Silver Fox Advisors2016 Planning Meeting

Officers, Board Members and Committees Chairs

Saturday, December 5, 20159:00 – 12:00

Time Topic Leader9:00 Welcome/Agenda Review Jim Griffing 9:10 Evaluate Progress on Strategic Plan (Gap Identification) Lane Sloan

9:25 Outreach Initiative Strategy Lane Sloan9:35 Finance Committee Donnie Roberts9:50 Break

10:00 Marketing & Communications Committee Dick Hendee10:10 Mentoring Committee Al Spinks10:20 BBB Committee Butch Madrazo10:30 Ambassador Committee Keith Thayer10:40 Administrator Committee Lori Wilkins10:50 Break11:00 Membership Committee Lane Sloan11:15 HCC Entrepreneurship Center David Regenbaum

11:20 CEO Roundtable Committee Rich Maloney11:30 Governance Committee John Younker 11:40 Programs Committee Mary Kole11:50 Recap/Action Items Jim Griffing 12:00 Adjourn Jim Griffing

Today’s Agenda

Purpose of Today’s Meeting

• Convene for the first time as the 2016 Officers, Board and Committee Chairs!

• Review and discuss 2016 Business Plan, events and activities

• Secure endorsement from SFA Leadership on Committee Plans, roles, responsibilities, duties, etc.

• Unite Board on common goals

• Generate ideas for involving more members in activities

Meeting Ground Rules

• Have fun!• Stay focused on the topic at hand• Help meeting move along at a energetic pace• Respect one another’s ideas• Leave out personalities• Honor confidentiality• Engage and participate• Refrain from digital grazing• Be back from break(s) on time• Have fun!• Others?

2016 Officers

Chairman

President

Vice President

Secretary, Treasurer

Mary Kole

Jim Griffing

Vacant

Donnie Roberts

ReturningüDick HendeeüButch MadrazoüLane Sloan

NewüAl SpinksüDavid Regenbaumüunfilled

Officers

Board Members

• Programs - Mary Kole• Membership - Lane Sloan • Finance - Donnie Roberts • Marketing - Dick Hendee • CEO Roundtable - Rich Maloney/as Appointed• Mentoring - Al Spinks • Outreach - TBD• BBB - Butch Madrazo • Governance – John Younker• Ambassadors - Keith Thayer • Administration – Lori Wilkins

2016 Committee Chairs

2015 Strategic Plan

Gap AnalysisDecember 5, 2015 Annual Planning Meeting

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7

2015 Strategic PlanPlanning Objective

To transition the Silver Fox Advisors to the next level:

1. Increase our level of impact on the Houston businesscommunity through more advising, more high quality CEOroundtables, more participation in Lunch & Learn, andgreater contribution in community service outreachinitiatives, and Needs more work

2. Substantially enhance our vitality and sustainability as anongoing organization. Good progress with 6 new members and4 in pipeline but progress must continue at a minimal level of 5new members per year

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Silver Fox Advisors Purpose Statement

9

Silver Fox Advisors are proven business leaders that advise, consult, and mentor business owners, CEO Roundtables, and

entrepreneurship programs.

Vision Objectives

10

For the year 2021, the Silver Fox Advisors will gain the reputation as Houston’spremier organization for entrepreneurial and small/mid size business advising.

We will be:

1. Highly recognized for our 75 richly experienced members providing stellarbusiness services from our diverse competence delivered with great integrity.

2. Known for our well-regarded 25 CEO Roundtables provided as a free communityservice.

3. Respected for our outreach initiatives supporting organizations and programs (such as the Better Business Bureau Pinnacle Awards, Rice Business Competition, HCC/Goldman Sachs 10,000 Small

Business Program, the HCC Entrepreneurial Center and the Prison Entrepreneurship Program)

in order to promote the expansion and success of entrepreneurship and small/mid size businesses throughout the Houston area.

4. Acknowledged as having well attended and highly informative Lunch & Learnprograms.

2015 Strategic PlanWeaknesses Assessment

1. Silver Fox Advisors future direction is unclear (Board issue)• Unclear value proposition to client community, brand work needed• Lack of new members hindered by Silver Fox Advisors future direction• Need new revenue streams beyond dues to grow marketing program for mentors

& associates• Lack of leverage of Associates’ talents and offerings• Only passively promoting Silver Fox Advisors’ expertise

2. Membership sustainability is challenged (Membership Committee issue)• Aging member base• Lack of diversity in member base• Lack of qualified new mentors for CEO Roundtable program• Members advising intent still not well understood

3. Marketing of Advisors & Associates needs more proactivity (Marketing Committee issue)

4. Developing members mentoring capability lacks process (Mentoring Committee issue)5. Outreach initiatives need clearer management structure and should leverage into brand

differentiation. (Outreach / Marketing Committee issue)

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2015 Strategic PlanStrategies

1. Focus long term direction

Responsible Party: Jim Griffing through Board, target completion of Plan approval by mid year

2. Grow and enhance CEO Roundtable program

Responsible Party: Rich Maloney through CEO Roundtable Committee, target 3 new roundtables

3. Enhance marketing of mentors and associatesResponsible Party: Dick Hendee through Marketing Committee to complete strategy with completion of Plan• Restructure revenue generation to fit Plan needs

Responsible Party: Jim Griffing through Board, target with completion of Plan

4. Develop a focused community outreach strategy with targeted programs

Responsible Party: Nick Tillman through Outreach Committee to complete strategy5. Transform membership approach (intent, process, etc.)

Responsible Party: Lane Sloan through Membership Committee with strategic review6. Create a mentoring learning program

Responsible Party: Al Spinks through Mentoring Committee

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Advising:MentoringConsultingCoaching

MentoringCommittee

Fello

wshi

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Outreach

CEO Roundtable

Networking

Networking

CEO RoundtableCommittee

OutreachCommittee

Silver Fox Advisors’ ActivitiesBusiness MeetingsLunch & Learn ProgramsAmbassador Committee

Community Outreach Initiatives

Board Discussion December 5, 2015

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Charter and Purpose

• To promote the expansion and success of entrepreneurship and small/mid-size businesses throughout the Houston area

• To uniquely differentiate the Silver Fox Advisor’s brand• To support partnered organizations/programs with

specific value propositions• To provide opportunities for members to “give back” to

the community through social entrepreneurial programs• To enable members to expand their personal brand and

marketing to potential clients• To provide a forum for members to further develop

mentoring, coaching, and consulting skills

Community Outreach Initiatives Strategyas outlined in 2015 Strategic Plan

• Develop a focused community outreach strategy with targeted organizations/programs

• Responsible Party: TBD

Strategy Components

• Identify Targeted Initiatives with associated Champions• Form a Committee• Insure each targeted initiative has a charter and purpose

(besides the benefits to the Silver Fox Advisors, there should be a value proposition to the partnered organization)

• Launch relationship with HCC Entrepreneurship Center as a strategic differentiator for the Silver Fox Advisors

• Re-establish relationship with Wolff Center for Entrepreneurship?

Targeted Initiatives

• Better Business Pinnacle Awards– Champion Butch Madrazo• Rice Business Competition judging – Champion Howard London?• Prison Entrepreneurship Program– Champion Monte Pendleton?• HCC Goldman Sachs Program– Champion CEO Roundtable Chair• HCC Entrepreneurship Center– Champion David Regenbaum• Wolff Center for Entrepreneurship– Champion??

Governance

• Committee responsible for governance of this community outreach initiative

• Champions of outreach initiatives automatically members

• Anyone else welcome to join, particular members of initiatives

• Board should play a guiding role in 2016 with selected participation

Finance Committee

2015 FINANCIAL REVIEW• Revenues in line with 2015 projections– Membership resignation below estimate– New member enrollment above estimate

• Expenses – Overall expenses inline or below estimate

Finance Committee

2016 BUDGET HIGHLIGHTS• Revenue

• Increase membership & enrollment fees of $7,700

– Two resignations and four new members

• Sponsorship Income - $6,600

• Expenses

• Speaker Gifts $1,125

– est. value of $45 per item

• Membership meals increase due to anticipate high attendance - $2,061

• Guest meals expense include speaker, guests, and prospective members - $2,568

• Printing – new logo and marketing materials estimated at $4,727

– Onetime costs (business cards, name tags, …) - $2,858

– Reoccurring costs - $1,869

• Website Internet redesign, hosting, search engine optimization $7,625

– Setup Cost $6,140

– Reoccurring $1,485

Break

Marketing & Communications Committee 2016 Plan & Objectives

2016 Committee Chair:Dick Hendee

Committee 2016 Charter / Purpose:1. Promote the SFA Brand internally and externally

in a consistent and professional manner at all times.

2. Provide marketing and communication support as well as marketing guidance to other SFACommittees.

3. Increase SFA Brand awareness. 4. Develop effective marketing and communication

collateral materials and vehicles.5. Police and monitor internally and externally the

use of the SFA Brand and image.6. Execute 30th Anniversary Plan.

2016 Committee Members:Roger FlinkNoel GraubartRich MaloneyRick SchisslerMore to be added

Marketing & Communications Committee 2016 Plan & Objectives

2016 Goals / Objectives:1. Redesign and roll-out a new SFA Web-

site 2. Roll-out new SFA Logo on all collateral

and marketing pieces3. Complete CEO Roundtable Member

Web-site page and links4. Continue an all SFA article Newsletter5. Implement a SEO program 6. Promote engagements for SFA

Members 7. Execute the 30th Anniversary Plan 8. Provide SFA Committees with

Marketing Support9. Increase SFA Brand awareness in the

marketplace

2016 Targets / Metrics:1. Redesign Web-site 1stQ 2. Test a SEO Program 2ndQ3. Roll-out new logo 1stQ4. Create new collateral materials 1st Q5. Promote SFA engagements – ongoing6. Execute 30th Anniversary Plan Jan. –

Dec.7. Provide SFA Committee support –

ongoing 8. Publish SFA Newsletter – Jan. – Dec. 9. Roll-out CEO Roundtable Web-page

and links 1stQ10. Increase SFA Brand awareness –

ongoing

Mentoring Committee

Chairman:Al Spinks

Mission: Assure that each SFA achieves and maintains professional competency in business mentoring.

Monthly Mentoring Committee Meeting: •As necessary to discuss business matters & pre-identified topics

Advisors Roundtable: (Monte/John Y.)•Mandatory for new SFA’s •6 mandatory structured discussions•Provides mentoring best practices•To be continued – as desired by participants

Bruce AndersonRalph D’OnfrioMargarita FarmerNoel GraubartJim GriffingMarie GuillotSonny HarkinsJoel KayMary KoleHoward LondonButch MadrazoRich MaloneyMelvin MaltzRollie McGinnisMonte PendletonChris SchillingLane SloanAl SpinksBill SpitzNick TillmannJohn Van OsdallJack West

Committee Members:

BBB Committee

Chairman:Butch Madrazo

Committee Members:Harlene Anderson

Diana Dale

Roger Flink

Noel Graubart

Dick Hendee

Rich Maloney

Mark Miller

Hank Moore

Joe Munisteri

John Ogren

Donnie Roberts

Keith Thayer

Jack West

Ralph D’Onfrio

Howard London

Melvin Maltz

Jay Marks

Rollie McGinnis

David Neuberger

Al Spinks

Committee Charter / Purpose:

To provide the BBB with pro-bono business

expertise and experience relative to the overall

judging and evaluation of all annual award

entrants consistent with the BBB’s timing

requirements, specific requests for SFA

involvement and in all other related matters

associated with the BBB annual awards contest.

BBB Committee

2016 Goals / Objectives:

1. Coordinate all judging requirements with the BBB

2. Manage the SFA relationship with the BBB

3. Participate in all BBB training seminars and education as requested by the BBB

4. Meet the BBB timetable for completing all judging requirements

5. Attend the Annual BBB Awards Luncheon as invited

6. Select four pinnacle winners for SFA Lunch and Learn

2016 Targets / Metrics:

282 2014 entrants336 2015400 2016 estimated entrants 2 judgings per entrant15 min time per judging200 hours total time for 2016 judging

SFAs Involved 15 20 25 30Total Hours per SFA 14 10 8 7

Committee Members = 13 (this requires ~15 hrs per committee member)

NOTE : Will need more members/ volunteers to complete assignment ( i.e. : 20-30 SFAs)

BBB Committee

2016 Time Line for the Silver Fox JudgesApproximate Time Lines are as follows:

• Applicant Training – Wednesday, January 6th at 9:00 am & Thursday, January 14th at 3:00 pm

• Applications due to the BBB – Tuesday, February 9th

• Silver Fox Judging begins at breakfast meeting – Thursday, February 11th

• Saturday Judging – February 13th , February 20th , February 27th & March 5th (optional if needed)

• Categorizing/Tie Breaks – After the judging is completed, a small group of judges will work on putting the winners into categories and also break any ties for the Pinnacle Winners – March 21 – March 24.

• Awards Luncheon – As a judge through the three phases, you will be a guest to the luncheon on Wednesday, May 11th at the Bayou City Event Center, 9401 Knight Road, Houston, TX 77045 (note new location!!). There is a business-to-business networking event that begins at 11:00 and the luncheon begins at 12:00.

• Silver Fox luncheon - Pinnacle Award Winners – Thursday, August 25th

• After the SFA breakfast judging, all future judging takes place at our office – 1333 West Loop South, Suite 1200. Applications, however, can also be picked up in sacks of 20 to judge at your convenience. Scoring sheets and pencils will always be available along with the applications. Ms. Twyman’s office hours are typically 7:30 to 4:30, but she can arrange special times if needed. All of her staff are familiar with the process and can assist if she’s not available.

Ambassadors Committee

Chairman:Keith Thayer

Committee Members:Keith Thayer

Rollie McGinnis

Margarita Farmer

Hank Moore

2016 Goals and Objectives

• Birthday Recognition ---Bonding and recognition

• Promote Ambassadorship

• Entertainment----Lighten up group and provide aphorisms for thought and reflection

• Recognize personal events and achievements ---Show caring and support of Fellowship

• Holiday Party----- Friendly format- make event special and rewarding.

• Other as directed by Chairman or Board---Support Silver Fox initiatives.

Administrator Committee

Chairman:Lori WilkinsAMC

Committee Members:

SFA Members

Committee Charter/Purpose:• Manger the day to day operations of the

Organization• Communication/Promotion regarding all

meetings• Onsite meeting check-in, coordination• Meeting closeout, billings, invoices• Board minutes/general assistance

2015 Goals/Objectives:

Help Committees meet their goals.

Always try to make things better for the Organization

Administrator Committee

2015 Accomplishments and Results

•Tracked attendance at all meetings •Worked with Rich Maloney on the CEO Roundtable Roster and Facilitator Manual.•Composed the monthly Lunch and Learn Program Flyers. •Assisted with the website updates

Administrator Committee

I enjoy working with the Silver Fox Advisors organization. I look forward to building the

relationship between SFA and AMC. AMC will continue to work to strengthen the

membership and ensure the continued growth and positive reputation of SFA.

Break

Membership Committee

Chairman:Lane Sloan

Committee Members:Mary KoleJim GriffingDick HendeeRich MaloneyHarlene AndersonDonnie RobertsButch MadrazoAl SpinksMarie KellenMonte Pendleton

Committee Charter/Purpose:Øto recruit new members that increase the vitality and sustainability of the Silver Fox Advisors

Øto increase members to match the needs of the CEO Roundtable program for strong new mentors

Øto diversify the Silver Fox Advisors membership profile to reflect the Houston business community served

Øto acquire members that continually enhance the SFA brand

2016 Goals/Objectives:

Ø Develop Membership Operating Guidelines from 2015 Strategic ReviewØ Support Advisor RoundtableØ Add 7 new members to continue progressive recruiting campaign

HCC Entrepreneurship

David Regenbaum

CEO Roundtable Committee

CEO Roundtable 2016 Goals/Objectives

• Strengthen our Value Proposition

• Mentor Training

• The Fox Den

• Extending the Reach of the Roundtables

• Organizing Roundtables for New Advisors

Chairman:Rich Maloney/As assigned

Committee Members:Mary KoleMelvin MaltzHoward LondonRick SchisslerLane SloanNoel GraubartJim GriffingDick HendeeButch MadrazoDavid NeubergerLane SloanAl SpinksJohn Sweney

Governance Committee

2016 Plan and Objectives

2016 Chairman Chair:John Younker

Committee 2016 Charter / Purpose

1. Keeping the Board informed of current best

practices in corporate governance world;

2. Reviewing corporate governance trends for their

applicability to the Silver Fox Advisors;

3. Updating the Silver Fox Advisors’ corporate

governance principles and governance practices;

4. Advising those responsible for appointing directors

to the Board on the skills, qualities and

professional or educational experiences necessary

to be effective Board members.

2016 Committee Members:Dick Hendee

Mary Kole

Butch Madrazo

Monty Pendleton

More to be added

Governance Committee 2016 Plan and Objectives

2016 Goals / Objectives:1. Revise Policy and Procedures

Manual Table of Contents.2. Assess present status of Policy and

Procedures Manual.3. Obtain written procedures for each

SFA Committee from Committee Chairs.

4. Determine what Policies and Procedures need to be developed and which policies and procedures need to be updated.

5. Assign appropriate responsibility to write new or update present Policies and Procedures

6. Complete a draft copy of the Policy and Procedures Manual.

2016 Targets / Metrics:1. Revise Table of Contents 1stQ 2. Assess present status 1stQ3. Obtain all Committee Procedures 2ndQ4. Determine what needs to be developed

1stQ5. Determine what needs to be updated

1stQ 6. Make appropriate assignments 1st Q7. Obtained completed assignments 2nd Q8. Assemble completed assignments for

Committee review 3rd Q9. Complete draft of Policy and Procedures

Manual for Committee review and approval 4thQ

10. Submit draft Manual to Board for review and comments 4thQ

2016 Programs

Chairman:

Mary Kole

Committee Members:

Bill Fisher

Dick Hendee

Melvin Maltz

Rollie McGinnis

Phil Morabito

David Neuberger

John Van Osdall

Committee Charter / Purpose:

• Provide speakers for Lunch and Learn programs that all Foxes and

many guests will want to attend.

• Target audience: Silver Fox Advisors, clients, prospective new

members. Strive to increase guest attendees.

12/5/2015 39

2016 Goals / Objectives:

q Maintain high-quality, variety of Lunch and Learn programs

q Secure speakers in Houston’s key business areas:

o Small Business (SFA target clients)

o Energy (Houston’s largest industry)

o Medical (Houston’s next largest industry)

o Port of Houston/Ship Channel (3rd lane in Panama opens 1H2016)

o Real Estate (at a pivotal point)

o Politics (election year)

o Culture / Arts

o Technology

o Bio-Tech

o Sports

q Increase average attendance at Lunch and Learn meetings.

q Advertise full-year speakers series early and often

2016 Targets / Metrics:

§ Lunch and Learn “ads”

distributed by first day of

month

§ Average attendance at

lunches increased by 20%

over 2015

§ 2014 average = 43 attendees

§ 2015 average = 52 attendees

§ 2016 goal = 62 attendees

SFA Programs Committee

Lunch and Learn Attendance

2014Date Members Guests TOTAL

Jan 2014 34 22 56

Feb 2014 27 10 37

Mar 2014 32 13 45

Apr 2014 30 7 37

May 2014 26 10 36

June 2014 20 30 50

July 2014 21 30 51

Aug 2014 19 18 37

Sep 2014 25 18 43

Oct 2014 28 9 37

TOTAL 262 167 429

average 26.2 16.7 42.9

2015Date Members Guests TOTAL

Jan 2015 27 14 41

Feb 2015 31 21 52

Mar 2015 26 22 48

Apr 2015 28 19 47

May 2015 21 31 52

June 2015 26 32 58

July 2015 21 36 57

Aug 2015 23 16 39

Sep 2015 29 40 69

Oct 2015 29 31 60

TOTAL 261 262 523

average 26.1 26.2 52.3

2016 Lunch and Learn Participation Goalsq Target: 50% Foxes, 50% Guests.

q Goal: á Average Attendance 20% over 2015.

12/5/2015 40SFA Programs Committee

2016 estimateDate Members Guests TOTAL

Jan 2016

Feb 2016

Mar 2016

Apr 2016

May 2016

June 2016

July 2016

Aug 2016

Sep 2016

Oct 2016

TOTAL 300 320 620

average 30.0 32.0 62.0

2016 Speaker Candidates:by Business Areas

Energy / Economy• Daron Peschel – Sr. VP in

Charge, Federal Reserve [booked: Jan 28]

• CEO EDP Renewables: PENDING[Dick knows him]

• John Hofmeister - former Shell CEO [unavailable on Thursdays]

Small Business• Brian Fielkow – CEO, Jetco

[booked: May 26]• BBB Pinnacle Award winners

[booked: Aug 25]• Panel of EY Entrepreneurs of the

Year; Todd Zuspan, Program Director [Phil knows him]

Real Estate• Jim McAlister – CEO, Rockspring

Capital [booked: Apr 28]

Health Care• Joel Staff – Chairman, Texas

Children's [booked: Feb 25]• Dr. Phillip V. Nicotera, President

HCC Coleman College for Health Sciences [David R knows him]

• President of St. Luke's/Baylor

Sports• Jamey Rootes, President

Houston Texans [Phil knows him]

• NFL football official in US and Europe pro leagues [Melvin has contact]

• Bob Zlotnik – Owner Sugarland Skeeters, Sugarland Baseball Park [David N has contacts]

Cultural/Arts• Gary Tinterow, Director MFA:

PENDING [David N has contacts]• Theatre Under the Stars [Phil

has contacts]• Houston Grand Opera [Bill has

contacts]Higher Education• U of H President: PENDING [Bill

has contacts]

Houston Business• Bob Harvey, President Greater

Houston Partnership [Phil, Melvin know him]

• Publisher of the Chronicle: how newspapers stays alive in the digital age

Immigration• Charles Foster, Immigration

Attorney [John knows him]

Pt of Hou/Ship Chan• Robert Eckels – Texas Central

Railway [booked: March 24]• John Norquist – TXDOT [Melvin

knows him]

SFA Programs Committee

Economy• Brian Thomas, Managing Director

J.P. Morgan Private Bank [Mary knows him]

Politics• Red, White and Blue Program

hosts Gary Polland and David Jones [booked: Oct 22]

12/5/2015 41

Silver Fox Advisors 30th Anniversary: July 28, 1986 - July 28, 2016• Celebration and Tribute to SFA and Founding Members from Houston business leaders [booked: July 8]

Technology•

Bio-Tech•

Jan 28 Topic: “The Federal Reserve Bank of Houston's Impact in our Community”Speaker: Daron Peschel - Sr. VP in Charge, The Federal Reserve Bank of Houston

Feb 25 Topic: An Update on The Texas Medical CenterSpeaker: Joel Staff – Chairman, Texas Children’s Hospital

Mar 24 Topic: “Texas High-Speed Rail”Speaker: Robert Eckels

Apr 28 Topic: Houston Real Estate: At a Pivotal PointSpeaker: Jim McAlister – CEO, Rockspring Capital

May 26 Topic: “How Company Culture Drives Business Success”Speaker: Brian Fielkow – CEO, Jetco Delivery

June 23 Topic: The Energy IndustrySpeaker: CEO, EDP Renewables

July 28 Topic: “Silver Fox Advisors 30th Anniversary Tribute and Celebration”Speakers: Various

Aug 25 Topic: “A Conversation with BBB 2016 Pinnacle Award Winners”Speakers: BBB Pinnacle Award Winners

Sep 22 Topic: “The November Elections”Speakers: David Jones and Gary Polland - Red, White and Blue Program

Oct 27 Topic: Houston Higher Education … or … Houston Cultural ArtsSpeaker: Renu Khator – President, U of H … or … Gary Tinterow – Director, Museum of Fine Arts

confirmedpending

12/5/2015 42SFA Programs Committee

2016 Program Speakers / Candidates

Announcements … early and often!§ Full-year Speaker Series announced in Lunch and Learn flyers every month§ Lunch and Learn invitation sent out on email to SFA database every Monday:

▫ Last Monday of the previous month▫ 1st , 2nd and 3rd Monday of the month

§ Press Release issued each month

Attendance … strive to increase it!§ Encourage members to forward luncheon invitations to other groups to

which they belong§ At breakfast meetings, ask each SFA to invite a guest to next luncheon

Speakers … honor them!§ Speaker Introductions at Lunch and Learn Meetings

▫ Personal introduction by Silver Fox Advisor with the relationship§ Speaker Gifts

▫ Board decided on books written by Silver Fox Advisors§ Contingency Plan

▫ If a speaker cancels at the last moment or fails to show up, our back-up plan is to ask a willing Silver Fox Advisor to step-in as Lunch and Learn speaker: Al Spinks, Phil Morabito

2016 Lunch and Learn Processes

12/5/2015 43SFA Programs Committee

Recap/Action Items

Adjourn