singerand pfau

Download Singerand Pfau

If you can't read please download the document

Post on 14-Sep-2014

1.007 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

SocialMediaPlus 2011Creating the Perfect Facebook Campaign

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

About UsGeneral Overview

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

We are 250+ professionals in 10 cities worldwide

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

We are 250+ professionals in 10 cities worldwide

AustinLondon

PortlandNew York

PhiladelphiaSt. Louis

LincolnMadrid

AmsterdamSydney

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

We help build social businesses

PROCESSESare designed for collaboration

TECHNOLOGIESenable and optimize the ecosystem

EMPLOYEES

WE TRANSFORM COMPANIES TO THRIVE IN A SOCIAL WORLD

OurVision

A future in which all businesses are social businesses. What does that look like?

PEERS PARTNERS

INFLUENCERS

CUSTOMERS

&RPSDQLHVDUHQRORQJHUGHQHGE\EULFNVPRUWDUDQGULJLGVWUXFWXUHVZKLFKGRQWDOORZIRUIXOO\WUDQVSDUHQWDQGHIFLHQWRZRILQIRUPDWLRQEHWZHHQNH\VWDNHKROGHUV

PEOPLE and their networks powerhow business gets done.

Dachis Group

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Social Business

Largest group of Facebook Preferred Developers in the world

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

We have delivered 500+ social media solutions

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Session Frame

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Digital Marketing Spend

Search Display EmailMobile Social Lead Gen

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Social Marketing

Search Display EmailMobile Social Lead Gen

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Social Platform Landscape

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Community Management

Content Marketing

Social Experiences

Measurement & Analysis

Monitoring & Listening

Facebook as an Engagement Platform

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Program Identity Design

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Design = Intentional Creation of X

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

Design = Intentional Creation of X X

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

XFriday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Step 1Design the Business Objectives

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1a. High-Level Business Objectives

Social Metrics

Business Metrics

BusinessObjective

1 1.5 2 2.5 3

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1a. High-Level Business Objectives

Social Metrics

Business Metrics

BusinessObjective

It starts with quantifiable Business Objectives

1 1.5 2 2.5 3

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1a. High-Level Business Objectives

Social Metrics

Business Metrics

BusinessObjective

It starts with quantifiable Business Objectives

Which lead to the Business Metrics that matter

1 1.5 2 2.5 3

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1a. High-Level Business Objectives

Social Metrics

Business Metrics

BusinessObjective

It starts with quantifiable Business Objectives

Which lead to the Business Metrics that matter

That are transformed into measurable Social Metrics

1 1.5 2 2.5 3

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011 Dachis Group. Confidential and Proprietary

Capabilities | 2011

1b. Program-Level Business Outcomes

1 1.5 2 2.5 3

A. More consumers

B. Greater purchase values

C. Higher repeat purchase rate

Friday, November 11, 2011

2011

Recommended

View more >