Sin Magazine Creative Brief

By, Barbara Paz

OverviewMission StatementSin is a celebration of the bad, the taboo. It is a party for cupcakes, homosexuals, liars, cheaters, and sex. It is a desire to rock, to live, and to get away with it. Sin basks in the ability to feel no guilt. It is an ode to our humainity, a study of our nature. Hope you, who profit from out sinful nature, will join us in exploring it.

AudienceBoth men and women ages twenty to thirty-five would enjoy reading Sin Magazine. These adults would be single and independent with the habit of buying fashion magazines on a weekly basis.

Guide Words, Tone and PersonalitySinful, tasteful, chic, ugly, beautiful, wrong, hell, easy, taboo, rock