Official Website ■ http://www.mitsubishi.com/mpac/e/monitor/back/index.html

The Mitsubishi Monitor is published by the Mitsubishi Public Affairs CommitteeMarunouchi Nakadori Bldg., 2-3, Marunouchi 2-chome, Chiyoda-ku, Tokyo 100-0005, JapanPhone: 81-3-5218-8660 Fax: 81-3-5218-8661

©2012 Mitsubishi Public Affairs Committee

Volume 26 No.5

For more information about the Mitsubishi Companies, see “Mitsubishi Profile” ■ http://www.mitsubishi.com/mpac/e/activity/index.html

O n October 1, the JR Tokyo Station Marunouchi Building, designated as an Important Cultural Property of Japan, reopened on a fully operational

basis after extensive refurbishing work to restore it to its original appearance when it was built some 100 years ago. The renovation work was completed and the restored areas largely reopened on June 3, but full operations had to wait until the beginning of October when its hotel and museum were reopened. Also opening in October and adding to the station’s foreigner-friendly character is the JR East Travel Service Center which provides visitors to Japan with travel information in

English, Chinese, Korean and Japanese. The Service Center houses travel service counters, sightseeing information desks, foreign currency exchange booth, ATM and hand luggage handling services. After nearly five years of work, Tokyo Station has metamorphosed into an attractive and welcoming terminal which fuses historic and modern aspects to serve as a fitting portal to Japan for travelers from abroad.

Tokyo Station Restored to Its Former Glory

Started in 1990, the Mitsubishi Asian Children’s Enikki Festa is a program that seeks to promote literacy education and to stimulate cultural exchange among children by allowing them to learn about each other through “enikki ”(illustrated diaries).■ http://www.mitsubishi.com/mpac/e/activity/enikki/index.html

One day, Devi and I went into the jungle to cut firewood. We

played the stone game goti all day and got home late. We were

really hungry and had to stop and rest on a bench. Devi was so

hungry that she started to cry. To make her feel better, I reminded

her that we would have roasted corn and soybeans when we got

home.

Sapana LimbuAge:11, GirlFederal Democratic Republic of Nepal

Indian festivals celebrated by varied cultures add to the colours of the

Indian heritage. Some festivals welcome the seasons of the year, like

Baishakhi, Holi, etc. Others celebrate religious occasions, like Durga

Puja, Diwali, Holi, Krishna Janmashtami, Ganesh Chaturthi, Id-Ul-Zuha,

Id-Ul-Fitir, Christmas, etc. In India, every region and every religion has

something to celebrate. Vibrant colours, music, and festivity make the

country come alive throughout the year.

Nitish AgrawalAge :11, BoyIndia

Grand Prix Winners

2010-201110th

Printed in Japan on recycled paper

We want your feedback! ■ http://www.mitsubishi.com/mpac/e/talk/form.html

＊ The Enikki entries above, when necessary, have been translated into English from the language they were originally written in.

A Bimonthly Review of the Mitsubishi Companies and Their People Around the World 2012

October & November

Silver Nano Ink Opens up the World of New Printing© AFLO

Mitsubishi Paper Mills (MPM) has announced the product

launch of silver nano particle ink suitable for industrial inkjet

printheads and of special media onto which said ink is printed.

This technology was exhibited alongside live circuit printing

demonstrations at the MPM stand at DRUPA 2012, the

world’s largest international printing and media industrial fair, in

Düsseldorf, Germany, from May 3 through 16.

Large and durable industrial inkjet printheads are widely

used in such industries as cloth printing, graphic printing,

architectural decor, and display manufacturing. Applications

in the field of printed electronics are also expected in the near

future. Using the silver nano particle ink on special media

allows the manufacture of RFID (radio frequency identification)

antennas, various sensor electrodes and other components

“simply by printing” and without any post-process sintering.

The eco-friendly waterborne silver nano particle ink

is manufactured using an MPM proprietary process. The

company has also started supplying trial ink kits for the high-

performance material printers made by Fujifilm Dimatix, Inc.

which are widely used in research and development work.

MPM specialized media have a unique ink receiving layer

on either polyester film or resin-coated paper, so the high

resolution pattern can be obtained by making the best use

of the fine printhead. Furthermore, printed patterns are highly

resistant against scratching and bending due to the precisely

designed layer structure. Hence customers no longer suffer

extensive damage from peel-off and crack of the pattern.

Product Launch of Silver Nano Particle Ink and Special Media

News&Products

2 3

Cover Story】Front LineJX Starts a New Energy Diagnostic Service

JX Holdings, Inc. subsidiary JX Nippon Oil & Energy in June

introduced a new energy diagnostic service targeting private

households. Through the new service the company will diagnose

the actual state of energy use in a household and provide

know-how on the best ways to save energy and electricity,

presenting the customer with an “energy life plan.” The company

will be providing the service through its dealerships and gas

suppliers throughout Japan, it will be giving training on energy

saving techniques and the diagnostic flow process mainly to

the personnel who visit households on regular gas inspections.

The company plans to train a team of around 1,000 energy

diagnosticians by the end of fiscal 2013.

JX Holdings is confident this free-of-charge diagnostic service

will help its customers to reduce their energy and electricity use,

something particularly important to the Japanese after the Great

East Japan Earthquake disaster.

JX Holdings, Inc. Est. 2010

6-3 Otemachi 2-chome, Chiyoda-ku, Tokyo 100-8161

JX Holdings has been established through the joint share transfer by Nippon Oil Corporation and Nippon Mining Holdings, Inc. JX Group conducts businesses in various fields including; Petroleum Refining and Marketing, Oil and Natural Gas Exploration and Production, and Metals. With the JX Group Slogan “The Future of Energy, Resources and Materials,” JX Group will contribute to the development of a sustainable economy and society through innovation in the areas of energy, resources and materials.

■ http://www.hd.jx-group/co.jp/english

MHI & MC Exhibit in the Japan Pavilion at Rio+20

Mitsubishi Heavy Industries (MHI) and Mitsubishi

Corporation (MC) hosted a joint exhibition at the Japan

Pavilion, a side event of Rio+20, the United Nations Conference

on Sustainable Development held

in Rio de Janeiro, Brazil, on June

13 to 24. MHI and MC introduced

a wide range of their business

operations and products to the

joint concept of “realization of a

low-carbon society through the

creation of smart communities.”

Using panel displays and video

presentations, MHI introduced

High-Efficiency Power Generation,

Carbon-Free Energy, Energy

Management and Transportation

System while MC focused on

areas of smart community, water

utility, solar power, emission

trading business and CSR.

■

http://www.mhi.co.jp/en/news/story/120612.html

■

http://www.mitsubishicorp.com/jp/en/pr/archive/2012/html/ 0000014995.html

Digital Signage Systems Installation at Narita International Airport

Mitsubishi Electric has completed delivery and installation of

Japan’s largest digital signage system at Narita International Airport,

comprising a total of 100 display units made up of a total of 336

display panels and including the organic light-emitting Panorama

Vision screen. The system, which covers all passenger terminal

areas, displays airport news and advertisements as well as “Living

Japan,” which depicts the beautiful natural scenery of Japan, and

“Aquarium Japan,” which shows enchanting marine life for waiting

passengers. The system went into full-scale operation following an

opening ceremony on June 26, 2012.

■

http://www.MitsubishiElectric.com/news/2012/0626.html

■

http://www.mpm.co.jp/eng/cnews/pdf/20120426e.pdf

Mitsubishi Estate Joins Major Residential Development in Sichuan Province, China

Mitsubishi Estate (MEC) is currently engaged in the development

of a residential estate for around 3,400 houses in a 7.5 hectare site

in the Longquanyi District of Chengdu, the capital city of Sichuan

Province. MEC is working with Surbana Corporation Pte. Ltd. (SPC)

of Singapore. MEC has made a 30 percent equity investment in

the project through SPC, and the construction work is due to start

toward the end of 2012. The site is located some 15 km southeast

of the city center. With the opening of the No.2 subway line linking

it to the city center, and the scheduled invitation of investment from

the hotel, medical

facility and golf

course industries

and from well-

known educational

establishments, the

area is expected

to grow into an

upmarket residential

district.DiagnosticServiceFlowchart

Using a dedicated tablet PC, the diagnostic personnel will make a detailed analysis of the amount and cost of energy used by energy and other domestic appliances.

The company will draw up an Energy Diagnosis Report and an Energy Life Plan proposal. In addition, the company will provide the customer with examples of renewable ENE-FARM and PV solar generation system installations and other products which may help the customer meet their requirements.

Notification to customer

Receipt of request for service

1st diagnostic visit

2nd diagnostic visit

Receipt of customer diagnosis form(pre-visit questionnaire)

Fuso Launches All-New Canter Eco Hybrid Light-Duty Truck

Mitsubishi Fuso Truck and Bus Corporation launched the all-

new “Canter Eco Hybrid” light-duty truck in Japan on May 18, with

plans for international roll-out later in 2012. Based on the Canter

light-duty truck, which underwent a full model change in 2010,

the hybrid truck was created through a distinctive and holistic

development process to the concept of achieving the highest

levels of environment, economy, and safety performance.

The truck achieves an optimum balance in the fusion of

established and cutting-edge technologies – which include the

world’s first dual-clutch transmission with a built-in hybrid motor.

The result is a “green” truck which boasts best-in-class fuel

efficiency in Japan and is also very environment-, driver- and

community-friendly.

■ http://www.mitsubishi-fuso.com/en/press/120518/120518.html

Compact, high performance laminate-type lithium-ion battery

Two 27-panel multi-screens installed on the third floor of Terminal 2, Narita International Airport.

* Image based CG

An actual i-MiEV was on the stand in a display showing a new kind of lifestyle made possible with a smart community using electric vehicles as a core element

Global Spotlight focuses on employees from the Mitsubishi Companies, who are excelling in their respective fields around the world. In each issue we will get to know different employees, who will tell us about their hometowns, businesses, culture, and pastimes.

4 5

GlobalSpotlight

Düsseldorffrom

from Kentucky

The beautiful Four Roses Distillery is located in Lawrenceburg,

Kentucky (pop. 10,000). Most of the world’s production of

bourbon comes from Kentucky and the Four Roses Distillery is

featured on the Kentucky Bourbon Trail. Established in 1884,

Four Roses bourbon is sold world wide including major markets in Europe and Asia. Purchased in February,

2002 by the Kirin Brewery Company, Ltd., the Four Roses family of award winning bourbon brands has a

smooth, mellow taste enjoyed by consumers for generations.

Next year the Four Roses Distillery will celebrate 125 years of

proudly producing some of the finest bourbon made; the same

way our founder Paul Jones Jr. did dating back to the 1880s.

About My Job

As the Director of Sales and Marketing for North America, it is

my pleasure to lead a group of very passionate and dedicated

Four Roses Bourbon professionals. Our job is simply to spread the word about our fine products and to

ensure they are available throughout all major markets in the United States and more recently in Canada. I am

pleased to be able to offer great products to our consumers thanks to the hard work

of all the employees at Four Roses. It is the great team of people behind the scenes

that make the sales & marketing of Four Roses possible and a great deal of fun.

When I am not working on growing Four Roses, I like to spend time with my

family and I like to enjoy other great Kentucky products like our Thoroughbred Horse

Racing industry and playing golf at courses in some of Kentucky’s 50 State Parks,

the finest in America.

Kirin Group Beverage Business Companies in the USA

Kirin has many companies in the United States. These companies range from Bio to Pharma and include both

alcoholic and non-alcoholic beverages. We recently formed a Synergy Committee to explore ways to focus on

the growth of our US beverage companies. Along with bourbon, Kirin has interests in beer, wine, soft drinks

and health beverages as well. These great brands are produced by our colleagues at Kirin Brewery of America

LLC, Distinguished Vineyards & Wine Partners, Markham Vineyards, Coca Cola of Northern New England and

Nawgan Alertness Beverages.

With representation from all of these branded

companies, the Synergy Committee was formed.

Our purpose for existing is a simple one, to search

for a group synergy or synergies that result in growth

for each separate entity. Our fields for exploring

synergies currently revolve around “sales,” “cost” and

“technical skills.”

There are a number of reasons to form such a

committee. Kirin has a great deal of group resources

in the USA. Currently we all stand alone and we

all believe in the potential upsides that may be the

result of the formation of the synergy committee.

Düsseldorf is a beautiful green city located on the banks of the

Rhine. Although it is the capital of North Rhine-Westphalia, the most populated of Germany’s “Bundesländer”

or sixteen federal states, Düsseldorf itself has only about 600,000 inhabitants. During the week, however, the city is invaded by crowds of commuters who come to work in the capital’s

numerous banks and business companies. One of these “intruders” is me.

It seems astonishing that in spite of Düsseldorf’s beauty and

charm with its pretty old town, its lovely riverside, nice architecture

and shopping districts, many people do not choose to live here.

This is probably due to the city’s strong connection with work and

business, but also to its accent on luxury — best represented by

the famous shopping street, the “Kö,” standing for “Königsallee”

(The King’s Avenue) with its exquisite boutiques.

Düsseldorf vs. Cologne

Located about 35 km south of Düsseldorf is Cologne, my

hometown and Düsseldorf’s main “enemy.” The origins of the

hostility between the two cities are not very clear. Cologne,

with its population of more than 1 million people and its old

Roman history, surpasses Düsseldorf whose existence was

first documented in the 12th century, in terms of size and

cultural past. However, Düsseldorf was chosen to become the capital in what was probably a hard blow for

“Colonians.” Nowadays, the cities’ rivalry is mainly expressed in three holy traditions: beer, carnival and football.

The depth of this animosity is best represented by the “beer fight” and I recommend that you never dare

to order the other city’s beer in a local pub!

Little Tokyo on the Rhein

Düsseldorf hosts Europe’s third largest Japanese population, with

London first and Paris second. Why? The reason dates back to 1945,

when Japan was looking for new steel suppliers after the destruction

it suffered in World War Two. Japan found new suppliers in the “Ruhrgebiet,” the heart of the German coal

mines, located just north of Düsseldorf. Düsseldorf itself, already known as the “writing desk of the Ruhrgebiet,”

was a perfect site for new business companies. Today more than 100 Japanese companies representing a

wide range of industries have branches here. The Japanese employees brought their families with them and,

as a result, the necessary living facilities were established.

Working with Mitsubishi Gas Chemical Europe GmbH as a sales assistant for AGELESS®, an oxygen

absorber which is used to preserve food, I consider it my duty to test Japanese dishes !(^^)! and regularly

frequent the numerous Japanese restaurants in Düsseldorf. I love our “Little Tokyo” and the open-minded

atmosphere in my company.

Ms. Annette StingsSales Assistant

Mr. Patrick Stewart Director, Sales & Marketing North America

Four Roses Distillery, LLC.A group company of Kirin Holdings

Bourbon Country, USA

Mitsubishi Gas Chemical EuropeA subsidiary of Mitsubishi Gas Chemical

Düsseldorf – Heart of Finance and Business

in the U.S.A.

in Germany

Green Diamonds

6 7

Green Diamonds highlights the ongoing efforts of Mitsubishi companies to foster a greener, more sustainable planet and brighter, more vibrant communities through wide-ranging environmental and social initiatives.

Supporting Youth Education Activities in China

Tokio Marine Holdings including its subsidiary Tokio Marine

& Nichido Fire Insurance has been working with the All-

China Youth Federation since 2009 in the “China Youth

Education Assistance Project,” giving material and financial

support in the form of gifts of educational materials and the

establishment of scholarships to promote education and

to assist in national disaster restoration efforts. In 2010 the

company became the first foreign enterprise to support

and provide assistance in a variety of forms to the All-China

Youth Federation’s program devoted to the care of latch-

key kids.1 In 2012 the company invited employees working

for the Tokio Marine Group in Japan and China to become

Latch-key Kid Exchange Volunteers and through a number

of latch-key kid exchange programs is rolling out a number

of activities to assist the project.

Mitsubishi Motors Invites Filipino Children to Its Head Office

Mitsubishi Motors in April 2009 introduced the Mitsubishi

Motors STEP1 fund-raising campaign under which Group

employees contribute a fixed amount from their monthly

salary and annual bonuses to a fund which is used to

promote social help activities.

The international NGO OISCA, which runs the

Children’s Forest Program (CFP) in many countries — one

of the activities supported by the Mitsubishi Motors STEP

fund — visited the company’s head office on May 18 with a

number of Filipino children from participating schools in the

role of international goodwill ambassadors.

The schoolchildren gave presentations describing

Philippine culture and environmental issues as well as the

results of their tree planting and domestic trash recycling

activities.

Operational Testing of All-electric Transit Bus Starts in Manitoba, Canada The development of an all-electric, battery-powered

prototype bus by a consortium consisting of Mitsubishi

Heavy Industries (MHI), the Government of Manitoba,

New Flyer Industries Inc., Red River College and Manitoba

Hydro, has been completed and was unveiled in Winnipeg,

Canada, on June 1, 2012.

The 40-foot prototype employing New Flyer’s Xcelsior

bus-platform is powered by MHI lithium-ion rechargeable

battery packs, which offer superior charge retention

performance.

Going forward, the bus will undergo an operational

testing program on the streets of Winnipeg over the next

two years. This demonstration is the first project being

implemented under a Memorandum of Understanding

(MOU) on Renewable Energy Development signed in

December 2010 between the Government of Manitoba and

MHI, under

which the two

parties agreed

to collaborate

towards

realizing an

advanced

low-carbon

society.

Nikon Supports Children’s Forest Program in Thailand Nikon is supporting the Children’s Forest Program (CFP)

in Thailand, run by the international NGO OISCA, through

which students learn the importance of conservation and

protection of the environment using their own hands in

annual tree planting programs conducted at participating

schools and in local neighborhoods. As of the end of May

2012 OISCA currently was running CFP programs in 30

countries and regions.

Nikon is to donate two million yen to the programs in

the northern and eastern regions of Thailand, in Chainat

Province, and Ayutthaya Province where its flood affected

subsidiary Nikon (Thailand) Co., Ltd. is located.

Filipino goodwill ambassadors in front of i-MiEV Evolution electric race car

Manitoba Premier Greg Selinger (second from right) and people concerned attended public viewing ceremony

Mr. Kunio Ishihara, Chairman of Tokio Marine Holdings, presents a member of the China Youth Education Assistance Project with a card bearing the Chinese ideograph for “dream”.

© OISCA

Note 1: The rapid industrialization and urbanization in China has seen a sudden increase in the number of Chinese adults moving from farming districts to towns and cities in search of work. The increase in the number of latch-key kids who are left to look after their homes when their parents have gone in search of work is becoming a serious social problem.

Note1: Support for the next generation, Traffic safety, Environmental preservation, Participation in local communities

■ http://www.nikon.com/news/2012/0618_01.htm

■ http://www.mhi.co.jp/en/news/story/1206041542.html