MasterClassAirline Marketing 2.0 for Agencies

Learn about the Social Traveler Lifecycle and the opportunities it a!ords.

The new realities of social media mean that it is no longer enough for airlines to just have a large number of fans or followers. What matters is the ability to drive speci"c business goals and measure the results. Moreover, it is essential to establish benchmarks and perform assessments against competitors as well.

The SimpliFlying MasterClass for Agencies serves as a reality check for agency executives keen to win airline clients. If you are an Account Manager or Creative Director, this MasterClass is for you.

Do you know the business of aviation well enough? This MasterClass uniquely merges

theory with practice through a curriculum that comprises over 50 airline case-studies that will force participants to think on their feet and derive solutions to real-world challenges encountered with today's connected travelers.

From measuring business goals through social media to analyzing your client’s performance against the competition, the MasterClass covers all grounds through real-world examples, interactive group exercises and simulations.

So be ready to roll-up your sleeves, get your hands dirty and apply the lessons learnt in the MasterClass. And, of course, win the trust of airlines the world over!

In a Nutshell

Over 50 real-world airline case studies

Up to 25 account managers and creative directors

Learn about the Connected Traveler Lifecycle and the opportunities it presents to airlines

Learn about free tools that you can use to help your clients stay ahead of competition

Test your prowess through group work and simulation exercises

“We engaged SimpliFlying during a communications pitch for Air New Zealand. Not only were they great to deal with, their insights into the airline sector and consumer trends were stellar. We subsequently went on to successfully win the con!dence of the airline.

I would recommend SimpliFlying to anyone interested in gaining insights into how social media and technology impacts airline marketing, and more importantly how to identify opportunities for real innovation and success.”

- Peeyoosh Chandra, Digital Planning Director, Saatchi and Saatchi

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.....................................................PART 1: Smells like Jet Fuel

1. Introduction to the business of aviation 2. The Connected Traveler Lifecycle3. State-of-play of social media in aviation 4. Introductory airline case-studies

PART 2: Driving Key Business Goals in Aviation

1. Identifying opportunities in the Connected Traveler2. Key Business Goals that matter in Aviation 3. Selling social media to senior management in aviation4. Creating initiatives that leverage traveler behavior5. Executing campaigns that have measurable outcomes

PART 3: Benchmarking and ROI

1. “An airline’s competitors, not customers, are the challenge!” 2. Key business metrics for airlines in social media3. Building ROI Dashboards 4. Creating a roadmap for an airline brand

Prerequisites

All participants must bring their own internet-enabled notebooks.

Investment

All rates are on a per-person basis. A minimum !ve attendees is required for the MasterClass.

Travel & Misc. Expenses

!995 1-Day 2-Day !1495

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SimpliFlying is a leading consulting !rm that has advised over 25 airlines and airports on customer engagement strategy to drive business goals. One of the Top 5 most in"uential on Twitter for aviation, SimpliFlying is also recognized by FlightGlobal for being one of the Top 2 leading aviation blogs.

SimpliFlying has o#ces in New York and Vancouver, and delivers consulting, keynotes and MasterClasses globally. For more information, visit: SimpliFlying.com.

Contact us at: masterclass@simpli"ying.com to explore further options. Fees are current as of June 1, 2012 and are subject to change.

“[The SimpliFlying MasterClass] was a catalyst to start conversations within LAN and helped us understand our priorities. We agreed to launch 2 pilot programs within 60 days of the workshop.” – LAN Airlines

Watch this video to see what people are sayingabout our MasterClasses: j.mp/WhatTheySay

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