simple marketing plan of a company
TRANSCRIPT
![Page 1: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/1.jpg)
What does a marketing plan
include?
![Page 2: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/2.jpg)
1.Executive Summary
•Includes main goals and
Focus
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2.Situation Analysis
• Market Summary• Market Needs• Market Trends• Market Growth
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•Swot Analysis
![Page 5: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/5.jpg)
![Page 6: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/6.jpg)
•Key Success Factors•Critical Issues
![Page 7: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/7.jpg)
•Competition
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•Product Servicing
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3.Marketing Strategy
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•Mission Statement
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•Marketing and Financial Objectives
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•Targeting and Positioning
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Marketing plan
•Pricing•Distribution•Promotion•Product/Service offered•Customer/Client relationship
![Page 14: Simple Marketing plan of a Company](https://reader035.vdocument.in/reader035/viewer/2022062406/55b6d10dbb61eb77418b4572/html5/thumbnails/14.jpg)
4.Financial Projections
Includes•Break even analysis•Risk analysis•Sales Forecast•Expense Forecast
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5.Implementation control
•Periodic auditing•Monthly cost and revenue analysis•Contingency plans
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Thank You