simple steps to innovate your club
TRANSCRIPT
TITLESimple Steps to Innovate Your ClubMembership DevelopmentModerator – Brian King, Director of Membership Development4 February 2015
Meet Your Moderator:
Brian King
Director of Membership Development, Rotary International
Started with RI in 2001Brian KingRotary Club of EvanstonIL, USA, District 6440
Welcome to the Webinar:
• Welcome to the third webinar in the Membership Matters! webinar series
• 5 part series dedicated to discussing the fundamentals of Rotary club membership
• Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary
Webinar Series:• Membership: It’s Now or Never
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your Club
Webinar Series:• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your Club
Webinar Series:• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your Club
Webinar Series:• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention
• How to Recruit New Members & Strengthen Your Club
Webinar Series:• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your Club
Webinar Series:• Membership: It’s Now or Never
– (Now available on demand at Rotary.org/webinars)
• Perception vs. Reality: Club Evaluation & Visioning– (Now available on demand at Rotary.org/webinars)
• Simple Steps to Innovate Your Club
• Member Engagement: The Key to Retention– (Coming 25 March 2015)
• How to Recruit New Members & Strengthen Your Club - (Coming 6 May 2015)
Our Guest Panelists:
Rotarian Mihaela DumitruRotary Club of Craiova ProbitasRomania, District 2241
Rotarian George MathengeRotary Club of Nairobi EastKenya, District 9212
Three Simple Steps to Innovate Your Club:
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings– What is the members’ Return on Investment
for your club meetings?
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings– What is the members’ Return on Investment
for your club meetings?
• Update Your Club’s Appearance
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings– What is the members’ Return on Investment
for your club meetings?
• Update Your Club’s Appearance– First impressions matter
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings– What is the members’ Return on Investment
for your club meetings?
• Update Your Club’s Appearance– First impressions matter
• Foster Fellowship in Your Club
Steps to Innovate Your Club:
• Rethink Your Club’s Meetings– What is the members’ Return on Investment for
your club meetings?
• Update Your Club’s Appearance– First impressions matter
• Foster Fellowship in Your Club– Meaningful connections are why people stay in
Rotary
Let’s Hear From You:
What would you like your club to try?
Examples could be…-Be more active with Social Media
-Encourage participation from younger members
- More opportunities for socialization
POLL
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be imposing and costly to potential members
– Too much time spent on tradition and ceremony can drive away members and potential members
– Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be imposing and costly to potential members
– Too much time spent on tradition and ceremony can drive away members and potential members
– Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – WHY?
– The time and location of your meeting can be imposing and costly to potential members
– Too much time spent on tradition and ceremony can drive away members and potential members
– Club meetings are meant to be fun. Is your club meeting fun for EVERYONE?
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?– Add alternative meeting times and locations
to accommodate commuters, younger professionals and people with families
– Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead)
– Imagine each Rotary meeting is someone’s first Rotary meeting
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?– Add alternative meeting times and locations
to accommodate commuters, younger professionals and people with families
– Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead)
– Imagine each Rotary meeting is someone’s first Rotary meeting
Steps to Innovate Your Club: STEP #1
Rethink Your Meetings – HOW?– Add alternative meeting times and locations
to accommodate commuters, younger professionals and people with families
– Liven things up - Stagnant “business only” meetings can become boring and tedious to attend (and lead)
– Imagine each Rotary meeting is someone’s first Rotary meeting
Guest Speaker: Rotarian Mihaela Dumitru
Mihaela Dumitru
Rotary Club of Craiova Probitas, Romania, District 2241
Profession: Architect Rotarian Mihaela DumitruRotary Club of Craiova ProbitasRomania, District 2241
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s “storefront” and gives the first impression
– Your club should reflect the community and the diversity of people and professions within it
– Actions speak louder than words – what does your club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s “storefront” and gives the first impression
– Your club should reflect the community and the diversity of people and professions within it
– Actions speak louder than words – what does your club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – WHY?
– Your presence on social media/website is your club’s “storefront” and gives the first impression
– Your club should reflect the community and the diversity of people and professions within it
– Actions speak louder than words – what does your club’s activities say about your Rotary club?
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and appreciated by the community
– Reach out to community members and professionals that are not represented within your club
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and appreciated by the community
– Reach out to community members and professionals that are not represented within your club
Steps to Innovate Your Club: STEP #2
Update Your Club’s Appearance – HOW?
– Ensure your club’s online presence reflects Rotary’s new brand and voice (Facebook, Instagram, website)
– Identify and perform service that is needed, valued and appreciated by the community
– Reach out to community members and professionals that are not represented within your club
Guest Speaker: Rotarian George Mathenge
George Mathenge
Rotary Club of Nairobi East, Kenya, District 9212
Profession: Finance ManagerRotarian George Mathenge
Rotary Club of Nairobi EastKenya, District 9212
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of the friendships and connections they make
– Members want to hone their skills, grow as leaders and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of the friendships and connections they make
– Members want to hone their skills, grow as leaders and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – WHY?
– Members join Rotary for service but stay because of the friendships and connections they make
– Members want to hone their skills, grow as leaders and feel valued by the club
– Engagement is the Key to Retention
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members talents and passions
– Engage members with social activities and service projects
– Recognize members’ achievements and accomplishments(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members talents and passions
– Engage members with social activities and service projects
– Recognize members’ achievements and accomplishments(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members talents and passions
– Engage members with social activities and service projects
– Recognize members’ achievements and accomplishments(inside and outside of the club)
Steps to Innovate Your Club: STEP #3
Foster Fellowship in Your Club – HOW?– Bring in new members in “classes” to ease tension and
alleviate the “new person” feeling
– Involve new members in club leadership/utilize members talents and passions
– Engage members with social activities and service projects
– Recognize members’ achievements and accomplishments(inside and outside of the club)
Questions and Answers
Questions?
Rotary Resources for Clubs and Districts:
• Strengthening Your Membership (PDF available on Rotary.org)
• Strategic Planning Guide
• Rotary Club Central
• Governors, Assistant Governors, and Rotary Coordinators
Questions and Answers
WHAT ARE YOU WAITING FOR?
BE A VIBRANT CLUB
Be a Vibrant Club includes: •A club success story from your region•Ideas for your club to try•Resources for your club on My Rotary
Membership Best Practices Discussion Group:
Search for “Membership Best Practices” on Rotary.org
Thank you!
Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars