simple tips for marketing success - destination nsw · 2018-06-22 · simple tips for marketing...
TRANSCRIPT
![Page 1: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/1.jpg)
Simple tips
for marketing
success
DATE
Presenter
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Introduction
• Improve your content to sell your product effectively
• Images, Copy and Layout
• Tools from DNSW
• DNSW Image library
• Marketing Handbook
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Fundamentals of
Effective Marketing
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Have a clear purpose
o Who is it for?
o What should it achieve?
o What is it promoting?
o What’s the shelf life?
o How will you distribute?
o How will you track success?
Marketing material
![Page 5: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/5.jpg)
Writing and design
Keep it simple, attractive and user-friendly
o Voice, tone and style
o Clear, easy to read text
o Concise copy
o Well-spaced layout
o Size and shape
o The right images
![Page 6: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/6.jpg)
Poor printed collateral
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Printed collateral
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Printed collateral
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o Maximise ROI on your distribution
o Present your product in the best light
o Get a second opinion
o Read every word and check:
• Essential information
• Product and pricing
• Spelling and grammar
• Formatting
Marketing Material
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One hero image
Up to 2
support images
One hero image
Up to 2
support images
Copy 150 words
Use paragraph spacing
Include where, what, call
to action
Copy 150 words
Use paragraph spacing
Include where, what, call
to action
Sample Brochure Layout
One hero
image
One hero
image
Copy 50
words
Include
where,
what, call to
action
Copy 50
words
Include
where,
what, call to
action
A4 DL A4 DL
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Exercise
o 9 words of copy on your product
o Include what and where
o What’s unique
o Consider your audience
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Poor imagery
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Good destination imagery
![Page 14: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/14.jpg)
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Good product imagery
![Page 15: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/15.jpg)
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Poor quality imagery
![Page 16: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/16.jpg)
Placement of Text
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Good placement Poor placement
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DNSW Logo Usage
Re-formatted to fit logo
and relevant image
Original DNSW Involvement
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Digital banner
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DNSW Involvement
Original
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Regional NSW
Campaigns
![Page 20: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/20.jpg)
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Destination print and outdoor
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Destination outdoor
![Page 22: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/22.jpg)
Destination outdoor
![Page 23: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/23.jpg)
Partner Retail print
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Partner Retail print
![Page 25: Simple tips for marketing success - Destination NSW · 2018-06-22 · Simple tips for marketing success DATE Presenter . Introduction • Improve your content to sell your product](https://reader033.vdocument.in/reader033/viewer/2022042300/5ecb94ddda4af4731f3383df/html5/thumbnails/25.jpg)
Partner Retail digital
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Partner Destination print
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Its ON! - Print
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Working with Destination NSW
• Get Connected
• Regional Product Development team role
• RTO membership – cooperative campaigns
• Regional Funding Program
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• Improve your content to sell your product effectively
• Images, Copy and Layout
• Tools from DNSW
• DNSW Image library
www.destinationnsw.com.au/news-and-media/image-library
• Marketing Handbook – Tips on copy, images and design
Key points
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