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CANADIAN FASHION RETAILERSIMONS TO ANCHOR THE NEW LONDONDERRY

Edmontons strong retail environment paves the way for Simonssecond location in Edmonton

Edmonton, Alberta(January 22,2015)The$130 million renovation and redevelopmentproject now

underway at Edmontons Londonderry Mall received a fashionable nod with todays announcement

that Simons will open an88,000 square foot, two-level anchor storein Fall 2017. Constructionat the

northeastEdmonton locationis set to beginimmediatelywith architecture and a new design by

Quebec-based firm Lemay Michaud.

The success of our first Edmonton store demonstrates that the Simonsexperience resonates here, said

CEO Peter Simons. The 20 VicManagementteam is creating a community destination with their

revitalization project at Londonderry and we are motivated

to work with forward-thinking real estate

partners.

Simons, the 175-year-old,family-owned fashion retailer from Quebec City, adds Londonderry to its

recently announced expansion into five new cities across Canada: Gatineau, Vancouver, Mississauga,

Ottawa and Calgary. The stores will range between 80,000 and 113,000 square feet, includesingle and

multi-floor layouts, and be constructed in both new and heritage buildings.Londonderry marks the first

time, outside of Quebec, Simons will operate a second location in the same city.

Simons is a leading Canadian retailer of distinctivefashion and home dcor merchandise thatalso

cares abouthuman experiences,which perfectly complements our vision for the new Londonderry,

said Stan Boniferro, Vice President, Retail Strategies, 20 Vic Management Inc. Our team has been

working hard to solidify new retail options for those living in and around northeast Edmonton

and theaddition of Simons is the first of many exciting announcements to come.

About Simons

Simons was founded in 1840 by John Simons as a dry goods store in Quebec City. Since then, the

company has built its reputation on being passionate about fashion. Simons is now led by brothers

Peter and Richard Simons, who carry on the brands commitment to cultivating creativity and building

meaningful relationships with staff, partners, as well as customers.Simons offersan extensive and very

fashion-forward collection of its own exclusive and innovative private label brands for men and

women, complimented by a selection of national brands and an edited collection of international

designers, making it well known for its exceptional selection of merchandise for everyone. Simons also

carries home fashions for the bedroom, bathroom and kitchen.Simons has nine stores: Montreal,

Anjou, Laval, St. Bruno, Sherbrooke, three locations in Quebec City, including its headquarters inOld

Quebec, as well as

West Edmonton Mall.

Six new locations are in development throughout Canada.

Visit www.simons.caor follow on Twitter: @SIMONS_eng(English) or @Simons(French), Instagram:

@maisonsimons, Facebook: facebook.com/simons.ca .

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About Londonderry Mall

Managed and leased by 20 VIC Management Inc, Londonderry Ma ll embarked on a striking

renovation and redevelopmentproject in Fall 2014 with full completion anticipated for 2017 with the

opening of Simons. The all-encompassing project includes full renovation of all mall common areas,

the addition of exciting new retailers, renovations of existing retailer spaces, new full-service dining

experiences, a brand new relocated food court as well as a lighting upgrade of all interior and exterior

fixtures and a state-of-the-art security surveillance system. Currently offering over 150 shops and

services including Hudsons Bay, Winners, Save-On Foods and Shoppers Drug Mart, Londonderry Mall

has been the shopping destination for surrounding area since it opened in 1972.

Visit www.londonderrymall.com or follow on Twitter: @londonderrymall, Instagram: @londonderrymall,

Facebook: facebook.com/londonderrymall

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For Simons, contact:

Carla MacNeil, Jane Gill & Associates

Office:416.922.4404 ext. 23|Cell: 416.518.1780

!" carla@janegillpr.com

For Londonderry, contact:

Sarah Geddes, Sass Communications

Office: 403.802.0200 | Cell: 403.830.2685

E: sarah@sasscommunications.com