singapore check-in service experiment
DESCRIPTION
This study analyzes check-in usage at11 Starbucks Stores in Orchard Areain SG at Foursquare & Facebook for a period of 75 daysTRANSCRIPT
![Page 1: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/1.jpg)
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Glimpse of Check-in Service Usage in Singapore
June 2011
![Page 2: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/2.jpg)
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This study analyzes check-in usage at 11 Starbucks Stores in Orchard Area
in SG at Foursquare & Facebook.
![Page 3: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/3.jpg)
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![Page 4: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/4.jpg)
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75 daysMarch 23 - June 5
![Page 5: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/5.jpg)
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Total 2,910 Check-ins
![Page 6: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/6.jpg)
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Total 2,780 Check-ins via Foursquare
![Page 7: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/7.jpg)
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1,040 Check-ins (35.74%) from
The Cathay store
![Page 8: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/8.jpg)
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Daily 37 Check-ins3 Check-ins per store
![Page 9: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/9.jpg)
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More Check-ins on Weekends
![Page 10: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/10.jpg)
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Peak between 4pm-9pm
![Page 11: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/11.jpg)
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Majority (82.7%) are new users
![Page 12: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/12.jpg)
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More female users used check-in services
![Page 13: Singapore Check-in Service Experiment](https://reader033.vdocument.in/reader033/viewer/2022052617/5479d318b4af9fc3158b491a/html5/thumbnails/13.jpg)
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For more about Foursquare, check out:http://www.incitez.com/blog/foursquare-marketing