simplicity consulting - the better way for companies to drive their business!
DESCRIPTION
Companies need a better way to drive their business. It starts with having the right talent (a.k.a. strategic-doers) in marketing to support sales. Simplicity Consulting is the better way for Fortune 1,000 companies looking to drive their business. Their proprietary network of referral based talent is what sets them apart. The company was established in 2006 by Lisa Hufford and has been featured on the "fastest growing" list with INC Magazine since 2011. Clients include: Microsoft, Amazon, T-Mobile, Farmers Insurance, etc... Case studies, client testimonials, and more about the company's unique approach can be found in the attached deck.TRANSCRIPT
The Better Way
Our vision:
To be the best company for sales and marketing professionals in search of choice, impact and opportunity.
Uniquely Positioned To Help Fortune 1,000 Companies Drive Their Business• Founded in 2006 by Lisa Hufford• Privately held, woman-owned (WBENC)• Proprietary referral based network of seasoned experts• Over 300 active consultants at Microsoft, Amazon (AWS), T-
Mobile• Fastest Growing by Inc 500/5000 and Puget Sound Business
Journal (three years in a row), plus “Best Place to Work” finalist 2013
Our mission:
To help companies, teams and people achieve significance and success.
“We are at the intersection of two important trends; corporate professionals choosing the
consulting lifestyle and companies having to do more
with less.”-Lisa Hufford, Founder and CEO of Simplicity
"The rate of change is not going to slow down
anytime soon. If anything, competition in
most industries will probably speed up even
more in the next few decades."
— John P. KotterLeading Change
• Help companies keep up with the rate of speed in business• Laser focused in sales + marketing• Talent solutions are custom, integrated and scalable• Business experts who make the entire process easy• Simplicity employs and develops the talent; YOU (the client)
get the results
What we do…
Right Talent, Right Now!
The Simplicity Way
The Right Talent!
Build & Implement Programs +
Solutions
Execute and Drive ImpactClient
Tracking & Reporting
Measurement& Evaluation = ROI
“The Simplicity process is incredibly efficient, with a focus in helping me reach my business objectives.” Group Marketing Manager, Microsoft
Campaign & Launch: Digital Asset & Content Management Solution
Multi-national video game console manufacturer recognized they needed a “best in class” digital asset management solution.
Simplicity successfully implemented the right solution to ensure the collection of more than 2,000 assets from internal and external parties, a robust tracking mechanism and an iron-clad approval process for all the channels to adhere to.
Client success: the team was able to track and manage thousands of assets leading up, during and post-launch, while also producing dozens of custom media spots featured in the product’s final release.
“Simplicity understands my business and can find me the right talent to help my team achieve our marketing goals with very little direction.” Sr. Marketing Manager, Amazon Web Services
The company had previously used a traditional marketing firm however, after careful evaluation, decided to look for a better way: they turned to Simplicity Consulting.
Client Success: Simplicity’s program is now the standard practice for the entire department. Simplicity is saving the client $5,000 every month on agency fees (or $60k annually), and the quality bar of the content has dramatically increased.
Communications: Implementing High Quality, Cost Effective Customer Evidence Programs
A leading Cloud Computing company located in the Pacific Northwest, had a hefty task: to create more than 100 case studies, customer testimonials, and several white papers, in less than 7 months.
“I am always impressed by the caliber of talent that Simplicity sends me when I have a gap to fill in my organization. Their talent is hands down the best I’ve seen.” Program Manager, Microsoft
Sales & Channel Programs:Driving Partner Adoption Through Localized Sales Channel Program.
The Original Equipment Manufacturer (OEM) Division of a global software company was in search of a proven method for driving broad, web-based demand generation with and through the OEM Channel in order to engage customers via partner websites with syndicated and highly targeted content.
Client success: Simplicity’s sales channel program helped the division drive 34% more revenue per quarter. By working persistently with the field teams, and through the localization efforts, Simplicity enabled “critical adoption” with 1,200 partners. This number is expected to double in 2014, while the program is fast becoming a critical hub of marketing execution across the division.
