Simon Firth

Simon Firth proposed that music videos come in three categories:1. Performance2. Narrative 3. Conceptual

Performance

However, some performance videos display the star in the studio setting which brings the music to the forefront. The recording of the music becomes the most significant element.

Performance videos feature the performer singing to a crowd of fans. This conveys a sense of the “in-concert” experience.

NarrativeThis is a story in linear, cause-effect sequencing. Love stories are the most common. They normally explore the ups and downs of a relationship.

ConceptualConceptual videos are more metaphorical / abstract. The conceptual video can be metaphysical poetry articulated through visual and verbal elements. They create a mood and evoke feeling through the viewing experience.