Simple Slide Design + Visual Encodings for Data VizESC the City NYC Founding Members Lightning Talk

http://www.escapethecity.org/nyc

Agenda• Reading versus presentation slides • Key design tips for presentation slides• Key content tips for presentation slides• A quick note on reading slides• Data visualization definition• A crash course in visual encodings • Resources

Decide Your PurposeAre you presenting your slides or do you expect people to read them?

Deck VariantsPresentation slides are a speaking aid Reading decks are designed to be consumed alone https://hbr.org/ideacast/2015/11/slide-deck-presentations-dont-have-to-be-terrible.html

Presentation Deck Design Tips

http://www.slideshare.net/slidecomet/great-presentations-are-like-ads

Avoid Themes Like the Plague

Go beyond standardized font schemes or themes in Keynote or Officehttp://www.slideshare.net/edahn/10-tips-for-making-beautiful-slideshow-presentations-9210564/17

Quick DesignPick five theme colors

Three fontstitle, body copy, accents

http://www.slideshare.net/edahn/10-tips-for-making-beautiful-slideshow-presentations-9210564/17

Four basic layouts Transitions Image slides Text slides Mixed slides

Make It EasyLearn to use tools and resources

Office Styling Templates

Keynote Styling Templates

Last Word On Design

Show restraintDon’t distract from content

http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html

Presentation Content Tips

And then let’s not get crazy

http://sd.keepcalm-o-matic.co.uk/i/content-is-king-context-is-queen-.png

Define and Sketch First

1) Find the purpose2) Have empathy 3) Storyboard and outline first

http://i2.wp.com/ianmckendrick.com/wp-content/uploads/2011/04/powerpoint-storyboard-template.jpg

Image TipsIcons as a way to demonstrate concepts

Google image is your hustle friend

Use Stock Photos wisely

https://www.colourbox.com/image/white-weather-icons-with-black-background-image-10881867

Keep Slides FriendlySource your content

15 words or less

Appendices are your friend

White space is your friendhttps://5thcolor.wordpress.com/tag/white-space/

Last Word On Content

Show restraintIdeally one idea and one minute per slide

http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html

HBR on Reading SlidesSo I find some of my most compelling slides to be one beautiful photograph

that may have no words on it at all.

Clearly, that doesn’t mean a lot to someone if they’re reading it on their own.

So my version of what we call the reading deck is pretty much the same as the presentation deck, except at the bottom it can have

two, three, four, even five lines of copy at the bottom. That the reader would sit and literally just

read those sentences.https://hbr.org/ideacast/2015/11/slide-deck-presentations-dont-have-to-be-terrible.html

A Quick Note on Reading Slides

Show restraintThe added content should serve more as annotations than a novel

http://www.quiethorizon.com/2013/12/the-virtue-of-restraint.html

Data Visualization Crash Course

https://kimoquaintance.files.wordpress.com/2011/08/screen-shot-2011-08-16-at-6-04-54-pm.png

What is Data Visualization?

Mapping data to pictures that convey a story accurately

http://www.ibm.com/design/assets/language/images/framework/visual/color/Color_Assets_chart.svg

Data Visualization for SlidesDefine, decode, and find narrative in your data

Make the reader take minimal effort

Source properly and don’t distort

http://www.pewinternet.org/2016/08/15/social-media-conversations-about-race/

Visual Encodings

https://www.udacity.com/course/data-visualization-and-d3js--ud507

Pick the right tool and chart for what you’re trying to convey *This might not what looks most cool or sexy

Chart Types & Visual Encodings

https://www.udacity.com/course/data-visualization-and-d3js--ud507

Storytelling above all

https://www.udacity.com/course/data-visualization-and-d3js--ud507

*Don’t be afraid to break the rules

Summary & Last Words Know what you’re trying to communicate Find system and purpose that works for you

Customization is key for design Don’t force your audience to think Study visuals and presentations Take advantage of free resources Hustle

Thank You

AppendicesGo here

What is Data Visualization?Continued• Data viz is about conveying a story with as little words a

s possible• Use color size, shape, and other visual

encodings to convey info and insight to reader with storytelling and narrative elements.• Mapping data to visuals• Turning numbers into pictures and stories • Helps people explore and understand the data • Good data viz = aha moments!

Data Types • Types of Data

• Numeric/Quantitative Data: Any data where data points are exact numbers, have meaning as measurement (eg. height and weight) or a count (number of hits)• Discrete: distinct values (home runs - e.g. only whole numbers)• Continuous: any value in a rank (fall anywhere between a range, like a batting average,

income))• Categorical/Nominal Data

• Represents characteristics (eg. position, hometown, team)• Can take numerical scales, but they don’t have mathematical meaning (e.g. 1 and 2 in

basketball, you can’t add them together or take average)• Ordinal Data

• Categories with some order or ranking (power ratings, 1 to 5 stars for a movie)• Time Series Data

• Data collected via repeated measurements over time (avg number of home run/player over many years) 

• Some implied ordering 

Chart Types• bar chart: highlights individual values, supports comparisons, can show

rankings or deviations• boxplot: shows distributions and quantiles, especially useful for comparisons• pie chart: shows part-to-whole relationship and best suited for one category,

poor for making comparisons• stacked bar: shows part-to-whole relationship and best suited for showing

composition within categories and totals • bubble chart: shows how three or more sets of values vary, shows correlation• line chart: shows overall changes and patterns, usually over spaced intervals of

time• map: values are encoded on physical locations and patterns may be drawn by

comparing locations• scatterplot: shows how two pairs of values vary, shows correlation

Resources Slide Design and Presentation10 Tips for Making Beautiful Slide Show PresentationsDo Your Slides Pass the Glance TestSlide Design for DevelopersSlide Deck Presentations Don’t Have to Be TerribleGuy Kawasaki's 10-20-30 Rule for PresentationsHow Can I Make My PowerPoint Presentations Amazing?How to Give a Killer Presentation

Resources Some Favorite Slide ExamplesFrog Design’s SlidesDisplaying DataWhat Would Steve Do? 10 Lessons from the World's Most Captivating PresentersThe best stats you’ve ever seenCrap. The Content Marketing Deluge.Sponsorship trends for 2014

Resources Finding Colors, Style Schemes, etc.:COLOURlovers: Color Trends + PaletteAdobe Color WheelPalettonColor HunterFlat Icon

Resources Data Visualization Books• Data Points and Visualize This by Nathan Yau of FlowingData.com• The Functional Art by Alberto Cairo• Wall Street Journal Guide to Information Graphics• The Visual Display of Quantitative Information by Edward Tufte

Presenting DataDisplaying DataData Visualization 101: How to Design Charts and GraphsFrom Data to Visualization, what happens in between?Data Journalism Handbook

Resources Learning Data VisualizationPerceptual Edge Whitepapers8 Basics of Data InterpretationOpenVisConf Videos Data Stories

Viz ExamplesDataIsBeautifulPew Research CenterFiveThirtyEight