simplifying mobile marketing...g qment full page desktop vs tablet global & local ieralb...
TRANSCRIPT
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Mobile Marketing is too Complicated!
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Media Spend Disparity!
Source: eMarketer US (time spent with Digital ‘other ‘5.0%)
19.4%
4.5%
11.9%
19.2%
37.4%
5.4%
20.9%
9.9%
21.5%
42.2%
MobilePrintRadioOnlineTV
2013
Time Spent
Ad Spend
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Mobile is Fast Becoming ‘First’ Screen
Source: MMA, Imagine Mobile , GMI, Infographics
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Mobile Display
Formats
Benchmarks
What is Display good at
Creativity Buying Approaches
Placements
2014 – what to look out forBest Practise
Targeting/ Data
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Blank Canvas for Formats
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Creative Functions, to Drive Engagement
Source: MMA, Imagine Mobile , GMI, Infographics
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Audiences Now Expect More
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Placements are Inconsistent
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Imagine Firsts
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Case Studies
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Benchmarks
X% Ys Z%
X% Ys Z%
A%
A%
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Targeting/Data
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Display in Summary
Maximise creative functionality
Own Tablet Space
Custom Mobile Content
Actionable data Retarget and CRM
User Journey
Centralise MobileFirst Screen
Display works for branding
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Mobile is Fun!
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Pratick Thakrar Imagine Mobile MD ([email protected])