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  • SIMSIM

    SCHOOL OF INTERNET MARKETING

    D I G I T A L M A R K E T I N G

  • What is Digital Marketing?

    Why organizations do digital marketing?

    4 P's and 4 C's of Marketing

    What is Internet and how it works?

    Diff between Digital Marketing Vs Traditional Marketing

    Digital Marketing Process

    - Increasing Visibility

    - Visitors Engagement

    - Bringing Targeted Traffic

    - Leads

    What do you know about Google?

    How Search Engine works?

    - Crawling

    - Indexing

    - Processing

    Ranking Factors of Google

    Search Engine Updates (Panda, Piegeon, Rank Brain, & Penguin Update)

    Google Sandbox Effect

    DIGITAL MARKETING TRAINING SYLLABUS

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • INTRODUCTION TO WEBSITE DEVELOPMENT

    Types of Websites

    - Static

    - Dynamic

    Basics of HTML

    Word Press Installation on Server

    Understanding the Dashboard

    Changing the default Settings

    Installing and customizing themes

    Content management in WP

    Creating categories, pages and posts

    Adding menu to site

    Adding widgets to site

    Installing useful plugins for site features

    SEO specific plugins

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • Interesting Facts about Google

    Historical facts about Google and its Data Center

    What is Search Engine?

    Type of Search Engines

    What is Search Engine Optimization?

    Search Engine Optimization Types

    - Black Hat SEO

    - White Hat SEO

    - Gray Hat SEO

    SEO life cycle?

    - Requirement Gathering

    - Keyword Research

    - On Page Optimization

    - Off Page Optimization

    - Reporting

    - Strategy Review 1SEARCH ENGINE OPTIMIZATION SEO

    SYLLABUS SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • Difference between Organic and Inorganic

    What are Search Operators?

    What are Keywords?

    Keyword Research

    Types of keywords

    - Genric Keyword

    - Short Tail Keyword

    - Long Tail Keyword

    Seasonal Keyword

    Keyword Research Tools

    Keyword Planner tool

    Google Trends

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 2ON PAGE OPTIMIZATION

    Initial Site Analysis

    Accessibility of Website

    File Formats

    Navigation

    Competitor Analysis

    Keyword Placement

    Site (URL) Structure Analysis

    URL renaming/re-writing

    H1, H2, H3 Tags

    Title/Description/Keyword/Meta Tags Development

    Anchor Text

    Image Optimization

    Use of robots.txt

    HTML Validation

    Doorway Pages

    Invisible Text

    Cloaking

    XML Sitemap

    HTML Sitemap

    Canonical Implementation

    Understanding 301, 302, 404 Response code

    Domain names and Exact match domain concept.

    Internal Link Strategy

    Content Optimization

    Keyword density

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 3

    OFF PAGE OPTIMIZATION

    What is Domain Authority?

    How to Increase Domain Authority?

    What is Page Authority?

    Page Rank

    - What is Page rank?

    - How to increase Page Rank?

    Backlinks

    - What are backlinks?

    - Types of Backlinks

    Link Building

    What is Link Building?

    Types of Link Building

    - One Way links

    - Two Way links

    Do’s & Don’ts of Link building

    Link Building Strategies

    Link Juice

    Do Follow

    No Follow

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 4Local SEO - Google Places optimization - Tools for SEO - Monitoring SEO Strategies - Preparing SEO ReportsThe importance of Links for SEOLink Wheel Off - Page SEO Techiques

    - Directory Submission

    - Type of Directories

    - Article Submission

    - Submitting Press Releases

    - Business Directories

    - Local Classifieds

    - Blog Creation and Submission

    - Blog Comments

    - Local and regional search engines

    - Forum & QnA

    - Social bookmarking

    - Video Submissions

    - Sitemap Submission SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • GOOGLE WEBMASTER TOOL

    Adding a Site & Verification Process

    Configuration

    Settings

    Geographic Settings

    Site Links

    Website Health

    Crawl Errors

    Crawl Stats

    Google Fetch

    Blocking the Crawler and blocked pages

    Traffic

    Search Queries

    Links to Site / Internal Links

    Sitemaps

    Remove URLS from index

    HTML Suggestions

    Content Keywords

    Structured Data

    Data Highlighter 5SIMSIM School of Internet Marketing +91 8956 609 996 / +91 8087 530 193

    www.schoolofinternetmarketing.co.in

  • 6GOOGLE ANALYTICS

    Introduction

    How Analytics tool works?

    Insights

    Cookie Tracking

    Get started with Google Analytics

    Account Creation

    Get tracking ID & Add in Website

    Setup Goals

    What is Bounce Rate?

    How to reduce bounce rate?

    Measure performance of campaigns via analytics

    Understanding Filters & segments

    Monitoring traffic source & behavior

    Reporting

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • REPORTING AND ANALYSIS TOOLS

    7

    Website Analysis Tools

    Keyword Density Checker

    Broken link Checker Tool

    Final Tracking and Reporting

    Submission Report

    Client Ranking Report

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 8

    SOCIAL MEDIA OPTIMIZATION SMO

    What is Social Media?

    Understanding its importance

    Social Media Marketing

    Marketing in social networking websites

    Branding

    Paid Advertising

    Concept of Social Media Success

    Tracking Activity and Results

    URL Shortener Concept

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 9Blogging

    - Blogging for Branding

    - Five Blogging Tips

    - Blogging for Sales

    - Promotion and Calls to Action

    - Blogging for SEO

    Facebook

    - Facebook for Branding

    - Using Facebook as Company

    - Facebook for Sales

    - Facebook Ads

    - Facebook for SEO

    - Facebook Websites Intergration

    - Tracking Activity and Results

    Twitter

    - Twitter for Branding

    - Twitter for Sales

    - Promote Your Products and Services

    - Responding to Users' Needs

    - Twitter for SEO

    - Twitter Visit

    - Twitter Analytics

    LinkedIn

    - LinkedIn for Branding

    - Company Profile

    - Encouraging Employees to Use LinkedIn

    - LinkedIn for Sales

    - LinkedIn for SEO

    - LinkedIn Ads

    - Paid Market SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 10SlideShare

    - SlideShare for Branding

    - Company Profile

    - Branding you product / services using PPT on SlideShare

    - SlideShare for Sales

    - SlideShare for SEO

    Social Media Management Tool (SMMT)

    - Social Media Dashboard

    - Connecting different Social Networking site with SMMT

    - SMMT Connection with Social Media Platforms.

    - Analytics for SMMT

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 11EMAIL MARKETING

    How Email works?

    Challenges while sending bulk emails

    Solution over challenges

    Types of email marketing

    Email marketing Tools

    Designing of Email template

    Email marketing scheduler

    Email marketing success tracking

    Creating a Subscriber List

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 12LEAD GENERATION FOR BUSINESS

    Importance of Lead Generation

    Understanding Landing Pages

    Diff of Landing Pages & Website

    Practical tips for creating landing pages

    Converting leads to sales

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 13SEM

    Search Engine Marketing Overview

    - Understanding Search Engine Marketing (SEM)

    - Snapshot of SEM Industry

    - Advantages of SEM over Other Marketing Methods

    - Organic vs. Paid Traffic

    - Different between the SEO, SMO and SEM

    Marketing Plan

    - Differentiate Your Services

    - Target and Segment Your Audiences

    - Understand Your Customers

    Introduction to Google AdWords

    - Getting Started with Google AdWords

    - Signing Up for Google AdWords

    - Set Time Zone and Currency

    - Verify our account

    - Activating Your Account

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 14Navigating through Google AdWords

    - User Interface Elements

    - Home Tab

    - Campaigns Tab

    - Opportunities Tab

    - Reporting Tab

    - Billing Tab

    - My Account Tab

    Understanding Google AdWords Structure

    - AdWords Account

    - Campaign Level

    - AdGroups Level

    - Access Management SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 15Working with Keywords - Building Keyword Strategy

    - Keyword Discovery and Keyword Research

    - Keyword Discovery

    - Keyword Research

    - Leveraging the Google Keywords Tool

    - Demo for the Google Keyword Tool

    - Focusing and Targeting Keywords

    - Broad Match

    - Phrase Match

    - Exact Match

    - Setting up Negative Keywords

    Writing Ads in Google Adwords

    - Writing Effective Ads in Google AdWords

    - Call to Action

    - Review of Google's Guidelines SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 16Understanding Google's Text Ad Structure

    - Creating and Managing Your Ad Campaigns

    - Creating Ad Campaigns

    - Creating AdGroups

    - Managing Campaign Settings

    - How to Edit, Pause, Delete, or Resume a Campaign?

    Reporting

    - AdWords Reporting and Account Performance Reports

    - Generating Reports in Google AdWords

    - Step 1: Select Campaign

    - Step 2: Settings

    - Step 3: Choosing Report Details

    - Step 4: Activating Your Report

    - Step 5: Template, Scheduling, and Email

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 17

    Introduction to Dynamic Search Campaigns

    Display Ads Campaigns

    video Ads Campaigns

    App Marketing

    Introduction to Remarketing Campaigns

    MCC (My Client Center) Account

    Adwords Editor Tool

    Conversion Tracking

    ADVANCE ADWORDS MARKETING

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 18What is Adsense?

    Get approved for Adsense

    Adsense account interface

    Adsense Policies and requirement

    Adding Google Ads to Website/Blog

    Best Placements for Google Ads

    Best Adsense Units to Use

    Increasing Adsense Revenue

    YouTube Monetization with Adsense

    ADSENCE

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • 19

    ONLINE REPUTATION MANAGEMENTWhat is Online Reputation Management?

    Why Business need Online Reputation

    Case Studies of Brands

    Focus Areas in ORM

    ORM Strategy

    Tools for ORM

    Impact of Negative SEO

    GETTING PROJECT AND BIDDING

    Understanding requirement

    Deciding the budget of project

    Different Billing methods

    Bidding for project on bidding sites

    SIMSIM School of Internet Marketing

    +91 8956 609 996 / +91 8087 530 193 www.schoolofinternetmarketing.co.in

  • CONTACT US

    SIMSIM

    SCHOOL OF INTERNET MARKETING

    210, P J Chambers, Old Mumbai - Pune Highway,Behind Hotel Crystal Court, Pimpri Chowk, PCMC - Maharashtra 411018

    +91 8956 609 996 / +91 8087 530 193

    www.schoolofinternetmarketing.co.in

    [email protected]

    103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane, Near Dashabhuja Ganpati mandir, Opp SAP Training Center Pune, Above Raj Restaurant, Kothrud, Pune - Maharashtra 411038

    STAY CONNECTED WITH US

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