MasterClassSocial Media for PR and Route LaunchesWelcome to the challenges of dealing with the connected traveler. The SimpliFlying PR and Route Launch MasterClass serves as a reality check for airline executives looking to gain cutting edge branding and customer engagement insights, while becoming e!ective at managing reputation online and devising e!ective route launch strategies.

If you are a Vice President, Director or executive in Corporate Communications, Customer Service, eCommerce, Commercial or Marketing, this MasterClass is for you. Sitting through a SimpliFlying MasterClass is like learning to swim by being pushed in the deep end of a pool.

The MasterClass uniquely merges theory with practice. The curriculum comprises over 20 airline case-studies that will make participants think on their feet and derive solutions to real-world challenges encountered with today's connected travelers.

From discovering and learning how to use the latest tools to understanding your customers’ expectations and surpassing them, the MasterClass covers all grounds through interactive group exercises and simulations.

So be ready to roll-up your sleeves, get your hands dirty and apply the lessons learnt in the MasterClass.

In a Nutshell

Over 20 real-world airline case studies

Up to 25 executives

Understand the behavior of today’s connected traveler

Learn the rules of managing reputationonline

Walk away with a route-launch roadmap that helps you reach your audience and "ll up your planes

Qantas' #qantasluxury hashtag back!red spectacularly in the wake of engine troubles, throwing into sharp focus the importance of managing reputation on social media. Is your airline already taking steps to ensure that the buzz on social media doesn’t work against it?

SpiceJet not only reached its audience via a focused social media campaign but also garnered 88% load-factors in the !rst two weeks of operations on new routes to tier 2 cities in India. Is your airline ready to reach audiences where they actually are (hint: social media) when promoting a new route?

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.....................................................PART 1: Making the buzz work for you

1. Understanding the Connected Traveler Lifecycle2. How social media has changed the PR game3. Managing airline reputation on social media 4. The Speed of Social Media: Handling bloopers and slip-ups5. Case-studies: PR in the age of social media

PART 2: Using social media to energize route launches

6. Anatomy of a successful route launch on social media 7. Case-studies: Route-launches that drive results 8. Building a route-launch roadmap and measuring success9. Free tools and techniques to monitor your social media presence 10. Presentations of proposals from group exercise PREREQUISITES

All participants must bring their own internet-enabled notebooks

INVESTMENT

All rates are on a per-person basis. A minimum of !ve attendees is required for the MasterClass.

TRAVEL & MISC. EXPENSES

!695 1-Day 2-Day !995

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SimpliFlying is a leading consulting !rm that has advised over 25 airlines and airports on customer engagement strategy to drive business goals. One of the Top

SimpliFlying.com is also

being one of the Top 2 aviation blogs.

SimpliFlying has o"ces in New

and MasterClasses globally. For

SimpliFlying.com.

Contact us at: masterclass@simpli#ying.com to explore further options. Fees

and are subject to change.

“[The SimpliFlying MasterClass] was a catalyst to start conversations within LAN and helped us understand our priorities. We agreed to launch 2 pilot programs within 60 days of the workshop.” – Lan Airlines

Watch this video to see what people are sayingabout our MasterClasses: j.mp/WhatTheySay

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