simplicity
DESCRIPTION
For the rest of the notes, visit my blog http://talirsux.wordpress.com/ Simplicity can be divine. When done right. When done right, you will find people using your product as if it were an extension of themselves. They will be focused on what they can do with it, rather than on how to operate it. You will find people understanding the main messages of your presentation or document, rather than drifting away. When done right, simplicity is elegant, exciting and positive. For the rest of the notes, visit my blog http://talirsux.wordpress.com/TRANSCRIPT
Design for SimplicityTali Rosen Shoham
SIMPLICITYDivine
“Simplicity is the ultimate sophistication”
Leonardo da Vinci
Steve Jobs
COMPLEXITY
Something with many parts in an intricate arrangement
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Complication of what we design
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featuritis is the ongoing expansion or addition of new features in a product…beyond the basic function of the product…can result in over-complication
The engineers’ favorite feature
The UX’ers favorite feature
The marketing’s favorite feature
The Project Managers’ favorite feature
The customers’ favorite feature
The application engineer's favorite feature
The service's favorite feature
Edge use cases (what if…)
The competitors did it…Complication of what we design
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Complication of how we design
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Software engineers: this lecture is all about your toolkit
Complication of how we design
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Complexity’s little helpers
Feelings What if Stakeholders
Effort
Strategies
Remove
Simplicity is about subtracting the obvious, and adding the meaningful – J. Maeda
“Things should be as simple as possible, but no simpler”Albert Einstein
Remove
Choose a core, based on users needs
Reduce the amount of elements
Prioritize the chosen features
Focus from the projects’ beginning
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Remove
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Remove
Organize
Components bySize, Type, Color, Form, Labels & text
Layout bySimilarity, Proximity, Closure, Continuity, White Space, Hierarchy, Grid, orientation
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Organize
Size = Most important/Frequent/Critical
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Organize
Organization makes a system of many appear fewer - Maeda
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Organize
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Organize
Hide & Place elsewhere
Complexity is still there. Hide it from view, or shift it to another platform
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Complication of how we design
Shorten
Less is more
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Shorter time, shorter text, shorter document
Dogma
“No more than one button!”
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Test for Change
How easy is it to modify a component in your design?
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Design for simplicity = Design for change
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Resources
Smart Designsoaphia.comBad Design / Good Design Bill MoggridgeSimplicity matters by Rich Hickey Featuritishttp://www.webpagesthatsuck.com/Designing interaction – Jenifer TidwellOprah
Elephant
Thank you