simon wardley cloud computing why it matters
DESCRIPTION
193 Slides in 20 Minutes? Uneblievable.TRANSCRIPT
Cloud ComputingWhy it matters
Simon Wardley
Canonical
DANGER!Will Robinson
DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
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Pain
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Pain
OK
15 slides
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OK
Severerisk of harm
193 slides
photos/videoplacebo/3481780379/
Cloud Computing
What isCloud Computing?
http://www.flickr.com/photos/fimbrethil/
It’s like computers on the internet,
innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Disruptive shift of the computing stack to online
services.
It’s like computers on the internet,
innit.
Image from Oliver Twist
It’s like SaaS or Software as a Service, and infrastructure provision and PaaS, that’s Platform as a Service and utility computing being provided in public
clouds, which is different from private clouds which aren’t cloud computing, unless of course you’re talking about
hybrid clouds which sort of are and it’s hype and lock-in and did I mention
infrastructure?
67 definitions
No. Slides
Pain
OK
Severerisk of harm
193 slides
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")Cloud Pyramid
+ 8 definitions
2. A new generation of computing
that utilizes distant servers for data storage and management, allowing the device to use smaller and more
efficient chips that consume less energy than standard computers.
No definition
Our Product
Cloud =
What is Industrial
Revolution?
http://www.flickr.com/photos/fimbrethil/
It’s like mechanised horses, innit.
43 definitions
1. Broad socioeconomic and
technological changes starting in the early 18th century.
2. Rapid development of industry
in the early 19th century.
No definition
+ 200 years
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
Not a thing
Transition
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Concept
Suitability
Concept
Suitability
TechnologyConcept
Attitude
Concept
Suitability
Technology
Industrial Revolution
Attitude
Concept
Suitability
Technology
Our Product
Industrial Revolution
=
It’s like mechanised horses, innit.
It’s like computers on the internet,
innit.
Cloud Computing
Concept
John McCarthy, 1960
John McCarthy, 1960
John McCarthy, 1960
Utilitycomputing
John McCarthy, 1960
?
Innovation
W. H. Wollaston 1821
Bespoke
Hippolyte Pixii1832
Innovation
Products
Gramme Ring1860s
BespokeInnovation
Commodity
G. Westinghouse(1846 -1914)
ProductsBespokeInnovation
G. Westinghouse(1846 -1914)
ProductsBespokeInnovationUtility
Services
Harvey Hubbell(1857-1927)
ProductsBespokeInnovationUtility
Services
Innovation ProductsBespokeUtility
Services
Commoditisation
Commodity [Utility Services]
ProductsBespokeInnovation
Z31941
Innovation
LEO1946
BespokeInnovation
Products
IBM 6501954
BespokeInnovation
BespokeInnovation ProductsUtility
Services
Products
John McCarthy, 1960
Utility Services
John McCarthy, 1960
Concept
Concept
Suitability
?
X
Innova
tion
Produc
ts
Bespok
e
Utility
Servic
es
Y
Ubi
quity
Nov
elUbi
quity
Nov
elCom
mon
Ubi
quity
Nov
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mon
Ubi
quity
Certainty
Nov
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Low
Com
mon
Ubi
quity
Certainty
Nov
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Low High
Com
mon
Ubi
quity
Certainty
TV’s, Phone, VCRs
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Ubi
quity
Certainty
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Certainty
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Ubi
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Innovation
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mon
Ubi
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Certainty
Commodity
Innovation
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Com
mon
Ubi
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Certainty
Utility Service
Innovation
Commodity
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mon
Ubi
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Certainty
Early lists, 1980.
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DB marketing, mid 80’s.
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CRM Products, 1990’s
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Ubi
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Certainty
Salesforce
Nov
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Com
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Ubi
quity
Certainty
Innovation
Products
Bespoke CRM
Commodity
Utility Service
Nov
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Low High
Com
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Ubi
quity
Certainty
Nov
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Low High
Com
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Ubi
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Certainty
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Ubi
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Demand
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Improvement
Demand
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Constant pressure
Improvement
Demand
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Innovation
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Products
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Widespread
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Widespread
Feature Complete
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Widespread
Feature Complete
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Service
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Ubi
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Certainty
Volume Operations
Nov
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Certainty
Innovation
Products
Bespoke
Commodity
Utility Service
Concept
Suitability
Concept
Suitability
Technology?
Gerald J. Popek (1947-2008)
Concept
Suitability
Technology
Concept
Suitability
Technology
Attitude
?
Nicholas Carr
Nicholas Carr
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Diminishing Strategic Value
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Cost of doing business
Concept
Suitability
Technology
Attitude
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Certainty
as a Service
as a Product
Why it matters
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Certainty
as a Service
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mon
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Highly Disruptive
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Ubi
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Certainty
You
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Ubi
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Certainty
You
Market
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Certainty
You
Market
Competitive Gap
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Ubi
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You
Market
Constant pressure
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
http://www.flickr.com/photos/21734563@N04/2179722280/
Ubuntu Enterprise Cloud
Ubuntu Server Edition
Physical Machines (bare bones)
Cloud Controller
Node Controller
KVM Hyp.Web UI
VMEucalyptus
Private cloud
Tracks EC2 API
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Recap
What isCloud Computing?
It’s like computers on the internet,
innit.
1. On-demand self-service
Internet infrastructure where you pay-as-you-go and use only what you
need, all managed by a browser, application or API. Cloud computing is
broken up into multiple segments including: Cloud Infrastructure, Cloud
Platforms and Cloud Applications. (see "Cloud Pyramid")
Utilitycomputing
John McCarthy, 1960
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
as a Service
as a Product
Concept
Suitability
Technology
Attitude
http://www.flickr.com/photos/21734563@N04/2179722280/
Why so much confusion?
Nov
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Low High
Com
mon
Ubi
quity
Certainty
as a Product
Nov
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Com
mon
Ubi
quity
Certainty
“Cloudy”as a
Product
Our Product
Cloud =
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Commodity
Utility Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Enables
Innovation
Utility Service
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Innovation
Products
Bespoke
Commodity
Utility Service
Innovation = $$$
Nov
el
Low High
Com
mon
Ubi
quity
Certainty
Brand
Innovation
Utility Service
Cloud Computing vs
Economic Crisis
Cloud Guru = $$$
67 Definitions
Private Cloud is Cloud Computing?
Cloud is like ...
electricity?Cloud is like ...
a supermarket?Cloud is like ...
whatever?Cloud is like ...
There is so much gibberish on cloud you might as well just call everything “Kitten”.
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Kitten, Kitten, Kitten
http://www.flickr.com/photos/privatenobby
Kitten
http://www.flickr.com/photos/privatenobby
Kitten
Kitte
n
Kitten Kitten
Kitte
nKitte
n
Kitten
Kitte
n
Kitten Kitten
Kitte
nKitte
n
Kitten
Kitten
KittyKitty Kitten
Kitte
nKitte
nKitte
n
Chicken
Kitten
KittyKitty Kitten
Kitten KittenKitten
http://www.flickr.com/photos/radioflyer007/ http://petjunction.blogspot.com/2007/07/adorables.html
KittenChicken
Chicken
Kitte
nKitte
nKitte
n
Kitten KittenKitten
Kitten
Kitte
nKitte
nKitte
n
Kitten KittenKitten
Kitte
nKitte
nKitte
n
“Kitten Chicken”
Kitten KittenKitten
Kitten = Chicken
Kitten !
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
... and it’s hype and lock-in and did I mention infrastructure?
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, EC2, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Ubuntu, Kitten, UEC, Kitten, Kitten, Kitten, Kitten,
Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten, Kitten
