simon heyes - bigmouthmedia
TRANSCRIPT
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Breakout Session 3: Search Engine OptimisationSimon Heyes
International Head of Sales Operations bigmouthmedia
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Search Engine Optimisation (SEO)
Breakout Session
13th June, 2012
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SETTING THE SCENE
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THE SEARCH MARKETPLACE IS CONSTANTLY CHANGING. SEARCH AND SOCIAL NOW GO HAND IN HAND, SO WHEN CONSIDERING ONE, CONSIDER THE OTHER
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The Old Way of Searching
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The New Way of Searching
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WHAT IS SEO?
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• SEO is about making your website and other owned assets (Facebook, YouTube, Twitter) more relevant and authoritative than other websites, in relation to certain keywords
• An SEO strategy should maximise your Owned Media asset visibility on the search result pages...
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Images
Videos
Location
News and PR
Web pages
Social citations
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WHY IS SEO IMPORTANT FOR FILMMAKERS?
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Examples• Xxxx
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• xxxMOST PEOPLE HAVE GOOGLE AS THEIR HOMEPAGE. USERS LOOKING FOR PRODUCTS, SERVICES, NEWS OR INFORMATION WILL BEGIN WITH A SEARCH.
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WHY DO I WANT PEOPLE TO COME TO MY MOVIE WEBSITE?
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LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
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BUT IN SEO, THERE’S ALWAYS COMPETITION...
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Examples• Xxxx
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Examples• Xxxx
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Examples• Xxxx
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Examples• Xxxx
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• SEO CODE BASICS
• <title>
• <meta keywords>
• <meta description>
• Use the movie title wherever possible
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Examples• Xxxx
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LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
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LET IT ACT AS YOUR ‘DIGITAL HUB’ FOR ALL PLATFORMS
YOURMOVIEWEBSITE.COM
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Examples• Xxxx
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Examples• Xxxx
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Examples• Xxxx
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• Twitter page for the film...Twitter accounts for characters?
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• New! Twitter Branded Hashtag page
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THINK ABOUT WHAT USERS ARE GOING TO SEARCH FOR...
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Examples• Xxxx
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Think about Keywords...• Optimise the website, images and
YouTube videos for the movie title
• Optimise the website, images and YouTube videos for character names
• Optimise the website, images and YouTube videos for made up locations
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TOOLS
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• Google Adwords – Public Keyword Tool
• https://adwords.google.com/select/KeywordToolExternal
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• Google Global Market Finder
• http://translate.google.com/globalmarketfinder/index.html?locale=en
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SUMMARY - 8 KEY TIPS AND RULES TO FOLLOW
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Tips and Rules• Always have some text, related to the film title, in
and around video on the homepage
• Use the SEO Code Basics if you’re stuck with a flash site
• Use the movie website as the Digital Hub for other social platforms
• Optimise video descriptions on YouTube!
• Link the platforms together
• Encourage sharing
• Think about your keywords – what will searchers be looking for?
• Provide a consistent brand experience across all platforms
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Helping independent film companies become intelligent buyers and users of digital marketing
#MKTGMOVIES