicianship could be taught through the music of the time; and that our students need practical, professional skills for successful, sustainable music careers. While our bedrock philosophy has not changed, the music around us has and requires that we evolve with it. For over half a century, we’ve demonstrated our commitment to this approach by wholeheartedly embracing change. We update our curriculum and technology to make them more relevant, and attract diverse students who reflect the multiplicity of influences in today’s music. We prepare our students for a lifetime of professional and personal growth through the study of the arts, sciences, and humanities. And we are developing new initiatives to reach and influence an ever-widening audience.More than a college, Berklee has become the world’s singular learning lab for the music of today—and tomorrow. We are a microcosm of the music world, reflecting the interplay between music and culture, an environment where aspiring music professionals learn how to integrate new ideas, adapt to changing musical genres, and showcase their distinctive skills in an evolving community. We are at the center of a widening network of industry professionals who use their openness, virtuosity, and versatility to take music in surprising new directions.

SCHEDULE

Monday, January 11, 2016

8:30 p.m. . . . . . . . . . . . . . . . . . . . . Breakfast with John Kao and Daniel Auerbach10:30 a.m. . . . . . . . . . . . . . . . . . . . . Tour Stanford1:00 p.m. . . . . . . . . . . . . . . . . . . . . Lunch your own 3:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour Greylock Partners 6:30 p.m. . . . . . . . . . . . . . . . . . . . . Dinner with Berklee Trustees

Tuesday, January 12, 2016

11:00 a.m. . . . . . . . . . . . . . . . . . . . . Tour Y Combinator12:00 p.m. . . . . . . . . . . . . . . . . . . . . Bag lunch provided on bus1:00 p.m. . . . . . . . . . . . . . . . . . . . . Tour Spotify Headquarters 3:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour Dropbox Headquarters 5:30 p.m. . . . . . . . . . . . . . . . . . . . . Dinner and evening on your own

Wednesday, January 13, 2016

10:30 a.m. . . . . . . . . . . . . . . . . . . . . Tour Google Headquarters 12:00 p.m. . . . . . . . . . . . . . . . . . . . . Lunch your own1:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour Shazam 4:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour 500 Startups5:30 p.m. . . . . . . . . . . . . . . . . . . . . Dinner and evening on your own

Thursday, January 14, 2016

11:30 a.m. . . . . . . . . . . . . . . . . . . . . Tour Apple Headquarters1:00 p.m. . . . . . . . . . . . . . . . . . . . . Lunch on Apple Campus 2:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour Facebook Headquarters 5:30 p.m. . . . . . . . . . . . . . . . . . . . . Dinner on your own6:30 p.m. . . . . . . . . . . . . . . . . . . . . Jam Session and Tour Zoo Labs

Friday, January 15, 2016

10:30 a.m. . . . . . . . . . . . . . . . . . . . . Tour Dolby1:00 p.m. . . . . . . . . . . . . . . . . . . . . Lunch and Tour Twitter Headquarters3:30 p.m. . . . . . . . . . . . . . . . . . . . . Tour Lightwave4:00 p.m. . . . . . . . . . . . . . . . . . . . . Tour San Francisco on your own 6:30 p.m. . . . . . . . . . . . . . . . . . . . . Closing Dinner

IMPORTANT DETAILS

• Accommodations: Students will be staying at:

» Best Western Plus Coyote Point. 480 N. Bayshore Boulevard, San Mateo, CA 94401 650-347-9990

» Complimentary breakfast and free Wi-fi are included.

» Trader Joe’s and Safeway are both within a 5-10 minute drive.

Staff will be staying nearby at:

» Residence Inn San Mateo. 2000 Winward Way, San Mateo, CA 94404 650-574-4700

• Important Contacts:

» Nicole d’Avis, operations and events manager, BerkleeICE Cell: 508-254-5009

» Panos Panay, founding managing director, BerkleeICE Cell: 617-803-5776

• IN CASE OF EMERGENCY, call 911 and then call Nicole d’Avis, 508-254-5009.

SPECIAL THANKS

To all of our hosts, donors, and everyone who has helped make this trip possible

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