simon inger 2016 lbf presentation - how readers discover content in scholarly publications
TRANSCRIPT
![Page 1: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/1.jpg)
Simon Inger Consulting
How Readers Discover Content in Scholarly Publications
Simon IngerLondon Book Fair
![Page 2: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/2.jpg)
http://sic.pub/discover
Researcher
Student
LibrarianPublisher Site
Search Engine
Library Link Server
Aggregator
A&I
Library Web Pages
Peer Link
Email Alert
Aggregated Article
Publisher’s Article
Journals Navigation
![Page 3: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/3.jpg)
http://sic.pub/discover
Survey on Reader Navigation
§ Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers
§ Survey of Readers following on from 2005, 2008, 2012 studies
§ Over 40,000 respondents globally § 18 months planning, execution, analysis
![Page 4: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/4.jpg)
http://sic.pub/discover
Supporters
![Page 5: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/5.jpg)
http://sic.pub/discover
Limitations§ It’s a survey§ Survey was only in English§ Survey used invitations from our
supporters – not necessarily completely representative sample
§ Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the supporter (“opted in”)
![Page 6: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/6.jpg)
http://sic.pub/discover
Headlines – lots more in the report
§ A&Is show decline in search importance, but still #1 in aggregate in STEM across all sectors
§ Academic researchers rate library discovery as high as A&Is (in high-income countries)
§ Academic researchers rate Google Scholar #1§ Over half of article downloads are free versions
– PubMed Central a major factor§ ToC alerts in decline§ Increased role for social media in discovery
![Page 7: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/7.jpg)
http://sic.pub/discover
SELECTED HEADLINES
![Page 8: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/8.jpg)
http://sic.pub/discover
Academic researchers rate academic search engines #1
![Page 9: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/9.jpg)
http://sic.pub/discover
Wait!§ Every publisher tells you that they get way
more referrals from Google than Google Scholar!– Analytics typically measure last referrer, and
have not tracked where navigation started
3 May, 2016 9
Google Scholar
Library Link Servers
Publisher’s Article
52%
48%48%
12%
40%, or 0.04% for 1000 link servers
40%
![Page 10: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/10.jpg)
http://sic.pub/discover
But not everywhere in the world
![Page 11: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/11.jpg)
http://sic.pub/discover
Librarians are different
3 May, 2016 11
![Page 12: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/12.jpg)
http://sic.pub/discover
Largest sector difference is medical
3 May, 2016 12
![Page 13: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/13.jpg)
http://sic.pub/discover
Country differences are significant
3 May, 2016 13
![Page 14: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/14.jpg)
http://sic.pub/discover
Over half of downloads are free!
![Page 15: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/15.jpg)
http://sic.pub/discover
With some variation by country
![Page 16: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/16.jpg)
http://sic.pub/discover
PubMed Central effect
3 May, 2016 16
![Page 17: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/17.jpg)
http://sic.pub/discover
Mobile devices
3 May, 2016 17
![Page 18: Simon inger 2016 lbf presentation - how readers discover content in scholarly publications](https://reader031.vdocument.in/reader031/viewer/2022030316/587482f91a28ab4a758ba94d/html5/thumbnails/18.jpg)
http://sic.pub/discover
Concluding observations§ Many free discovery resources, like
PubMed and Google Scholar, are used less in poorer countries – awareness?
§ Librarians aren’t convincing their patrons about search methodology
§ Use of mobile devices is increasing, but smartphone use remains marginal in most territories: greatest use is in low-income countries
3 May, 2016 18