simon hudson chapter 1 winter sport tourism: an overview
TRANSCRIPT
![Page 1: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/1.jpg)
Simon
Hudson
Chapter 1 Winter Sport Tourism: An Overview
![Page 2: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/2.jpg)
Topics Covered
oAn introduction to winter sport tourism
oThe evolution of winter sport tourism
oWinter sport tourism today
![Page 3: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/3.jpg)
Spotlight Charlie Locke: Multi-tasking ski
entrepreneur
oFirst-class resort: Lake Louise
• family-run by Charlie Locke
oMulti-tasking background
• Innovations (volunteer ski guides; discount cards, daycare)
ocomplementary activities
• expanded restaurants and bar facilities
• ski lodge facilities
![Page 4: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/4.jpg)
An introduction to winter sport tourism
oTourism sport VS. Sport tourism
• Hard definition
• Soft definition
![Page 5: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/5.jpg)
Application of the sport tourism and tourism sport framework to
winter sport tourism
Source: Adapted from Robinson & Gammon, p. 229
![Page 6: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/6.jpg)
The business of winter sport tourism
Marketing
Planning &
Developm
ent
FinancingEmployment
Social Impacts
Environmental Impacts
Economic Impacts
The Winter Sport Tourist
Mountain Destinations
Tour Operators & IntermediariesTransportation
Food & Beverage
Accommodation
Ski Media
Equipment & Clothing
Ski Events
Real EstateSki Attractions
Ski Schools Ski touring
Ski Resorts
Entertainment
![Page 7: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/7.jpg)
The evolution of winter sport tourism
oStarted after 1866, Switzerland
oSecond World War: ski emerge in a mass tourism
o1960s: ski boom
o1990s: snowboarding boom
o2000s: diversification in the industry
![Page 8: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/8.jpg)
Evolution of skier visits per region
Source: Vanat, 2015, p. 14
![Page 9: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/9.jpg)
Global travel and tourism sales by category 2013
In-destination tourist spending Transportation Travel accommodation0
500
1000
1500
2000
US$billion
Source: Adapted from Euromonitor International, 2014
![Page 10: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/10.jpg)
ProfilePatrick Bruchez: Alpine
authenticity at the Hotel de Verbier
oA quintessential, authentic Alpine hotel
• Royal chalet girl, celebrated hotelier, all-night partying
• Mature, affluent crowd; trendy mix of ski bums, jetsetters, regular holidaymakers and entrepreneurs
oTrends
• faster pace operations: last minute booking
• customer turnover -fewer returnees
• technological changes
![Page 11: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/11.jpg)
Winter sport tourism today
oA trend towards stagnation in attendance
oUndergoing consolidation
oVulnerable
• Spending patterns
• Climate change
oPredictions:
• stable growth, future growth potential market
![Page 12: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/12.jpg)
Average skier visits over the last 10 years in Europe and North America
on a 100 base for season 2004/05
2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
80
85
90
95
100
105
110
115
United States
France
Austria
Switzerland
Italy
Canada
Source: Vanat, 2015, p. 10
![Page 13: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/13.jpg)
Case study Winter sports: Part of the
‘China Dream’
oBeijing 2022 Winter Olympics
• Chongli &Genting Resort
oOther country benefiting from China winter sports
• Beginner trails, private lessons, retail outlets
oSki participation rise
![Page 14: Simon Hudson Chapter 1 Winter Sport Tourism: An Overview](https://reader035.vdocument.in/reader035/viewer/2022062409/5697bfdd1a28abf838cb178e/html5/thumbnails/14.jpg)
Evolution of skier visits in China
Source: Vanat, 2015, p. 124